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Inside Our Seamless Social Feed Content Integration

At RebelMouse, we believe your content won't be successful if you just talk about yourself. Content has to be multidimensional and dynamic to gain a captive and loyal audience. Our distribution tools bleed together social + content into a seamless process once and for all.

In the age of the Instagram influencer, the power of user-generated content (UGC) is strong. We've created a content feeds structure within our CMS that instantly populates your site with a variety of editorially-aligned content. The Content Feeds dashboard allows you to manage and curate UGC, and connect RSS Feeds to your site to give visitors more of what they love without straining your editorial resources.


Connect Social Feeds

Through the dashboard, you can create instant content from relevant and high ranking social feeds:

Rebel oppstn.com displays a Facebook video as a post.

To get started, click on "Content Feeds" in the left-hand administration panel, or type "YourDomain/core/dashboard/content-feeds" in your web browser's address bar.

RebelMouse supports the following networks:

  • Twitter
  • Facebook
  • Instagram
  • Google+
  • LinkedIn
  • Flickr
  • Tumblr
  • RSS Feeds
  • Pinterest
  • StockTwits
  • GIPHY

In the "Feeds" tab, you can manage all your social UGC and editorial content. Let's use Twitter as an example.

Set up feed development by typing in an @handle, #hashtag, or search term:

You have the option of having content automatically published to your site or saved for review:

You can filter feeds by adding #hashtags and @handles so that only specific posts are pulled in:

Rate your feeds (with three stars being the highest) so you can control which posts should appear at the top of the page:

In the "For Review" tab, you can manage content that you saved for review.

We have workflows in place with network-specific actions you can take to post UGC on your site. You can choose whether you want the feed's content to publish automatically or if you want to review and edit it beforehand.

Here's a Twitter example:

And an Instagram example:

You also have a wide range of options to filter saved posts, including by social network, tags, recency, popularity, and reach:

Here's how the content looks on your site. You can edit posts with more verbiage or have them link out directly to the original sources. Once UGC or RSS Feed content is featured on your site, you can use our front-end administration features to refine the user experience on the fly:

In this example, the site is primarily fueled by an Instagram account.

Connect RSS Feeds

You can also integrate RSS Feeds within the Content Feeds dashboard, and even do a full WordPress import:

If you keep scrolling down, you'll see this field that lets you add RSS Feeds:

Once you add one, it will let you choose between publishing the content or saving it to Drafts:

By default it will publish the content directly to your home page, but you can select other sections if you prefer. Below the sections you can publish to, there are four extra options at your disposal:

Here's an example of content imported without selecting the "Full content from RSS" option (box unchecked):

Example of an RSS Feed import to article on oppstn.com.

Note: If your RSS Feed includes summaries for posts, they will be displayed as sub-headlines when ingested into the RebelMouse platform. You can also autogenerate RebelMouse authors from RSS authors, which means that we'll ingest the authors your RSS Feed has for each post and create a new author profile for them in RebelMouse. We also automatically generate from your RebelMouse site an RSS Feed (for both the whole site and per section), a JSON Feed, and an XML sitemap.


Set Up A Site Network

Connecting your properties into a distributed Site Network is incredibly easy with our dashboard. You can easily curate content and spread it to the right audiences by configuring your network settings.

Manage Which Sites Can Ingest Your Content

Enter the domain you're looking to authenticate and select 'allow' to make sure the listed sites can copy content from the domain you are configuring.

Here's a step by step guide:

1. Go to /core/dashboard/content_feeds/site_network on the site you want to use as destination (where the posts will be ingested) and the site you want to use as the source (where the posts will come from, the origin).

In this example, our destination site is https://contests.dancemedia.com and our source sites are http://www.dancemagazine.com, http://www.dancespirit.com, http://www.pointemagazine.com and http://www.dance-teacher.com

It's key that you have admin rights with the same user in both (or all) sites.


2. On the source site, go to the Site Network dashboard > Manage Site Permissions tab and choose Allow only these sites to copy content from my site.

Click on 'Add Site' to add a new one.





Manage Content

Make sure your posts are ingested exactly the way you want them to be.

