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New Programmatic Ad Management on RebelMouse Yields Big Results!

If you're using AdSense Auto ads or managing other forms of programmatic, you know the struggle is real. Here at RebelMouse we are always innovating, and for publishers that includes site monetization. Thanks to Google's GAM 360 MCM account tool, RebelMouse is now able to effectively optimize Google Ad Manager for our customers, and so far we're seeing amazing results!

Premier Guitar recently launched on RebelMouse, and thanks to our help with ads, well, the numbers speak for themselves:

Premier Guitar saw major increases in eCPM, impressions, and revenue in their very first week after RebelMouse optimized their GAM.

If you're interested in optimizing advertising on your site, please contact your account manager or email support@rebelmouse.com!

Not on RebelMouse yet? Request a proposal today.

INP and Core Web Vitals: What You Need to Know

In this article:

What Are Core Web Vitals?

What Is INP?

Why INP Is More Challenging Than FID

How to Improve Your INP Score

INP Debugger

Front-End Solution

Get Ahead of the Rest of the Web

It’s been more than two years since Google let the world know that its Core Web Vitals metrics are the new benchmark for measuring a site's performance in its search results. Developers have since felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

Now, the definition of what makes up Core Web Vitals could change. A new responsiveness metric called Interaction to Next Paint (INP) may replace First Input Delay (FID). During Google’s I/O conference in May 2022, it was announced that the INP metric was still in its experimental phase. You can watch the announcement here:

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Sign Up for RebelMouse’s Free Website Health Check

Most publishers are bogged down with day-to-day content strategy and creation, which usually means their technology suffers. That translates into poor search rankings, traffic dips, and loss of revenue.

Even so, the idea of replatforming to a new CMS, migrating your data, and overhauling your site’s architecture can sometimes feel more daunting than simply fixing the issues your website currently faces. But the stumbling block here is that most publishers aren’t even sure what the exact problems are with their current site.

That’s why RebelMouse offers a free website health check. This comprehensive audit will help you make a data-backed decision on what the best and most cost-effective next steps are to brighten your site’s future. Here’s what our health check includes:

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Case Studies

January 2021 Platform Traffic

Our 2021 is off to a great start! 🚀

The Subscription Model Is Taking off and Competition Has Never Been Steeper

The post-pandemic user landscape is still ripe for subscription revenue

You can get a subscription for everything these days. Whether it’s a cheese-of-the-month club or annual access to read your favorite content, the subscription-based model has continued to gain steam in recent years. In fact, the market for digital subscriptions is valued at $650 billion according to a new report from Lineup, a subscription management solution.

The power of the subscription model has been growing since even before the COVID-19 crisis began, and isn’t showing any signs of slowing as we enter a post-pandemic landscape. According to What’s New in Publishing, Gannett reported a 46% year-over-year increase in digital subscriptions in November 2021, putting them at 1.5M total subscribers. Hearst grew its digital subscriptions by 50% in 2021.

But subscriptions aren’t just for big name publishers. Users in 2022 are ready to pay up for legacy names and new media companies alike, as long as it’s for an experience that’s beneficial to them, reliable, and free of the clutter that can come from third-party platforms. Speaking of platforms, even TikTok and Instagram have started to gauge their audiences’ temperature on subscription experiences. So, the competition has never been steeper for publishers looking to build a subscriber base. Unfortunately, launching a simple paywall may not be enough.

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Engagement on the Rise: Why It’s Your Ticket to Loyalty

New data from Chartbeat shows engagement time is increasing despite traffic dips

Getting users to your site is only half the battle. For publishers, it’s now become more critical to focus on how long those users stay on your site — and if they ever come back. Q1 2022 data analyzed by Chartbeat found that engagement is on the rise, even though metrics like pageviews and mobile traffic experienced a decline.

Chartbeat measures engaged time by the “amount of time that readers spend actively engaging with a page — scrolling, clicking, or moving their mouse.” With this in mind, their data showed that most regions in the world registered an average of 30 seconds of engaged time on site in Q1. Readers in Latin America led the results with an average of 34.7 seconds of engaged time.

