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AI Headline Generator: How to Create Site-Wide Prompts

With our AI headline generator tool, you can create enticing, click-worthy titles for your articles, product pages, social media captions, content tags, and more. You can also customize AI prompts to manage your content production in one location with our OpenAI integration.

RebelMouse’s AI-powered tools help you save time searching for what you need to support traffic-generating content. This article covers how to create AI prompts for your editorial pages and customize your own AI tabs for specialized content.

How to Customize Headline Prompts in Entry Editor

If you have a specific request for our headline generator, crafting a prompt can help instruct the AI toward your desired output.

Follow these steps to create a headline prompt in Entry Editor:

  1. Click the Edit Prompt button to customize the current prompt.

RebelMouse AI headline prompt customization.

2. After customizing your prompt, click Save.

How to Create and Customize Site-Wide AI Prompts

You can manually modify the headline generator prompt for each article, or create a comprehensive AI prompt that will work across all of your desired content. This feature is helpful if you want to avoid typing requests into the AI, or have content that adheres to a particular format.

All users can benefit from AI-generated headlines tailored to your website or brand's unique tone and feel. You can customize Entry Editor's default prompts for your site or specific pages.

Follow these steps to customize your site-wide AI prompts:

1. Click the hamburger menu (☰) in the upper-left corner of your Posts Dashboard and select Layout & Design Tool.

RebelMouse dashboard settings.

2. Then, click the hamburger menu under Global Settings, select Pages, and click Entry Editor.

 RebelMouse global settings and entry editor tabs.

3. Next, find the AI Headlines menu. Use the drop-down menu to add Headline AI as a Right Rail element to an Entry Editor layout.

Entry editor AI headlines menu.

All your filled-in fields, such as the headline, social headline, and teaser headline should be in the Headline AI Right Rail element and ready for editing. If any fields are missing, you can use an Optimizer Field to add and customize them.

RebelMouse AI headlines optimizer field.

4. To add an Optimizer Field, follow this visual tutorial:

You can add as many field sections as you like to the headline generator using the Optimizer Field. In the example below, we chose the Primary Tag as an additional field.

In Entry Editor, the Primary Tag field will appear as follows in the Headlines tab:

Best Practices for Creating an AI Prompt

The AI prompt is compatible with any field, but it specifically considers the {{postBody}}, which contains the text for the body and listicle sections. Other components such as {{headline}}, {{subheadline}}, and {{primary_tag}} should be specified inside brackets.

How to Create a Custom AI Tab for Entry Editor

Your custom AI button personalizes your content creation and can be added to Entry Editor as an independent tab from the headline generator. If you want everything in one location, you can also add these fields under the Headlines tab.

Follow these steps to create a custom AI tab:

1. Click the hamburger menu (☰) in the upper-left corner of your Posts Dashboard and select Layout & Design Tool.

RebelMouse Layout and Design dashboard settings.

2. Then, click the hamburger menu under Global Settings, select Pages, and click Entry Editor.

RebelMouse's Entry Editor tab from the global settings page.

3. Next, find the AI Headlines menu. Use the drop-down menu to add Headline AI as a Right Rail element to an Entry Editor layout.

 RebelMouse's AI headline customization menu.

4. Click the Right Rail section under a B-test in the Entry Editor layout, which should then be highlighted in blue. (Each user's version of this element will appear differently.)

RebelMouse's Entry Editor right rail element.

5. Click the plus icon (+) in the upper-left corner and select the Right Rail element. This will enable it for customization.

right rail element instructional guide.

6. In the element settings on the right-hand side of the interface, click Element Role to access the drop-down menu and choose the Custom button at the bottom of the list.

right rail click element role instructional guide.

right rail element customization settings.

7. Under the Options for Custom Right Rail section, create a title. The custom Entry Editor tab in this example is called “AI Wizard.”

AI prompt custom title section.

8. You can optimize your custom AI tab with various subject fields, such as primary tags, social headlines, custom tweets, and more, using the optimizer box. After choosing your fields, input your desired AI prompts to generate content for your website more quickly.

Continue following the instructions below to name your fields and create your prompts using the optimizer box.

9. Click the plus icon (+) in the upper-left corner of the interface and select Row.

AI prompt row customization settings.

10. Select the Column section under the Custom: AI Wizard tab after choosing Row. It will be highlighted in green.

AI prompt column customization settings.

11. Click the plus icon (+) in the upper-left corner of the interface to access the drop-down menu. Type in “optimizer box” in the search field and select it. The optimizer box is a useful tool you can use to direct and instruct the AI while it creates and refines content.

AI prompt optimizer box settings.

12. The optimizer box will appear on the right side of the screen, where you can input your field name, title, prompt, and description.

AI prompt optimizer box text fields customization settings.

13. Click the kebab menu icon (three vertical dots) next to Field Name to access the drop-down menu and choose a desired field.

AI prompt field name menu settings.

In this example, we chose Custom Tweet.

AI prompt custom tweet field name.

Here, you can add a specific prompt. For example:

Create a social caption in under 280 characters that engages and interacts with readers. Provide three different variations."

To add more custom fields to your custom AI tab, follow steps 9–13 as needed. You can also watch this quick video tutorial:

14. In Entry Editor, your fields will appear like this under your custom AI tab:

AI prompt custom fields display.

FAQ

Here are some common questions and answers to help you customize your AI prompts in Layout & Design Tool.

1. How do I remove/disable a Headline element?

You can use the optimizer field to disable a Headline element if you want to hide or remove it. This will deactivate Entry Editor's ability to add this field name under the Headlines tab. In the example below, the Teaser Headline element is turned off.

2. How do I update an AI prompt?

Any AI prompt can be updated using the optimizer field. This change can be seen in Entry Editor under the Headlines tab. For example, in the screenshot below, we are changing a prompt that will generate different article titles.

AI prompt update settings.

Supercharge Content Creation With RebelMouse’s AI Tools

Use RebelMouse's AI headline generator to enhance your content strategy and online visibility. RebelMouse represents the future of content optimization, offering a streamlined process that increases user satisfaction and engagement.

Leverage tools for a faster and simpler content strategy to stay competitive and communicate effectively with your audience.

If you want to add our AI tools to your account, contact your account manager or send an email to support@rebelmouse.com to learn more.

Sunsetting Third-Party Cookies: A Look at Browser Trends and Revenue Implications

Browser Data Is Already Telling the Story of What Publishers Can Expect When Third-Party Cookies Are Gone for Good

The upcoming demise of third-party cookies is on track to turn the digital advertising world upside down, and some publishers are still not ready for how it could impact their bottom line.

Third-party cookies, which are small text files designed to make it easy for sites to identify visitors and their browsing habits, have been on the chopping block for years. Many web browsers have severely limited or completely cut off the power of third-party cookies already. As of January 4, 2024, Google Chrome has restricted third-party cookies for 1% of users, and plans to increase third-party cookie restrictions to 100% of users beginning in Q3 2024.

As third-party cookies become obsolete, traditional targeting methods will no longer suffice. That’s why publishers are scrambling to establish a first-party data strategy. Click here to get caught up on the definition of first-party data and why it’s critical to your revenue roadmap.

Recently, our team of growth strategists researched browser analytics to uncover just how big this impact will be on advertisers. One of the more striking findings from our analysis was the disparity in ad performance between different browsers. For example, Safari has already disabled third-party cookies and captures approximately 30% of U.S. web traffic. Despite its substantial user base, the average effective cost per 1,000 ad impressions (eCPM) is $0.62. By contrast, Chrome, with its larger share of U.S. web traffic at approximately 38%, has a substantially higher average eCPM at $1.67.

What’s eCPM? eCPM stands for “effective cost per mille.” (Mille means one-thousand in Latin). eCPM helps advertisers understand how much they're paying for every one thousand impressions of their ad. This is a valuable metric for understanding the effectiveness and profitability of a campaign. A higher eCPM indicates that you're earning more revenue for every one thousand impressions of your ad.

Let’s take a look at the browser data we analyzed. Here’s where the most popular web browsers stand on the use of third-party cookies:

Browser

Use of Third-Party Cookies

Google Chrome

Severely limits third-party cookies, with total restrictions coming this year.

Opera

Allows third-party cookies.

Microsoft Edge

Allows third-party cookies, and is expected to make similar restrictions like Google.

Firefox

Blocks third-party cookies from known trackers by default.

Safari

Blocks third-party cookies by default.

Here’s a chart to better visualize the share of ad impressions across Safari, Chrome, and other browsers:

And here’s a look at the average eCPM for those same browsers:

Remember, Safari has completely phased out third-party cookies. So when Chrome finally does the same, you can expect to see a similar decrease in average eCPM. The dramatic difference in average eCPM between Safari and Chrome is a good illustration of why it’s imperative for publishers to be ready for this major shift away from cookies and how it could seriously impact revenue streams.

At RebelMouse, we are developing a solution that mitigates this decline by leveraging first-party data and the way it’s shared with advertisers.

Additionally, since 2022, RebelMouse has invested heavily in research and development around AI technologies. Leveraging OpenAI’s ChatGPT and Google’s Vertex AI, we have become expert AI integrators. The breakthroughs in this space, combined with our approach to first-party data, have been essential to the groundbreaking results we’ve achieved. Thanks to our innovative AI integrations, RebelMouse seamlessly aligns editorial content with programmatic buyers' IAB taxonomies. Click here to learn more.

Win Back Revenue With First-Party Data

RebelMouse’s all-encompassing AdOps services leverage AI and first-party data to create more personalized, targeted, and effective advertising experiences for your users without the need for third-party cookies.

Looking to get ahead of the ad game? Let’s connect to explore how we can work together.

Here’s Why You Should Focus on Valley Elevation

We've all experienced it. The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. As digital publishers, it's in our blood to crave these spikes. But the sobering crash back to reality that follows, and the ensuing scramble to come up with the next piece of content that can match the previous peak, are seemingly inevitable. This constant seesawing is a frustrating and fatiguing experience, no matter the size of your budget or marketing team. What's a publisher seeking stability to do? Are we all targeting the right goals, or is there more here than meets the eye?

Enter Valley Elevation

Turns out there is more to your stats than just those towering summits. It's the concept of valley elevation, and it's been staring you in the face the entire time. Coined by Bradley Schwarzenbach and popularized by bestselling author Andrew Davis, valley elevation posits that you should be focusing on the depth of your metrics' troughs instead of its peaks.

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Rebel Insights

Technical SEO Tips to Master Google Updates

Imagine you’ve spent hours tirelessly optimizing your website with top-quality content, relevant keywords, and topics guaranteed to drive traffic, only for your efforts to be in vain, with months passing by with few readers, low rankings, and little revenue for your business. If this is your current situation, you should elevate your technical SEO strategy.

Today, we're diving into the essential side of ranking with technical SEO, which is often overlooked, yet more critical than high-traffic keywords to rank high across search engines. Dive deep into technical SEO, find out how it impacts your Google Search rankings, and learn the best practices to stay competitive even during a volatile Google core update.

What Is Technical SEO and Its Importance to Google?

Technical SEO involves improving your website's security, speed, and layout for greater search engine visibility. If you’re driving a car, you want the best route and guidance to reach your destination quickly. In this scenario, think of high-quality content as the destination and technical SEO as the highways and signs that lead you there.

Technical SEO is the behind-the-scenes actions you can take to optimize your website for efficient indexing by Google’s web crawlers. In addition to looking for sites that follow best practices around organizing their content and infrastructure, Google also looks for websites that provide a satisfying user experience, and that means making sure your quality, helpful content is set up for success.

John Mueller, Google’s Senior Search Analyst and Search Relations Team Lead, tweeted:

It will be difficult for your site to rank well if it’s difficult for users to navigate, confusing, or doesn't effectively match users’ search intent because it doesn't adhere to the fundamentals of SEO maintenance.

How to Make Your Website More Technical SEO-Friendly

To enhance your website's technical SEO, improve its crawlability (scanning and navigation) and indexability (organization and storing). Google’s bots crawl a web page to understand and discover the content. After crawling, the bots will organize and store the information in specific databases to display on its search results page.

To enhance the crawlability and indexability of your webpages, consider these tips to optimize your website for technical SEO.

1. Create an XML Sitemap

Whether you have a few pages or hundreds on your site, a sitemap helps Google discover your pages faster. Most content management systems will automatically generate a sitemap that you can submit to Google Search Console. Google will then periodically crawl and index your sitemap when changes are made. If your CMS does not offer this service, you can download a sitemap generator tool instead.

XML sitemap example

How RebelMouse Can Help

RebelMouse automates site mapping and integrates with Google Search Console, giving you effortless control over your website structure. Easily submit sitemaps to Google with just a click and let our CMS track indexing status, identify crawl errors, and streamline your website architecture.

2. Use a Robots.txt File

A robots.txt file prevents Google from crawling pages you’d like to omit, such as pages with duplicate content or a site with thousands of URLs that aren't essential to the user experience.

Without this file, Google will crawl your entire website, which could hurt your SEO if you have hundreds of pages with old, unoptimized content. Your CMS should automatically generate a robots.txt file for you. If you do not have one, there are resources for writing and submitting a robots.txt file.

How RebelMouse Can Help

Get your website seen by more people! RebelMouse users automatically have a custom robots.txt file and an integrated sitemap optimized for SEO that can help you manage and exclude pages from search engines. This means search engines like Google can find your most important pages quickly and easily, boosting your search rankings and traffic.

3. Add Canonical Tags

Canonical tags prevent Google from penalizing duplicate content found across multiple URLs. Using canonical tags eliminates plagiarism detection and improves your technical SEO. For example, you would want to add a canonical tag to articles with the same disclaimer messaging located at the bottom of each page. Certain CMS platforms can easily set up a canonical URL, or you can manually enter the "rel=canonical" tag into your system's HTML code.

How RebelMouse Can Help

Forget manually inputting code. RebelMouse's “rel=canonical” tag automatically tells search engines which web page is the original, preventing keyword cannibalization and plagiarism red flags.

