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RebelMouse: The Media-Minded Creative Agency

Why RebelMouse is a Unique Agency with a Better Platform

It's important to spend a little time explaining why we chose to embrace becoming a creative agency. As a founder, the answer is actually very personal to me. I learned to code when I was young because my father started Palo Alto Software, and coding quickly became a creative passion for me — writing games and building things. As my career progressed, I quickly realized that because I knew how to code, people would try to put me in a box as the "IT guy." Suddenly they expected us IT guys to become task and code monkeys, following their visions and fixing their printers. But that was never me. I cared about the core business, the revenue models, the way the product came together, and how changes to the internet and its distribution models created opportunities.

At HuffPost, as CTO, I ran product and design. Ken Lerer and Jonah Peretti knew that tech done right was a creative process that could fuel the growth of a company. They didn't want a task monkey to do what was in their head. They wanted a partner to take what was in their head and make it something more — bigger, better, and real. I personally pride myself in building things that move the needle. But that doesn't come just by understanding someone's proposed solution and wireframes. It comes from understanding their problems and opportunities.


During the first years of RebelMouse, we branded and sold ourselves as a software platform. Our tech is cutting-edge, and our CMS is unique and far ahead in its ability to enable creators to learn how the internet works, win search phrases, perform exceedingly well on social, and reach the right audience for what they've created. I'm proud that savvy people can take in all of our strategy and how-to articles to go do amazing things on their own.

But for most of our clients, we're more than just a CMS. We're a roadmap, a compass, and a sherpa that figures out how digital is evolving, and how those changes can be used to their advantage over the competition. We talk with our clients about how content lifecycles work, how to create meaningful relationships at scale with social partners, and how to create something that can organically grow. It takes thinking about how headlines are written, and how content is conceived, curated, and created.

Just like every person is unique, so are the companies we work with. Being a creative agency allows us to spend time with beautiful people in ground-breaking companies to create the next big thing. We've built two massive properties from the ground up — Axios and The Dodo — and we're powering one of the most interesting community-powered properties in the world, The Odyssey Online. There are very few people in the world that have access to the insights we have now.

What Does Our Creative Agency Do?

Not all creative agencies are created equal, but the model for working with a creative agency is clear and enticing to companies who need direction. We take that model a step further, and offer dynamic services beyond simply managing ad spend. Everything from how to engage with readers to the getting the right monetization in place is clearly defined under our services umbrella. For each of our clients, we develop a comprehensive, always-adaptable strategy focused on growth that covers:

  • Monetization Strategy and Tactics: We make sure you're taking advantage of the most efficient path to revenue with our data-backed monetization strategies.
  • Audience and Influencer Engagement Strategy and Tactics: We understand that engagement is key, and guide you on how to create deep, meaningful connections within your social sphere.
  • Organic Loyalty/Affinity Strategy and Tactics: It's not just about creating great content. The experience you deliver has to nurture your audience into loyal visitors.
  • Organic Distribution and Reach Strategy and Tactics: Most creators are blind to the efficient things they can do to reach the people who would love what they've created. Growth teams, product teams, and edit teams end up in conflict with each other because they come to the table with siloed expertise. We see across all departments to create a culture that is fun, happy, and iterating off success.
  • Website Builds: We get your site to be fast, clean, social, and in your voice, and we do it quickly. If you're still on a custom CMS or WordPress, it's time to get on our cloud-based platform that gives you a true advantage. As a creative agency that has very deep technology, we understand how to migrate content in a way that creates growth and deepens engagement.

What Separates Us from the Other Creative Agencies

There is simply no other creative agency in the world today that has a better understanding of technology, product, design, edit, and the algorithms of the internet. Creative agencies today don't understand how organic works. And that's problematic in a digital realm that constantly changes direction. If you need a team to manage ad spend for you, most agencies are well suited for that. But if you need a team who understands how to get the most out of content and product, then other agencies are behind the times.

We understand the role organic plays in the media world. Publishers who utilize a pay-to-play strategy aren't going to survive 2018. You simply cannot create a successful, sustainable business without cementing deep, meaningful connections with your audience. These are the connections that foster organic growth and bring in real revenue.

Not only do we understand the importance of organic loyalty, but we've built the concept into our tech — creating tools that allow you to prioritize and nurture relationships, and create the kind of content that keeps readers coming back for more.

The Media-Minded Creative Agency

We started this business on the premise that content would become the new marketing. The return of the writer is more important than ever, and that fact continues to ring true the further we get into 2018.

As one of the few, if not only, creative agencies that has access to data across a ton of properties and media sites, we can better set up the next steps for our clients' growth. A common creative agency that only manages your ad spend simply couldn't have built HuffPost or The Dodo. It's something only a media-minded creative agency could accomplish. It's allowed our properties to see amazing stats that are crushing industry standards during a time when the fate of publishers is in question.

We're here to help you develop the concepts and strategies that not only allow you to prosper in the age of social, but propel you into the future of media. Request a proposal today to see how we can help you.

