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Why Does RebelMouse Create Growth?

Understand what your content needs to create new reach and deepen loyalty

After a shaky 2018, publishers are positioned to start the new year with less dependency on the platforms. But the chase to consistently create ROI from content is still somewhat unclear. According to Content Marketing Institute, one-third of B2C marketers and 42% of B2B marketers do not measure content growth, with many of them citing it's just not tangible enough to understand.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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How to Know You've Got Viral Content Before It Happens

Velocity Alerts put your content on the fast-track to viral success!

It's awesome when your content takes off and starts to go "viral." But what if you could know the moment your content starts trending so you can take advantage of the momentum and push it even further?

This is where Velocity Alerts, unique to the RebelMouse platform, come into play. With Velocity Alerts, your team is notified when a post starts to trend so you can "add fuel to the fire" by featuring the post more prominently on your site, triggering newsletter alerts, or promoting on social.

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Don’t Fire Your Content Team — Arm Them With the Tools They Need

You might have heard about the recent layoffs at Mic following one unsuccessful pivot after another. The story is familiar in the modern digital media landscape, so I won't give another recap on how the mindless pursuit of digital trends ended up backfiring for another media company. Instead, I want to focus on solutions, namely, one solution that's been right under our nose for years.

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How to Add a Title to Section and Tag Pages

Sometimes you might find the need to put a title on a section page. Here's an example:

Here's how to do it:

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Layout & Design Tool Elements: A Guide

The Layout & Design tool is RebelMouse's intuitive canvas that guides you through creating the perfect look and feel for your website.

The foundation of the Layout & Design tool is made up of rows and columns. The building blocks of your page are made up of Elements, which bring your website to life in different ways. By clicking the + ADD button in the Layout & Design tool's toolbar, you can begin to add, arrange, and customize each element of your site.

Here's an in-depth look at the different elements available to you within the Layout & Design tool.

Rows and Columns

Row: These are horizontal areas that you can combine with columns to define your grid. They can be rearranged by dragging and dropping.

-Tools for Rows

- Use Margins: Select this checkbox if you want margins around your row.

- Use Outer Border: Select this checkbox to place a border on the outer edge of your row.

- Remove default column separation: Removes the default separation between columns.

- Remove default vertical separation: Removes the default vertical separation between columns.

- Columns horizontal separation: Use this slider to change the horizontal separation between columns in the row.

- Columns vertical separation: Use this slider to change the separation between columns in the row.

Column: These are vertical areas that you can combine with rows to define your grid. They can be rearranged by dragging and dropping.

-Tools for Columns

- Desktop Width: Use this slider to change the width of the column.

- Element Vertical Separation: Use this slider to change the separation between Elements in a column.

In order to make the arrangement of your columns responsive to mobile screen sizes, make sure to use our easy tool in the upper-right corner. Simply select the desktop, tablet, or mobile symbols to rearrange your layout accordingly.

Layout & Design Elements

Posts

Use this element to add articles with defined properties to the layout.

Properties of the "post element" that can be changed are:

  1. Number of posts to be displayed: Changes the number of posts displayed in the element block.
  2. Pull content from section: This brings up a drop-down menu with the following options:

-Current Page

-Most Read

-Related

-All Sections of the Site

  1. Filter by tags: You can add desired tags and it will show articles with those respective tags only.
  2. Exclude by section: If you want to exclude articles from a particular section, you can select the respective section from this drop-down menu.

  1. Element Order: All the desired elements of the article can be rearranged by just dragging and dropping. You can also change the placement as top/right/left/bottom.

Section: It displays the section of the post.

Headline: It displays the headline of the post

Subheadline: It displays the subheadline of the post.

Author: It displays the creator's name with their profile picture. It also include details about more than one author.

Date: It shows the post creation date.

Photo credit: It shows the source of the lead media image.

Post body: It displays the article body.

Post Shares: It shows number of times the post has been shared to social media.

Badges: It displays badges given to the article.

Sponsored Badges: It displays sponsored badges given to the article. A badge has a link that redirects users to different sites.

Snark Line: This is an alternative text that you can display for the post.

Page views: It shows the number of times the post has been viewed.

Follow button: Lets a user follow or unfollow the article.

Community comments: All community users can submit comments to the article via the comment block.

Like button: Adds a Facebook "like" button to the article.

Source link: If the article has an external source link, it can be shown here.

Add to collection button: When the right settings are enabled, we allow you to "collect" articles as a user, which are then added to your profile and categorized into sections. Please talk to your account manager if you're interested in this feature.