4. Shorten Your URLs

URLs help Google and users find new content. Avoid long URLs with random characters that are not easy to remember to increase your visibility and brand awareness. If you write an article about vegan recipes, here are some good and bad examples of how your URL should be formed.

Good URL: https://www.yourdomainname.com/vegan-recipes

Bad URL: https://www.yourdomainname.com/vegan-recipes/7563/$#%/culinary-baking

Keep your URLs free of random characters and shorten them to help Google and users understand an article when navigating.

How RebelMouse Can Help

RebelMouse’s CMS performs competitor keyword research right from the editing interface to optimize your slug for keyword phrases with the highest search volume. With our Google Search Console integration, you can see how your articles are ranking for specific phrases to help determine ways to boost existing momentum.

RebelMouse CMS Google Search Console integration for URL optimization

RebelMouse's Search Engine Keyword Volume Integration Tool

 RebelMouse CMS integrates keyword search volume for URL slug optimization

5. Practice Internal Linking

Internal links are beneficial to ranking across Google Search because they allow bots to efficiently navigate and index your webpages. This practice boosts authority, particularly for large websites with numerous pages that may not be visible to users. By internally linking important or orphan pages, Google indexes them faster, increasing the likelihood of them ranking and users seeing your most valuable content.Best practices for internal linking include:

  • Using a Specific Number of Links: Include at least 6–10 links per 2,000 words, with 1–2 links pointing to product pages.
  • Linking to Keyword-Rich Anchor Text: Include keywords in your anchor text, and only link to articles that best match the title. For example, if you're linking to an article titled "Best Taylor Swift Songs," use the exact anchor text. Avoid long anchor text that’s over five words.
  • Linking to Pertinent Pages: Link to your most important pages for Google and users, such as contact, product, home page, or relevant articles. Discover your biggest high-traffic pages and link to those using a site audit tool like Semrush, Google Search Console, or Ahrefs.
  • Avoiding Using Similar Anchor Text: To avoid confusing Google, use unique anchor text for each article and refrain from linking to different pages using the exact same keywords.
  • Sweeping Your Site for Broken Links: Links on your site may need to be updated over time. Regularly conduct site audits every three months to replace broken links and maintain your site's health.

How RebelMouse Can Help

RebelMouse’s SmartLinks automatically searches for and links to articles containing specific key phrases. Enter a keyword term and let SmartLinks do the rest.

Additionally, in RebelMouse Entry Editor, we auto-populate your related content and use AI-powered recirculation technology to provide users with the best content recommendations to keep them engaged.

 RebelMouse CMS with linkable articles under SEO tab of Entry Editor

6. Optimize Images With Alt Text for Enhanced SEO

Image optimization is important to Google, and using alt text correctly is essential for both SEO and awareness. Alt text describes an image to help search engines comprehend and rank your visual content. Improve accessibility and follow Google's recommended practices for image optimization by including alt text that provides context for your website's images.

How RebelMouse Can Help

RebelMouse takes a multi-faceted approach to optimizing images with alt text for enhanced SEO, focusing on technical efficiency and user experience. Some of the critical SEO image features that our CMS offers includes:

  • Automatic Tag Generation: RebelMouse leverages AI technology to generate alt text automatically for uploaded images.
  • Keyword Targeting: Users can enhance automatically generated alt text by incorporating relevant keywords.
  • User-Friendly Interface: The platform provides an easy-to-use interface for altering and changing alt text, allowing users to edit descriptions without requiring technical knowledge.

example of RebelMouse alt text image optimization settings in CMS

7. Optimize Images Using Google’s Best Practices

It takes more than alt text to bring out the boldness and vitality of your website's aesthetic. When considering image SEO, Google's best practices for images are a step in the right direction. From sourcing high-quality images to compressing them for efficient loading, there are a few ways to enhance your user experience and maintain optimal site health. Here are some tips for best image practices for your website:

  • Choose the Proper Format: Opt for WebP if supported, JPEG for photos, PNG for transparent graphics, and GIFs for simple animations.
  • Compress Your Images: Use tools like Squoosh or TinyPNG to find the optimal compression level for each image without sacrificing quality.
  • Minimize Cumulative Layout Shift (CLS): Preload website images to avoid your designs moving unexpectedly, causing user frustration.
  • Prioritize Critical Resources: Load essential images first and defer non-critical ones to avoid delaying page rendering.
  • Implement Responsive Images: Adapt images to different screen sizes and devices for a seamless experience.
  • Submit an Image Sitemap: Help Google discover and index your images more efficiently.
  • Use Structured Data: Provide additional information about your images for richer search results.

How RebelMouse Can Help

RebelMouse offers image resizing for lightning-fast loading and generating accurate alt text for users and search engines. Our AI headline generator provides image captions and alt text that best fit your keyword choices and support accessibility. Our CMS also seamlessly integrates with Google-friendly features like sitemaps and structured data.

8. Ensure Your Site Offers Desktop and Mobile-Friendly Navigation

When your website is not optimized for site navigation, users must sift through content like files in a basement. This can frustrate them, resulting in a high bounce rate. A well-structured site with a navigational menu or search bar can make or break your user experience, leading to increased user engagement and conversion rates if the content matches users’ search intent.

To make your site more navigation-friendly:

  • Optimize for mobile
  • Reduce clutter on your site with clear icons instead of lengthy text
  • Add images and videos to break down complicated topics
  • A/B test your pages to see which content and layouts interest users the most

How RebelMouse Can Help

RebelMouse offers everyone a smooth and user-friendly experience, regardless of device, combining responsive design, mobile-first development, touch-friendly interfaces, content prioritization, and flexible navigation options.

RebelMouse's Particle Assembler is a content creation tool within our Entry Editor that makes it easy to transform your posts into micro pieces of media-rich content, which we call particles, that can both be shared individually and crawled separately for search. Assembler is a helpful SEO tool because it can generate a unique URL slug for each particle, maximizing your article's ability to get indexed by Google for more than one key search phrase.

9. Implement a Comprehensive 404 Dashboard

A well-optimized website prioritizes successful navigation and addresses user frustration when a page is not found. A comprehensive 404 dashboard is valuable for any website owner or manager. It encourages proactive website maintenance, improves the user experience, provides helpful data on site errors, and allows you to resolve issues quickly. These errors can include:

  • Broken Links: The dashboard can identify URLs that return a 404 error, indicating broken links throughout your site.
  • Outdated Content: The dashboard should pinpoint outdated content, link typos, or remove pages.
  • Prioritize Critical Pages: The dashboard should classify broken links according to their impact, such as high-traffic or critical business pages requiring immediate attention.

How RebelMouse Can Help

RebelMouse’s CMS includes an advanced 404 dashboard for monitoring and managing broken links and website errors that may be slowing down your site and hurting your SEO. We also provide Semrush audit integrations that identify areas of improvement to raise site health and ensure a seamless user experience.

10. Maximize Page Performance and Speed With Core Web Vitals

GIF example of product page poor responsiveness versus good responsiveness on mobile

Google’s Core Web Vitals are a set of metrics that measure your site's performance for page loading, interactivity, and visual stability. Core Web Vitals can help optimize your website for search and elevate the user experience with fast-loading, delay-free pages that function across desktop and mobile. RebelMouse prides itself as the powerhouse of Core Web Vitals, outperforming popular CMS options like WordPress and Wix for all of our platform’s users.

 RebelMouse CMS with good Core Web Vitals in green versus traditional CMS with poor Core Web Vitals in red and yellow

 Core Web Vitals Report: RebelMouse with a green uptrend outperforms competitor CMS platforms

Check out PageSpeed Insights to see your Core Web Vitals score. Here are some ways to improve your LCP, FID, and CLS metrics:

  • Loading Speed (LCP) Improvement: Try preloading the most crucial components of your website so that they’re available on the page as soon as the user lands on it to increase your loading speed.
  • Interactivity (FID) Improvement: Prevent certain elements from slowing loading time to enhance interactivity. Use lazy loading to ensure specific sections load in a preferred order, prioritizing important content for users.
  • Visual Stability (CLS) Improvement: Consider design and image dimensions that support the web page’s layout and won't shift or move around as your users navigate around the page to improve your site's visual stability.

For a more comprehensive look into Core Web Vitals health, check out this guide on improving your Core Web Vitals.

How RebelMouse Can Help

RebelMouse offers a blend of built-in optimization, user control, and additional strategies to ensure your site delivers stellar Core Web Vitals performance, ultimately leading to better search rankings, user experience, and overall website success.

11. Structure Your Data

The format of your website and its content is known as structured data. Your structured data for pages and articles should include an optimized URL, metadata (meta title and description), an H1 title, H2 headings, and H3 headings (when applicable).

Your information would be organized for a landing page or home page according to the navigation menu, the “About Us” page, the copy explaining your brand's purpose, and the call-to-action (CTA) buttons pointing to crucial website pages, such as new services, products, or content.

In essence, you want your data to be organized neatly for crawling and visibility, unlike unstructured data, which lacks a defined format and is difficult for both Google and users to index and understand.

How RebelMouse Can Help

With RebelMouse, you can enhance your structured data by adding elements through our platform's user interface. This allows you to specify the schema for specific content types like recipes, videos, or events (e.g., recipe carousels or event cards). We also make it easy to optimize your H1, H2, and H3 headers.

12. Upgrade Your Web Security

Security is crucial because Google relies on trusted sources that ensure user data is safe. To ensure your website is safe from malware and online hackers, make sure it uses HTTPS, advanced security encryption offered by hosting services like Amazon Web Services (AWS), and is SOC 2 Type 2 certified. Discover more from 2024's safest content management system.

How RebelMouse Can Help

RebelMouse takes web security seriously with a full range of features and a fortified infrastructure to safeguard your website and data. By leveraging a centralized platform, AWS security, a secure infrastructure, compliance adherence, and SOC 2 Type 2 certification, RebelMouse helps you build a secure and trustworthy online presence.

13. Run a Site Audit

Site audits identify areas for improvement to ensure optimal site health, such as ways to improve high-traffic pages, broken links, missing metadata and alt text, and technical SEO missteps. Platforms like Semrush and Ahrefs are great places to start if you're new to technical SEO. They can help you manage your content and address page errors on your website.

We’ve improved one client's technical site health from 59% to 92% through frequent audit checks and corrections. Even in the face of unpredictable Google updates, our CMS allows clients to maintain high-performing, optimized, and competitive sites through regular website health checks.

Semrush displaying healthy Site Health Score at 92 percent

How RebelMouse Can Help

RebelMouse takes a comprehensive approach to site audits and technical SEO, providing the tools, insights, and support you need to optimize your website for success. With its automated scans, Semrush integration, user-friendly features, and expert support, RebelMouse empowers you to take control of your website's search engine visibility to unlock its full potential.

How to Maintain Website Health and Traffic During a Google Core Update

With the unpredictability of the latest Google core update that caused many websites to see a decrease in traffic, it's essential to focus on managing technical SEO while delivering helpful, user-first content to your audience.

If your website has seen a downward trend since the last Google Search update, here are some ways to remain competitive and bring your rankings back up:

  • Focus on the User: Following SEO trends is nice, but you might be following a dead-end path. When trying to win long-tail keywords, consider whether the content helps a user take action, answers their questions, and takes them to the next steps that satisfy their search intent. If you create content for clickbait that offers generic information, you will see little progression in your search rankings.
  • Maintain Your Website Health: Site audits are the best way to launch your technical SEO efforts. Adhere to the aforementioned recommendations in this article and prioritize the elements of your SEO strategy that will lead to the best outcomes, whether that means strengthening your Core Web Vitals, increasing security, refining metadata, or generating opportunities for link development. Work through our list of suggestions until you reach optimal tech health.
  • Clean Up Your Site: A Google Search core update may be the perfect time to get your site decluttered and focused on structured data that offers users the best navigation and interface to sift through. Use A/B testing to experiment with new features and gauge your users' reactions.

Skyrocket Your Technical SEO With RebelMouse

RebelMouse is an enterprise-level, AI-powered CMS for brands and publishers. With our cutting-edge systems and AI solutions, we assist clients with increasing their online visibility and realizing their full earning potential. Our users love to rave about their online success and traffic increases after joining our platform.

We offer a one-stop shop for managing omnichannel integrations, Core Web Vitals, sophisticated security protocols, AI-powered recommendations, automated metadata recommendations, and smart-linking technologies. As we continue to be the number one CMS for SEO in 2024, we aim to transform online performance for our clients in a way that helps build connections with their audiences.

Contact our team to request a demo and learn more about our products and services.

Responsible Statecraft: SEO Growth After Switching to RebelMouse CMS

The RebelMouse team met the Responsible Statecraft team in 2023. We kicked off our partnership in April and launched the new experience in early September. The results we have achieved together are beyond impressive.

Post-Launch Performance

It’s exciting to see that a few months after launch we can report exciting growth — especially in traffic from Google.

Responsible Statecraft post-launch performance statistics

Performance Boosts in 30 Days

It’s not only about the traffic boost after the launch. We monitor the traffic from month to month and work with Responsible Statecraft on maintaining that growth.

Responsible Statecraft performance boost in 30 days

Knowing that Google is a top traffic source for Responsible Statecraft, looking at the data in Google Search Console is also exciting.

Responsible Statecraft Google Search Console performance statistics

Onboarding Journey

There are a few reasons why the Responsible Statecraft team decided to switch to RebelMouse’s platform:

  • Their site was launched in December 2019 on WordPress. They have grown considerably in that time — not just in traffic, but also across content providers (e.g., reporters, themselves, and outside contributors). They needed the right platform to support internal growth.
  • They were ready for the next round of traffic growth, especially in terms of SEO. Even with great expert content, they just weren’t getting enough traffic. There was a concern that their existing website was not fully optimized. The website architecture was old and it hadn’t been updated.
  • They were also looking for a complete strategy overhaul to give their readers more reasons to stay on their site and build loyalty.

Throughout the build process, we had amazing partners on the Responsible Statecraft side, including Kelley Vlahos, Editorial Director, and Ben Armbruster, Managing Editor. The best way to explain our work together is synergy. Each of our team members, with their unique experiences, perspectives, talents, and communication styles, created the growth that the Responsible Statecraft team was hoping for from the start.

