PAPER Magazine has been on our platform for four years, and saw another record year again in 2018. In one single day, they did 21M pageviews alone. Although that day dwarfs other aspects of these particular charts, they had continuous organic growth and premium campaigns with major brands.
We’ve spent years building the most secure CMS of 2022. Open-source CMS platforms like WordPress and Drupal mean everyone has access to your code, and that means your website is completely vulnerable.
Think about it: There are millions of instances of WordPress in the world, and every security update and feature upgrade — no matter how big or small — has to be manually performed for each individual site to avoid outright breaking custom code, plugins, and more. This leaves open-source CMS options like WordPress constantly vulnerable to security threats. If you are running a real online business, easily exposed features like plugins are a 2005-era feature that now serve as a major weakness on your site. Security threats created by outdated plugins can put hundreds of thousands of sites at risk, like this breach in 2022 that threatened the safety of 600,000 sites.
Every time a WordPress security breach is announced, the proper updates have to be made one by one. This is because the only way WordPress core developers can patch significant flaws within their software is to deploy fixes to users in the form of user-installed product updates.
This isn't an issue on RebelMouse. All of our updates are quickly deployed at once to every site we power. We often deploy multiple updates on a daily basis. While many WordPress users count on third-party hosting companies or in-house developers to stay on top of the platform’s updates, RebelMouse users can rest easy knowing that important updates are taken care of immediately.
RebelMouse isn’t a solution for cheap websites. We’re a solution for high-value websites that are high-performing and highly secure. It’s also why we’re able to power some of the fastest sites on the web with superior scores on Google’s Core Web Vitals. Click here to learn more.
Transparency is a priority. The sites in our network subscribe to a status portal that provides up-to-date details on platform performance with real-time updates.
We only use modern and reliable approaches to host our infrastructure for maximum stability. We host our infrastructure in the Amazon Web Services (AWS) cloud because AWS is the most trusted, secure, and reliable infrastructure in the world. We have great relationships with the folks at AWS and utilize the best of their services.
All of our production services are covered with AWS Auto Scaling groups, which means we can sleep at night without worrying that something may go wrong. Our services are self-healing 24/7 as well. And even our stateful services, like databases, are covered with reliable automatic failover and backup solutions.
Since the RebelMouse team spans dozens of countries, we offer 24/7 live support. This means that any vulnerabilities that pop up will never be left unattended. In fact, many updates and patches are deployed across our platform in seconds without any interruption to our site network at all.
Click here to learn more about RebelMouse’s infrastructure.
RebelMouse delivers 99.99% uptime with maximum performance, stability, and security.
AWS's Web Application Firewall (WAF) is a firewall that helps protect your web applications (or APIs) against common web exploits that may affect availability, compromise security, or consume excessive resources. AWS WAF gives RebelMouse developers control over how traffic reaches our applications by enabling us to create security rules that block common attack patterns, such as SQL injections or cross-site scripting (XSS), and rules that filter out specific traffic patterns we have defined. These rules are regularly updated when new issues emerge as well.
With AWS WAF, we're making sure that all of our sites are covered against some of the most common attacks, as defined by The Open Web Application Security Project (OWASP). The project is an online community that creates freely available articles, methodologies, documentation, tools, and technologies in the field of web application security.
Click here to learn more about WAF.
To strengthen our commitment to security, RebelMouse offers a bug bounty program. If you believe you've found a security issue on our site, or any of the sites we power, we may compensate you for your discovery. We look at all submitted reports, and if we agree that it's a valid finding, we'll pay $250 for each one.
Click here for more information about what qualifies as a security vulnerability and how to report a bug.
Fastly’s CDN is certified under the Swiss-US framework. We use the following Fastly services:
Click here to learn more about our Fastly recovery plan.
A lot of publishers may think uncertainty in the digital space means it’s time to double down on in-house developers to create a site experience that stands out against the noise. But it's actually the opposite: It’s time to invest in an external team that creates and manages tech for you, so you can instead focus on creating content that resonates with new and existing audiences.
Our infrastructure summary may come across as Greek to you, but that’s all right. Let’s create something together that isn’t just powered by next-level strategies, but also innovative and stable technology. Your content will be both protected and optimized for long-term growth.
Request a proposal today and let’s start working together.
In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.
Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.
HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into January 2022:
Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.
Google’s benchmarks for Core Web Vitals.
First, it’s important to understand the metrics that make up Google’s Core Web Vitals:
The other existing search signals are:
Together, all of these metrics determine Google's new page experience signals.
