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Rebel Insights

Interaction to Next Paint (INP) Is Now a Core Web Vitals Metric: Here’s How to Improve Your Score

The INP Measurement Replaced First Input Delay (FID) in March 2024

It finally happened. After two years, Interaction to Next Paint (INP) is now one of Google’s Core Web Vitals metrics, replacing First Input Delay (FID) on March 12, 2024.

This change was first announced during Google’s I/O conference in May 2022. You can watch the announcement here:

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Best Practices

SEO Success: Crafting Killer Meta Titles & Descriptions

It is important to optimize your page titles and descriptions for SEO. Every page should have a unique meta title and description that properly describes what the page is about. These should include relevant information and keywords that are helpful for both users and search engine crawlers to understand the content.

This is how a meta title and meta description may display in Google Search’s results:

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Rebel Insights

Empowering Publishers: The All-In-One Platform and Playbook Guide [Template Included]

Level the Playing Field: How Publishers Can Compete With the Big Guys

Publishers face an increasingly competitive landscape dominated by established media giants. But this doesn't mean success is out of reach.

As publishers, you can have top-tier content and journalism, but do you have the right platform, playbook, and blueprints to succeed?

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Common Dreams site health audits lead to SEO growth

How Common Dreams Saw SEO Growth After Site Health Audits

At RebelMouse, we regularly work on site health checks for our clients, always seeking opportunities for improvement. One area we focus on is technical SEO, which is about getting the fundamentals right: Optimizing headlines and descriptions, cleaning up duplicate content, removing or replacing broken links, addressing broken images, fixing taxonomy-related issues, and more.

One client we’ve worked closely with on monthly health checks is Common Dreams, an independent, nonprofit, and U.S.-based news website serving the progressive community. We love working with them because they’re constantly aiming to get better — to deliver the best experience and the best content possible for their readers. And more importantly, they have a wonderful mission: “To inform. To inspire. To ignite change for the common good.”

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Rebel Insights

Meet the RebelMouse Platform: The Highest Performing CMS on the Web

Make sure your site is set up for success in 2024.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, frequently reports on how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse has consistently outperformed major CMS platforms on Google's most critical metrics throughout the years.

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web Vitals From Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

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