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The Fluid, Creative Agency Inside of RebelMouse

A lot of people know RebelMouse from when we went viral in 2012 as a social aggregation tool — later dubbed "social media's front page." Those who stuck around with us got to later know us as a social-forward CMS. This is still true, but RebelMouse has since evolved into an enterprise-level publishing solution that — just like we always have — adapts to the current digital landscape. So while we were born in the age of social, we've kept up with every peak and valley the industry has traversed since the birth and boom of digital.


What a lot of people may not know yet is that every media property we work with doesn't just get to use our platform. Our clients get a global creative agency made up of content optimizers, social strategists, and audience builders. We continuously analyze all of our clients' data and performance so we can help guide your strategy toward a path of growth and revenue. RebelMouse is not simply lean tech, but also a full-service creative agency. Here's a little bit about how we got here, and more information about the services we offer.

Box-Free Beginnings

Growing up, my dad started a software company, which gave me the chance to learn how to write code from a very young age. I loved it immediately. The act of creating! A lot of people think of coding as a math or science, but I have always seen it as an artistic language. From the moment I touched code, it was an act of expression for me. My first program was a "Choose Your Own Adventure" experience. It was truly an act of writing and a different way of telling a story.

What I realized quickly as I began my career in my late teens and early 20s, was that people wanted to put me in a box and label me as merely "a developer." I wanted much more than to write code and be told what tech should do. By this point, I had already worked on viral projects (Dog Island is particularly fun) and built a real e-commerce business for Palo Alto Software.

I have always been able to see the big picture, which is much larger than simply the coding side of tech. It's why I decided to make RebelMouse a well-rounded product and not just a software offering. Our clients don't only sign up for a publishing platform, but also a real service that propels their properties to success on site, social, and search.

Finding the Dream Team

As I looked at the potential opportunities for who I wanted to work with, the way Jonah Peretti and Ken Lerer (co-founders with Arianna Huffington at The Huffington Post) approached tech was exactly me. When I became CTO of The Huffington Post, I had both design and product teams reporting to me, and I was responsible for overall traffic. I worked every day with an amazing editing team so that we could collaborate on how to build a massive and loyal audience together. It was far beyond the confinements of a developer-only box.

At RebelMouse, I've been able to put together a team of people who are like me. Most of the team, regardless of each individual's position and title, is technical. Developers manage accounts directly, working not only on product, but strategy, audience growth, and revenue, too. It's possible because, like me, they don't self-identify as developers in their heart of hearts. The net result is an amazing team of people who have fallen in love with particular aspects of the media and content business. And those aspects can be anything — from how to get the most out of Instant Articles to what's possible with Google AMP to growth hacking Instagram to wiring your site for maximum monetization.

Reaching Rebellious Heights

Today, RebelMouse is a fully remote powerhouse. I closed our SoHo office in New York City because I believe so strongly in distributed teams. We have no bar for geography when we look for talent on the team, but we have a super-high bar for talent. Having an office confused our culture, and accidentally excluded our brilliant people who weren't there to hop into a meeting room day to day. Now we're closer and more connected than ever, and we stay linked together across 26 countries. We're fluid between roles and time zones, and we work with clients who are meshed together with their teams, too.

We utilize a very unique approach in our mission, and it works for the awesome brands we work with, such as United Airlines, BlackRock, PAPER Magazine, and many more. We're inspired by intuition and gut, but we get to check everything against data, and are able to see what is working across a huge set of categories and verticals.

Below are just some of the specific services we offer at RebelMouse. If you're interested in creating something viral and awesome together, then email us at creative@rebelmouse.com.

Site Design: We've finally entered an industry shift where site design truly matters again. Users are exasperated with the platforms and more willing to spend time on site, which is good news for publishers. Whether your content calls for a minimalist structure like Axios, a more artistic aesthetic like PAPERMag.com, or a subscription-based experience, we'll create a look that's easy to use for your content creators while still being a key driver of user loyalty.

Social Growth: A lot of businesses still worry that organic growth on the platforms is dead. While the oversaturation of content has created a lot of noise in recent years, it's also created what we call a universe of creators. As a result, we've developed proprietary technology that leverages this universe to identify influencers across platforms right from within our Entry Editor. We work closely with you through these tools to amplify your message with every publish.

Monetization: RebelMouse is invested in a lean tech model that opens up new revenue streams for you to see impactful return on your content. We make sure your brand is optimizing the right ad networks and has a premium sales pitch so you can reach your true revenue potential. We help you through time-tested best practices that have delivered again and again.

Custom Web Design: We built RebelMouse to be as flexible and fluid as we are. That means if we believe in the idea you have or the new feature you want to build, we can not only build it, but make the idea even better through implementation.

Our unique journey over the years has enabled our clients to both experience amazing statistics that crush industry standards, and reap next-level growth at a time when a lot of publishers are worried about making ends meet.

