Subscribe to Our Newsletter

x

Why We Chose to Be a Creative Agency

RebelMouse: The Media-Minded Creative Agency

It's important to spend a little time explaining why we chose to embrace becoming a creative agency. As a founder, the answer is actually very personal to me. I learned to code when I was young because my father started Palo Alto Software, and coding quickly became a creative passion for me — writing games and building things. As my career progressed, I quickly realized that because I knew how to code, people would try to put me in a box as the "IT guy." Suddenly they expected us IT guys to become task and code monkeys, following their visions and fixing their printers. But that was never me. I cared about the core business, the revenue models, the way the product came together, and how changes to the internet and its distribution models created opportunities.

At HuffPost, as CTO, I ran product and design. Ken Lerer and Jonah Peretti knew that tech done right was a creative process that could fuel the growth of a company. They didn't want a task monkey to do what was in their head. They wanted a partner to take what was in their head and make it something more — bigger, better, and real. I personally pride myself in building things that move the needle. But that doesn't come just by understanding someone's proposed solution and wireframes. It comes from understanding their problems and opportunities.


During the first years of RebelMouse, we branded and sold ourselves as a software platform. Our tech is cutting-edge, and our CMS is unique and far ahead in its ability to enable creators to learn how the internet works, win search phrases, perform exceedingly well on social, and reach the right audience for what they've created. I'm proud that savvy people can take in all of our strategy and how-to articles to go do amazing things on their own.

But for most of our clients, we're more than just a CMS. We're a roadmap, a compass, and a sherpa that figures out how digital is evolving, and how those changes can be used to their advantage over the competition. We talk with our clients about how content lifecycles work, how to create meaningful relationships at scale with social partners, and how to create something that can organically grow. It takes thinking about how headlines are written, and how content is conceived, curated, and created.

Just like every person is unique, so are the companies we work with. Being a creative agency allows us to spend time with beautiful people in ground-breaking companies to create the next big thing. We've built two massive properties from the ground up — Axios and The Dodo — and we're powering one of the most interesting community-powered properties in the world, The Odyssey Online. There are very few people in the world that have access to the insights we have now.

What Does Our Creative Agency Do?

Not all creative agencies are created equal, but the model for working with a creative agency is clear and enticing to companies who need direction. We take that model a step further, and offer dynamic services beyond simply managing ad spend. Everything from how to engage with readers to the getting the right monetization in place is clearly defined under our services umbrella. For each of our clients, we develop a comprehensive, always-adaptable strategy focused on growth that covers:

  • Monetization Strategy and Tactics: We make sure you're taking advantage of the most efficient path to revenue with our data-backed monetization strategies.
  • Audience and Influencer Engagement Strategy and Tactics: We understand that engagement is key, and guide you on how to create deep, meaningful connections within your social sphere.
  • Organic Loyalty/Affinity Strategy and Tactics: It's not just about creating great content. The experience you deliver has to nurture your audience into loyal visitors.
  • Organic Distribution and Reach Strategy and Tactics: Most creators are blind to the efficient things they can do to reach the people who would love what they've created. Growth teams, product teams, and edit teams end up in conflict with each other because they come to the table with siloed expertise. We see across all departments to create a culture that is fun, happy, and iterating off success.
  • Website Builds: We get your site to be fast, clean, social, and in your voice, and we do it quickly. If you're still on a custom CMS or WordPress, it's time to get on our cloud-based platform that gives you a true advantage. As a creative agency that has very deep technology, we understand how to migrate content in a way that creates growth and deepens engagement.

What Separates Us from the Other Creative Agencies

There is simply no other creative agency in the world today that has a better understanding of technology, product, design, edit, and the algorithms of the internet. Creative agencies today don't understand how organic works. And that's problematic in a digital realm that constantly changes direction. If you need a team to manage ad spend for you, most agencies are well suited for that. But if you need a team who understands how to get the most out of content and product, then other agencies are behind the times.

We understand the role organic plays in the media world. Publishers who utilize a pay-to-play strategy aren't going to survive 2018. You simply cannot create a successful, sustainable business without cementing deep, meaningful connections with your audience. These are the connections that foster organic growth and bring in real revenue.

Not only do we understand the importance of organic loyalty, but we've built the concept into our tech — creating tools that allow you to prioritize and nurture relationships, and create the kind of content that keeps readers coming back for more.

The Media-Minded Creative Agency

We started this business on the premise that content would become the new marketing. The return of the writer is more important than ever, and that fact continues to ring true the further we get into 2018.

As one of the few, if not only, creative agencies that has access to data across a ton of properties and media sites, we can better set up the next steps for our clients' growth. A common creative agency that only manages your ad spend simply couldn't have built HuffPost or The Dodo. It's something only a media-minded creative agency could accomplish. It's allowed our properties to see amazing stats that are crushing industry standards during a time when the fate of publishers is in question.

We're here to help you develop the concepts and strategies that not only allow you to prosper in the age of social, but propel you into the future of media. Request a proposal today to see how we can help you.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

Keep reading... Show less

Curate Well-Rounded Content: Embed Previous Posts With Assembler

Flat media is dead. That's why we are always updating our product to make it easier and more intuitive to create dynamic media. A great example of one of these features allows users to embed previously published posts into a new post through our Particle Assembler.

Keep reading... Show less

Updates: Edit Email Templates in Entry Editor, Easily Select the Right Tags

We have two new product updates that will make editing each article easier and more customized.

Keep reading... Show less

New: Simplify Your Workflow With Our New Copy and Paste Function

There's a new feature in RebelMouse's Entry Editor that easily lets you copy and paste an entire post, including lead media, headline, subheadline, body, social copy, and social scheduling information. Don't worry — we will only copy the social scheduling language you've previously set up. Using this functionality will not schedule the post to be sent out again.

Keep reading... Show less

How to Set a Canonical URL

A canonical URL is an HTML element that prevents duplicate content. This helps prevent SEO issues by indicating whether a URL is a "canonical" or "preferred" version of a page.

Keep reading... Show less

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

The CFO's Guide to RebelMouse

A look at how you gain more and spend less with our platform.

Every Chief Financial Officer (CFO) has an important mission: Balance efficiency with fiscal responsibility while eliminating risk. To survive and thrive in today's publishing industry, this can be a tall order. New options for vendors, hosting, and service providers pop up all the time, and as technology advances, so do the kinds of tools you need to grow reach and revenue.

Keep reading... Show less

Be an Advocate for Engagement With Discovery Email Templates

RebelMouse's Discovery tool offers various forms of social outreach, including emails that you can send to influencers while you're editing your article. We utilize our proprietary technology to seamlessly pull in the email addresses of social media account owners. And now, coupled with customizable template language that automatically gets pulled into your workflow, you can easily send out messages to let these accounts know that you love their content and wouldn't mind if they shared a related story of yours.

Keep reading... Show less

New E-Commerce Option: Easily Feature Products With Just a Few Clicks

Every year, the numbers of shoppers who choose to purchase online versus in retail stores continues to grow. It's estimated that the number of online shoppers will rise to 230.5 million by 2021. At RebelMouse, we've added a new particle layout for our clients that do e-commerce. This feature makes it super simple to highlight products right from within our Entry Editor.

Keep reading... Show less

2018: A RebelMouse Year in Review

From product to personal, we flourished on every level.

It's always overwhelming to think about how far we've come as a company every time December rolls around. From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember. But this time, 2018 took the cake. It was 365 days of twists, turns, and far more shining moments than ever before.

Keep reading... Show less