Project Scope

Every project benefits from a clear roadmap and defined goals. We prioritize understanding our clients' objectives and providing cost-effective solutions. Our commitment to our clients' success fosters long-term relationships, as demonstrated by clients who have been with us for over a decade.

When Responsible Statecraft approached us, Adam Taylor, our Director of Strategic Solutions, immediately responded to their needs. He addressed their concerns directly, navigating budget constraints and roadblocks with empathy, patience, and personalized solutions. Adam's dedication allowed Responsible Statecraft to confidently migrate to RebelMouse and quickly maximize their online success.

Taxonomy

The breadth of topics and categories that Responsible Statecraft touches on is very significant. Previously, the site was heavily based on tags with only a few categories, which wasn’t the ideal way to organize all of the content.

While it can be a challenge to reflect a wide range of topics in taxonomy, our Senior Vice President of Product & Strategy, Alex Leo, started the project by performing a comprehensive analysis of all the tags and topics Responsible Statecraft had used previously. From there, our Director of Audience Development, Craig Kanalley, took a close look at common threads and found that a geographical structure would work best. This was based on the high volume of location-based tags the site had been using. We presented this to the Responsible Statecraft team and got timely and receptive feedback to move forward with the new taxonomy.

All of the content was divided into six regions: Europe, Middle East, Africa, Asia-Pacific, Latin America, and North America. Within each region, there were countries and relevant categories.

Responsible Statecraft website taxonomy and structured data

This new taxonomy was reflected in the redesign with a Regions drop-down menu on the site’s main navigation. The new menu made it easy for users to pull up a region of interest and see the latest news, launching into a section page for each specific region.

A few high-level, common topics that the site covers were also a part of the new and improved main navigation: Military Industrial Complex, Washington Politics, Media, and Global Crises.

“I loved collaborating with the Responsible Statecraft team to improve their site’s taxonomy,” Kanalley said. “They are experts in their field and improving the organization of their content has made it a better user experience for anyone who visits the site, highlighting the great work that they do.”

Getting the taxonomy right was the first step, and from there, we were ready to build a beautiful design.

Complete Redesign

RebelMouse's web designer, João Marcos Oliveira, transformed Responsible Statecraft's vision into a reality that exceeded expectations. João's eye for aesthetics and understanding of UX principles resulted in a website that effectively communicates its vision and directs users to relevant content.

Kelley Vlahos testimonial about the website design process with RebelMouse

Responsible Statecraft website redesigned with optimized mobile version

Modernized and Refreshed Brand Identity

RebelMouse provided new logo options, because a well-designed logo is memorable and easily recognizable. We also offered new typography because having proper font sizes enhances readability, making it easier for users to consume content and understand the message.

Responsible Statecraft brand identity

Top Navigation

The design team also updated the main navigation by highlighting the main areas and incorporating drop-down menus.

Before

Responsible Statecraft's former navigational website before RebelMouse redesign

After

Responsible Statecraft new website navigation

Segmented Layout

Segmented layouts help organize content into logical sections. Each segment is dedicated to a specific message or topic. This enhances overall site navigation and the user experience.

Responsible Statecraft home page with segmented article layout

Article Page Improvements

Here are some of the page and website navigation improvements we focused on during the redesign journey.

Better Navigation

To enhance UX and contextual understanding, we included breadcrumbs and relevant tags.

article page navigation

Author Bio

Below each article, we have incorporated the respective author's bio with author structured data. This information helps establish their expertise, qualifications, and background. It lends credibility to the content and allows readers to assess the author's authority on the subject.

Responsible Statecraft article pages and author bios

More Relevant Content

We placed more relevant content below each main article, incorporating both internal links and “around the web” links based on the topic at hand.

author page with more relevant content

We also eliminated the site's footer and incorporated an infinite scroll stream of articles, so users can easily keep discovering more about any given topic.

Mobile Responsiveness and User Experience

The redesign phase included providing responsive layouts to ensure a consistent and optimal user experience across various devices.

website mobile responsiveness

Mobile Navigation

We moved the top navigation to a hamburger menu, including topic areas and main calls to action, to showcase more pieces of content instead.

 Responsible Statecraft's old mobile version (left) versus new navigation (right)

We built a mobile-friendly article page design, using the proper font sizes and optimal image ratios. Check out these before-and-after examples:

Article page mobile design before and after

Implementation

Our technical team is the team that brought all of this work together. Igor, a RebelMouse Solutions Architect, did a fantastic job of navigating the technical solutions, working with Ben and Kelley on understanding how the old site was set up, how to get all of the data from the old instance over to RebelMouse, and how to bring the new vision for the taxonomy to life.

Igor and RebelMouse Platform Engineer Dmitry worked together with Kelley and Ben on making sure that the home page not only reflected a beautiful design, but also had the right functionality from an editorial perspective. With the new look, the editorial team can easily highlight stories and move them around the site as a part of the editorial process.

“This was a pretty custom request because it was really important for the Responsible Statecraft team to have full control over the home page experience and which stories go where. It took us probably a week to find the best possible solution together and I’m really happy to see the Responsible Statecraft team using it so well. They have been great to work with on coming up with solutions,” said Igor.

Kelley Vlahos testimonial about building a user-friendly site

He built out a plan that was seamlessly implemented with Dmitry and Florian, a RebelMouse Server-Side Engineer. José, a RebelMouse Project Manager, made sure everything was planned and that resources were available from all sides. He kept all of us on track by making sure there was transparency on what we needed to prioritize, move, and what we needed from Kelley and Ben.

The Quality Assurance team, Natallia and Mariano, were the ones who made sure everything looked perfect before anything was shown to Kelley and Ben. It’s so important to have a thoughtful QA team as part of this process since it saves enormous amounts of time by preventing sending incomplete work or unnecessary back and forth.

Technical SEO

With such an amazing team, it’s easy to keep our promise to our clients — that we’ll always keep them modern and ensure that we improve their performance upon launch. Delivering high performance and great Core Web Vitals is our standard.

We care a lot about on-page and technical SEO, and we are very proud to have launched Responsible Statecraft’s site with a Semrush Site Health Score of 86.

These results were achieved by:

  1. Leveraging the power of RebelMouse’s CMS and our out-of-the box features, such as (but not limited to):
    1. Sitemaps
    2. Structured data
    3. Dynamic page titles
    4. Fallbacks for meta descriptions
    5. Correct canonicalization
    6. Absence of server or security issues
  2. Following the built-in processes that we’ve created over the years from migrating countless sites, such as (but not limited to):
    1. Cleaning up bad or old links (e.g., HTTP links)
    2. Optimizing JavaScript and CSS so that there are no performance issues
    3. Submitting sitemaps to Google Search Console
    4. Optimizing robots.txt files
    5. Defining rules for titles and meta descriptions for the most valuable pages
  3. Defining priorities and setting up plans with the Responsible Statecraft team on what is necessary to achieve before launch (such as making sure we have the taxonomy set up correctly) vs. the things that can be addressed later (such as optimizing titles for pages that are not as valuable).

Next Steps

Launching a site is not the finish line at RebelMouse — it’s the starting point. After the site was launched, Veronica, the dedicated Account Manager for Responsible Statecraft, teamed up with Zelle Gatoc, our Digital Strategist, and Rasselline Rose, our Data Insights Analyst, to work together with Ben and Kelley on systematically:

  1. Optimizing the technical SEO across the site even further. We work with teams who are not always technical, but we help support their editorial efforts so that they are following the best practices of technical and on-page SEO.
  2. Discovering new ways to distribute content across channels. We believe in diversification of traffic through different channels, such as Flipboard or SmartNews.
  3. Identifying the next design iterations to provide the best user experience possible. All design decisions are based on data and performance.

Kelley Vlahos testimonial about the RebelMouse team

It takes a village to raise a child and a team to build wonderful user experiences.

Responsible Statecraft and RebelMouse's teams

Introducing: Layout & Design Tool 3.0

The team at RebelMouse have been working hard to launch a new version of our Layout & Design Tool. Here is a look at some of the new features that enhance the digital publishing process.

Highlighted Uncommitted Changes

The latest update of Layout & Design Tool will highlight the elements that have been added, modified, or removed to visually indicate what are the changes pending to be committed. Elements containing any unsaved changes will be marked as:

  • Green if the element is new.
  • Yellow if the element was modified.
  • Red if the element was deleted.

After you save the elements, the highlights will disappear.

Single A/B Test Edition

To ensure a clearer and more controlled editing experience, we have introduced editions of a single A/B test on each commit. As soon as you start working on an A/B Test, Layout & Design Tool will lock the remaining ones to prevent you from accidentally changing other A/B tests.

No More Changeless Actions on Timeline

Instead of tracking all actions, Timeline will now only register actions that make actual changes to the current page, and will no longer track consecutive changes of the same type that overwrite each other. This will make the change history shorter and more meaningful. You will no longer see selection, expanding, or collapsing actions, nor repetitive entries.

Disabled Saved Button

The save button is now disabled by default, and will be enabled only once a change has been made. This will help reduce open tabs in your browser, and you will never forget if you changed something or not if you happen to step away from your work.

Auto-Generated Commit Messages

Why spend your time writing meaningful commit messages when they can be generated automatically? Simply make your changes, and then let Layout & Design Tool create a message based on the modifications you are about to commit to. You can still leave an optional commit message indicating any additional information if needed.

Tracking Critical Actions

Marking an A/B test as live, or deleting an A/B test, is an important action that can impact your site. Now, both of those actions will generate commits to track changes. Archiving and unarchiving will also be tracked.

Improved Set as Live Screen

Every time you push an A/B test live, a comparison screen will appear that shows the differences between your A/B test and the one that is currently live. This means that you will no longer overwrite live changes that you were not aware were introduced.

Quick Revert for Recent Versions

Ever make a mistake and want to revert your changes? You can now go to Timeline and click on the recent commit to load the latest changes. Then you can click on the save button to revert to an earlier version.

Changelog

Every time you open Layout & Design Tool, you will now see our brand new Changelog that will help you catch up with the important updates that've taken place on your site. You can see the recent changes and filter by page, type of commit, dates, users, and more. Click on any diff button to see the changes introduced by that commit.

Changelog will track the creation and deletion of custom pages or custom shared elements, as well as the creation and deletion of A/B tests. Also, it will register any A/B tests set as live and whenever they are archived or unarchived.

Share Feedback

Use the "share feedback" button in Layout & Design Tool's top bar to tell us what you would like us to improve, or if you encounter any issues.

If you have any questions about the newest version of Layout & Design Tool, please email support@rebelmouse.com or talk to your account manager today.

From Cookies to Conversions: Win Back Revenue With First-Party Data

How RebelMouse Embraces AI and Emerging Solutions to Reinvent Marketing

Ciao, Cookies

If you’re an advertiser, publisher, brand, or just trying to generate revenue from a website, you’ve probably heard about the demise of third-party cookies.

Since the early 90s, cookies have been a fundamental component of how the web works. These small text files were designed to make it easy for sites to identify visitors and their browsing habits. The cookies are then stored on a user’s device to track activity about how that user interacted with a particular website. This could be anything from a user’s interests and behaviors to verifying their identity. As you can imagine, this has been a slow-boiling privacy concern because cookies can track users' online activities across multiple websites, allowing advertisers to create comprehensive profiles of individuals without their consent.

The centralized storage of this kind of data poses a risk around unauthorized access, potentially exposing users to privacy breaches and identity theft. The collection of vast amounts of user information through cookies without proper safeguards in place has driven the push for more privacy-focused alternatives.

The alarm bells about third-party cookies have been going off for years. Many web browsers have severely limited the power of third-party cookies. As of January 4, 2024, Google Chrome has restricted third-party cookies for 1% of users, and plans to increase third-party cookie restrictions to 100% of users beginning in Q3 2024.

A World Without Cookies: Implications for Advertisers

Third-party cookies have played a major role in how marketers and advertisers track user preferences across websites. For example, if you look at a jacket online, advertisements for that same jacket will follow you across the web until you (hopefully) eventually buy it. In addition to user preferences, third-party cookies also help advertisers measure conversions, track user journeys across websites, and segment audiences based on behavior.

The loss of this critical data means that brands need to navigate how to maintain consistent and accurate audience measurements across channels. In particular, publishers need to be concerned about ad revenue, since many of them currently rely on programmatic ads for the bulk, if not all, of their business revenue.

That’s why publishers, marketers, and advertisers are exploring alternative solutions to third-party cookies, primarily through the use of a first-party data strategy.

First-party data is collected directly from a company's own customers or website visitors. This data is often used to supplement their own data, enabling them to gain insights into broader audience segments, target specific demographics, and improve ad targeting.

There are a number of methods businesses can implement to collect first-party data. Some of those methods include:

  • Adding tracking pixels to your website or mobile apps
  • Collecting information through offers, discounts, or exclusive content
  • Data collection forms that request name, email address, location, and more
  • Customer surveys

Still new to what first-party data is all about? We’ve got all of the basics of first-party data collection covered. Click the image below to learn more.

The Challenge and Reward of Harnessing First-Party Insights

First-party data is more valuable because it's collected directly from the source — a site’s own audience. This means more accurate insights into each user's behaviors, which means more targeted and effective marketing campaigns. However, first-party data can be more challenging to collect than simply relying on third-party cookies. Users need to have established trust in a brand or website before they’re willing to give up valuable information. This means each user must have a vested interest in the brand’s value proposition and feel secure that they will receive something in return for their data.

It can be a big task to build this kind of loyalty with your audience. A successful first-party data strategy requires more than collecting customer data. Businesses must gather, store, and analyze their first-party data to understand audience behavior, and then use those insights to improve marketing performance and deliver more customer value.

The good news is that effective first-party data can also reap big rewards. The more trust your users have in your business, the more effective your marketing efforts will be. We’ve got a seven-step strategy you can use as a guide when formulating your own first-party data plan. Click the image below to learn more.

