SEO

Google’s Structured Data Integration on RebelMouse

Google’s Structured Data Integration on RebelMouse

At RebelMouse, we consider search engine optimization (SEO) to be just as important as site performance and content distribution. The media giants are always in a tug-of-war struggle, and when Google has the upper hand, it means less dependency on platforms and (hopefully) more pageviews for your site. Part of the way we optimize our sites for SEO is not only in how HTML is structured, but ensuring HTML passes Google's preferred formatting for key metadata.


Understanding Structured Data

It's not just about being fast. Google rewards sites that have well-structured data, too. The search engine even has its own support and integration guidelines around it, and you can test your data using their Rich Text Test. By following these rules, you're giving the search engine explicit clues about the meaning of a page. Structured data is a standardized format for providing information about a page and classifying its content. For example, on a recipe page, these classifying components could be ingredients, cooking time, temperature, and nutritional information.

Google uses structured data that it finds across websites to understand the content of a page, as well as to gather information about the web and the world in general. For more on what structured data entails, click here.

Out-of-the-Box Integrations

Every RebelMouse site automatically populates key structured data so that Google can better understand your site. This, in turn, optimizes your pages to win in search results. Our out-of-the-box integration populates all the standard schema data with information about article content. This works on desktop and mobile web, and the data also gets populated for Google AMP.

Here's a live example of just how organized a RebelMouse article page is right from the start.

JSON-LD is Google's supported format for passing structured data into their system. This is widely accepted across the open web, and can be very useful in partnership deals as well.

Our structured data integration includes the @urlTemplate attribute:

This attribute adds a search bar to your site on Google Search's results page:

From Google

The @CollectionPage attribute is automatically assigned to section and tag pages because they have multiple articles. A Collection Page won't be eligible for Google's rich results, but they likely contain valuable information that is eligible. These can also be product landing pages or an FAQ section on your site. Click here for more information.

Social profile links are marked in your structured data as @sameAs attributes:

Also note that we automatically detail out the information associated with the author of an article within your structured data:

The URL that you see above is the URL for the author's bio page, and the description is the actual biography that's been entered on that page. The data is pulled automatically to fill in the structured data.

Use the Schema_org Element to Change the Structured Data of Any Page

With the <schema_org_data/> element, you can easily override the default page type, which is set as NewsArticle, to better reflect the purpose of the page. For example, you can use this element if your posts are for products or events and you would like the structured data type to match the post content.

To do this, simply add an HTML element in Layout & Design Tool. Then, use Code Mode to insert the <schema_org_data/> element and place your schema object there. This works for post and section pages as well.

Extending Custom Fields Into Structured Data

It's simple to take any custom fields you're using on posts to populate categories like places, reviews, products, and maps.

Some sites may have e-commerce or location data associated with articles. On RebelMouse, you can configure our Layout & Design Tool to easily output this data using custom HTML that follows the logic below:

        {
            "@context": "<a href="<a%20href=" rel="noopener noreferrer" target="_blank">https://schema.org</a>" target="_blank" rel="noopener noreferrer">https://schema.org" rel="noopener noreferrer" target="_blank">https://schema.org",
            "@type": "Review",
            "author": "{% if context.post.original_user_subsite %}{{context.post.original_user_subsite.title}} {% else %} Unknown {% endif %}",
            "datePublished": "{{context.post.formated_full_created_ts}}",
            "itemReviewed": "{{context.post.roar_specific_data.review_item}}",
            "reviewRating": [{
                "@type": "Rating",
                "ratingValue": "{{context.post.roar_specific_data.review_value}}",
                "bestRating": "10",
                "worstRating": "0"
            }],
            "sourceOrganization": [{
                "@type": "Organization",
                "name": "GearBrain",
                "url": "<a href="<a%20href=" rel="noopener noreferrer" target="_blank">https://www.gearbrain.com/</a>" target="_blank" rel="noopener noreferrer">https://www.gearbrain.com/" rel="noopener noreferrer" target="_blank">https://www.gearbrain.com/",
                "logo": [{
                    "@type": "ImageObject",
                    "url": "<img assets.rbl.ms="" https:="" src="<img%20src=">">",
                    "width": "114px",
                    "height": "114px"
                }]
            }]
        }
    {% endif %}
{% endif %} 
]]>

We can help you manage your structured data with every publish. Click here to learn more.

Master Structured Data Today

Leveraging structured data is just one of the many ways we optimize for SEO on RebelMouse. It's a major component of our formula for growth and how we build engaging communities.

For more information on how RebelMouse handles structured data and how to refine your search strategy, contact support@rebelmouse.com or your account manager today.

What Is RebelMouse?
Request a Proposal

Where 
Websites Are Built

The Fastest Sites in the World Run on RebelMouse

Let’s Chat

new!

RebelMouse Performance Monitoring

Real-Time Core Web Vitals

Get Started
DISCOVER MORE

Our Core Features

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

Layout and Design toolLayout and Design tool on mobile
animate
animate

Why RebelMouse?

Unprecedented Scale

RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.

120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User

Today's Top Websites Use RebelMouse

Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.

upworthyindy100Vault12No Film SchoolRawStoryResponsible StatecraftPrideMNI Market NewsPremierGuitarPenskeINN Educate Brand ConnectThe FulcrumGZEROOkayafricaBrit+CoPaper MagazinePowerToFlyNarcityCommonDreamsAllBusiness

What Clients Say

We’re here to help you weigh and understand every tech and strategic decision that affects your digital presence. Spend less time managing everything yourself, and more time focused on creating the quality content your users deserve.

Case Studies

A Team Built Like No Other

RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.

Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.

Let's Chat