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New Programmatic Ad Management on RebelMouse Yields Big Results!

If you're using AdSense Auto ads or managing other forms of programmatic, you know the struggle is real. Here at RebelMouse we are always innovating, and for publishers that includes site monetization. Thanks to Google's GAM 360 MCM account tool, RebelMouse is now able to effectively optimize Google Ad Manager for our customers, and so far we're seeing amazing results!

Premier Guitar recently launched on RebelMouse, and thanks to our help with ads, well, the numbers speak for themselves:

Premier Guitar saw major increases in eCPM, impressions, and revenue in their very first week after RebelMouse optimized their GAM.

If you're interested in optimizing advertising on your site, please contact your account manager or email support@rebelmouse.com!

Not on RebelMouse yet? Request a proposal today.

The Truth About Guest Posting

Guest posting is often touted as a popular SEO strategy. Here’s why you should proceed with caution.

There’s a lot of chatter about guest posting, or guest blogging, in the digital content community. Guest posting is often listed as a popular way to improve a site’s ranking on search. However, guest posting is actually against Google’s guidance. Here’s the truth about guest posting and how to make sure you aren’t putting your site’s search performance in danger.

What Is Guest Posting?

Just as it sounds, guest posting is when you have a creator outside of your organization write an article for your site, or vice versa. Sometimes guest posts are exchanged for a price, but not all the time.

Years ago, guest blogging was a great way to build a reputation for your website and generate important backlinks. Backlinks are simply links to your website that are hosted on another site. If your site has backlinks on quality, authoritative websites, they will help your site’s own domain authority and increase your success with organic search.

Creating quality backlinks is still an important part of any SEO strategy. However, guest blogging isn’t the best way to generate the kind of backlinking that Google is looking for.

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Case Studies

January 2021 Platform Traffic

Our 2021 is off to a great start! 🚀

Checking In on the Rising Popularity of the Subscription Model

With paywall models on the rise, here’s how to nurture your subscriber base

Even though 2022 is beginning to wind down, the rise of digital subscriptions certainly isn’t. As the holiday season quickly approaches, let’s take a look at the current state of the subscription model and the benefits that a smart paywall approach can bring to your business.

The rise of subscription marketing hasn’t shown any sign of slowing. It’s estimated that in the past nine years, the subscription economy has grown 435%, and is on its way to becoming a $1.25 trillion market by 2025. Data shows us that the average American spends $273 per month on digital subscriptions. While that may seem like a lot, when you think about everything from Amazon and Netflix to food delivery and digital news paywalls, subscriptions make up a significant portion of daily life.

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Google Announces October 2022 Spam Update

Here’s what you need to know about how to protect your site from spam

At this point, it would just feel weird if we didn’t bring you another update from Google. The search engine’s latest drop in the big bucket of recent updates is the rollout of their October 2022 spam update. Google announced its debut on October 19, 2022, and said that the update will take several days to complete and impact all languages.

According to Google, the automated systems they use to detect spam in search results are constantly running, but when they make notable updates around how they work, the search engine giant will release what’s called a spam update.

What Does Google Consider Spam?

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RebelMouse Q2 and Q3 2022 Platform Performance Updates

Click here to read our Q1 2022 platform performance updates.

Click here to read our Q4 2021 platform performance updates.

Click here to read our Q3 2021 platform performance updates.

Click here to read our Q2 2021 platform performance updates.

Click here to read our Q1 2021 platform performance updates.

It has been a busy 2022 for RebelMouse, which is why we’ve combined our Q2 and Q3 platform performance updates into one post. But this doesn’t mean that we haven’t been working at our consistent, high level as usual to ensure that our platform is the highest performing on the web.

HTTP Archive, a resource that crawls the web to identify trends and record historical patterns, tracks how well top content management systems (CMS) perform against Google’s most critical metrics in its Core Web Vitals Technology Report. According to data from January 2022 to September 2022, RebelMouse continues to rise above the competition:

In addition to making sure that we power the fastest sites on the web, we’ve invested 3,668 hours into our platform in Q2 2022 and Q3 2022 alone. All of the sites on our platform benefited from the work in various ways. Here are the key areas that we focused on:

  • 1,540 hours spent on performance updates
  • 830 hours spent on delivering new features
  • 548 hours spent on improving existing features
  • 750 hours spent on infrastructure updates
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Google Roundup: New Site Names for Mobile, Data Studio Rebrand, and Another Algorithm Update?

As expected, it’s been another busy week in the world of search. That’s why we’ve gathered and recapped the latest news from Google so that you can stay on top of your search game. Read on to see what’s new.

New Site Names for Mobile Search

There is a new way to stand out in search results. Google recently added site names to mobile search returns, and the ability to assign larger favicons to your URLs. Not only will these new additions help catch the eyes of users, but they will also make your snippets appear more professional and trustworthy on search.

The site name will show up above your search result snippet. Here’s an example of what this looks like, from Google:

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Chartbeat: How Does the 80-20 Rule Apply to Pageviews and Engagement?

This article was originally posted on the Chartbeat blog. Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content.