1. Go to the Site Network dashboard, this time on the site where you want to ingest the content into.

2. Select the destination site: this is where the content just be ingested TO.

In our example, https://contests.dancemedia.com

3. Select the source site: this is where the content will be coming FROM.
In our example, http://www.dancemagazine.com (to choose one of the 4 I connected).

A list with all the sections of the source site and the destination site will come up.
You can hand pick which ones you want to ingest, and where the ingested content should go to.

4. Clarify your Sync Settings:


Link Behavior:

Set as Drafts, Full Duplicates
This brings in all content as drafts. Creates a full duplicate, meaning a separate post with a different post ID.
The post won't be updated when the original changes in the source site.

Set as Independent Permalinks, Full Duplicates
Publishes the post directly to the section you choose. Creates a full duplicate, meaning a separate post with a different post ID.
The post won't be updated when the original changes in the source site.

Set as Dependent Permalinks, Keep tracking changes from Original Source
Publishes the post directly to the section you choose. Creates a full duplicate, meaning a separate post with a different post ID – but it is dependant from the source.
The post will be updated when the original changes in the source site.


Set Ingested Content to Link Out to Original Source
Publishes the post directly to the section you choose. Creates a full duplicate but it outlinks directly to the original post when clicked on.


Canonical:

Leave separated

The ingested post will have its own canonical url.

Reference original source in duplicate
The canonical url will be set to be the url of the original post.


Search Results:

Displayed ingested content in the search results

OR

Exclude the ingested content from the search results.


Author Management:

Create replica authors on target site
Replicates each author as ingested posts come in.

Default all entries to author: ...In this dropdown you get to choose any of the authors that the destination site already has.

How to Control Story Rank in Dashboard:

After you pull posts from your RSS feed, they will appear in your dashboard with your regular post flow, or as drafts, if you choose that option. From the dashboard you can choose the rank of any post by typing in its position on site. Here is how it works:

Setting up social and content streams is just a fraction of the distribution tools available to you within our CMS designed for maximum reach across all platforms. Check out the latest audience-building tools offered right from our Entry Editor.

NEW: Page Views per Particle Enabled for Google AMP

Increase mobile page views for every particle using Google AMP

RebelMouse has deployed an exciting update: We've enabled particle tracking in Google Analytics for articles using Google's Accelerated Mobile Pages (AMP) format, which means every particle now triggers a page view event upon scroll. Before, just one page view event would be logged when the mobile page initially loaded.

Not Familiar With What This Means? Read On

The days of static, flat media are over. Sites with low performance scores, obtrusive ad experiences, and poor content structure simply won't make it. Knowing these truths, the way we think of an article can no longer be static either.

An article today now takes several forms: short-form, long-form, listicle, slideshow, etc. Because of this, we've created a simple framework called Particle Assembler that accounts for all possibilities when building out content.

We playfully call each piece of your content a "particle," which is quite literally a "part" of an "article." These particles have become the core way to author content on RebelMouse, and are standalone elements that use their own imagery, title, and copy. For example, let's say you create a post that's titled, "The Best Place for Tacos in Austin." Each taco destination in this article will have a lead image, the name of the restaurant, its location, and a description of the restaurant with images of their food. Each of these restaurant highlights contain enough information to stand by themselves as individual posts.

Building particles in RebelMouse's Entry Editor.

And they do stand alone successfully when you're on RebelMouse — each particle can be shared separately on social and each will register as a unique page view thanks to our latest update. This is a critical part of our modern pageview methodology that ensures our publishers deliver an elegant user experience to readers while still capitalizing on a meaningful monetization strategy. For instance, not only is every particle now a page view on Google AMP, but it's also a new revenue opportunity. This is thanks to the various placement opportunities for ads we offer within our Particle Assembler.

ICYMI, Google AMP is the search engine's lightning-fast mobile experience. With this update, sites powered by RebelMouse will not only deliver the best AMP experience to their users, but they'll also earn the page views their content deserves, too.

See the Massive Difference

In just a short period after implementing this change, one client experienced a massive spike in AMP pages per user, where it jumped from 1.6 to 8.2:

Here's what their AMP pages per user looked like just prior to the update:

If you're interested in experiencing this type of growth and getting more page views for your mobile content, request a proposal today and let's start working together. If you're already on RebelMouse, email support@rebelmouse.com or talk to your account manager to learn more about particle views for Google AMP.

