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RebelMouse: The Media-Minded Creative Agency

Why RebelMouse is a Unique Agency with a Better Platform

It's important to spend a little time explaining why we chose to embrace becoming a creative agency. As a founder, the answer is actually very personal to me. I learned to code when I was young because my father started Palo Alto Software, and coding quickly became a creative passion for me — writing games and building things. As my career progressed, I quickly realized that because I knew how to code, people would try to put me in a box as the "IT guy." Suddenly they expected us IT guys to become task and code monkeys, following their visions and fixing their printers. But that was never me. I cared about the core business, the revenue models, the way the product came together, and how changes to the internet and its distribution models created opportunities.

At HuffPost, as CTO, I ran product and design. Ken Lerer and Jonah Peretti knew that tech done right was a creative process that could fuel the growth of a company. They didn't want a task monkey to do what was in their head. They wanted a partner to take what was in their head and make it something more — bigger, better, and real. I personally pride myself in building things that move the needle. But that doesn't come just by understanding someone's proposed solution and wireframes. It comes from understanding their problems and opportunities.


During the first years of RebelMouse, we branded and sold ourselves as a software platform. Our tech is cutting-edge, and our CMS is unique and far ahead in its ability to enable creators to learn how the internet works, win search phrases, perform exceedingly well on social, and reach the right audience for what they've created. I'm proud that savvy people can take in all of our strategy and how-to articles to go do amazing things on their own.

But for most of our clients, we're more than just a CMS. We're a roadmap, a compass, and a sherpa that figures out how digital is evolving, and how those changes can be used to their advantage over the competition. We talk with our clients about how content lifecycles work, how to create meaningful relationships at scale with social partners, and how to create something that can organically grow. It takes thinking about how headlines are written, and how content is conceived, curated, and created.

Just like every person is unique, so are the companies we work with. Being a creative agency allows us to spend time with beautiful people in ground-breaking companies to create the next big thing. We've built two massive properties from the ground up — Axios and The Dodo — and we're powering one of the most interesting community-powered properties in the world, The Odyssey Online. There are very few people in the world that have access to the insights we have now.

What Does Our Creative Agency Do?

Not all creative agencies are created equal, but the model for working with a creative agency is clear and enticing to companies who need direction. We take that model a step further, and offer dynamic services beyond simply managing ad spend. Everything from how to engage with readers to the getting the right monetization in place is clearly defined under our services umbrella. For each of our clients, we develop a comprehensive, always-adaptable strategy focused on growth that covers:

  • Monetization Strategy and Tactics: We make sure you're taking advantage of the most efficient path to revenue with our data-backed monetization strategies.
  • Audience and Influencer Engagement Strategy and Tactics: We understand that engagement is key, and guide you on how to create deep, meaningful connections within your social sphere.
  • Organic Loyalty/Affinity Strategy and Tactics: It's not just about creating great content. The experience you deliver has to nurture your audience into loyal visitors.
  • Organic Distribution and Reach Strategy and Tactics: Most creators are blind to the efficient things they can do to reach the people who would love what they've created. Growth teams, product teams, and edit teams end up in conflict with each other because they come to the table with siloed expertise. We see across all departments to create a culture that is fun, happy, and iterating off success.
  • Website Builds: We get your site to be fast, clean, social, and in your voice, and we do it quickly. If you're still on a custom CMS or WordPress, it's time to get on our cloud-based platform that gives you a true advantage. As a creative agency that has very deep technology, we understand how to migrate content in a way that creates growth and deepens engagement.

What Separates Us from the Other Creative Agencies

There is simply no other creative agency in the world today that has a better understanding of technology, product, design, edit, and the algorithms of the internet. Creative agencies today don't understand how organic works. And that's problematic in a digital realm that constantly changes direction. If you need a team to manage ad spend for you, most agencies are well suited for that. But if you need a team who understands how to get the most out of content and product, then other agencies are behind the times.

We understand the role organic plays in the media world. Publishers who utilize a pay-to-play strategy aren't going to survive 2018. You simply cannot create a successful, sustainable business without cementing deep, meaningful connections with your audience. These are the connections that foster organic growth and bring in real revenue.