We're here to help you and your brand prosper, no matter the state of the social ecosystem. Even if you aren't currently able to switch to our CMS, you can still take advantage of any of our strategy services. Drop us a line to schedule a quick chat. We guarantee we'll be able to add value within the first fifteen minutes.

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Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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Stay on Top of Actionable Insights With RebelMouse’s Third-Party Analytics Integrations Dashboard

Leverage a data-backed content strategy

The amount of work that goes into creating quality content is half the battle. For publishers, an effective content strategy must be backed by data. Still, distributive publishing brings with it plenty of insights to keep track of, and sometimes key metrics can get lost in the day-to-day workflow.

On the RebelCMS, we have a dedicated dashboard to make it super easy to integrate third-party analytics scripts into your site. This way you can keep an eye on how your articles are performing and easily adjust your strategy accordingly.

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Optimize Your Editorial Workflow With Post Status Options

Use five different post status selections to streamline the path to publish

By using our post status functionality, you can effortlessly optimize your editorial workflow to assign a different status to each stage of a post draft before it's published.

There are five statuses a post can have:

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New JavaScript Element in Layout & Design Tool

At RebelMouse, we're constantly iterating on our platform to maximize the performance of our websites in order to keep up with the latest standards from Google's PageSpeed Insights tool.

One of the biggest problems with web performance is how the lazy loading of elements is implemented. On RebelMouse, we already have out-of-the-box capabilities that allow you to lazy-load assets, but if you have JavaScript from ads running on your site, Google's PageSpeed Insights tool will still penalize you for them if they're not being deferred off-screen properly.

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View Your Add Media Bar Results in Full-Screen Mode

Browse dynamic assets to enhance every article

In RebelMouse's Entry Editor, there's always an opportunity to add dynamic media to your article using our Add Media Bar. Now, you can browse all the options within the Add Media Bar, including YouTube, Facebook, and GIPHY, in full-screen mode.

To pull up the Add Media Bar, click the ⨁ icon next to your cursor on the left-hand side of the screen. Then, to activate full-screen mode, click the Expand icon on the right-hand side:

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How to Use Google Search Console’s Removals Tool

Quickly remove articles from search or see why a URL was pulled from search

Google recently released a new version of its Removals tool that temporarily blocks URLs from showing up in search results. The tool also shows which content is no longer being displayed due to either being outdated or because it was filtered out by SafeSearch, a Google feature that removes offensive content.

The new tool can be helpful if you want to quickly remove an article from showing up in search or to find information on why your content was removed from search by third-party requests.

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How to Use Override Tags for Headlines + Subheadlines

Customize your preferences easily in our Layout & Design Tool

Site design should be agile, which means it's important to be able to make quick style changes that keep your content cohesive and organized. To make this even easier, there's now the ability to override the tags of your headlines and subheadlines for each article using our Layout & Design tool.

You can make these headline and subheadline changes using a Posts element. Here's a screencast of how this works:

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The Override default Headline Tag can be set to values <h1> through <h6>. The Override default Subheadline Tag can be set to values <h1> through <h6>, <p>, and <div>.

The new headline and subheadline overrides also work with AMP. If you have any questions about this new feature, email support@rebelmouse.com or contact your account manager today.

How to Enable Primary Tag Tracking in Google Analytics

Track your top-performing topics

On RebelMouse, we give you the ability to use as many tags as needed on every article to help keep you organized. But there's also an option to assign one primary tag to a post. A primary tag is built on the same principle as a primary section. One tag lets you assign higher importance to certain pieces of content when processing and organizing your posts.

There is also a primary tag dimension built into our RebelCMS which can be enabled for tracking in Google Analytics.

Why Track Primary Tags?

Tracking primary tags through Google Analytics allows you to track the performance of specific tags, which is helpful if you want to see what kinds of topics are performing well or underperforming on your site.

Once enabled in Google Analytics, you can see the performance of a specific primary tag, such as its pageviews, users, and more:

Then, in Google Data Studio, we can gather the data on your primary tags together to see your top-performing tags and gain insights into how they're performing.

How to Track Primary Tags in Google Analytics

To track your primary tags in Google Analytics, click on the Admin panel in your account. Then, select Custom Definitions.

Next, click Custom Dimensions.

After that, click on the red + New Custom Dimension button.

Fill in the name as Primary Tag, and set the Scope to Hit. Click the blue Create button.

That is all you need to do to set up tracking for your primary tags. Once completed, our team has to link a primary tag custom dimension on our back end. Please contact support@rebelmouse.com or datastudio@rebelmouse.com to finalize this step. Happy tracking!

New: Elasticsearch in the Posts Dashboard

Easily search to find any post on your site

For publishers, content is often your most valuable asset. That's why it's important to take care of your article library as it grows and discovers new life over and over again. Now, we've made it easier to find your posts with our new Elasticsearch functionality.

You can now search for every article ever created on your site using your Posts Dashboard. First, click the Filters icon in the top right-hand corner to pull up the search navigation:

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