RebelMouse's Vision for AdTech Transformation

Crafting a first-party data strategy is a tricky task, but luckily the death of third-party cookies comes at a time when there are exciting, emerging technologies like artificial intelligence to help publishers stay on the revenue train.

At RebelMouse, our core mission is to deliver an AI-enabled, performance-driven, and cutting-edge CMS alongside decades of digital experience to ensure that our clients always stay ahead of the curve. To keep this momentum going, we’ve spent an enormous amount of time allocating significant resources to research and develop new solutions that yield tremendous results for gathering first-party data.

Additionally, since 2022, RebelMouse has also invested heavily in research and development around AI technologies. Leveraging OpenAI’s ChatGPT and Google’s Vertex AI, we have become expert AI integrators. This has been critical to keeping our clients modern in an ever-evolving tech landscape. The breakthroughs in this space, combined with our approach to first-party data, have been essential to the groundbreaking results we’ve achieved. Thanks to our innovative AI integrations, RebelMouse seamlessly aligns editorial content with programmatic buyers' IAB taxonomies.

Our focus on first-party data is centered around two major initiatives:

  • Increasing programmatic ad revenue.
  • Increasing site engagement and return visits.

Additionally, we harness psychographic data that complements both direct sales and programmatic efforts. This powerful combination not only enhances revenue on the initial user visit, but also leads to substantial increases in CPM upon return visits. As visitor loyalty grows with frequent returns, the revenue potential continues to rise.

Click the image below to learn more about how we are leveraging AI to transform the ad space.

RebelMouse Ad Operations: Your One Stop for Modern Monetization

Mastering an AI-powered first-party data strategy and completely rethinking how to generate revenue for your business isn’t easy. Most publishers rely on a third-party agency to help them optimize their ad strategy. At RebelMouse, we simplify your ads initiatives by eliminating the need for an outside vendor to manage your programmatic ads.

Our devoted team will not only increase the quality and viewability of your ads, but we will use advanced AI solutions to help you stay ahead of the industry on important ad strategies like first-party data.

And the results have been lucrative for our clients.

Our Methods: Your Single Source for Ad Management

In addition to leapfrogging the competition across the digital ad landscape, we focus on key initiatives to set aside your campaigns from the rest of the internet’s noise.

  • Core Web Vitals (CWV) Improvement
  • User Experience
    • Control ad volume
    • Monitor ad viewability
    • Keep tabs on correct ad sizing and placement
  • Increase Click-Through Rate (CTR)
    • Focus on CTR leads to better advertisers and higher CPMs
  • Direct-Sold Ads
    • Full campaign setup
    • Coordination with your ad sales team
    • Implementation of the direct-sold ad(s) on your site
    • Continuous optimization of the campaign focused on the best performance around viewability and conversion rate
  • Testing Abilities
    • Before any direct-sold ads are published to your site, we have the ability to test and review exactly how they will look, which means no surprises when the campaigns officially launch

Reap Revenue Rewards With RebelMouse

RebelMouse’s all-encompassing AdOps services leverage AI and first-party data to create more personalized, targeted, and effective advertising experiences for your users while respecting privacy and compliance standards.

Looking to get ahead of the ad game? Let’s connect to explore how we can work together.

Rebel Insights

Technical SEO: Google's Latest Ranking Revolution

What do Google Search core updates and poor technical SEO have in common?

Low search rankings.

Even with high-traffic pages, your online presence is at risk if you can't marry high-quality content with the right technical SEO tactics, leading to less online visibility and decreased performance.

In 2024, the online community desperately needs guidance as it attempts to keep up with Google's algorithm changes and SEO guidelines. Even though Google has advised publishers and marketers to concentrate on creating E-E-A-T content, many still perceive it to be a guessing game, which adds extra stress and anxiety to content creation.

How Google Core Updates Affect Rankings

According to marketing publications Search Engine Journal and Amsive, Google suggests that focusing on technical SEO and user satisfaction first can help your online business thrive in engagement and survive Google's core updates. Since September 2023, Google has launched at least four significant updates, which include:

  • The Helpful Content Update (September 2023): This update prioritized content that helps users answer a specific question, perform an action, or add value to their lives. Websites that are overly optimized for SEO or solely create content for Google Search and not users will find themselves penalized.

  • The Spam/Core Update (October 2023): This update focused on search quality and penalized sites that had spamming violations like cloaking, hacking, keyword stuffing, false information, and other materials that negatively impact the user experience.

  • The Ranking Update (November 2023): This update prioritized publishers delivering more high-quality content to offer users helpful content, which in turn allows websites to rank higher in search results.

  • The Reviews Update (November 2023): The reviews update optimized the monitoring of reviews that appear in articles or individual content comparing products and services that aim to influence a user's decision.

Impact on Publishers and Marketers

These updates can have a significant impact on the way your site ranks in Google Search. Here are just some of the ways your business could suffer if it doesn’t follow Google’s guidelines:

  • Massive Traffic Declines: Many publishers experienced drops from millions to near-zero clicks and impressions, particularly across Google Discover.

  • Loss of Visibility: Sites disappeared from Google Discover and Top Stories, especially after the October 2023 core update.

  • Revenue Decline: Traffic losses directly impacted income for publishers relying on online ads.

  • Confusion and Lack of Guidance: Publishers felt unclear about the reasons behind the changes and how to recover traffic.

  • Uneven Impact: Some sites, even well-established ones, were affected, while others seemingly benefited.

  • Regional Variations: Traffic changes differed based on location.

  • Web Story Spam in Discover: An increase in low-quality Web Stories may be pushing down other content.

Dominate Google With Technical SEO Tactics

When questioned about the next prominent thing marketers should focus on, Gary Illyes, Google's Search Systems Analyst, emphasized that creators should produce quality content structured to help a user find what they need as quickly as possible.

To achieve this, the Google Search Relations team advised publishers to emphasize technical SEO optimizations and stop chasing SEO trends.

Technical SEO is the supportive framework of a high-ranking website. With proper website structure, functionality, and site navigation, your site can rank on Google Search’s page one.

Not sure how your site stacks up when it comes to technical SEO? Click here to get a free analysis of your site's technical SEO health.

The Three Traps of Content Creation

It's not about chasing the next best thing. Trends are among the pitfalls that confuse marketers about their online performance. According to Search Engine Journal, the following are some of the content creation pitfalls to be aware of:

  1. High Traffic Equals High-Quality Content: You can target common keywords with low search volume and rank highly for those terms, but if your content lacks value to a user and only provides generic information, your high-traffic pages may be doing more harm than good.

  2. Content First, Framework Later: Technical SEO is the cornerstone of your website. Would you build a house on unstable ground? Like a home, you want to create a strong foundation to ensure your website performs well behind the scenes. This means regularly running site audits for growth, checking for broken links or pages, and improving your Core Web Vitals.

  3. Monitoring the Number of Visitors: The number of site visitors is essential, but if they leave after a few minutes, this will increase your bounce rate and signal to Google that your site has low user satisfaction. User engagement, time spent, and page clicks are critical metrics for determining how well your technical SEO efforts result in great user content. Developing a first-party data strategy can assist you in deciding what users want most from your website.

Build Content Quality and User Engagement With RebelMouse

Tired of grappling with the intricacies of Google’s updates and mastering technical SEO? RebelMouse is your ultimate solution! With our state-of-the-art, AI-enabled CMS technology, we aim to redefine your user experience and online success. We help our users master their site health by improving metrics like Core Web Vitals while delivering a creative specialist team. Our industry experts assist you with managing and monitoring your technical SEO performance behind the scenes while you prioritize other important business tasks.

Maximize your SEO potential with our platform, meticulously optimized for page speed, to ensure your content shines across search engines. RebelMouse empowers you to monetize intelligently, providing your team with the tools to navigate the ever-evolving digital landscape systematically.

Ready to revolutionize your online presence? Request a demo and upgrade to RebelMouse to propel your digital success today!

Master Core Updates With Quality Content and Technical SEO

Technical SEO: How to See the Most Growth From Site Audits

We get this question a lot: Why is our expert content not ranking higher in search? You can do everything right from a content perspective, but if you’re not looking at technical SEO, you’re missing out on opportunities.

Good technical SEO is about getting the fundamentals right: A unique title for every page, a unique and informative meta description, good site architecture with a clear sitemap, taxonomy, internal linking, clean code that leads to good site performance, and so on. These are just some of the important building blocks that are a part of technical SEO.

Semrush Technical SEO Performance Improvements:


 SEMrush Technical SEO improvements enhances page clicks, search impressions, and Google user experience.

RebelMouse is the best CMS for Core Web Vitals and performance, which are both crucial for SEO. But industry-leading SEO platform Semrush has Site Audits that can identify other technical SEO problems on your site that may seem small in isolation, but can amount to big problems when reviewed holistically. Google Search Console offers further insights on potential issues and can help validate fixes. We’re happy to offer Site Health services, including SEO audits with a full analysis of issues and recommendations for fixes to significantly improve your Semrush Site Health Score.

The way to see the best results is by building these into your process. You can run an audit and make fixes, but unless you’re not planning on making any changes to your site or adding any new content, this will not suffice. Running second, third, fourth, and fifth audits, and making more fixes along the way, will allow you to take full advantage of how good technical SEO can improve search engines' ability to understand and index your content, and lead to real and long-lasting traffic growth.

Think of the technical SEO process like this:

Both your website and the internet are dynamic, constantly changing entities, so your attention to them needs to be ongoing.

One issue can have multiple causes, so solving each issue individually (starting with the biggest) gives us a chance to do things in a controlled way that allows us to track the impact and not change too much at once. This is a more stable approach.

In addition, when you solve things in a planned and iterative way, it allows you to identify the root causes of these problems by spotting patterns. Let's say you fix broken titles on tag pages. You can analyze pages that are left to see if there is a new programmatic solution.

We have case studies to back up this logic.

In one instance, we started with a 59% Site Health Score, made continuous improvements over several months, and ultimately boosted the score to 92%. Search impressions increased along the way, more than doubling from where they started:

With another client, since beginning Semrush audits and fixes, we observed a 54% increase in clicks and a 44% increase in impressions vs. the two months before the audits.

This shouldn’t be a one-and-done process. It should be continuous, and that’s where we have seen the most impact and the best results. It’s about identifying one issue at a time, rolling out the solution the right way, and then looking for the next one to address.

Ready for us to get to work with your site? Contact us today to get started.

Sticky Positions: Best UI/UX Practices [Design Examples]

What Is a Sticky Position?

A sticky position, or sticky element, is something that remains in a fixed position as you scroll through a web page.

Imagine browsing a site, and suddenly, a bright, colorful box pops up and sticks to the side of your screen like chewing gum. It could be a funny meme, a tempting offer for free pizza, or even a cool quiz about your personality type. That's a sticky element!

Sticky elements are design techniques that enhance the user experience on websites and in apps by offering users an easy way to access crucial information and perform essential actions. This approach involves placing specific content and elements in a designated position on the screen, allowing them to remain visible as a user scrolls.

For brands, they're a powerful tool with benefits that boost brand awareness, engagement, and conversions. Examples of sticky elements include navigation menus, contact details, or call-to-action (CTA) buttons readily available at a user's fingertips.

Here are some benefits of using sticky elements:

  • Grabs a User's Attention: Sticky elements offer eye-catching visuals and placements that capture users' attention to your brand message or call to action. Consider using a bold, visually appealing banner to promote your services or products.
  • Tailors Engagement: You can customize your sticky elements to appear on specific pages or display content relevant to a user's interests to deliver targeted messaging.
  • Improves the User Journey: Sticky elements can enhance the user experience by providing quick access to customer support, social links, “Contact Us” buttons, or an FAQ section.
  • Increases Brand Awareness: A sticky element such as a brand banner can be an ongoing reminder of your business as a user scrolls. Contrary to typical ads, a sticky element remains in place and helps to reinforce your brand's identity to users.

Common Uses and Placements for Sticky Positions

Place your sticky element in the best way to hold your users' attention and convert them at the ideal time. This placement could be on the side of the screen, at the top, or as a pop-up module, depending on what will benefit your users the most. Consider the following popular uses and placements for sticky elements that have the potential to produce gold conversions:

Navigation Menus

Sticky navigation menus are a common and effective design choice. When navigating a website, you can easily find essential links as you scroll down because the menu always remains at the top. This helps users navigate the site without scrolling up and down, improving their experience with a user-friendly website.

 Common Dreams website scrolling GIF with a sticky navigation menu at the top

Social-Sharing Icons

Social-sharing icons usually remain visible on the side or on the bottom of a screen. These sticky elements are common for blogs and articles, allowing users to easily share content.

 article scrolling GIF with sticky social-sharing icons below the author's image

Call-to-Action Buttons

Sticky CTA buttons, such as “Sign Up” or “Buy Now,” are often placed at the bottom of the screen to help users take action.

 article scrolling GIF with a sticky sign-up CTA fixed at the bottom of the screen

Announcement Bar

With an announcement and promotion bar, you can leverage the top area of your site to inform readers about breaking stories, events, campaigns, or anything else you’d like to feature prominently.

announcement bar sticky position at the top of a website page

announcement bar sticky position at the top of Premier Guitar website page

The announcement bar’s monthly CTR can range as high as 31.1% or as low as 0.05% in the first month. One month after implementing their announcement bar, Premier Guitar experienced a dramatic boost in their clicks, sessions, and CTR.

announcement bar performance statistics

Sticky Sidebar Ads

Sticky sidebar ads increase visibility and revenue while giving users quick access to helpful content. These ads rotate after an entire scroll through to maximize space and income potential, as well as to ensure that users will see them.

Check out the following case study findings on sticky sidebar performance:

 No Film School's static and sticky sidebar ads analytics indicate higher performance percentages for the sticky sidebar

Scroll-to-Top Buttons

Users often scroll through lengthy pages, and having a scroll-to-top button offers a convenient way to swiftly navigate back to the top of a page. This is particularly useful on pages with extensive content.

 article GIF with a sticky scroll-to-top arrow on the right side of the screen

Cookie Notices

A sticky cookie notice allows users to set their cookie preferences and manage their privacy settings efficiently.