From Google.
Google says it will always consider informative, quality content as its number one search signal. However, if two websites both have quality content, but one site has better Core Web Vitals, the site with a better page experience will always outrank any site that isn’t optimized for performance.
"By adding page experience to the hundreds of signals that Google considers when ranking search results, we aim to help people more easily access the information and web pages they’re looking for, and support site owners in providing an experience users enjoy.” —From Google’s original page experience announcement in May 2020.
Click here to learn more about what it takes to improve your site’s Core Web Vitals.
RebelMouse’s performance score on Google’s PageSpeed Insights test.
Having a quick load time and passing Core Web Vitals are important factors in Google Search’s ranking and results. But there are multiple ways of testing your speed and vitals, and it can get very confusing to try and understand the results since different measuring tools can result in different scores.
There are generally three ways to get your site's performance measurements:
Each of those three methods can give you important details on how your site is performing, but their results are derived using different methodologies.
Click here to learn more about how to accurately determine your site’s performance.
We practice what we preach. This is RebelMouse.com’s Core Web Vitals audit from Google’s PageSpeed Insights.
The saying "Content is King" is still true in today's publishing landscape, but there's no kingdom without high-performing sites. While page speed may have begun as a luxury for savvy webmasters and lucky readers, it's now a make-or-break component that deeply impacts a site's longevity in a highly competitive and global space.
A high-performance site is so critical in today's digital ecosystem that a poor-loading site could be a fatal blow to any publisher or brand. Here are just a few ways poor page speed can impact your site’s bottom line.
Mobile Page Speed Impacts Overall SEO Ranking: Mobile devices account for more than 50% of web traffic. If a site's mobile page speed is slow, this means half of the users trying to access the site are not only suffering a poor experience, but they're likely abandoning the site visit completely. This puts the site in danger of losing positions in its Google Search rankings.
Poor Page Speed Makes Ads More Expensive: Much like with SEO, if your page performance is slow and prompting lost site visits, the ads being served on your site will receive lower impressions. Lower impressions mean the ads are more expensive to deliver, which costs revenue and users in a matter of seconds.
Poor Page Speed Tanks Usability and Loyalty: The health of your site will always be dependent on the experience you deliver to your readers. Usability is the core reason why Google decided to prioritize page speed. Slow load times are a sure-fire way to give your readers a reason to abandon your content. To make matters worse, thanks to the massive amount of content being created every day, users have plenty of other options to choose from and may be wary of clicking a link or CTA associated with your site in the future.
The RebelMouse platform evolves alongside Google’s algorithm, and our team of growth experts spans all time zones to ensure our sites are optimized for page experience with every new article.
To do this correctly, it takes a lot of optimization to perfect every moment of your site’s load time. We’ve mastered Core Web Vitals already, and our performance scores are drastically outperforming every other CMS on the market.
Our jaw-dropping page speeds have allowed us to power the fastest sites on the web. We’ve done this through a simplified version of code that still allows for ads, videos, and third-party applications to load quickly.
Now that you’re up to speed (pun intended) on how Google measures and scrutinizes site experience, let's take a look at some of the benefits RebelMouse-powered clients enjoy as a result of their excellent performance scores:
Here’s how those scores compare to traditional CMS solutions that don’t prioritize page performance:
Currently, publishers are trying to build optimized websites that translate easily across devices and platforms, but are failing to also deliver an experience that checks all their boxes and prioritizes their readers. It takes less than a second of delayed load time to turn away a user.
If you are publishing to a site with poor performance, it’s going to take a mammoth effort to overhaul your site’s entire architecture so that it scores high against Google’s Core Web Vitals. In most cases, it’s simply easier and more cost-effective to move your data to a platform that is already high performing with page speed woven into the foundation of its technology versus reinventing the wheel on your own.
At RebelMouse, performance is a pillar of our company’s culture. We’ve taken site performance seriously for years, and have leveraged them to ensure our sites are constantly high performing. It's why we outperform some of the biggest sites on the web. And like with any pillar of a company's culture, optimizing for high performance is never a one-time effort. Our engineers have been crafting and tuning our platform to address these new standards long before they surfaced.
If you want to publish alongside the speed of the web, request a proposal today and let’s start working together.
Affiliate marketing is a performance-based method in which a business rewards one or more affiliates for each visitor or customer brought in by the affiliate's own marketing efforts. From an e-commerce perspective, this often translates into embeddable shopping links, reviews, and specific content like product roundups.
