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A Rebel's Guide to Building Organic Loyalty

How do publishers battle the platforms? How do they leverage the duopoly to secure revenue and build audiences in 2018?

Organic loyalty isn't a new concept, but it's now more relevant than ever. Publishers who adopted a pay-to-play strategy in 2017 can no longer survive. To make it in media, you must create and nurture deep, meaningful relationships to foster the type of organic growth that brings in real revenue.

In this guide, you'll learn:

  • The origins of organic loyalty and how it can help drive organic growth to monetize content.
  • How to identify your audience nucleus and how you can nurture this audience to build organic loyalty.
  • How to create a more integrated ad approach that coincides with the movement toward an ad-free internet.
  • Which publishers had the most social success in 2017 and how they used organic loyalty to drive real, meaningful engagement.
  • How organic reach and organic loyalty can create revenue-impacting organic growth.
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It's an age-old question that's haunted digital marketers for years: Does social media impact search rankings? There's a varying degree of answers, but we've nailed down the details.

For one simple answer, yes. But there is a catch.

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A Rebel's Guide to the Facebook Algorithm

The Facebook algorithm has taken a lot of twists and turns over the years. Each new update brings a new set of challenges — and opportunities — for publishers.

Facebook + Google own 90% of new ad revenue, leaving just 10% for brands and media companies looking for the almighty ROI. As Facebook continues the back-and-forth battle with Google to get the upper hand on the ad share market, the platform is going to need publishers more than ever. For real.

That's the catch though: Publishers need Facebook just as much as the platform needs them. It's a symbiotic relationship that's experienced some bumps in the road along the way, but at the end of the day it has to work out. Despite platform hiccups, your social strategy should be inherently selfish and focused on repeat followers and revenue. At RebelMouse, we believe you can leverage the behemoth that is Facebook to benefit your brand. But it's important to take a look at the odyssey thus far.

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A Rebel's Guide to Site Monetization

Does your site generate consistent traffic? Can you confidently identify a loyal audience that craves your content?

If the answer is yes to either question, then consider your content valuable and, therefore, monetizable. But with banner blindness and ad blocking on the rise, your monetization strategy needs to go beyond slapping banners across your site. In an era where advertisers closely monitor ROI and push for quality audience engagement, success requires an integrated advertising approach that enhances the overall user experience on your site.

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A Rebel's Guide to Growing Facebook Reach

Organic reach isn't dead. You just need to know how to adapt to recent changes. We have you covered.

According to Social Media Examiner's 2016 Social Media Marketing Industry Report, 55% of marketers chose Facebook as the most important social network, and 86% regularly use Facebook Ads. Plus, 67% of marketers plan on increasing their Facebook marketing activities. So it's no secret marketers are eager to learn how to get back some of the organic reach that has been lost in recent years. We created this guide as a way to help you navigate around these changes and start growing on Facebook again.

In this guide, you'll learn the following:

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A Rebel's Guide to Social Media Content Strategy

3 Simple Steps to Social Content Success

Building a social media content strategy is an important exercise to make sure you're getting the most out of your social posts. To get you started, we've created a set of guidelines that will help you kick start your strategic efforts.

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