Tags: Tags given to the post are displayed.

Primary Tag: The primary tag of the post is displayed.

Main Author: This displays the creator's name along with their profile picture.

Custom Field: This displays the value for any custom text field added to the Entry Editor. For example, You can add read time to your post using a custom field.

  1. Spacing: Vertical and horizontal separation between posts and the image column width can be adjusted.
  2. Image Ratio: Default and individual device aspect ratios for an image can be chosen.
  3. Columns of Story: This is a drop-down menu with 1–4 options that let you choose how many columns are displayed in the post element. This property is only available for desktop.
  4. Show Video When Available checkbox: If checked, this will display a lead media video.
  5. More posts loading: Choose to have the "load more" button to load more posts, or trigger upon scroll.
  6. Follow/following/unfollow text fields: If you have the follow button element activated in the element order, then you can change the labels of the buttons.
  7. Show as Carousel checkbox: Check this to show the article in a carousel format.
  8. Show SEO articles Around the Web checkbox: If checked, it will show web links chosen in the editor.
  9. Allow Duplicates checkbox: If checked, it will allow duplicate posts on the same page. This is preferably always left unchecked.
  10. Custom Container Class: Custom class name text field gives a separate selector to the post which helps to customize specific block of posts with desired changes to the widget without any impact on other site articles. It's used for redesigning without altering the template design.

For example, if we add the class name design_change and we want to change the headline of that post, then we can add the custom CSS .design_change.widget;headline{color:red} to it. Now the headlines of posts with the custom class name design_change will change to red without altering anything in the default design template.

Heading

This is a text field element that can be used to create a headline for any block of posts.

Text: Desired text and a corresponding link can be added using this element.

Formatted text: The formatting tool is available for regular text.

We recommend using the text element when you want to redirect users to different URLs/pages and formatted text.

Custom HTML

With this element, you can customize HTML code for styling different elements of the site.

Post content: This is used when you want to alter the design of the article page.

Post Content Element

This element includes basics segments of an article, such as lead media, etc.

Lead Media

You insert it by choosing the Post Content element, and then selecting Lead Media.

  • Element Order: Same as a post element.
  • Image column width: You can drag this slider to adjust the width of images. The default value is 20px.
  • Default Image aspect ratio: Same as a post element.
  • Per device aspect ratio: Same as a post element.
  • Load more from section brick: Same as a post element.
  • Show SEO articles around the web: The article links related to the post are displayed.

Body Text

Another Post Content element.

  • Pagination Break Every: Allows you to set up when a pagination break occurs after a certain number of posts.
  • Pagination Break in this order: Allows you to set up the order of your pagination breaks.
  • Ads Break Every: Allows you to set up up how often an ad shows up in between posts.
  • Ads Break in this order: Allows you to set up the order of the ads to be displayed.
  • Number the particle in the list: You can number the particles in ascending or descending order.
  • Body Text: You can choose whether you want body text to be placed above or below media.
  • Assembler Pagination position: We can select where we need to place the pagination number for Assembler. For example, top/bottom/right/left.
  • Prev page button text: You can give a label to the previous button of the pagination controls.
  • Next page button text: You can give a label to the next button of the pagination controls.
  • First page button text: You can give a label to the first page button of the pagination controls.
  • Hide next story button: If unchecked, it shows the next story button, which is used to navigate to another story.
  • Next story button text: You can give a label to the next story button of the pagination controls.
  • Show full post body: If checked, by default it will show the entire post body's content.
  • Show more button caption: You can give a label to the Show more button of the pagination controls. This expands the post body to allow a user to read further.
  • Show less button caption: You can give a label to the Show less button of the pagination controls. This contracts the post body.
  • Update post URL on post view: This keeps updating the URL with the current post being viewed by the user.

Authors

Another Post Content element. Use this element to display different kinds of authors. You can set the maximum number of authors, select the author type, and change the order.

Date

Another Post Content element. Shows the post's published date.

Share Buttons

Another Post Content element. We can activate/deactivate different social share buttons.

Around the web

Another Post Content element. Related articles around the web are displayed. You can change the tile text.

Tags

Another Post Content element. All the tags associated with the post are shown.

Comments

Another Post Content element. A Community Comment block is displayed. You can hide this block by checking the hide comment block.

Splash(old)

Another Post Content element. This is the Lead Media element's image or video — the isolated version. We recommend only using it when you need a specific setup that requires separating the Lead Media element from the rest of the post's content items.

