The RebelMouse Approach to SEO

An SEO Strategy That Wins With Every Publish

How exactly Google determines search ranking largely remains a mystery for publishers, but what we do know is that the search engine continuously rolls out updates to its algorithm. And while sometimes these updates are small and nearly unnoticeable, other times they result in massive changes around the way Google crawls content, often disrupting the rankings of webpages all across the globe.

With each one of these algorithm changes comes a new approach to search strategy. It's a lot to keep up with in a competitive digital landscape. Publishers are already burdened with the task of creating high-performing quality content that's easy to find on Google and, in turn, easily shared across social. It's a job that can't be solved with advertising dollars either. It's estimated that nearly 80% of users disregard paid search results. Pair this with the fact that 93% of all online experiences begin with a search query and you're left with the realization that it's never been more important to prioritize search engine optimization.

The good news is that RebelMouse has a unique approach to SEO that leverages the tools available to us from the open web alongside our proprietary technology that enables users to win key phrases with every publish. The best part? The platform is designed to empower the people who live closest to content: writers and editors. Here's how it works.


Faster Page Speed: Google has set a high bar for the open web on what top performance should look like, especially on mobile. Each algorithm update further solidifies the do-or-die importance of page speed as a key ranking factor, often causing top sites to plummet off of page one.

Luckily, we power some of the fastest sites on the web.

Higher SEO Audit Scores: It's common to approach your SEO strategy from a place of reaction instead of being proactive — after all, SEO is likely only one facet of your responsibilities. But this usually results in a post-publish frenzy to tweak articles to boost search results. At RebelMouse, our front-end code is designed to give your content search success from the start.

Get higher SEO audit scores with RebelMouse

Rich, Sophisticated AMP: Google's Accelerated Mobile Pages (AMP) is a fantastic tool to increase mobile performance. The hyper-fast mobile format delivers a longer time on site for each reader, which encourages better conversion. RebelMouse is fully optimized for AMP, and offers a game-changing way to generate revenue on AMP without sacrificing the experience it offers to readers. Our Particle Assembler allows for multiple page views and ad placements to occur within a single AMP article.

Learn more about how we support and monetize articles that use Google AMP.

Rich, Well-Formatted Structured Data: Part of the way we optimize our sites for SEO is by ensuring that your HTML passes Google's preferred formatting for key metadata. By giving Google all of the data about your site in a way that the search engine's crawlers can easily read, Google can both understand your content and rank it quickly.

Learn more about structured data and how we use it here.

Proprietary Editorial Tools That Teach Writers SEO: RebelMouse's Entry Editor features a rich SEO toolset that guides writers and editors to think about the right search phrase behind every story, as well as how to focus on small but meaningful modifications designed to improve organic search performance. Adding an SEO headline, a relevant URL slug, and a meta description to your article makes it easier for search engines to crawl, index, and understand your content. We recently expanded our proprietary search functionality to include recommendations for keywords that are of high value to Google.

Learn more about our SEO tools for editors here.

Iterations at the Speed of Google and Other Tech Giants: Our team is continuously launching updates that keep our platform modern. We've tracked social and search algorithm changes and how they impact the publishing industry for many years. And thanks to the massive scale of our CMS, we live close to various data points around site performance, which allows us to identify the key strategy changes publishers need to make to stay ahead of and on top of industry standards.

Understand Google's SEO roadmap.

Case Study Snapshots: Google owns most of the referral traffic on the internet, and your site should reflect this reality. Every success we have at RebelMouse is ruled by data. Here's a look at some of the amazing surges in traffic from Google that our clients have seen by being on RebelMouse:

See how much you can grow on RebelMouse here.

Start Winning on Search

RebelMouse's approach to search works for any kind of site, whether you're a brand, new media company, or traditional publisher. SEO doesn't have to be something that only developers and analysts understand. Our product is designed to put the power of search in the hands of content creators, editors, and social curators.

Start winning search with every publish. Request a proposal today and let's start working together.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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Learn More About RebelMouse’s High-Performing Infrastructure

To ensure every site powered by RebelMouse is high performing, secure, and optimized for user experience, we only use the best and most reliable methods to host our infrastructure. Here's a detailed look at some of the services and security measures we use every day to secure maximum stability and security for each of our sites.

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Google News Initiative Creates COVID-19 Vaccine Misinformation Fund

The Google News Initiative launched a new fund to battle misformation about the COVID-19 vaccine. The COVID-19 Vaccine Counter-Misinformation Fund is open to publishers all over the globe who reach audiences that are underserved by fact checking or targeted by misinformation.

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Google Opens up Its Question Hub to U.S. Publishers

There's no denying that the digital world suffers from an overwhelming amount of content, but there are still plenty of unanswered queries out there just waiting to be answered.

That's why Google created Question Hub. Previously only available in India, Indonesia, and Nigeria, the search engine recently opened up the hub to U.S.-based publishers. Question Hub collects unanswered questions from its search engine and makes the data available to content creators to help fill in the gaps.

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RebelMouse + Pushnami: Increase Audience Loyalty With Traffic-Building Push Notifications

In today's competitive digital environment, acquiring customers is half the battle. In a world full of options, customer retention and repeat engagement is worth its weight in gold. It's estimated that just a 2% increase in customer retention is the same to profits as cutting costs by 10%.

RebelMouse is an enterprise-grade CMS platform that's dedicated to empowering editorial teams to build an on-site experience that's designed to retain audiences. Building loyalty means taking control of the distribution of content, and this means reaching readers wherever they are — even if it's on another site!

That's why RebelMouse is proud to offer an intuitive out-of-the-box integration with Pushnami within the RebelMouse experience. Our partnership has made it easy for publishers to leverage Pushnami's modern push notifications to secure new audiences and create repeat engagement with established followers.

Why Do Push Notifications Matter?

Push notifications increase website traffic because users are able to opt in to your messaging with one click — no email address required. Once a user opts in to your site's push notifications, they will begin to receive push notifications whenever their browser is open, encouraging them to return to your site.

Studies show that push notifications can increase conversions up to 30% more than other marketing channels. That's because push notifications let you target users that have already expressed interest in your site, which beats using a blind audience list for a display or search campaign. Knowing who your target audience is also allows you to craft the right messaging to get their attention, which results in a precise approach that cultivates more web traffic, more conversions, and, ultimately, more revenue.

What Is Pushnami?

Pushnami is the second largest push notification platform in the world, and is used by more than 20,000 sites all over the globe to deliver over 20 billion notifications per month.

Sites can grow their owned marketable database, tap into new monetization channels like a curated ad feed and push ad network, and scale their results by utilizing built-in machine learning models and campaign automations.

In fact, some Pushnami users experience a 30% increase in conversion rates and a 24% increase in traffic overall.

How Do Pushnami and RebelMouse Work Together?

Users can send Pushnami push notifications from RebelMouse's editorial interface. It just takes one tick of a checkbox to set up a push notification for an article, and another tick to send a second notification. This makes it easy for creators to incorporate Pushnami into a publishing workflow without ever having to leave our Entry Editor.

Where Can I Learn More?

If you're not publishing on RebelMouse and want to learn more about our next-generation publishing platform, click here. We'll be sure to walk you through the details of our Pushnami integration and other ways to grow your audience. To learn more about Pushnami, click here.

Live Events on RebelMouse

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. The trend isn't expected to fizzle after COVID-19 is contained, either. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

On RebelMouse, users can create scheduled events for live streaming. GZERO Media, powered by RebelMouse, made the most of our supported distribution platforms to host their virtual town hall "Reasons for Hope."

Here's a look at how events can be created on RebelMouse.

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