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Google Launches Long Tap to Preview Function for Discover

Google Discover just got a bit more interactive. SEO consultant Glenn Gabe posted on Twitter that he noticed a long tap to preview function pop up on Google Discover for Chrome users.

The new preview feature is another great reason to start optimizing your content for Google Discover. As a reminder, according to Google, Discover is a hyper-personalized feed that "actively tunes itself to a user's interests and displays content that aligns with those interests." Since Discover's feed is curated by a user's previous web activity, it's a great opportunity to expose your content to an ultra-targeted audience.

The long tap to preview allows a user to preview an article page when they press and hold down on a story. Here’s a screenshot of what the new long tap to preview looks like:

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RebelMouse Q1 2022 Platform Performance Updates

Click here to read our Q4 2021 platform performance updates.

Click here to read our Q3 2021 platform performance updates.

Click here to read our Q2 2021 platform performance updates.

Click here to read our Q1 2021 platform performance updates.

RebelMouse started 2022 off strong with a continued commitment to site performance, particularly Google’s Core Web Vitals, that makes the sites within our network the fastest on the open web. In fact, our commitment to high performance was recognized by Google. We analyzed the audience behavior of a number of sites we power, both before and after we optimized for high performance scores on Core Web Vitals. On every site we analyzed, there was a significant boost in loyalty and engagement metrics. Click here to read the full case study on Google’s web.dev blog.

Here’s a bit more of what we’ve been up to since the start of the year:

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Worldcrunch and RebelMouse Launch Partnership to Expand Multilingual Global Journalism, Registers Record Audience Growth During Ukraine Crisis

Worldcrunch, the international digital news magazine, has partnered with global publishing platform RebelMouse to maximize the reach and impact of Worldcrunch’s unique multilingual coverage of the war in Ukraine.

Worldcrunch has more than doubled its traffic (+112%) over the past three months, a record audience growth since its founding a decade ago. The boost is a testament both to the rising interest in global affairs in light of the war in Ukraine and to the technology now powering its journalism.

The crisis in Ukraine, like the COVID-19 pandemic, has been a reminder of the importance of international affairs and the need to offer new ways to cover it. Founded in 2011 in Paris, Worldcrunch is the only publisher that works in partnership with dozens of top international news sources and hundreds of journalists to translate and adapt their best stories into English.

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Filtering Posts in Layout & Design Tool

Many RebelMouse clients use an infinite scroll of content (which we call Social UX for Media) to give their readers a constant stream of content down a web page. We’ve recently updated the UI and UX in our Layout & Design Tool (L&D) to be able to precisely control what content is shown in what spot in the scroll. In addition, with these updates you can also precisely control what is shown in any post module on your site, be it a sidebar, interstitial, etc.

While we’ve always supported filtering content via L&D, these updates have allowed for greater flexibility and control. In this article, we fully describe how to filter content by related content, specific sections or tags, time frames, and much more!

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SEO Quick Checklist and Free Resources Guide

High-performance search is critical to every publisher’s bottom line, especially since search engine optimization (SEO) can dramatically impact content discovery and revenue. With over 90 percent of global traffic coming from Google, and SEO ROI that can reach more than 12.2 times the average marketing spend, mastering your search strategy has never been more important. But as users become more selective and Google’s crawler becomes more complex, the nuances of a successful search strategy are becoming harder for publishers and brands to wrap their head around.

Search is a difficult market to tap into. A study from Ahrefs found that around 90 percent of pages on the internet receive zero organic traffic from Google. At RebelMouse, we keep track of all of the important elements that make for a winning search strategy so that our clients can focus on creating content that resonates with their readers. Here are some tips we provide to the publishers on our platform to help them get the most out of search traffic.

SEO Quick Checklist: Mark off These Critical Steps for Search Success

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Google’s Latest Product Reviews Update Is Causing Late-Stage Search Volatility

Here’s what you need to know about Google’s latest update

In case you missed it, Google released a new algorithm update in March 2022 that focused on product reviews and their rankings in search returns. Officially called the March 2022 Product Reviews Update, Google began rolling out the changes on March 23, 2022, and said that the update would take about three weeks to complete.