Not only do we understand the importance of organic loyalty, but we've built the concept into our tech — creating tools that allow you to prioritize and nurture relationships, and create the kind of content that keeps readers coming back for more.

The Media-Minded Creative Agency

We started this business on the premise that content would become the new marketing. The return of the writer is more important than ever, and that fact continues to ring true the further we get into 2018.

As one of the few, if not only, creative agencies that has access to data across a ton of properties and media sites, we can better set up the next steps for our clients' growth. A common creative agency that only manages your ad spend simply couldn't have built HuffPost or The Dodo. It's something only a media-minded creative agency could accomplish. It's allowed our properties to see amazing stats that are crushing industry standards during a time when the fate of publishers is in question.

We're here to help you develop the concepts and strategies that not only allow you to prosper in the age of social, but propel you into the future of media. Request a proposal today to see how we can help you.

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Meet RebelMouse

Build on a better platform that supports far-reaching content distribution, impactful conversion, and unparalleled loyalty.

The world's largest companies trust us to power their global, multiplatform content experience. As a platform, we're now one of the largest in the world, reaching 50+ million people every month. As a creative agency, we build mass pop culture hits that grow organically to become household names — Axios and The Dodo, for example.

We work strategically with United Airlines and many other brands to establish the new media roadmap for their future and implement it. RebelMouse was founded by the CTO who built The Huffington Post. The founding vision and mission is still the same today: to be the right new media platform for both media companies and brands. It's working exceedingly well, and we're delivering some staggering results for our clients.

Read our latest deck here!

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Site Accessibility on RebelMouse

In today's digital world, it's more important than ever to ensure that your website is accessible to all users regardless of any disability they may have. Google recognizes how important this is, and now includes an accessibility score in their PageSpeed Insights tool to alert site owners when their site's level of accessibility is not up to par.

Although website accessibility does not directly impact page speed scores, it's quickly becoming an industry standard amongst forward-thinking companies. One key way to ensure your website is making the accessibility grade is through the use of Accessible Rich Internet Applications, or ARIA for short.

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RebelMouse Makes the List of Fastest-Growing Private Companies — the Inc. 5000

Ranking No. 4,664 With Three-Year Revenue Growth of 61%

Inc. magazine today revealed that RebelMouse is 4,664 on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy's most dynamic segment — its independent small businesses. Microsoft, Dell, Domino's Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

RebelMouse blends product and strategy together to move the needle where it matters most: organic traffic and user growth, conversion to loyalty, and revenue growth.

Our next-generation CMS seamlessly adapts to every industry. We've helped launch some of the biggest new media companies to date, and have also propelled brands like United Airlines, PAPER Magazine, and Dance Magazine to success in the digital and social space. Our creative agency has a unique advantage because of our access to incredible amounts of data. We understand new media better than anyone else in the world, and we help media companies modernize and leapfrog competitors. In addition, we help developer, digital, and editorial teams become best-in-class content marketers.

RebelMouse's team spans dozens of countries and nearly all time zones. Our founder and CEO Andrea Breanna is proudly transgender, and prioritizes more women and LGBTQ+ representation in the tech space. As a company breaking industry norms, we're excited to be featured in the 2019 Inc. 5000.

"I'm proud that we're building a lasting, valuable company in a different way. We have a truly diverse global team that puts women and LGBTQ+ people first," Breanna said.

The 2019 Inc. 5000 achieved an astounding three-year average growth of 454%, and a median rate of 157%. The Inc. 5000's aggregate revenue was $237.7 billion in 2018, accounting for 1,216,308 jobs over the past three years. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

NEW! Style Particles With CSS

RebelMouse's Particle Accelerator is designed to break down articles into micro pieces of content — which we call particles — that can then be amplified on social. To give you even more options, we now offer you the ability to style particles created in Entry Editor using CSS.

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Assembler Slideshows: Now With Thumbnail and Number Control

We've introduced an upgrade to our Assembler Slideshow layout that now allows users to control if they want thumbnails and slide numbers displayed on their posts.

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Using Variables to Control OG Tags

In our Layout & Design tool, you have the ability to create variable overrides. This is helpful when having to set the Open Graph (OG) tags in a section or post page, or in the <head> tag of a page.You can easily find all variables available by inserting the Variable Override element:

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