Rebel Insights

A Look at RebelMouse’s Site Network

A Look at RebelMouse’s Site Network

Trusted by the biggest names in publishing.

The publishing climate changes every day of the week. This is why the best and the brightest brands, new media sites, legacy publishers, and everyone in between make the switch to RebelMouse. We're a centralized, cloud-based, enterprise-grade platform that works ahead of the social giants — often granting our clients immunity against paralyzing algorithm updates or industry swings.

Here's a look at just some of the major names that are powered by RebelMouse.

Request a proposal today to join other RebelMouse clients currently enjoying unprecedented success and growth.

Penske
RawStory
Common Dreams
Paper
Brit+Co
Investing News
Pride
Advocate
Out Traveler
HIV Plus Magazine
Market News
Dunnhumby
J.J. Keller
Storeys
George Takei
Responsible Statecraft
Narcity
Upworthy
AllBusiness
GB News
Conversations Indy 100
La Verita
Panorama
GzeroMedia
It's A Southern Thing
Worldcrunch
NoFilmSchool
Odyssey
OkayAfrica
Houston City Book
B+C Guides
The Lakeville Journal
The Millerton News
SportsMap
FindKarma
Alter Net
HealthyWomen
Findbet
Innovation Map
Popdust
SecondNexus
The National Memo
PowerToFly
XoNecole
MTL Blog
LoveMeow
Drive Magazine
Environmental Health News
7x7
The Fulcrum
WorkItDaily
OkayPlayer
Vype Media
ComicSands
Red and Black
PayPath
Haszon
Sale & Pepe
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The Most Secure CMS of 2024

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

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Multivariate Testing: An Introduction to Data-Driven Site Design
Rebel Insights

Multivariate Testing: An Introduction to Data-Driven Site Design

Understand the differences between multivariate testing and A/B tests

The modern digital landscape is founded on one critical element — data. From content creation to site design, there’s no reason to take chances on what will resonate with your audiences. Adopting a data-driven mindset means you can take the guesswork out of your business strategy and focus on the methods that are actually moving the needle.

And one of the best ways to figure out what strategies are moving the needle for your website is through multivariate testing.

What Is Multivariate Testing?

Multivariate testing is the process of testing one or more components on a website in a live environment. These components can be anything from a CTA button, headline formatting, or even an entire page design. The beauty of multivariate testing is that you can test each one of these individual features on a page to see what performs well among your users.

Think about it for a moment. Creative teams with great ideas are most successful when they have an environment where ideas can easily be tested against each other instead of trying to find total agreement on one idea. Multivariate testing allows teams to cherry-pick each idea to create an end result that works best, backed by the data to prove it.

multivariate testing allows for various layout designs and element placements to be tested live to see what attracts the most readershipSee which elements and layout designs attract the most readers with multivariate testing. Graphic from Invesp.

Multivariate Testing vs. A/B Tests

Traditional A/B testing is the process of creating two different layouts and splitting the traffic between the two to see which one performs better. It’s possible to test more than just two layouts, of course, and there’s no issue with creating A/B/C/D/etc. tests depending on how many layouts you have to try.

A/B tests can produce great results, but they are limited since they test an entire layout at once. Remember, multivariate testing allows you to test the different components of a layout individually. Think of multivariate testing as running multiple A/B tests at one time. Here’s a good illustration of the differences between A/B testing and multivariate testing from HubSpot:

A/B testing compares two layouts as a single page, while multivariate testing allows for multiple elements to be tested simultaneouslyAn illustration of the more complex testing available through multivariate testing. From HubSpot.

Multivariate testing is a great way to help creative environments stay focused. However, it’s vital that all ideas get measured, because one idea might sound awesome to the group or a team member, but it may not always perform.

How Do I Know When to Use Multivariate Testing?

If you are looking for fast results, it’s best to use A/B testing. However, multivariate testing is the preferred choice if you have the time to analyze and review multiple data points. Combined, the testing on each one of your site elements will help you curate the highest-performing page possible. It’s also recommended that you use multivariate testing on your pages with the highest traffic because there will be more data to analyze to determine which site elements are garnering the most engagement.

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