 Heatmap News article scrolling GIF with sticky cookie settings at the bottom

Common Mistakes When Using Sticky Elements

Before implementing sticky elements, avoid these common mistakes:

  1. Avoid Overlapping: Make sure sticky elements don't overlap other essential elements on a page. For example, using a sticky bottom display ad can overlap a footer.
  2. Use Correct Sizing: Make sure the sticky sidebar fits the window vertically, because sometimes the bottom gets cut off on smaller screens. We recommend using a size that ranges from 300–500 px in height, or having the size be defined dynamically depending on the device being used.
  3. Create a Simple User Experience (UX): Make sure sticky calls to action or ads have a close or collapse button. This allows a user to remove any unwanted elements from their screen.
  4. Keep a Consistent User Interface (UI) Design: Make sure sticky elements are consistent and look correct across all devices.
  5. Steer Clear of Overcrowding: Ensure that you are not overcrowding your screen with too many CTAs, as this can distract and possibly frustrate your users.

Sticky Element Design Dos and Don’ts

Explore the following collection of best practices, which includes a set of dos and don'ts to guide you toward effectively using sticky elements on your website.

 two phones showing correct and incorrect sticky CTA versions

 two phones displaying proper and improper sticky ad video placements

 two phones displaying right and wrong ways to present a sticky navigation menu

two phones demonstrating the correct and incorrect times to display relevant and recommended content

Boost User Experience and Conversions With CSS Sticky Positions

Sticky elements provide users with a smooth and intuitive way to interact with a website. Website owners value a straightforward and engaging user experience that offers instant access to the navigation menu and calls to action that promote conversion.

Before implementing sticky elements, think about platform compatibility across desktop and mobile devices, placement to avoid clutter or on-screen distractions, techniques for evaluating their efficacy, performance metrics, and general usability to make the most out of your workflow. Sticky elements help optimize website navigation and engagement when used carefully and with a user-centric approach.

Need help strategizing around and implementing sticky elements across your site? Contact RebelMouse today to learn more about how we can help you move the needle for your business.

What Is A/B Testing? Boost Your Website's Performance

This guide covers A/B testing, its definition, advantages, and real-world applications. We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance.

What Is A/B Testing?

A/B testing, also called split testing or bucket testing, is a type of experimental testing in which you divide your audience into two groups and present them with different versions of a web page or app element. Group A sees one version of a page, and group B sees another version. The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence.

How A/B Testing Works

In an A/B test, businesses create two versions of a web page or an app element: A and B. A is the control page, and B is the variation page that may slightly change the headline, button design, or layout. Half of the users see A (control), and the other half see B (variation). You can then measure each version's performance based on user clicks and conversions.

A/B testing email experiment split among two groups showing the open rate percentages

A/B Testing Example #1: Subject Lines

One example of A/B testing includes subject lines. Imagine group A receives a promotional newsletter titled "Essential Natural Products for Women," and group B receives a variation titled "Must-Have Natural Products for Women in 2024." Whichever headline receives more clicks is the one that appeals most to your audience, which will help you understand your audience's preferences and online behaviors better and increase the likelihood of converting them. Utilizing an AI headline generator may help you during the brainstorming phase.

two web page versions with distinct colors and formatting for A/B testing

A/B Testing Example #2: Page Layout

Let's say you want to measure how many clicks an advertisement gets depending on where it appears. Group A receives the original version with the ad displayed on the side of the screen. In contrast, group B gets a different version of the web page with the advertisement positioned at the bottom of the screen. If the ad on the side of the screen earns more clicks, placing side-screen ads may be more beneficial for your business.

Benefits of A/B Testing

There are several reasons why you would A/B test, including:

  • Making Decisions Based on Data: You can use numerical data from A/B testing rather than assuming or generalizing what your users might like to make more informed decisions and drive more positive results.
  • Improving User Experience: A/B testing allows you to identify what content and designs appeal most to your customers, which can enhance how visitors interact with your website, leading to better user experiences.
  • Consistently Improving Your Site: You can meet business goals and fine-tune your website to meet your users' needs, leading to a lower bounce rate, higher click-through rates (CTR), and increased conversions.
  • Enhancing Marketing Strategies: You can optimize your marketing campaigns by testing copy, web layouts, design elements, and call-to-action (CTA) buttons to create the perfect pages that bring more exposure to your brand.
  • Optimizing Interface and Design: A/B testing previews how an audience may react to interface modifications, allowing designers and marketers to improve user engagement, styles, and product features if necessary.

A/B Testing in Marketing

Here are some ways you can use A/B testing in marketing to assess and improve your strategies:

  • Headlines: You can test different titles to see which appeal more to users and yield a higher CTR.
  • CTA Buttons: You can compare call-to-action button placements, colors, and font sizes, and experiment with text variations such as “Sign Up Now” or “Find Out More” to determine what captures the most attention.
  • Email Subject Lines: A/B test subject lines in email marketing campaigns to boost open rates and CTR.
  • Layout and Navigation: Test different layouts and navigation structures, such as adding sticky elements or a scroll-to-top menu button to optimize the user flow and reduce bounce rates.
  • Social Proof: Compare the impact of social proof elements, such as testimonials, reviews, or ratings.

Those are just a handful of the numerous ways you can use A/B testing to improve specific goals and elevate user experiences across a website or app.

How to Create an Effective A/B Test in Six Steps

 A/B testing infographic outlining six steps for effective experimentation

Running an A/B test doesn’t have to be a complicated process. Before testing multiple variables at once, prioritize which elements are most important to the user experience and comparable in an experiment. Some examples include font size, images, headlines, social, color scheme, and layout.

To create your A/B test, follow the steps below:

1. Collect Data

Before starting an A/B test, businesses need to collect relevant data to pinpoint areas of improvement. Use analytics tools like Google Analytics or Google Search Console to examine metrics such as website traffic, bounce rate, CTR, trends, drop-off rates, and user behavior. First-party data sources such as email open rates, purchase history, lead generation forms, social media insights, surveys, and audience demographics are a few ways to discover consumer insights.

2. Establish Your Goals

Clearly define the goals you want to achieve with A/B testing. It could be increasing conversion rates, boosting traffic, decreasing bounce rates, improving click-through rates, raising brand appeal, or any other metric aligned with your business objectives.

3. State Your Test Hypothesis

A test hypothesis calculates the probability of an assumption in light of your objectives and data collection. This hypothesis should describe how and why changes in your variable should result in a specific outcome.

Imagine that you want to increase the sales driven by your e-commerce product page. For the A/B test, you send out one version of the page with the typical product description, and your variation replaces the product description with a short video that highlights the product's features.

You might hypothesize that video advertisements will result in a 10% increase in add-to-cart rates.

4. Select Your A/B Testing Tools

Selecting the appropriate A/B testing tools is the first step in improving content, be it a blog post, an email, or a web page. You can compare headlines using tools like RebelMouse's integrated headline tools, which allow you to target particular audiences to see how they respond. You can also A/B test your website layout, distributing variations across equal groups or a randomized sample with the help of adjustable sample size parameters.

Depending on your desired outcomes, you will use different A/B tools. For instance, you might use different A/B testing tools for design testing than you would for emails. To help you optimize your workflow, find out if your content management system (CMS) has integrated or built-in A/B tools. Google Analytics also offers web page A/B testing for non-RebelMouse users.

5. Run Experiment

Launch the A/B test and assign users to the control group (version A) or the variation group (version B). Consider these points when running your experiment:

  • Statistical Significance: Make sure the test is statistically significant, which means that your dependent variables and data will be used to determine the results rather than a random, inexplicable chance.
  • Sample Size: Make sure a sufficient sample size produces accurate results. An excessively large or small sample size will yield inaccurate results. Use a sample size calculator to prevent this.
  • Period: Give the test enough time to run if you're testing metrics like pageviews or bounce rate. Let your test variations run simultaneously for at least one month for the most accurate and statistically significant results.
  • User Feedback: During your test, you can send out surveys to users to get their input. You can learn more about someone's online habits by asking why they didn't click past a particular page or on a CTA button. You can find out if they felt the information needed to be more relevant to them or if the content needed to be shorter.

6. Analyze Results

Once the test is finished, analyze the results. Compare the performance of the control group and the variation group to determine which version performed better. Remain focused on the primary metric you selected to assess and avoid getting distracted by the experiment's other outcomes. Ignore the quantity of conversions if you have chosen to test the bounce rate of a web page. Apply the results to your next action plan. If one test outperformed the original, consider applying those changes to multiple pages on your site.

A/B Testing and SEO

A/B testing is generally safe and encouraged by Google. However, it’s essential to follow best practices to avoid any negative impact on your search rankings. Avoid practices like cloaking (showing search engines different content than what users see), and use attributes and 302 redirects (temporarily redirecting users to a specific page) when necessary to maintain the integrity of your website's search rank. Google also offers insights on minimizing the A/B testing impact on Google Search.

Challenges and Considerations for A/B Test Results

When interpreting A/B test results, it's essential to be aware of the following critical challenges:

  • Inaccurate Sample Size: Ensure that your sample size is large enough to produce reliable and statistically significant results. A sample size that is too large or too small will yield unreliable results.
  • The Shiny and New Syndrome: When conducting your test, remember that when something new or unique appears on your website, users may become more engaged because they are experiencing something different. To prevent this, concentrate on first-time visitors who will be able to handle the changes and will view your site with a fresh perspective.
  • Outside Influences: During your A/B test, some factors will be beyond your control, such as a platform outage or seasonal buzz. Avoid testing results during busy holiday seasons since shoppers tend to buy more. If your site or platform encounters technical issues during the test run, you should refrain from including that data since it will be inaccurate during your testing period.

Kickstart Your A/B Testing Strategies Today

Businesses can improve user experiences, increase conversion rates, and optimize their websites with the help of A/B testing. Remember, A/B testing is a continuous process requiring ongoing optimization and experimentation.

RebelMouse provides a streamlined content management system that makes A/B testing easier, enabling you to maximize the potential of your website and outperform the competition. Our team can help you with the process or create these test runs for you if you'd like to test your site’s functionality, performance, and traffic goals, or obtain trustworthy analytics.

Contact RebelMouse today to learn more about how we help you move the needle for your business.

Automations Dashboard

Welcome to RebelMouse's Automations Dashboard, a powerful tool designed to streamline your workflow by setting up automated triggers based on specific events. This documentation is intended for developers and administrators who are seeking to integrate and utilize the Automations Dashboard in their systems effectively.

Accessing the Dashboard: You can access your Automations Dashboard by appending "/r/dashboard/automations" to your domain's URL. For example, if your domain is "example.com," you would access the dashboard by navigating to "example.com/r/dashboard/automations."

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9 AI SEO Tools for a Stress-Free Content Strategy [2024 Guide]

Discover the 9 Best AI SEO Tools for 2024!

Let's be honest — artificial intelligence( AI) is no passing trend. While many individuals and businesses are still catching up to this transformative technology, marketers have swiftly embraced AI-powered tools as a pertinent part of their content strategy because organic search remains the main source of trackable web traffic.

Your competitors aren't just dabbling in AI, they're ingeniously integrating this technology into their SEO content campaigns, CMS platforms, and omnichannel efforts for a fail-proof workflow that generates high-quality content in a fraction of the time.

Today, we’re highlighting nine of the best AI SEO tools for a hassle-free SEO strategy in 2024. Whether you still need to add AI into your workflow or exploring options, we discuss the leading platforms and their features, guaranteed to slash your marketing and content efforts in half.

Uncover the best AI tools including their features, subscription models, and advanced solutions to make content generation and optimization a breeze.

Nine Best AI SEO Tools

Essential AI SEO Tool Features for 2024

infographic for AI SEO tool features

When choosing the best AI SEO tools for your business, it's crucial to consider their specific features. Here are some key features to consider:

1. Keyword Research and Analysis

Effective keyword research is the foundation of any successful SEO strategy. AI SEO tools should provide comprehensive keyword research and analysis capabilities, allowing you to discover high-ranking keywords with low competition. Look for tools that offer keyword suggestions, search volume data, and competitor analysis to optimize your content for the right keywords.

2. Content Optimization

AI SEO tools can analyze your website's content and provide guidance on ways to optimize it for search engines. Look for tools that offer on-page optimization suggestions, including keyword placement, headline generators, meta tags, and readability analysis. These tools can help you create user and search-engine-friendly content.

3. Backlink Building and Analysis

Backlinks indicate the authority and relevance of your website. AI SEO tools should provide backlink analysis, outreach features, and link-building suggestions to boost your website's authority.

4. Generative Media

Find tools that effortlessly handle tasks like auto-populating images, videos, tags, graphic design, and content recommendations. These tools add value for your readers and elevate your content, taking it a step further from conventional content generation.

5. Rank Tracking and Reporting

Tracking your website's rankings in search engine results is essential to measuring the effectiveness of your SEO efforts. AI SEO tools should provide accurate rank tracking and reporting capabilities, allowing you to monitor your progress and make data-driven decisions. Look for tools that offer customizable reports, competitor tracking, and integration with other analytics platforms like Google Search Console.

6. User Experience (UX)

Ensure that the tool helps you optimize for mobile devices, as mobile friendliness is essential for SEO and improving user experience and efficiency.

7. Integration and Compatibility With Your CMS

Check if the tool integrates with other SEO tools, analytics platforms, or content management systems to streamline your workflow. Ensure the tool is up-to-date and compatible with the latest changes in search engine algorithms.

8. Customer Support and Training

Choose a tool with reliable customer support to assist you in case of issues or questions. Look for tools that offer training resources, documentation, or video tutorials to help you make the most of their features.

Nine Best AI SEO Tools and Platforms for 2024

When selecting an AI SEO tool, consider your specific needs, budget constraints, and the overall goals of your SEO strategy. Testing the tool's features through trials or demos is often beneficial to determine how well it aligns with your content needs. In no particular order, let's explore the best AI SEO tools for content creation.