Image from Shopify. Sourced from What’s New in Publishing.
Here’s an example from indy100, powered by RebelMouse. The site’s Wishlist section is full of product roundups of all kinds, featuring products through partnerships with Amazon and Walmart.
While indy100 isn’t selling these products specifically, the publisher receives a commission for every purchase that originated from the Wishlist section on their site.
Affiliate marketing has been around for quite some time, way before the pandemic, but the past few years have certainly increased its importance in the market. Many sites recorded a COVID-19 bump in affiliate sales, and as the industry continues to evolve, the competition will only become stronger.
But here’s the kicker: The gaining popularity of affiliate marketing fueled by the pandemic wasn’t just a moment in time — it has changed consumer behavior for the long term.
According to Influencer Marketing Hub, data from Statista shows the projected expenditure for affiliate marketing in the United States could reach $8.2 billion in 2022, which is an increase from $7.4 billion in 2021. That’s up significantly from only $2.5 billion in 2012.
From Statista. Sourced from Influencer Marketing Hub.
As users become more used to seeing affiliate marketing links on the sites they frequent, it’s important to build an experience that’s intuitive and doesn’t disrupt your brand’s reputation. Not only will a good affiliate marketing experience benefit your users, it can help your SEO and increase your chances of securing recurring revenue. This is especially important as more e-commerce alternatives become popular, including on-platform shopping options like what’s available on Instagram and other social platforms.
As a publisher, you’re already focused on creating content that engages your audience and moves the needle on the metrics that matter for your business. It’s almost unthinkable to add affiliate marketing to your task list, especially when it includes a technical overhaul that needs to work seamlessly with your retail partners to be effective.
If the CMS you’re currently using doesn’t support e-commerce functionalities, you don’t have to migrate your site to a new platform to start an affiliate marketing program. RebelMouse is an enterprise-grade CMS by trade, but we also offer our affiliate marketing capabilities as a subfolder on your current domain. This means that you can have a Wishlist-style section on your website without changing your entire tech stack.
Daily product roundups on indy100.
RebelMouse’s affiliate marketing program means you get to take full advantage of our robust editorial tools without converting your entire site to our platform. Our modern Entry Editor makes posting products to your pages easy with built-in SEO tools right out of the box.
Within our Entry Editor is what we call Assembler, an enhanced list builder that breaks down an article into parts of an article, or particles. For affiliate marketing purposes, these particles are the perfect way to create organized product data.
A look at how RebelMouse’s Assembler can easily organize product data for affiliate marketing.
RebelMouse’s editorial interface makes entering product information a simple plug-and-play process:
Custom fields make entering product data easy on RebelMouse.
From the interface displayed above, you can easily add in the details for product title, a link out to the purchase page, brand, price, etc. When using our e-commerce section on your site, you can add your product posts to it and have it styled as a standalone product for sale.
We also offer multiple variations of how a product is priced, from a single price, to a full price with discount (or other variants), to multiple versions of a product with their own prices or ranges.
As described by Google, structured data is a set of clues provided to its crawler about what defines your content. Using schema, or a vocabulary you share with Google about every page on your site, you can tell Google’s crawler about the contents of your content so that it can index it correctly for search.
RebelMouse makes sure that your product posts are correctly wrapped in structured data according to Google's strict guidelines. This is done entirely behind the scenes by our platform, and your editors and tech team don't need to lift a finger to make sure the structured data is correct. This ensures that your posts are seen correctly by Google as product posts, allowing you to gain a pretty impressive benefit from how we mark them up.
Reviews and ratings on product posts can also be populated with structured data, which can be a powerful way to provide more information to Google about your product pages. Check out how our structured data integration for reviews and ratings helped improve the rich results for RebelMouse-powered Premier Guitar.
Offering these kinds of search optimizations will set up your affiliate marketing program for success. We’ve seen our clients, that previously had product posts without the correct structured data in place, experience a 20% increase in traffic to their posts once structured data was set up.
RebelMouse is proud to offer our modern e-commerce technology without migrating your entire website to our platform.
RebelMouse’s intuitive editor makes it easy to create an asset library of products for affiliate marketing.
The acceleration of e-commerce in our post-pandemic world should entice publishers of all sizes to weigh the benefits of affiliate marketing. It's a sure bet to increase revenue diversification and, when done effectively, build loyalty with your user base.
Request a proposal today and let’s start building new revenue for your business. Click here to learn even more about affiliate marketing on RebelMouse.