The 80-20 Rule, also known as the Pareto Principle, is the idea that roughly 80% of results come from 20% of efforts. In practice, this might take the form of a farm where 80% of vegetables come from just 20% of crops or a business where 20% of customers account for 80% of revenue. No matter the industry, the actual ratio is less instructive than the idea that some efforts drive more value than others and identifying those value drivers can increase efficiency and productivity.

When it comes to publishing, identifying the articles that drive the lion’s share of readership has obvious benefits. Armed with this information, publishers could not only replicate the kind of content that leads to ROI, but they could also use optimization tools to apply the successful traits of that segment to the long tail of content that has a smaller audience.

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​Google’s Tips for Quality Meta Descriptions

Boost your chances to increase search rankings with quality meta descriptions

There’s a lot that goes into a successful search strategy. While it may seem like an enormous job to make sure your site checks every SEO box, there’s one primary, overarching piece of advice that Google gives to publishers to rank highly on search — write quality content. And that includes meta descriptions. Luckily, Google has provided some insight into the matter.

First Off, What’s a Meta Description?

For SEO purposes, think of metadata as a prime opportunity to describe your website to Google's crawler — the mechanism by which your site and its pages get indexed in Google's database. Google’s crawler will consider the <meta name="description"> tag to get a better understanding of what a certain page is about. Then, Google's search algorithm will rank your site for search queries that it determines are relevant to your content.

Additionally, the meta description tag will be sometimes used to generate a search snippet.

A snippet is the text below a page’s headline in search results:

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Structured Data for FAQs

Boost your SEO performance with frequently asked questions

We discovered that with their latest update, Google is showing more FAQ rich results in search and it's a ranking factor that helps you boost your position on competitive posts. During our initial tests, we confirmed that FAQs appear higher in search results (in some cases even 10 positions up!).

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Google Announces Rollout of Fifth Product Reviews Update

Google debuts another update before September 2022 core update is even completed

Another week and another surprise from Google. On September 20, 2022, the search giant announced the rollout of its fifth product reviews update, fittingly called the September 2022 product reviews update. While another installment of the product reviews update was expected, this one surprisingly launched before the September 2022 core update was completed.

Luckily, according to Google's search ranking updates log, the September 2022 core update and the fifth installment of the product reviews update were both completed on September 26, 2022.

Click here to get caught up on what we know so far about the September 2022 core update.

What Is a Product Reviews Update, and Why Are There Five of Them?

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A Guide to Entry Editor’s Advanced Settings

Entry Editor is one of RebelMouse’s most powerful features. It’s designed to give content creators the powerful publishing tools they need to move the needle on the metrics that matter most. Here’s everything you need to know about Entry Editor’s Advanced Settings.

To access Advanced Settings, click the gear icon in the right-hand navigation menu of Entry Editor:

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The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

Why RebelMouse Is More Secure Than WordPress

We’ve spent years building the most secure CMS of 2022. Open-source CMS platforms like WordPress and Drupal mean everyone has access to your code, and that means your website is completely vulnerable.

Think about it: There are millions of instances of WordPress in the world, and every security update and feature upgrade — no matter how big or small — has to be manually performed for each individual site to avoid outright breaking custom code, plugins, and more. On WordPress, you need a plugin to manage simple things, but those seemingly safe tasks can put your entire site at risk. For example, a plugin to manage affiliate links gave hackers an easy opening to add their own links instead.

Examples like these leave open-source CMS options like WordPress constantly vulnerable to security threats. If you are running a real online business, easily exposed features like plugins are a 2005-era feature that now serve as a major weakness on your site. Security threats created by outdated plugins can put hundreds of thousands of sites at risk, like this breach in 2022 that threatened the safety of 600,000 sites. These constant, sudden spikes in attacks have no end sight, and here's why.

WordPress Was Built for a Blogger in Their Pajamas. RebelMouse Is Built for High-Value Websites That Are Stable.

Every time a WordPress security breach is announced, the proper updates have to be made one by one. This is because the only way WordPress core developers can patch significant flaws within their software is to deploy fixes to users in the form of user-installed product updates.

In fact, WordPress announced that versions 3.7 through 4.0 will no longer receive security updates beginning on December 1, 2022. That's because the task of keeping every version up to the date is too burdensome.

This isn't an issue on RebelMouse. All of our updates are quickly deployed at once to every site we power. We often deploy multiple updates on a daily basis. While many WordPress users count on third-party hosting companies or in-house developers to stay on top of the platform’s updates, RebelMouse users can rest easy knowing that important updates are taken care of immediately.

RebelMouse isn’t a solution for cheap websites. We’re a solution for high-value websites that are high-performing and highly secure. It’s also why we’re able to power some of the fastest sites on the web with superior scores on Google’s Core Web Vitals. Click here to learn more.

Transparency is a priority. The sites in our network subscribe to a status portal that provides up-to-date details on platform performance with real-time updates.

Stability and Around-the-Clock Support

We only use modern and reliable approaches to host our infrastructure for maximum stability. We host our infrastructure in the Amazon Web Services (AWS) cloud because AWS is the most trusted, secure, and reliable infrastructure in the world. We have great relationships with the folks at AWS and utilize the best of their services.