Some site owners experienced peak volatility around their search traffic on March 31, but Barry Schwartz at SEO Roundtable noticed some late-stage volatility a week later. He wasn’t alone either:

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Why Affiliate Marketing Is the #1 E-commerce Choice for Media Companies

RebelMouse offers its intuitive e-commerce tech without a total site replatform

The COVID-19 pandemic solidified the prominence of e-commerce as the top way to shop instead of just a popular alternative to brick-and-mortar stores. In fact, it's estimated that 95% of purchases will be made online by 2040. But not every company is an e-commerce company. So how can publishers of all types capitalize on the hot online shopping market?

Luckily, the flexibility of the open web means that there are user-friendly paths to securing e-commerce revenue without actually selling products of your own. One of the best ways to achieve this is through affiliate marketing.

Here’s a brief breakdown of what will be covered in this article:

What Is Affiliate Marketing?

Why Affiliate Marketing Is Important

Affiliate Marketing as a Subfolder

Intuitive and Powerful Product Editor

Structured Data for E-Commerce Products to Win at SEO

Launch a Simple and Easy Affiliate Marketing Program With RebelMouse

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Optimizing TikTok Embeds to Reduce CLS Penalties

TikTok has become one of, if not the most popular social media platform. They're fun, they're fast, and anyone can have fun with them, and we have worked very hard to make it super easy for writers and editors to embed them by simply dropping a link into our Add Media Bar.

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Calendar View in RebelMouse Dashboard

The RebelMouse Posts Dashboard is your one-stop shop for details about and accessing your posts, both as drafts or published content. This includes the date of publication (or scheduled publication date) and various details surrounding search and social optimizations, among other data.

We also offer a calendar view version of the dashboard. You can easily access a variety of calendar views by adding certain additions to your base URL:

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Tracking History in RebelMouse’s Layout & Design Tool

The RebelMouse Layout & Design Tool is a robust feature of our platform that allows you to create stunning designs for the front end of your website, as well as customize your own editorial experience in Entry Editor. Literally every aspect of the visual arrangement of your site is customizable.

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Here’s What You Need to Know About Google’s Big GA4 Announcement

The search giant said that it’s nixing Universal Analytics for good

The internet was abuzz last week when Google announced that it’s sunsetting its Universal Analytics offering in favor of Google Analytics 4 (GA4). The search giant will stop processing new hits through Universal Analytics on July 1, 2023 (Universal Analytics 360 properties have until October 1, 2023). The news was a shock for site owners and search marketers alike who were not prepared for such a hard deadline.

In its March 16, 2022 announcement, Google said that “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. This measurement methodology is quickly becoming obsolete.”

By contrast, Google says that “Analytics 4 operates across platforms, does not rely exclusively on cookies and uses an event-based data model to deliver user-centric measurement.” Click here to read Google’s full announcement and overview of the differences between GA4 and Universal Analytics.

Why the GA4 Announcement Is a Big Deal

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The More Data the Better: Insight Into How Google Measures Page Performance

Now that Google’s page experience update has completely rolled out on desktop and mobile, it’s important to know all the ins and outs of how the search engine measures site performance.

In case you missed it, Google’s page experience update was a massive change to how Google considers page speed as a ranking factor for search, and this included the prioritization of a set of key metrics called Core Web Vitals. Poor scores on these measurements have the potential to tank your site’s traffic. Click here to learn more.

Google’s Search Advocate John Mueller said that the page experience update can be broken down into different sections of your site based on how much data is available.

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Reminder: Google’s Page Experience Update Is Rolling Out on Desktop

Webmasters speculate a core update is also underway

Google confirmed on Twitter last week that it has “slowly” begun to roll out its page experience update for desktop.

Just two days later, the search community speculated that the new update may be responsible for a volatility in web traffic. However, SEO Roundtable contributor Barry Schwartz reported that he doesn’t believe the page experience update has anything to do with these fluctuations because the rollout will still take several weeks to complete. Instead, the traffic turbulence experienced by some sites may be attributed to a new core update from Google. These updates are notoriously vague and carry the potential to noticeably change your site’s traffic patterns. Click here to learn more.

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