1. Jasper

Jasper is an AI-powered writing tool that matches your brand voice to generate website copy, social content, and blog post copy based on specific input. Jasper is one of the best AI SEO tools because it’s a learning platform that studies and digests the core parts of your business. The generated content is designed to align with your brand's unique style and resonate with your audience.

In Jasper's writing dashboard, you can add your specific topic, select keywords, and set the tone of your content — ranging from informative to casual, or even mirroring exact figures like Barack Obama. Jasper tailors your content to your targeted audience, be it marketers, developers, motivational speakers, or even eighth-grade children. With Jasper, content creation becomes a personalized and efficient process.

Jasper AI platform

Jasper SEO Benefits:

  • Examines your business to match your brand voice
  • Offers preselected templates for creating content across multiple channels, such as Facebook and Google Ads
  • Jasper Chat converses with AI and offer content suggestions
  • Integrates with platforms like Surfer, Google Sheets, Zapier, and more
  • Cites its sources used in research
  • Affordable pricing subscriptions

Jasper Drawbacks:

  • Limited integration with other SEO tools
  • Struggles with technical topics and factual information
  • Long-form content requires heavy editing

2. Gemini

Gemini, originally known as Bard, us a free AI SEO tool developed by Google. Gemini sets itself apart by delivering concise and straightforward responses to questions versus a series of endless text like other writing platforms. Unlike traditional chatbot models such as ChatGPT, Bard operates in real time, drawing from live data, and is trained in conversational language, resulting in more human-like text and less of the typical boilerplate AI language.

Whether you need a product-pricing comparison, a love poem, or an article on the history of coffee, Bard delivers the latest data with accompanying images, linked sources, and refined results, sparing you from sifting through inaccurate content. While Bard may not boast the same generative AI capabilities as other platforms, it's poised to support Google Search and seamlessly integrate with websites and messaging systems.

Leveraging Bard for an SEO advantage is a breeze. You can task it with compiling a list of top keywords and competitors within a specific niche, analyzing your web page for ways to enhance SEO optimizations, and providing prompts to craft compelling content that matches your brand's tone and style.

Bard AI platform

Bard AI platform enter prompt interface

Bard SEO Benefits:

  • Real-time content analysis
  • On-page SEO optimization to improve rankings
  • Takes directly from the latest content on Google
  • Offers images and site links for building backlinks
  • Integrates with your website and messaging systems
  • Compatible with SEO platforms like Semrush, Moz, and Ahrefs
  • User-friendly interface
  • Chrome extensions
  • Free to use

Bard Drawbacks:

  • Limited content generation capabilities
  • May require heavy user prompt input and editing

3. Writesonic

Writesonic is an AI SEO tool that specializes in content creation. It analyzes keywords, provides content structure recommendations, and assists in creating SEO-friendly material, enhancing your online visibility. Writesonic has various writing tools and categories, like their Article Writer 4.0, Brand Voice Matcher, and Photosonic section, to create AI-generated images based on your specific input.

Writesonic doesn't stop at providing keywords. It goes the extra mile by offering a curated list of keywords per topic, headline options, and content outlines. This sets the stage for the article generation phase, where you have the flexibility to edit and enrich your content.

Writesonic AI interface

Writesonic Headline Generator

Writesonic headline generator

Writesonic Outline Generator

Writesonic AI platform outline generator

Writesonic SEO Benefits:

  • Craft content for various purposes, from blog posts to marketing copy
  • Optimizes content, conducts keyword research and analysis
  • Develops outlines and images for blog and social content
  • Intuitive platform that makes content creation straightforward and easy to use
  • Affordable pricing model

Writesonic Drawbacks:

  • Difficulty writing specialized or technical content
  • Inaccurate content that may lack in-depth research and detail
  • Limited integration with other platforms and tools

4. PageSpeed Insights

PageSpeed Insights operates by analyzing the content of a web page and generating suggestions to make that page faster. This is not AI writing, but it is one of the best AI SEO tools for focusing on website speed and page performance factors such as Core Web Vitals that directly influence SEO rankings and improve user experience. It identifies elements affecting page-loading times, allowing users to optimize content accordingly.

PageSpeed Insights Platform

PageSpeed Insights SEO Benefits:

  • Offers page performance metrics
  • Rates the health of your website
  • Actionable recommendations to enhance page speed
  • Analysis for mobile and desktop user experiences

PageSpeed Insights Drawbacks:

  • Does not address all SEO needs like optimizations
  • Focused on technical use cases
  • Focuses on page performance only

5. Surfer SEO

Surfer, an advanced AI SEO writing tool, optimizes content for search engines by analyzing keywords, evaluating structure, and providing actionable suggestions. Its detailed content editor offers real-time SEO insights, guiding your keyword usage, ideal word count, image inclusion, and heading count with color-coded milestones. For generative content, input your topic, relevant keywords, tone of voice, and competitor content to ensure your output stands out.

Surfer AI SEO tool

Surfer Benefits:

  • Intuitive
  • User friendly
  • Scores content from 1–100
  • Real-time evaluation of content for SEO optimization
  • Insights into competitors' strategies for informed decision-making
  • Keyword research tools
  • Easy integrations with CMS platforms

Surfer Drawbacks:

  • Can take up to 15 minutes to generate an article
  • Difficult learning curve for SEO beginners
  • Advanced features only available through subscription plans
  • Expensive pricing plan

6. WriterZen

WriterZen refines content based on keyword insights and aligns it with your objectives. With a user-friendly dashboard, you can construct content according to tone, keyword intent, and more. Recognized as a top AI SEO tool, WriterZen includes features such as content editing, a plagiarism checker, and an explorer tool for keyword volume, content ideas, and cost-per-click insights. Features like integrations with platforms like Ahrefs, real-time Google Analytics performance tracking, over 60 writing templates, and instant optimization tips make WriterZen a powerhouse for fast-tracking your SEO efforts.

WriterZen AI platform

WriterZen SEO Benefits:

  • Keyword research and outline generation
  • Built-in plagiarism detection
  • Analysis competitor content for better rankings
  • Cost-effective price plans

WriterZen Drawbacks:

  • Not the most user-friendly interface

7. Alli AI

Alli AI is an automated SEO and website integration tool known for its intuitive interface and swift on-page optimizations. Compatible with most CMS platforms, Alli AI efficiently enhances page titles' meta descriptions and provides content recommendations, implementing changes upon your approval. Its automated scanning process offers fresh suggestions based on real-time metrics and search volume, sparing you the manual effort of adjusting your site’s pages.

Allie AI platform

Alli AI SEO Benefits:

  • Actionable on-page optimization insights
  • Automated SEO suggestions sitewide that can be approved or denied
  • Makes live changes to content across blogs and web pages
  • Useful for supplementing marketing efforts for large and small businesses
  • Keyword analysis and research, and supports building backlinks

Alli SEO Drawbacks:

  • Difficult learning curve for SEO beginners
  • Costly subscriptions plans

8. Ahrefs

Ahrefs is an SEO keyword research and analysis platform offering site audit reports tailored to optimize web pages and performance. With Ahrefs, you can effortlessly monitor search volume and competition for any keyword, gaining insights into how your content compares with competitors, including identifying content gaps. Ahrefs offers practical AI SEO tools, such as a paragraph rewriter, outline generator, summarizer tool, social media caption creator, and a Google Ads copy generator. While their keyword research platform requires a subscription, the suite of free writing tools available is valuable for boosting your SEO strategies.

Ahrefs AI platform

Ahrefs SEO Benefits:

  • Analyzes website content
  • Provides backlink-building opportunities
  • Offers site audits
  • In-depth keyword research
  • Free AI writing tools
  • Rank tracker

Ahrefs Drawbacks:

  • Costly subscription plans
  • Does not integrate with Google Analytics or Google Search Console

9. Agility Writer

Agility Writer is an AI-powered writing platform that delivers a tailored SEO approach to its users. It has a cost-effective subscription model that charges per article, boasts a user-friendly interface, and offers customizable content options like one-click, advanced mode, and more. Specify your region, choose title variations, target audience, tone of voice, point of view, and include up to 2,500 keywords for a personalized outline. Edit and obtain a fully optimized article with embedded links and valuable video content, adding substantial value for your readers without manual effort.

Agility writer AI platform

Agility Writer SEO Benefits:

  • Produces plagiarism-free optimized articles
  • Offers several headline and meta description options for a single article
  • Cost-effective plans

Agility Writer Drawbacks:

  • Lacks advanced backlink analysis capabilities
  • Does not offer keyword research
  • Limited article customization

Experience the Best AI SEO Tools With RebelMouse’s CMS

An ideal CMS streamlines your SEO efforts, simplifying website optimization for increased search engine visibility. With SEO plugins, customizable URLs, schema markup support, and AI tools for effortless content development, RebelMouse is your all-in-one solution.

RebelMouse's swift, AI-powered CMS technology suits any site — be it a brand, new media company, or legacy publisher. No longer confined to developers and analysts, SEO becomes accessible to content creators, editors, and social curators. Our platform offers a straightforward interface, built-in SEO metrics, and integrated generative AI. Ready to dominate 2024 with top-tier AI SEO tools and skyrocket your rankings with every publish? Request a demo today, and let's start working together.

Reach New Audiences and Grow Revenue by Publishing News on MSN

Publishers Can Benefit With Diversified Traffic, SEO Lift, and Revenue Opportunities

Reaching a new audience is one of the best aspects of Microsoft News, the same service that powers MSN and the rest of Microsoft's content ecosystem. There are many other benefits, such as getting a diversified source of traffic, SEO uplift by having canonical URLs pointed back to your site, and revenue opportunities.

However, MSN is not typically easy for publishers to access. That’s why we partnered with MediaFeed, a seasoned audience development studio. Their expertise in amplifying brand voices and their established relationship with MSN simplifies this process significantly. They can, for example, help determine the best CPM for your content.

Publishing on MSN

Publishers appear on MSN as a community channel readers can follow. The network accepts a variety of content sources, from lifestyle brands to news sites. RebelMouse publishers such as Brit + Co (msn.com) and GZERO Media (msn.com) as seen below started appearing on the platform only a few months ago. Check out their profile pages to see the kind of momentum they've generated.

GZERO Media's MSN profile GZERO Media's MSN profile.

Brit + Co's MSN profile Brit + Co's MSN profile.

Reach New Audiences

Reaching a new audience is one of the best aspects of landing on MSN. As you've probably noticed from our client profiles above, there are many ways to keep readers engaged on MSN.

Your content will appear on the homepage — MSN.com — and throughout the MSN ecosystem. It means your content will appear on every screen that runs the Microsoft's operating system, from the Start button across any device. In addition, it will also appear on the home screen of every Edge browser, in Bing search, Xbox, and other Microsoft apps.

All of those translate to potentially reaching millions of active users.

Below are examples of how articles forwarded to MSN show up in Microsoft Bing News.

GZERO News as seen in Bing Search News GZERO News as seen in Bing Search News.

Brit + Co as seen in Bing Search News Brit + Co as seen in Bing Search News.

Similar to Google News, MSN can also deliver personalized content to readers through its Discover feature.

recommended topics and publishers in MSN My Channels Recommended topics and publishers in MSN My Channels.

Enhance Your SEO

We obsess over search traffic at RebelMouse. We've made it our mission to create the best CMS for SEO, which is why we proactively seek integrations that foster sustainable growth in search rankings.

Publishing on MSN can benefit SEO since canonical URLs point back to your site. Google prioritizes these canonical URLs as they are considered the most representative version of your page.

Accumulating links from a reputable source like MSN is another compelling SEO advantage. We link back to your original version on your site by including a note at the end. Here’s one way to put it: "This story originally appeared on [Publisher Name]," where "This story" links to the canonical URL on your own website.

Unlock a New Revenue Source

The MediaFeed team can help determine the best CPM for your content. The projections below are general and represent monthly net revenue for publishers.

PV Low PV Med PV High
1,000,000 20,000,000 50,000,000
CPM Low $1.00 $1,000.00 $20,000.00 $50,000.00
CPM Med $2.10 $2,100.00 $42,000.00 $105,000.00
CPM High $2.70 $2,700.00 $54,000.00 $135,000.00

Note that your current site traffic does not predict your MSN performance. That's why we want to set you up for success starting with optimized RSS Feeds.

Meeting With the MediaFeed Team

To publish on MSN, you first need to get approved as a publisher to ensure you adhere to Microsoft's guidelines and policies. It's not always easy, which is why we partnered with the MediaFeed team.

During Your Kickoff Meeting

The MediaFeed team will review your publishing cadence, the types of content that work best on MSN, monetization opportunities, and feed management options.

Make sure to discuss with the MediaFeed team how you’ll map your existing content to MSN categories.

After Your Kickoff Meeting

The MediaFeed team will ask for your publisher logo and MSN feed, which the RebelMouse team can work on.

Choosing Which Content to Publish

MSN has a diverse audience, which means the type of content that can be published varies widely: news, sports, technology, lifestyle, health, and entertainment topics, to name a few. If you publish to Flipboard, Google News, SmartNews, and/or Apple News, consider adding MSN as a distribution channel.

A Dedicated "MSN" Section

MSN has a strict editorial policy, and they require only original content on MSN. To make sure you send them exactly what they need, you can easily create a new section on your site dedicated to MSN and manually choose which content goes to MSN.

If you write mostly original content, we can update your RebelMouse Entry Editor so that the MSN section is enabled by default, allowing you to uncheck the section in case an article is syndicated or not original.

MSN Categories

MSN has its own set of categories (listed below) that reflect the diversity of its topics. There’s no need to update your existing site sections to exactly match MSN’s category labels. We can, however, map your sections to these categories to ensure your content has the right metadata. MSN may use them to deliver your content to the right audience. The platform can also assign your content to a related category or more categories as they see fit.

For example, we can map a section named “Diet” to a “Nutrition” MSN category. In the feed configuration steps below, you can easily do this on your own in your Sections Dashboard using the custom MSN category field.

a custom MSN Category inside the RebelMouse Sections Dashboard A custom MSN Category inside the RebelMouse Sections Dashboard.

a function in the RSS feed that maps content to MSN categories A function in the RSS Feed that maps content to MSN categories.