Author(old)

Another Post Content element. This is the author of the article — the isolated version. We recommend only using it when you need a specific setup that requires separating the author and their avatar and bio from the rest of the post's content items.

Custom Post Field

You can select the custom field from the available drop-down menu.

Shared Element

These are elements that are shared across other pages (e.g., Top Bar, Side Bar, or Footer).

Ad Tag

Advertisement codes can be added here for each device.

Facebook like Widget

This adds a Facebook like/share button.

Facebook Page Widget

This adds a Facebook Page block.

CTA

A CTA block is added.

User Profile Information

Use this to add profile details of any user by adding simple HTML code.

Conditional Content and Multiple Conditional Content

Use these elements to specify how content should be displayed based on what device is being used (desktop vs. mobile vs. tablet).

Subscription Widget

It's a widget where we can include newsletter and social links elements.

Newsletter

The newsletter element adds an email field and subscribe button. We can redirect users to our social accounts using social links.

Link List

This element includes links and section links.

Image

Image can be added and reused throughout the Layout & Design tool.

Ad Header Code/Header Code: Custom HTML Code Field

Appends code to the <head> tag.

Element Wrapper

More than one element can be clubbed together to acquire a desired design.

Sticky

Remains on the screen on scroll.

Menu Button

A hamburger-menu button that's used for site navigation.

Search Box

This adds an input-text field with a search button.

Logo

A logo image can be uploaded for all devices. It can be associated with link and alternate text. There is an option to open the link in a new window or the same window.

Show On Scroll

Element remains on the screen even while scrolling.

Lazy Load

Here you can choose an element that should be delayed so that other important content on the page loads quickly.

Random Pick

Other elements can be nested inside random pick, and those will be randomly displayed on the front end when refreshed by the user.

For example, if you have a post element and newsletter widget inside of a random pick element on the home page, then it will display an article for the first visit to the home page, and it will display a subscription newsletter upon refresh.

Variable Override

New OG: Tags for any page can be given using a variable override.

Here's how it works:

For example, you can use a new OG:image that overrides the image that was being shared to Facebook on the home page.

So instead of showing the site's logo, it will show a completely different image.

GDPR Cookie: Use this element to set up a GDPR-compliant cookie on your site.

Properties of the GDPR cookie:

- Description: You can add a text message, such as, "Our site uses cookies to improve your browsing experience."

- Links: User can provide a link to their privacy policy here, which can then give more details about the cookies being used on the site.

- Accept text button: It's necessary to be compliant about notifying users about a site's cookie usage, so that's why there's an accept button which is just plain text that can say "OK" or otherwise.

If users don't want their cookies tracked, they can turn around and exit the site instead.

-Post Custom Fields: This is defined in global settings. A custom field element can be used to allow you to capture desired text in a field of Entry Editor.

For example, if you want to add a read time field to the Entry Editor, you can simple add a custom element in the post custom field.

How to Control the Order of Posts on a Section Page

As an editor, you might want to manually control the order of your posts on any given section page. With our powerful CMS platform, this is as easy as dragging and dropping. Watch how it's done in the following video:

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Try This New Video Preview on Facebook Instant Articles

UPDATE: Facebook has temporarily stopped the autoplay of video previews on Instant Articles, but may revive the function later. Users can continue to add videos as a preview, and it is still a great tool to improve performance on your Instant Articles. Happy posting!

There's a new function for Facebook Instant Articles that shows a video preview on mobile. The option has been successful for some of our clients at RebelMouse, and we want you to give it a try too!

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How to Thrive in a World Without Ads

Mike Mallazzo, Director of Marketing at Narrativ, recently wrote a post on Medium: "Life After Ads: The recent purchase of TIME should remind publishers of the power a strong brand can wield."

He discusses how some media companies are starting to question their total reliance on digital advertising. With Facebook and Google capturing the majority of revenue in the online advertising space, Mallazzo talks about how some companies are diversifying their revenue streams with models that depend on building loyalty and trust through subscriptions and commerce content in addition to just advertising. He writes:

"Media conglomerates have rediscovered the power of brand equity, offering the most plausible hope for sustainability since the proliferation of the internet."

At RebelMouse, however, we are still seeing digital advertising work. Our clients — such as Dance Magazine — are seeing huge success with digital advertising. But what if you were a media company in a world where traditional digital advertising didn't work at all? What would you do? How would you make money and continue to grow as a company?

The key is loyalty. You can't have a brand without loyalty.

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