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Google’s Structured Data Integration on RebelMouse

At RebelMouse, we consider search engine optimization to be just as important as site performance and content distribution. The media giants are always in a tug-of-war struggle, and when Google has the upper hand, it means less dependency on platforms and — hopefully — more page views for your site. Part of the way we optimize our sites for SEO is not only in how HTML is structured, but ensuring HTML passes Google's preferred formatting for key metadata.


Understanding Structured Data

It's not just about being fast. Google rewards sites that have well-structured data, too. The search engine even has its own support and integration guidelines around it. By following these rules, you're giving the search engine explicit clues about the meaning of a page. Structured data is a standardized format for providing information about a page and classifying its content. For example, on a recipe page, these classifying components could be ingredients, cooking time, temperature, and nutritional information.

Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general. For more on what structured data entails, click here.

Out-of-the-Box Integrations

Every RebelMouse site automatically populates key structured data so that Google can better understand your site. This, in turn, optimizes your page to win in the search results. Our out-of-the-box integration populates all the standard schema data with information about article content. This works not only on desktop and mobile web, but the data also gets populated to Google Accelerated Mobile Pages (AMP).

Here's a live example of just how organized a RebelMouse article page is right from the start.

JSON-LD is Google's supported format for passing structured data into their system. This is widely accepted across the open web, and can be very useful in partnership deals as well.

Extending Custom Fields Into Structured Data

It's simple to take any custom fields you're using on posts to populate categories like places, reviews, products, and maps.

Some sites may have e-commerce or location data associated with articles. On RebelMouse, you can configure our Layout & Design tool to output this data easily using custom HTML that follows this type of logic:

<jinja data-rm-friendly-name="Item Review"><![CDATA[ 
{% if context.post.roar_specific_data.review_item %}
    {% if context.post.roar_specific_data.review_value %}
        <script type="application/ld+json">
        {
            "@context": "https://schema.org",
            "@type": "Review",
            "author": "{% if context.post.original_user_subsite %}{{context.post.original_user_subsite.title}} {% else %} Unknown {% endif %}",
            "datePublished": "{{context.post.formated_full_created_ts}}",
            "itemReviewed": "{{context.post.roar_specific_data.review_item}}",
            "reviewRating": [{
                "@type": "Rating",
                "ratingValue": "{{context.post.roar_specific_data.review_value}}",
                "bestRating": "10",
                "worstRating": "0"
            }],
            "sourceOrganization": [{
                "@type": "Organization",
                "name": "GearBrain",
                "url": "https://www.gearbrain.com/",
                "logo": [{
                    "@type": "ImageObject",
                    "url": "https://assets.rbl.ms/18146795/2000x.png",
                    "width": "114px",
                    "height": "114px"
                }]
            }]
        }
        </script>
    {% endif %}
{% endif %} 
]]></jinja>

Leveraging structured data is just one of the many ways we optimize for SEO on RebelMouse. It's a major component of our formula for growth and how we build engaging communities. For more information on how RebelMouse handles structured data and how to refine your search strategy, contact your account manager today.

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