Best Practices

How to Build and Grow Newsletters With RebelMouse

notification displaying on mail icon on smartphone
Photo by Brett Jordan on Unsplash

Incorporate Best Practices to Set Up Your Newsletters for Success

Newsletters are essential tools publishers use to build direct relationships with their readers and grow loyal and engaged audiences.

As content creators, we send out newsletters regularly and understand the challenges of growing your list. Today, we’ll walk you through typical newsletter platform integrations, client examples, and best practices for maximizing your newsletter engagement.

Live Integrations

Currently we have live integrations with the following email service providers (ESPs):

At RebelMouse, we commonly use Mailchimp, our most robust integration for user-friendly email templates, drag-and-drop design features, automation, segmentation, and performance-tracking metrics. Mailchimp is integrated into our CMS so that you can seamlessly send newsletters from our Entry Editor.

Choosing the Right Provider

Choosing the right newsletter platform for your site depends on your business goals, needs, and priorities. To help you choose the best email service provider, consider the following before making a decision:

  • Breaking News Alerts: Is breaking news important to your business? If yes, you should have the option to send a newsletter directly from Entry Editor. We offer this automated process with our Mailchimp integration.
  • Personalized Messaging: If personalization is essential to your business, Sailthru offers specialized tags, categories, and filters to help customize your emails based on audience demographics, interests, and more.
  • Email Lead Generation: If your business mainly focuses on collecting emails and generating leads, most ESPs provide embedded integrations. We can work with any provider to display that on your site.

Ultimately, the best ESP for you depends on your specific needs and budget. Consider factors like your audience size, marketing goals, technical expertise, and budget to make an informed decision.

Best Practices

To optimize your newsletters for higher engagement and more subscriptions, consider the following best practices:

We can help with all of these things through both strategy and design support.

Using RebelMouse's Newsletters Dashboard

We use an email provider's application programming interface (API) to connect them directly to your RebelMouse dashboard. From there, you can:

  • Schedule a daily newsletter to go out at the time of your choosing
  • Schedule a weekly newsletter to go out on a specific day of the week
  • Send newsletter campaigns directly from RebelMouse

You also receive alerts when one of your posts goes viral, with the option to quickly send it out as a newsletter to your subscribers for more reach and better engagement.

Learn more about all of these options here.

Creating the Perfect Template Design

Newsletter customization tools are like magic wands for email marketing. They help you create a unique, brand-specific look that captures your audience's attention and compels them to click. When you build your newsletters with us, we guide you through every step, from designing customized newsletter templates to scheduling and configuring them on your site.

Newsletter Strategy

Emails are a common way people receive information from businesses and media sites. Many of us check our emails daily, making it an excellent place to communicate with readers and convert casual visitors into loyal newsletter subscribers.

Once you begin sending newsletters, keep an eye on performance metrics like open rate, click-through rate, and the ever-important click-to-open rate (of those who open, what % clicks) to improve your optimization efforts. You can achieve this in different ways, such as playing with the wording of your emails, A/B testing, and exploring varied newsletter formats.

Here are some additional helpful resources that you may want to check out:

Examples

Looking for inspiration? Here are some interesting things that our clients are doing with their newsletters.

GZERO Media | Rewards for Referrals

GZERO daily newsletter referral link

GZERO Media uses SparkLoop to reward subscribers for sharing a link back to their newsletter. It’s very easy to configure through RebelMouse's Layout & Design Tool.

GZERO Daily email template allowing users to quickly share a newsletter

GZERO Media includes two options: a referral link, and a link that opens up an email template that allows readers to quickly share the newsletter.

Okayplayer | Become a Priority

Okayplayer instructions to prioritize their newsletter in your inbox

Okayplayer educates readers on how to prioritize their emails in their inboxes with a two-step visual instruction.

Narcity Media | Collect Feedback

Narcity thumbs up thumbs down reaction emojis in newsletter

Narcity Media allows readers to provide feedback through their newsletter, as well as makes it easy to follow them across social media.

Work It Daily | Provide Freebies

free events and resources from Work It Daily's newsletter

Work It Daily promotes free resources for working professionals and job seekers.

Ready to Supercharge Your Newsletters? Get a Custom Plan From a RebelMouse Strategist!

Still looking for more? We’re always here to help you take your newsletters to the next level. Get in touch with one of our experienced strategists and we’ll develop a custom plan for you.

Finally, a shameless plug: Subscribe to our product newsletter! We’ll keep you updated on all of our latest features and functionalities.

What Is RebelMouse?
Request a Proposal

Where 
Websites Are Built

The Fastest Sites in the World Run on RebelMouse

Let’s Chat

new!

RebelMouse Performance Monitoring

Real-Time Core Web Vitals

Get Started
DISCOVER MORE

Our Core Features

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

Layout and Design toolLayout and Design tool on mobile
animate
animate

Why RebelMouse?

Unprecedented Scale

RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.

120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User

Today's Top Websites Use RebelMouse

Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.

upworthyindy100Vault12No Film SchoolRawStoryResponsible StatecraftPrideMNI Market NewsPremierGuitarPenskeINN Educate Brand ConnectThe FulcrumGZEROOkayafricaBrit+CoPaper MagazinePowerToFlyNarcityCommonDreamsAllBusiness

What Clients Say

We’re here to help you weigh and understand every tech and strategic decision that affects your digital presence. Spend less time managing everything yourself, and more time focused on creating the quality content your users deserve.

Case Studies

A Team Built Like No Other

RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.

Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.

Let's Chat