Here are some of MSN’s categories. Browse the main site to get a fuller picture of what you can publish.

News

  • U.S. News
  • World News
  • Local
  • Science & Technology
  • Crime
  • Politics

Entertainment

  • Entertainment News
  • Celebrity
  • TV
  • Video
  • Trailers
  • Streaming Guide
  • Movies
  • Reviews
  • Comics
  • Gaming News

Lifestyle

  • Style
  • Beauty
  • Celeb Style
  • Home & Garden
  • Cleaning & Organizing
  • DIY
  • Decor & Design
  • Smart Living
  • Career
  • Pets
  • Advice
  • Relationships
  • Parenting
  • Horoscopes
  • Shopping
  • Groceries
  • Best Deals

Money

  • Markets
  • Cryptocurrencies
  • Investing
  • Personal Finance
  • Retirement
  • Credit
  • Taxes
  • Insurance
  • Real Estate
  • Banking
  • E-commerce
  • Economy
  • Energy
  • Job Market
  • Loans
  • Small Business
  • Supply Chain
  • Work

Sports

  • NFL
  • NBA
  • MLB
  • NHL
  • NCAA
  • Tennis
  • Soccer
  • Golf
  • Motorsports
  • MMA/UFC
  • Cricket
  • WNBA
  • Rugby League

Autos

  • Research
  • Q&A News
  • Car Buying
  • Car Maintenance and Repair
  • Automotive Engineering
  • Auto Insurance
  • Motorcycles
  • Sports Utility Vehicles
  • Trucks
  • Supercars
  • Oil and Gas Industry

Health

  • Health News
  • Weight Loss
  • Fitness
  • Nutrition
  • Mental Health & Self-Care
  • Wellness
  • Medical

Food

  • Groceries
  • Food News
  • Restaurants
  • Cooking
  • Drinks
  • Recipes

Travel

  • Travel News
  • Destinations
  • Tips
  • Trip Ideas

Setting Up Your MSN Feed

We can create two types of MSN feeds: (1) a regular feed for articles, and (2) a gallery feed for visual content.

A regular feed should cover most types of articles: news articles, opinion pieces, text-heavy content, listicles, and the like.

A gallery feed is ideal for visual content, such as recipe ideas, slideshows, and short visual guides.

RebelMouse's Feed Builder makes it easy to assemble these. Note, however, that MSN has its own set of publishing requirements we need to follow.

Regular Feed: Publishing Requirements and RSS Development

CONTENT SOURCE

If you have a dedicated section for MSN, we can use that as a base. Another option is to add everything already published on your site, and further enhance the feed by excluding sections that contain private or syndicated content.

Make sure to review your list of sections. Should you choose to include everything, pay attention to empty sections. The feed is designed to pull articles from specified sections and will raise an error if no article is found.

NEW CONTENT FIELDS FOR MSN

A regular MSN feed includes your default article fields and the following custom fields:

  • MSN Headline: If populated, the MSN Headline will override the default article headline. Use it to improve engagement on MSN.
  • MSN Short Headline: In 40 characters or less, this short headline is often used by MSN for mobile devices.
  • MSN Date: Republish your stories multiple times to maximize their reach. Once published, simply change the MSN date to schedule stories in advance. (This will not change your publish date on the site.)
  • MSN Categories: Covered in the Sections Dashboard section above.

custom MSN fields in RebelMouse's Entry Editor Custom MSN fields in RebelMouse's Entry Editor.

MSN galleries require a separate feed, which relies on our Particle Assembler. The feed automatically detects particle images, making content creation a breeze. We highly recommend creating galleries to boost your visibility and revenue.

Curate slideshow-compatible posts by enabling the “MSN Slideshow” checkbox. We’ll then populate MSN slideshows with your lead media and headline, and with related posts based on their primary tag.

Here are some other things to note:

  • Keep a minimum of five particles with images (in PNG or JPG format) and a maximum of 200 to avoid warnings.
  • Do not use links in the first three paragraphs of the content/description field.
  • Aim to populate all fields in your gallery to avoid feed errors or warnings.

MSN Gallery example MSN Gallery example.

Tracking MSN Performance

The easiest way to check how well you do on MSN is through Google Analytics 4 (GA4). Here’s how:

  • Click on the Reports tab.
  • Select Acquisition ~> Traffic acquisition.
  • Filter by “Session source / medium.”
  • Look for “msn.com / referral” or “msn / referral.”

tracking MSN performance in GA4 Tracking MSN Performance in GA4.

MSN Best Practices Summary

Diversifying your traffic with MSN not only guards against unexpected disruptions from other sources. It also opens doors to a wider audience. Use our comprehensive guide to get the most out of MSN. Make sure to:

  • Create both article and gallery feeds.
  • Monitor performance with Google Analytics.
  • Link to your MSN profile through newsletters, your "About Us" page, or elsewhere on your site where social media links and other ways to read your content are mentioned.

Let your account manager know if you’d like to join this initiative for a distribution channel or email support@rebelmouse.com.

Not publishing on RebelMouse yet? Reach out today to get started!

Google's November 2023 Core Update: Ranking and Visibility Impact

Google has rolled out its November 2023 core update, marking this year's fourth core algorithm update. This article explores the critical aspects of this update and how it may affect your website's rankings.

Google's November 2023 Core Update

Google's November 2023 core update is currently underway and is expected to take up to two weeks for its full implementation to be completed. This algorithmic transformation comes on the heels of Google's most recent update, completed two weeks earlier, on October 19, 2023. The October update aimed to elevate the search experience for users by favoring high-quality E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) content and relegating lower-quality websites.

What Is the Purpose of Google’s Latest Core Update?

As is the case with all core updates, Google's primary purpose is to assess and supply users with the most relevant and value-driven content for their needs, and the new update for November 2023 is the optimized version. For a more detailed understanding of all of Google’s algorithm updates, explore our comprehensive guide to all of Google's algorithm updates and changes in 2023.

How Google's Core Updates Work

Get ready for a wild ride if this latest update is anything like the one from October 2023. Users reported that the update's unpredictability shook their top-performing pages, leading to less interaction and even lower rankings. Google wants to make it clear that these core updates aren't meant to blacklist or punish your content. Instead, they're all about improving their content evaluation system and giving a fair chance to sites delivering user-focused material that need more online awareness.

Imagine Google's core update changing in the same way music does. Just as new songs are released every year, a song that was a big hit in 2021 will have a different buzz or popularity down the road. Imagine the all-time greatest hits list—it naturally shifts as trends, tastes, and what people are into change. The songs that rocked the top 10 won't stay there forever, and some tunes that were lower on the list will rise, showing they deserve a higher spot.

What to Expect for the November 2023 Update

Like any developing system, November's update shows significant signs of volatility, meaning sites performing well due to the October core update may experience drops in search visibility and rankings.

Three multi-colored bar charts and two line graphs showing traffic volatility of Google's November 2023 core update

Users claim the rollout has started causing page traffic spikes and drops.

Glenn Babe on Twitter showing chart visual with spikes and drops in traffic from Google's core update

How to Keep Your Pages Ranking Against Google's Core Update

If you want to stay competitive and prevent any website traffic declines, the key is to focus on delivering authoritative, updated, relevant, and valuable content. In other words, create helpful, reliable, and people-first content. Offering content that aims to help users instantly answer their questions and improve their lives will increase your chances of success post-update.

If your page rankings or site engagement dropped due to a core update, keep refining your content. Since Google frequently changes its algorithms, there's a good chance your pages will improve with the next update as you continue optimizing your content. Remember, it's more like a marathon than a sprint.

Google's Best Practices Checklist for Delivering People-First Content

The following checklist ensures you follow Google's best practices for delivering user-focused content:

  • Is the information in the content new, reported, researched, or analyzed?
  • Does the content give a good, complete description of the topic?
  • Does it share creative insights or interesting material we wouldn't usually know?
  • If it uses other sources, does it do more than copy them? Does it add something new and valuable?
  • Does the title tell you what the page is about without being too over the top?
  • Would you bookmark, share, or recommend this page to a friend?
  • Could you see this information in a credible magazine, encyclopedia, or book?
  • Is the content way better than other pages you find in search results?
  • Are there any spelling or style issues?
  • Does it look well-written, or does the content seem rushed and messy?
  • Was this content crafted or shared by many people across multiple sites?
  • Does the information in the content seem trustworthy, offering credible resources, the author's background, or links to the site's About page?
  • If someone looked into the site that made this content, would they think it's trustworthy and known for being good at what it talks about?
  • Is this content written or reviewed by someone who is an expert or has in-depth knowledge of the topic?
  • Are there any errors in the facts or misleading information?

November 2023 Core Update FAQ

Explore some frequently asked questions about how the November 2023 update might impact your online visibility.

  1. What steps should I take during an update?

    Google answers: “There's nothing to do for most creators who have already been working to create helpful, reliable, people-first content. Those doing so might find themselves performing better in search.”

  2. What's the difference between a ranking system and an update?

    Google answers: “Ranking systems are what we use to generate search results. Updates are when we make an improvement to a ranking system.”

  3. Does a traffic drop after an update mean my site is considered spam?

    Google answers: “If you see a change after a non-spam update, it's not a spam issue. If you saw a change after a spam update, our systems might have determined you were spamming or perhaps discounting spam links.”

  4. What updates and changes can we expect this month?

    Google answers: “We expect an update to our reviews system to start rolling out next week. That will also mark a point when we'll no longer be giving periodic notifications of improvements to our review system because they will be happening at a regular and ongoing pace.”

  5. Are you updating more frequently than you used to?

    Google answers: “We update Google Search thousands of times per year. We don't share all these updates because many of them are relatively small. We do share updates we think are notable. We shared 10 updates in 2021, another 10 updates in 2022, and expect about the same in 2023.”

  6. Why another update so soon after the last?

    Google answers: “We have different systems that are considered core to our ranking process; this month's core update involves an improvement to a different core system than last month.”

Navigate Google Updates Like a Pro With RebelMouse

RebelMouse is committed to improving your search rankings and online visibility. Google algorithms change frequently, so it’s crucial to stay up-to-date and quickly adapt to these changes for optimal web performance. We're an advanced, enterprise-grade CMS platform and web management agency, providing integrated AI features, SEO tools, Core Web Vitals analytics, and more to enhance your success and align with Google's updates.

If you want to implement these features on your site, click here to request a demo and get started today.

37 Must Know Digital Marketing Statistics for 2024: CMS and AI Trends [Infographics]

Digital Marketing Statistics

To engage digital audiences, the marketing industry is a dynamic landscape that encompasses various methods, developing trends, and cutting-edge technologies to reach new audiences. Marketing initiatives continue to thrive across a wide range of channels, including social media, mobile platforms, audio, video, and others, with no indications of slowing down.

As automation, artificial intelligence( AI), and sophisticated analytics become more integrated into marketing campaigns, the potential income and creative efforts for the marketing industry will skyrocket. The RebelMouse team is glad to give you 37 of the most recent digital marketing statistics for 2024, which provide insights into digital marketing revenue, CMS performance, and future AI growth.

digital marketing statistics 2024

1. 58% of marketing professionals indicated they used social media posting tools to leverage their content marketing efforts in a 2022 poll.

2. In 2022, the global content marketing industry produced an estimated $63 billion in revenue. Growth is predicted to reach $72 billion in 2023, with a further increase expected to reach $108 billion by 2026.

3. According to a global survey conducted in 2022, 27% of marketers spent less than $1,000 per month on content marketing, while 10% paid $10,000 to $20,000 per month.

4. 92.3% of users access the internet through a mobile phone.

5. As of 2023, mobile accounted for over 50% of all web traffic globally in the first quarter of 2023.

6. An annual study of Chief Marketing Officers (CMOs) in Northern and Western Europe, as well as North America, states that in 2023, 9.1% of their companies' sales went into marketing strategies.

7. The global marketing automation industry's revenue increased by an expected 22% to $5.9 billion between 2021 and 2023.

8. The amount spent on digital ads in the U.S. increased to $32 billion in 2022 from $28.9 billion in 2021.

9. By 2024, it’s predicted that B2B digital advertising spending in the U.S. will total $18.5 billion.

10. Facebook was the most popular platform among international marketers in January 2023, with 89% of users, closely followed by Instagram with 80%.

11. According to market estimates, the U.S. will spend the most on advertising in 2024 — roughly $363 billion — making it the top advertising economy.

AI Statistics and Trends for 2024

AI statistics and trends 2024

The AI market has revolutionized various industries, such as health, finance, marketing, media, and education, by boosting productivity and delivering innovative solutions. In this digital age, the possibilities with AI are boundless.

Popular tools like chatbots, image-generating AI, and AI-powered mobile apps have significantly enhanced both personal and professional life for creative professionals and individuals. The ongoing trends in AI continue to evolve and expand. These AI statistics for 2024 offer insights into the future, assisting businesses that continue to prepare for and adapt to the ongoing AI revolution.

12. It’s anticipated that the global market for AI in marketing will reach $107.4 billion by 2028, up from $27.4 billion in 2023.

13. In 2022, 23% of American B2B marketers aimed to incorporate AI and automation into their strategies to enhance customer data analysis.

14. An international survey conducted in 2022 revealed that, compared to 88% in 2021, 90% of marketing professionals in 35 countries employed AI solutions to automate client interactions. Furthermore, the same proportion of marketers as last year, 88% — reported that AI continued to help with personalizing the consumer journey across several channels.

15. A global poll of marketing professionals conducted in 2022 revealed that 39% of respondents trusted AI to expedite email send times, and 42% trusted AI for real-time content and offers customization.

16. In a 2023 U.S. survey, 16% of respondents aged 35–44 found brand/advertiser-generated AI images highly appealing.

17. In a 2023 U.S. survey, 12% of respondents aged 18–34 found generative AI images in influencer-created social media advertising highly appealing.

