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How Dance Magazine Took the Leap to Digital with RebelMouse

The Challenge

Dance Magazine is a beloved and storied print magazine. Over the decades, Dance Magazine has established itself as an icon in the dance industry, read by dancers of every age at every stage of their career.

Fred Seegal, Dance Magazine's owner, knew that there was a tremendous opportunity to take the company forward into a social-first publisher that could gain a large audience on the web. Fred also knew that trying to build this change from within through hiring would be extremely expensive, slow, and have a low chance of success. Fred had seen the work RebelMouse had done building The Dodo into the fifth largest publisher on Facebook, and our work with PAPER Magazine to rebuild them into a digital-first property. Our challenge together was clear: modernize the company, and build a new audience and a new digital revenue stream.

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How GoFundMe Spreads The (Social) Word For Good Causes

GoFundMe changes the way the world gives. As the world's #1 social fundraising platform, GoFundMe connects campaigns with inspired audiences -- wherever they are across key social channels like Facebook and Twitter -- and brings organizers closer to crushing their goals.

Google.com

GoFundMe Had A Vision...

  • Increase social presence of campaigns without disrupting GoFundMe's legacy technology.
  • Build relationships with third-party social accounts.
  • Better quantify and organize social growth and activity.

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How United Airlines Elevated Its Content Game

As one of the most recognized and established global brands, United Airlines understands how effective content can be to attract, engage and convert audiences -- when done correctly. As content consumption patterns become more complex, United is committed to elevating its content game to stay relevant among customers.

The Vision

  • Provide an immersive content experience that showcases United's areas of investment in service and experience.
  • Reshape United's perception among existing and new customers.
  • Align with modern consumption patterns to engage consumers and employees everywhere.

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