Rebel Insights

RebelMouse Creative Agency Services

RebelMouse Creative Agency Services

How we blend product and strategy to fuel your site’s success

Creative Agency? I Thought RebelMouse Was a CMS.

A lot of people know RebelMouse from when it went viral in 2012 as a social aggregation tool — later dubbed “social media’s front page.” Those who stuck around with us got to later know us as a social-forward CMS. This is still true, but RebelMouse has since evolved into an enterprise-level publishing solution that — just like we always have — adapts to the current digital landscape. So while we were born in the age of search and social, we’ve kept up with every peak and valley the industry has traversed since the birth and boom of digital.


Now, RebelMouse is an always-modern, enterprise CMS solution that powers the fastest sites on the open web. Our unrivaled dedication to Google’s Core Web Vitals, paired with our next-generation search and security features, are just a few reasons why we’re able to nurture customer loyalty and build sustainable revenue for every client in our site network.

What you may not know is that RebelMouse also doubles as a creative agency that offers a wide range of services from code development to branding consultation. Combined with our industry-leading CMS, you get the best of both worlds: The power to create fast, SEO-friendly sites, and the expertise to increase conversions and maximize your ROI.

The Rundown of RebelMouse’s Creative Services

Everything from how to engage with readers to getting the right monetization in place is clearly defined under our services umbrella. Here’s some more information about the services we offer.

Strategy: There are a lot of pillars that hold up a successful website strategy. That’s why we offer services to cover every base needed to meet your business goals. We will provide the insights you need to make the right decisions, optimize your pages for higher engagement, and maximize the user journey.

Our strategy services include:

  • Audience development
  • Conversions
  • SEO
  • Monetization

Site Design: Whether your content calls for a minimalist structure like Axios (originally designed, built, and launched on RebelMouse), a more artistic aesthetic like PAPER Magazine, or a subscription-based experience, we’ll create a look that’s easy to use for your content creators while still being a key driver of user loyalty.

Our site design services include:

  • UX
  • Style
  • Branding
  • Designs optimized for maximum traffic

Code Development: Code development is essential for bringing ideas to life and creating websites that are reliable and efficient, but it’s a complex process that requires knowledge of multiple programming languages, frameworks, and libraries. RebelMouse has a team of experts that can help create sites that are secure, reliable, and user-friendly.

Our code development services include:

  • Styling and UX
  • Front-end development
  • Back-end development
  • Integrations
  • Custom applications

Insights: Data is the golden ticket to understanding your users and their behavior, as well as the effectiveness of your marketing campaigns and sales efforts. RebelMouse offers customizable insights that allow you to quickly identify areas of improvement, track customer trends, and measure success.

Our insights services include:

  • Big data
  • Custom dashboards
  • Real-time Core Web Vitals monitoring

While there are not many creative agencies that double as a CMS, the model for our agency services is clear — we help companies who need direction. For each of our clients, we develop a comprehensive, always-adaptable strategy focused on growth.

These are just some of the specific services we offer at RebelMouse. If you’re interested in growing your traffic and taking your business to the next level, then request a proposal today and let’s start working together.

What Is RebelMouse?
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Meet the RebelMouse Platform: The Highest Performing CMS on the Web
Rebel Insights

Meet the RebelMouse Platform: The Highest Performing CMS on the Web

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, frequently reports on how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse has consistently outperformed major CMS platforms on Google's most critical metrics throughout the year:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web VitalsFrom Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

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Multivariate Testing: An Introduction to Data-Driven Site Design
Rebel Insights

Multivariate Testing: An Introduction to Data-Driven Site Design

Understand the differences between multivariate testing and A/B tests

The modern digital landscape is founded on one critical element — data. From content creation to site design, there’s no reason to take chances on what will resonate with your audiences. Adopting a data-driven mindset means you can take the guesswork out of your business strategy and focus on the methods that are actually moving the needle.

And one of the best ways to figure out what strategies are moving the needle for your website is through multivariate testing.

What Is Multivariate Testing?

Multivariate testing is the process of testing one or more components on a website in a live environment. These components can be anything from a CTA button, headline formatting, or even an entire page design. The beauty of multivariate testing is that you can test each one of these individual features on a page to see what performs well among your users.

Think about it for a moment. Creative teams with great ideas are most successful when they have an environment where ideas can easily be tested against each other instead of trying to find total agreement on one idea. Multivariate testing allows teams to cherry-pick each idea to create an end result that works best, backed by the data to prove it.

multivariate testing allows for various layout designs and element placements to be tested live to see what attracts the most readershipSee which elements and layout designs attract the most readers with multivariate testing. Graphic from Invesp.

Multivariate Testing vs. A/B Tests

Traditional A/B testing is the process of creating two different layouts and splitting the traffic between the two to see which one performs better. It’s possible to test more than just two layouts, of course, and there’s no issue with creating A/B/C/D/etc. tests depending on how many layouts you have to try.

A/B tests can produce great results, but they are limited since they test an entire layout at once. Remember, multivariate testing allows you to test the different components of a layout individually. Think of multivariate testing as running multiple A/B tests at one time. Here’s a good illustration of the differences between A/B testing and multivariate testing from HubSpot:

A/B testing compares two layouts as a single page, while multivariate testing allows for multiple elements to be tested simultaneouslyAn illustration of the more complex testing available through multivariate testing. From HubSpot.

Multivariate testing is a great way to help creative environments stay focused. However, it’s vital that all ideas get measured, because one idea might sound awesome to the group or a team member, but it may not always perform.

How Do I Know When to Use Multivariate Testing?

If you are looking for fast results, it’s best to use A/B testing. However, multivariate testing is the preferred choice if you have the time to analyze and review multiple data points. Combined, the testing on each one of your site elements will help you curate the highest-performing page possible. It’s also recommended that you use multivariate testing on your pages with the highest traffic because there will be more data to analyze to determine which site elements are garnering the most engagement.

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