18. In 2022, 32% of marketers employed AI and marketing automation for offers, email personalization, and paid advertising. Furthermore, for product and content recommendations, content ideas, and email subject line personalization, 22% of respondents coupled AI with marketing automation.

19. According to a U.S. survey conducted in October 2022, B2B marketers who used chatbots had notable increases in lead generation: 26% saw increases of 10–20%, 25% saw increases of 5–10%, and 15% saw increases of more than 30%.

20. AI could accelerate the growth of labor productivity in the U.S. between 2023 and 2033.

21. Global startup funding for AI has increased over the past ten years from $670 million to $36 billion.

Content Management System 2024 Statistics and Trends

CMS stats and trends 2024

Successful websites and online businesses are built on content management systems (CMS). A strong CMS provides the means and tactics to connect you with your target market and expedite laborious chores like SEO management and creative planning.

The market for CMS platforms is primarily driven by the world's growing need for data and a CMS' ability to collect, store, and systematically organize data, as well as utilize an intuitive interface to streamline and optimize content creation and design initiatives. Below are trending CMS statistics for 2024 that will help you decide if a CMS platform (or replatform) is the right move for your business.

22. In a 2022 poll, 30% of marketers claimed they used a CMS over social media to leverage their content marketing activities.

23. Over 77 million websites in the world use a CMS platform.

24. The global content management software market was valued at $17.5 billion in 2021 and is projected to reach $25.5 billion by 2028, with a CAGR of about 6.5% during the forecast period.

25. Over 34 million (45%) of the 77 million websites in the world are powered by WordPress.

26. Globally, there are more than 35 million blog sites. By the end of 2023, there will be over four million blog sites in the U.S.

27. In 2023, there will be 1.1 billion websites worldwide, with 18% active and 82% inactive.

28. In June 2023, there were 905 million inactive websites and 202 million active websites worldwide.

29. Every day in 2023, 252,000 new websites are created globally.

30. In 2023, globally, three new websites are created every second, 175 new websites are created every minute, and 10,500 new websites are created every hour.

31. The top CMS platforms in 2023 are Squarespace, Wix, and WordPress.

32. 36% of websites do not use popular CMS platforms like Squarespace, Wix, and WordPress.

33. In 2023, most WordPress sites are vulnerable to hacking and malware.

34. In 2023, 33% of webpages are hand coded.

35. Enterprise companies spend about 28% of their marketing budget on CMS platforms.

36. In the CMS market, web content management (WCM) is the industry leader.

37. North America holds the largest market share for CMS platforms.

What to Look for in a CMS Platform in 2024?

Check out our infographic on the essential features that your CMS platform should have in 2024. Understand how content management, Core Web Vitals, on-page SEO, and more play a significant role in your digital marketing success and business exposure.

infographic for essential content management system features for search engine optimization

Make the Switch to the RebelMouse CMS Platform

An intuitive CMS platform is only the beginning of your business journey. While many platforms offer the basic components of content management, they often fall short when it comes to driving business awareness and achieving success across Google’s products.

RebelMouse’s CMS goes beyond the basics by offering powerful AI integrations, omnichannel support for platforms like Google, social media, and Apple News, web content management, authoring tools, predictive analytics, and more. Our goal is to help you establish and strengthen connections with your audience, ultimately driving success for your business. Check out our case studies and testimonials here.

From website design and development plans to the installation of AI and marketing automation, our team offers help at every stage of the process. We'll make sure your website has everything it needs to prosper throughout 2024's rapidly changing digital environment.

For more information about how to add RebelMouse to your digital arsenal, contact us today to get started. Our team will help you make the switch to a system and team that’s dedicated to bringing you online success.

Sources used: BuiltWith, Exploding Topics, Facts and Factors, Siteefy, Statista, Tech Report

AI Embedding Transforms Content Recommendations for Users

In the digital era, businesses adapt and thrive with the growing demand for AI tech solutions. AI embedding enhances user experiences by delivering tailored content recommendations. RebelMouse harnesses AI embeddings to boost customer experience and CMS functionality, making content more accessible and readable. This article explores how AI embedding drives content recommendations, enhances website performance, and fosters brand exposure and customer loyalty.

What Is AI Data Embedding?

AI data embedding transforms raw data (e.g., text, audio, images, etc.) into a format that AI models understand for various tasks. It's akin to baking a cake — you mix ingredients to create a batter and bake it into a delicious result. AI employs coding techniques to convert data, enabling it to perform tasks. Platforms like OpenAI use algorithms and embeddings (e.g., word embeddings for text, image embeddings for visuals, and graph embeddings for structured data) to achieve high-quality functions.

RebelMouse's AI-Powered User Content Recommendations

RebelMouse utilizes a sophisticated AI embedding technique known as vector embedding to drive search and content recommendations within our CMS, benefiting both platform users and their target audiences. Vector embedding takes unstructured data, such as text or images, and converts it into machine-readable AI code.

This process allows AI to understand your content, enabling it to offer users precisely what they seek based on their searches. These AI solutions elevate search functionality, delivering prompt responses to user queries and providing content that aligns with their interests.

RebelMouse AI Content Recommendations Performance Results:

RebelMouse AI content recommendations data analytics and performance results


Content Recommendations: AI Solutions vs. Traditional Indexing

AI vector embedding is a superior AI solution for delivering recommended content to users because it excels at bridging complex relationships between data and detecting similarities in content. Unlike traditional keyword-based approaches, which are limited to exact keyword choice, vector embedding processes unstructured data, such as text, audio, and images, into a machine-readable AI code called vector data points.

These data points help the AI model determine how closely related one material is to another. The closer the data points, the more similar the content, and the better the AI content recommendation. Below is a visual example of how vector embedding can deliver content recommendations to your users.

infographic of AI vector embedding and how AI provides content recommendations for users

RebelMouse Customizes AI Insights to Meet Your Business Needs

When it comes to utilizing OpenAI’s embedding model, we've successfully mastered this technique and integrated it into our CMS platform for automated use, streamlined with AI search and functional chat capabilities.

Here are some key features of our AI-driven content recommendation tool:

  • Processing critical information most pertinent to your business
  • Careful content selection for only refined and optimized suggestions
  • Navigational methods to extract relevant insights for a smoother user experience
  • Automated data collection and categorization
  • Segmentation techniques to ensure recommendations are aligned with relevant topics
  • Embeddings dashboard customized for user preference or changing AI commands

RebelMouse's Embeddings Dashboard

RebelMouse AI Embeddings API Dashboard

Join the RebelMouse CMS Platform

At its core, AI-driven content recommendations foster stronger connections, cultivate user loyalty, and create a more immersive digital environment. These strategies go beyond content delivery but aim to engage with your audience, building trust and creating a digital landscape that is enjoyable, rewarding, and encourages repeat visits to your business.

If you're interested in implementing this feature on your RebelMouse site, get in touch with us at support@rebelmouse.com or consult your dedicated account manager today.

Not a RebelMouse user? Click here to request a demo. Our team will guide you through the transition to a system where AI takes the lead in determining content recommendations, reducing reliance on manual content methods.

How to Grow Your Audience With Google Search and Discover

Best Practices From Google’s Etan Horowitz and Tina Xiao

The RebelMouse CMS is built for creators. As content creators ourselves, we know the importance of optimizing for search. That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us.

Among the points they made is that search is constantly evolving; 15% of all searches are new. News and information changes every day, and there are many different ways to search for the same things. They emphasized that specific searches are on the rise, up 400%, (for example: best camera for underwater, best headphones for the subway) so the ways people are searching is evolving.

Along those lines, they emphasized it’s best practice to establish search authority on a topic by publishing “early and regularly. That means being on top of a trend at its origin or starting to publish ahead of time when an event is coming up. Then staying on top of the topic with regular updates is essential.

At RebelMouse, we encourage our clients to do these same things, whether it’s staying up to date on something with a live blog, adding relevant updates to existing posts, or making sure related articles are internally linked properly. We have a product called SmartLinks to improve internal linking, adding links on key phrases across your site, which also helps to increase time on site.

Horowitz and Xiao also emphasized the importance of structured data. We have out-of-the-box solutions for Google’s structured data integration, including paywall data, FAQs, videos, author structured data, and so on.

How Google Search Works

Horowitz and Xiao encouraged publishers to take a step back and think about how search works:

  1. Google finds and downloads pages on the internet (Googlebot crawler)
  2. Google analyzes the text, images, and videos (indexing)
  3. Google returns information from the index when you search

They talked about thinking about keywords that people might search for to find your content, and to include language geared toward your targeted audiences. Determining the right keywords is essential to online success, and we have solutions for that, too.

For new content, we help clients discover the right keyword phrases based on Semrush’s keyword data. For older content, we have an integration with Google Search Console’s application programming interfaces (APIs), so you can explore what keywords users are searching for. Editors can update the URL, meta description, and so on to optimize around those keywords.

They recommended Google Trends as another keyword-generating tool. Google Trends is useful for:

  • Adjusting the time frame for relevant topics.
  • Seeing user interest in a topic over time.
  • Drilling down into interest by subregion, and finding related topics and queries.

Google Search and Discover

Horowitz and Xiao talked about the ways in which news appears on Google. If you really think about it, there are so many ways.

  • Search
    • Text
    • Rich results
    • Images
    • Videos
    • Top stories
    • News
    • Perspectives (insights from journalists, experts, etc.)
  • Discover
    • Visible in Google’s app and the mobile version of Google Search
    • Surfaces articles and videos based on what the algorithm believes matches up with a user’s interests
    • Less predictable than Search with algorithmic recommendations
  • News

Creating Discoverable Content

To make the most of each of these distribution channels, they emphasized providing content that is compelling and unique, as well as high quality.

For Discover, they recommended page titles that are succinct but informative, meaning they are short and to the point while still providing good context on what the article is about. At RebelMouse, we have a field in our publishing interface called Social Headline (og:headline) that is used on Google Discover, so we emphasize its importance to our clients and how it’s so easy to update.

social headline in RebelMouse's Entry Editor

High-quality images should be at least 1200 pixels wide and the article should also have plenty of relevant information or context to understand it's about.

The best way to measure how well your site performs for Google Search traffic and Discover is through Google Search Console. Search trends, site health, analytics, and everything else is right there, and it’s easy to filter into different queries, devices, types of content, and dates. Any URL can be tested with Search Console’s URL Inspection tool to make sure it’s indexed and being read properly.

How Content Is Ranked in Search

If you’re creating “helpful, reliable, people-first content,” then you’re on the right track. Your content should answer someone’s question. You should be a go-to source on a topic that you cover regularly. And your content should be geared toward humans, always.

Many of us know these things already, but it’s also helpful to think about how Google is ranking content. Lately, it’s all about E-E-A-T, and we’re aware of that at RebelMouse, too, as we offer advanced structured data to support that. E-E-A-T is simply:

  • Experience
    • Demonstrate first-hand experience or knowledge about the subject
  • Expertise
    • Establish you are an expert on the topic you’re writing about
  • Authoritativeness
    • Show you are an authority on the content
  • Trustworthiness
    • Clear sourcing, research, original content, or analysis

It’s best practice to update author bios on your site with contact information, coverage, and credentials, all of which line up with E-E-A-T. We work with our clients to get their author structured data right in this regard.

But there are so many other ways in which content is ranked. Horowitz and Xiao recommended Search Central’s 30 questions to self-assess your own website based on key metrics and concepts that factor into rank.

From our perspective, one of the best things you can do is add value like:

  1. Creating original content and linking to related sources from research.
  2. Internal linking to content related to the primary topic connecting similar stories.
  3. Adding analysis and perspectives to put a unique spin on what you’re writing about.
  4. Adding related media like images with proper alt text or related videos with context.

The Takeaway

Take all of this into account, and you’re ready to grow your audience on Google Search and Discover, especially with the best CMS for SEO. Our emphasis on Core Web Vitals best optimizes your site, so you can worry less about technicalities and more about providing valuable and related content to users.

Importer Tool: Setting Up Your Import Files

Before getting started with your import, you need to make sure all of the data is there.

Whether this is your first CMS or you're switching from another system, importing is a way to bring your existing data over to RebelMouse.

Our importer tool is quite flexible and will help you to transform the data in the current format you have into a format that is accepted by RebelMouse.

In order to do this successfully, we'll ask you to follow some steps, and the first step is to guarantee that your data is prepared for the import.

Import files are like data spreadsheets that help you arrange your website's content and setup. Before you begin, make sure to check out RebelMouse's rules and requirements for your import files below.

Keep reading... Show less

Importer Tool: Importing Listicles

Listicles add another layer of complexity when it comes to importing content.

To get the most out of this article, please make sure you've already read both the Setting Up Your Import Files and the Import Images, Users, Sections, and Posts articles. Those will help you better understand the content below.
Listicles are a collection of particles that can be injected into the body of a post. To ensure that your listicles display correctly in a post body on RebelMouse, you must follow these steps:

1. Prepare the Images

Before importing listicles, you must ensure that all of the necessary images are imported into RebelMouse. This is a mandatory step, since listicles will reference these images using the image_url field, which is unique to RebelMouse's importer tool.

2. Insert a Listicle tag in Your Body Field

In your post's body field, you need to insert the following tags to indicate where the listicle will be displayed within a post:

  • <listicle></listicle>

Any text that exists before the <listicle>code</listicle> opening tag will be considered a part of the body content, and any text after the closing tag will also be treated as part of the body content.

3. Define the Listicle Content

The normal schema of a listicle follows our API documentation located here.

But please note that when importing listicles, you should use the original image_url instead of the media shortcode or image_id. This is because, at the moment of import, it's very unlikely that you will have access to the shortcode or image identifiers. To ensure that your listicle images are referenced correctly within RebelMouse, always use the image_url provided.

This is an example of a post JSON object that contains listicles inserted into the post body:

<code>{ "headline": "This is an awesome post!", "body": "<p>foo</p><listicle></listicle><p>bar</p>", "listicle": { "items": [ { "headline": "Listicle 1", "body": "Here is some content", "image_url": "URL_of_the_referenced_image" } ], "settings": { "body_text_above": true, "layout_type": 1 } } }