Primary Tags: Structure Your Site for Success

Dynamic taxonomy improves usability and propels SEO strategy

It's not a surprise that quality content can easily be spoiled by a poor site experience. This is why we're extremely proud of the lightning-fast sites we power. But speed is only the beginning of the user experience.

The temperature on platform dependency has cooled in recent years, revitalizing the value of site visits and search strategy. This is good news for both users and publishers who need site stability to survive. Because of this shift, RebelMouse focuses on three primary key performance indicators (KPIs) to measure site usability and health:

  • Sessions per User: The average number of site sessions that each user has in a given time period.
  • Pages per User: The average number of page views that each user has in a given time period.
  • Time per User: The average amount of time spent on site by each user.

In order for these metrics to shine, a site's architecture must be organized in a way that increases every user's time on site. The logic is simple: If a site is easier to navigate, the user will likely stick around longer. This is the gateway to user loyalty.

One important way we support these KPIs is through our intuitive tagging structure for content. Let's take a look at our primary tag functionality and how it can set up any site for success.

What Is a Primary Tag?

On RebelMouse, we give you the ability to use as many tags as needed on every article to help keep you organized. But there's also an option to assign one primary tag to a post. A primary tag is built on the same principle as a primary section. One tag lets you assign higher importance to certain pieces of content when processing and organizing your posts.

The Primary Tag and Tags sections in RebelMouse's Entry Editor.

The Benefits of Primary Tags

Dynamic Taxonomy: One of the primary benefits of using a primary tag is that it exposes the depth of content available to your users. Many publishers do this through the use of sections, which often turns out to be redundant and, in turn, ignored:

Sections can often be annoying to navigate and repetitive.

Using a variety of relevant tags for every article, rather than just repeating the same handful of sections, opens up more opportunities for targeted descriptors. For example, instead of using "Recipes" as a section over and over again, a primary tag can be used to create specific content flows for topics like "Vegetarian," "Soups," or "Cocktails."

Richer SEO: Since a primary tag exposes more information about your article, it also supplies more relevant data to Google's algorithm. Surfacing content in usable ways supports Google's mission to serve content based on audience behavior and intent instead of outdated and frowned-upon SEO methods like keyword stuffing. This approach is called white hat SEO, or ethical SEO.

By targeting specific interests, your dynamic tag structure will allow Google to more accurately understand your article's content and rank it accordingly. On RebelMouse, this creates a trickle-down effect, because users can click a tag and quickly get directed to more relevant articles, which boosts your SEO efforts further.

Here's how the site experience looks on RebelMouse-powered EcoWatch when viewing their primary tag "Plastics."

RebelMouse-powered EcoWatch takes advantage of a primary tag construct.

Improves Crucial KPIs: As mentioned before, RebelMouse traffic experts are constantly focused on improving the three KPIs that matter most to site usability and building audience loyalty. These metrics answer the following questions:

  • Frequency: How often are users coming to the site?
  • Depth: How many articles does each user consume?
  • Duration: How long is each user staying on the site?

Looking again at EcoWatch's use of primary tags, it's important to note that a primary tag is exposed on every one of their articles. They're also used in a left-hand navigation module that features the latest stories and trending topics:

Start Leveraging Primary Tags on RebelMouse

If you aren't on RebelMouse yet, request a proposal today and let's start working together to make sure your site is optimized for user growth. If you're already publishing on RebelMouse, and want to learn more about tagging best practices, contact your account manager or email support@rebelmouse.com.

Page Speed Is Crucial to Your Marketing Efforts

Most marketers don't prioritize page speed because they don't think it impacts their bottom line. However, page load has a direct impact on conversions and revenue.

Here's a very simple scenario, supported by industry data, to underscore why the way pages are built and powered is crucial for paid media initiatives and your overall business:

Let's say a paid media campaign drives 100,000 new visitors to a landing page that takes five seconds to load. Google says that 53% of mobile site visitors will leave a page that takes longer than three seconds to load. So of the 100K mobile site visitors you paid to bring to the page, ~50K are leaving immediately due to poor page performance alone.