All of our production services are covered with AWS Auto Scaling groups, which means we can sleep at night without worrying that something may go wrong. Our services are self-healing 24/7 as well. And even our stateful services, like databases, are covered with reliable automatic failover and backup solutions.

Since the RebelMouse team spans dozens of countries, we offer 24/7 live support. This means that any vulnerabilities that pop up will never be left unattended. In fact, many updates and patches are deployed across our platform in seconds without any interruption to our site network at all.

Click here to learn more about RebelMouse’s infrastructure.
flow chart of RebelMouse\u2019s databases and security offerings

RebelMouse delivers 99.99% uptime with maximum performance, stability, and security.

Web Application Firewall

AWS's Web Application Firewall (WAF) is a firewall that helps protect your web applications (or APIs) against common web exploits that may affect availability, compromise security, or consume excessive resources. AWS WAF gives RebelMouse developers control over how traffic reaches our applications by enabling us to create security rules that block common attack patterns, such as SQL injections or cross-site scripting (XSS), and rules that filter out specific traffic patterns we have defined. These rules are regularly updated when new issues emerge as well.

With AWS WAF, we're making sure that all of our sites are covered against some of the most common attacks, as defined by The Open Web Application Security Project (OWASP). The project is an online community that creates freely available articles, methodologies, documentation, tools, and technologies in the field of web application security.

Click here to learn more about WAF.

Bug Bounty Program

To strengthen our commitment to security, RebelMouse offers a bug bounty program. If you believe you've found a security issue on our site, or any of the sites we power, we may compensate you for your discovery. We look at all submitted reports, and if we agree that it's a valid finding, we'll pay $250 for each one.

Click here for more information about what qualifies as a security vulnerability and how to report a bug.

A Full List of What Makes RebelMouse the Most Secure CMS

Amazon Web Services (AWS)

  • RebelMouse uses the following services that are compliant with SOC 1, 2, and 3:
    • API Gateway
    • CloudFront
    • CloudWatch
    • DocumentDB (with MongoDB compatibility)
    • EC2 Container Registry (ECR)
    • Elastic Compute Cloud
    • Elastic Container Service for Kubernetes
    • Elastic File System
    • ElastiCache
    • Key Management Service
    • Lambda
    • Relational Database Service
    • Route 53
    • Simple Email Service
    • Simple Notification Service
    • Simple Queue Service
    • Simple Storage Service

Fastly

Fastly’s CDN is certified under the Swiss-US framework. We use the following Fastly services:

Click here to learn more about our Fastly recovery plan.

Password Management

  • We use 1Password to manage all logins across the company.
  • Two-factor authentication through major third party applications, including Google.

Publish on the Most Secure CMS on the Web

A lot of publishers may think uncertainty in the digital space means it’s time to double down on in-house developers to create a site experience that stands out against the noise. But it's actually the opposite: It’s time to invest in an external team that creates and manages tech for you, so you can instead focus on creating content that resonates with new and existing audiences.

Our infrastructure summary may come across as Greek to you, but that’s all right. Let’s create something together that isn’t just powered by next-level strategies, but also innovative and stable technology. Your content will be both protected and optimized for long-term growth.

Request a proposal today and let’s start working together.

Sites Reporting Dips in Traffic After September 2022 Core Update

Here’s the latest on Google’s widespread algorithm update

We are now learning more about Google’s September 2022 core update, and the typical volatility in web traffic that accompanies the platform’s major updates has already begun. Since Google announced the update on September 12, 2022, some sites have reported 20–60% dips in traffic. The announcement came on the heels of Google’s helpful content update, which was completed on September 9, 2022, and a fourth product reviews update that was completed in August 2022.

While the details surrounding core updates are mostly a mystery, SEO expert Barry Schwartz was able to put together key points about what he knows so far about the September 2022 core update on Search Engine Roundtable:

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Google Launched Its September 2022 Core Update

Nope, we aren’t kidding. There has been another major update from Google.

We hate to sound like a broken record, but we’re here to report that there has been another major update announced by Google. According to Google’s log of search ranking updates, the search engine launched a core update on September 12, 2022.

Officially called the September 2022 core update, this latest algorithm shift will take two weeks to complete.

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Add These New Variables to Your ads.txt File

ads.txt stands for "Authorized Digital Sellers," and is a simple, flexible, and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital ad inventory. An initiative created by IAB Technology Laboratory, the mission of the ads.txt project is straightforward: increase transparency in the programmatic advertising ecosystem. You can find more information on ads.txt here.

As the advertising industry continues to champion greater transparency and safety for publishers, IAB has officially released ads.txt Version 1.1.

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Real-Time Data and Debugging Tools for Core Web Vitals

Core Web Vitals (CWV) are a critical element for a successful web site. The RebelMouse CMS is built around the idea that your site should pass CWV without needing a huge lift from a development team. In fact, many of the fastest sites on the web, and best performing at CWV, are powered by RebelMouse.

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