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Meet RebelMouse

Build on a better platform that supports far-reaching content distribution, impactful conversion, and unparalleled loyalty.

The world's largest companies trust us to power their global, multiplatform content experience. As a platform, we're now one of the largest in the world, reaching 50+ million people every month. As a creative agency, we build mass pop culture hits that grow organically to become household names — Axios and The Dodo, for example.

We work strategically with United Airlines and many other brands to establish the new media roadmap for their future and implement it. RebelMouse was founded by the CTO who built The Huffington Post. The founding vision and mission is still the same today: to be the right new media platform for both media companies and brands. It's working exceedingly well, and we're delivering some staggering results for our clients.

Read our latest deck here!

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How to Add YouTube Feeds via RSS

Easily add videos to your articles on RebelMouse

Since YouTube is one of the most popular social networks around, it's likely you'll want to add a YouTube channel's feed to your site at some point. Additionally, you may want to add a YouTube playlist to your site. Both options are possible on RebelMouse thanks to RSS Feeds. Here's how it works.

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Update: “Show Less” Function Removed From Layout & Design Tool

This new change helps improve the infinite scroll experience

As a RebelMouse client, you're likely familiar with our Social UX for Media layout, which includes an infinite scroll design that allows users to expand and collapse articles as they consume content.

To improve this experience, we've removed the "Show Less" function, which previously collapsed lead media, post, and/or post content elements in our Layout & Design tool. Now, if you uncheck Show Full Post Body, the "Show More" function will be enabled and the "Show Less" function will no longer be available.

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RebelMouse CEO: Reimagining Diversity “Starts in the Office”

Why women, minorities, and the LGBTQ+ community will restructure workplace norms

Entering a new decade means a new opportunity to change how we approach diversity. In a joint interview alongside Leanne Pittsford of Lesbians Who Tech, RebelMouse founder and CEO Andrea Breanna said that the only way to fight patriarchal dominance is to encourage and nurture more women, minorities, and members of the LGBTQ+ community in the workplace, particularly in tech.

Over half of RebelMouse's employees are women or identify as LGBTQ. Read our full diversity and inclusion report here.

Check out the full video below.

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Mailchimp Free Users: You May Need to Upgrade Under New Pricing Plan

Features previously available in Mailchimp's Free plan have changed

Mailchimp has recently updated their pricing structure, and template customization features that were originally supported in the Free plan have been moved to the Standard plan.

The change means that any Free users will need to upgrade to the Standard plan that currently costs $14.99 per month. Beyond template customization, the following RebelMouse features will also no longer be available if you're using their Free plan:

  • Sending emails using Discovery
  • The ability to send daily and weekly newsletters
  • Turning a post into a newsletter using Entry Editor

While it may be an inconvenience to upgrade your Mailchimp account to a paid plan, consider this a small investment in a strategy with winning potential. Think of a newsletter as an extension of your site's content that puts the experience back in the hands of your readers. After all, users prefer to read and consume content on their own time in familiar interfaces, like Gmail. Click here to learn more about crafting an effective email strategy.

If you have any questions about Mailchimp's new changes and how they will work with RebelMouse's integration, email support@rebelmouse.com or contact your account manager today.

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How to Make Your Top Menu Disappear on Scroll

Create an un-sticky Top Bar using Layout & Design tool

Depending on how you structure your content, it can be helpful to have your site's header and menu bar disappear as readers scroll. We call this un-sticky Top Bar behavior. Here's an example of what this looks like:

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Boost Your Performance With RebelMouse’s New AMP-Rendering Engine

Using React + Node, AMP-powered sites provide a next-level user experience

RebelMouse is proud to announce a new rendering engine driven by Google's lightning-fast AMP format. In our relentless pursuit of world-class site performance, our team of developers put together a faster experience for our clients that includes a more cohesive codebase, quicker development output, and increased reliability and overall performance.

To do this, we used React and Node — JavaScript languages that appeal to a broad pool of developers. The same code can run on both servers and browsers, and allows us to leverage modern front end optimization tools.

Here's a quick rundown of what React, AMP, and Node are, and how RebelMouse has used them to create an AMP-focused front end experience that's fit for the next decade of publishing.

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Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

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Custom HTML Class Names for Rows and Columns

Assign attributes to your site's rows and columns

You can now add custom HTML class names to rows and columns in RebelMouse's Layout & Design tool. HTML classes can be used for many things, particularly to style elements within a wrapper that has a certain set of CSS properties, or to trigger JavaScript.

This feature eliminates the need to use a separate Element Wrapper to add a class to a set of elements, because the row or column itself can call that specific ID you would typically assign to the Element Wrapper. This creates cleaner, more efficient code in our Layout & Design tool.

You can find the HTML Class within the Properties card of your row or column:

You can also highlight more than one row or column at a time to assign it to the same HTML Class.

This is how it looks in Document Object Model (DOM):

For a refresher on all of the elements available in our Layout & Design tool, click here. If you have any questions about this feature, email support@rebelmouse.com or talk with your account manager today.

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