Some studies even show that bounce rate increases approximately 100% for every two-second delay. So, if site load jumps to seven seconds, you'll pretty much lose all of the visitors your paid strategies brought in.

A Poor Site Experience Costs More Than You Realize

Page load plays a huge part in customer dissatisfaction, too. Continuing on with our previous example, let's classify the ~50K that didn't abandon the page as dissatisfied due to poor page performance. As HubSpot points out, 79% of them are less likely to buy again from the same website. That's ~40K visitors never coming back to the site due to poor page speed. The loss is even greater when you consider how valuable returning visitors are: They represent up to 48% of all transactions and spend almost 2x more than new visitors, according to Business Insider.

Plus, people love to spread the word about a bad experience, probably more than a good one. 40% of visitors who had a bad experience with a website's performance would tell a friend or a family member. So of your 50K dissatisfied visitors, 20K are talking negatively about your brand. If they tell only one person each, that's an opportunity cost of another 20K potential site visitors and customers.

The main takeaway? Your paid media has to work much, much harder when you neglect to optimize your site for performance.

Owned and Paid Media Should Work Together for Better Efficiency

And speaking of site improvements to help the bottom line, marketers can't overlook the value of owned content (e.g., articles, reviews, social feeds, etc.) and its impact on overall traffic and lead generation strategies. Sites tend to see significant lift in audience reach and conversion when content is paired with commerce: For e-commerce companies, content can account for up to 69% of total organic traffic. And, even more compelling, conversion rates have been 6x higher for companies that adopt content marketing.

RebelMouse's CMS makes it easy for brands to systematically optimize page speed performance and organic reach, which allows paid media to be more efficient.

RebelMouse allows clients to easily manage website layouts and components at any time, ensuring sites remain fast and are rewarded by Google and Facebook. Our platform features proprietary SEO tools designed to help clients optimize organic search with every post and better align paid and organic search strategies for increased efficiency. Similarly, our platform also includes proprietary social tools to organically build community and growth, and our data helps clients spot winning organic trends that can inform paid social media.

RebelMouse Is a Partner That Can Guide You

When it comes to content marketing, it's important to be mindful of the relationship between owned, earned, and paid media — it will only help your teams engage and convert more audiences into customers and brand loyalists. At RebelMouse, we're proud of how we work with brands and our ability to provide the expertise, best practices, and modern technology that help teams become better content marketers. If you're a brand marketer, feel free to reach out to us to learn how RebelMouse can help you be more strategic and effective in your content marketing efforts.

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Target High-Value Users With Affinity Categories

Unlock valuable audience data and shape a new strategy

In today's landscape, quality content isn't enough — it's half the battle. Publishers need to produce shareable content backed by data to experience sustainable growth. At RebelMouse, we have a unique pageview methodology that provides an innovative user experience for every reader without sacrificing revenue and growth opportunities for publishers.

To do this, we track massive amounts of data across our platform through the use of custom-built Google Data Studio dashboards.

Click here to see the kind of growth our clients experience every day.

One of the best ways to discover more about your audience is by taking advantage of Affinity Categories. This feature breaks down audience demographics, including age, location, interests, and more. Affinity Categories are usually used to target audiences for ads, but we also use them to gain insights on what topics a site's visitors are interested in overall.

Normally, each category is listed out separately in Google Analytics. In the example shown above, our data experts split categories into separate levels to reveal different levels of audience depth. For instance, by splitting up the category News & Politics, we can better explore the detailed distribution of users interested in specific types of news:

  • News & Politics/Avid News Readers/Avid Political News Readers
  • News & Politics/Avid News Readers/Entertainment News Enthusiasts

From an editorial standpoint, this is useful because it allows publishers to determine and target varying levels of high-value users, improving the efficacy of a new content strategy or ad campaign.

If your site is already powered by RebelMouse, email support@rebelmouse.com to get a breakdown of your audience's Affinity Categories. If you aren't powered by RebelMouse yet, request a proposal today and start receiving the data you need to grow loyal followers at scale.

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