Close

Copyright © RebelMouse 2020

Follow Us:

How to Know You've Got Viral Content Before It Happens

Velocity Alerts put your content on the fast track to viral success!

It's awesome when your content takes off and starts to go viral. First, let's define what it means to produce viral content. We define the term "viral" as when traffic from another website or source, such as a social platform, begins to increase in addition to engagement from site visits. But what if you could know the moment your content starts trending so you can take advantage of the momentum and push it even further?

This is where Velocity Alerts, unique to our platform, come into play. With Velocity Alerts, your team is notified when a post starts to trend so you can "add fuel to the fire" by featuring the post more prominently on your site, triggering newsletter alerts, and/or promoting on social.


How Velocity Alerts Work

Velocity alerts are automatically emailed to you, and they're determined by tracking how quickly your content is being engaged with on your site, as well as on social networks that you've connected to your RebelMouse account.

We determine if an article is going viral a few different ways, including the use of a specific formula. The formula looks at articles that have more than 10 page views in the last hour and calculates the average. Then, it pulls articles that have 1.5 times higher page views than that calculated average to trigger a Velocity Alert. For a post to be eligible for a Velocity Alert, it must have a minimum of 100 page views.

In addition to that formula, we also monitor the following:

  • When you post content, we monitor the average engagement for the first minute, every minute for the first 10 minutes, every 10 minutes for the next two hours, and every hour for the next 24 hours.
  • We track performance compared to the time of day and the day of the week, so content that's published during a time or day that typically has low engagement rates can be detected early.
  • We show on which social network (e.g., Facebook, Twitter, etc.) your post is going viral and by how much it's over performing.
  • We allow you to quickly optimize by giving you the option to feature the content on your site and/or send out an email blast about it.

Here's an example of a Velocity Alert for a social post:

What You Should Do When You See This Alert

Velocity Alerts are intended to point out that a piece of content is gaining popularity fast, instead of just waiting until it's become so popular that it would be hard for your editorial team to not notice.

Once you receive a Velocity Alert, there are a handful of things you should do:

  1. Consider boosting the post on social. This is the best time to spend a little money on a viral hit.
  2. Consider sending out an email blast about it — it's working with an audience that you're already reaching and you might be able to amplify it.
  3. Consider doing an ICYMI (in case you missed it) follow-up post on social. It's a great strategy to reach new audiences that may have missed the post during its initial rise.
  4. Consider spending some time emailing the link to the post to key traffic partners and outlets.

Here's an example of a Velocity Alert for a site post, with key benchmarking data:

Getting the right information early is critically important when creating a viral hit. Velocity Alerts can give your team the advantage by getting you the information you need early, allowing you to get the most out of your content.

How to Set up Velocity Alerts

Step 1: Head over to your Account dashboard via the hamburger menu (☰).

Step 2: Click on Email Notifications.

Step 3: Tick the checkbox titled Notify me of engagement and traffic peaks on my site.

If you have any questions about this feature, email support@rebelmouse.com. Happy viral moments, Rebels!

Related Article

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

Keep reading...

Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

Keep reading...

Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

Keep reading...

Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

Keep reading...

Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

Keep reading...

Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Read our deck here...

Keep reading...

Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

Keep reading...

How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

Keep reading...

No More Website Updates: Publish Like It’s the 2020s

These are the next-gen updates you need to stay ahead of the competition

Content creation is still the most powerful engine that propels every publisher forward. But in 2020 and beyond, quality content won't sustain a site on its own. The modern content lifecycle hinges on a number of things working together in unison — including page speed, intelligent SEO, and effective distribution, just to name a few.

However, there's one thing that can throw a wrench in the entire system, and that's platform updates. Whether you're publishing on a common CMS solution like WordPress, using a custom in-house CMS, have access to a dedicated team of developers, or any option in between, platform updates can be both costly and frustrating.

Keep reading...

RebelMouse CEO: Reimagining Diversity “Starts in the Office”

Why women, minorities, and the LGBTQ+ community will restructure workplace norms

Entering a new decade means a new opportunity to change how we approach diversity. In a joint interview alongside Leanne Pittsford of Lesbians Who Tech, RebelMouse founder and CEO Andrea Breanna said that the only way to fight patriarchal dominance is to encourage and nurture more women, minorities, and members of the LGBTQ+ community in the workplace, particularly in tech.

Over half of RebelMouse's employees are women or identify as LGBTQ. Read our full diversity and inclusion report here.

Check out the full video below.

Related Articles

Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

Keep reading...

How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

Keep reading...
Subscribe to Our Newsletter