RebelMouse Talk to Us
How to Know You've Got Viral Content Before It Happens

Velocity Alerts put your content on the fast track to viral success!

It's awesome when your content takes off and starts to go viral. First, let's define what it means to produce viral content. We define the term "viral" as when traffic from another website or source, such as a social platform, begins to increase in addition to engagement from site visits. But what if you could know the moment your content starts trending so you can take advantage of the momentum and push it even further?

This is where Velocity Alerts, unique to our platform, come into play. With Velocity Alerts, your team is notified when a post starts to trend so you can "add fuel to the fire" by featuring the post more prominently on your site, triggering newsletter alerts, and/or promoting on social.


How Velocity Alerts Work

Velocity alerts are automatically emailed to you, and they're determined by tracking how quickly your content is being engaged with on your site, as well as on social networks that you've connected to your RebelMouse account.

We determine if an article is going viral a few different ways, including the use of a specific formula. The formula looks at articles that have more than 10 page views in the last hour and calculates the average. Then, it pulls articles that have 1.5 times higher page views than that calculated average to trigger a Velocity Alert. For a post to be eligible for a Velocity Alert, it must have a minimum of 100 page views.

In addition to that formula, we also monitor the following:

  • When you post content, we monitor the average engagement for the first minute, every minute for the first 10 minutes, every 10 minutes for the next two hours, and every hour for the next 24 hours.
  • We track performance compared to the time of day and the day of the week, so content that's published during a time or day that typically has low engagement rates can be detected early.
  • We show on which social network (e.g., Facebook, Twitter, etc.) your post is going viral and by how much it's over performing.
  • We allow you to quickly optimize by giving you the option to feature the content on your site and/or send out an email blast about it.

Here's an example of a Velocity Alert for a social post:

What You Should Do When You See This Alert

Velocity Alerts are intended to point out that a piece of content is gaining popularity fast, instead of just waiting until it's become so popular that it would be hard for your editorial team to not notice.

Once you receive a Velocity Alert, there are a handful of things you should do:

  1. Consider boosting the post on social. This is the best time to spend a little money on a viral hit.
  2. Consider sending out an email blast about it — it's working with an audience that you're already reaching and you might be able to amplify it.
  3. Consider doing an ICYMI (in case you missed it) follow-up post on social. It's a great strategy to reach new audiences that may have missed the post during its initial rise.
  4. Consider spending some time emailing the link to the post to key traffic partners and outlets.

Here's an example of a Velocity Alert for a site post, with key benchmarking data:

Getting the right information early is critically important when creating a viral hit. Velocity Alerts can give your team the advantage by getting you the information you need early, allowing you to get the most out of your content.

How to Set up Velocity Alerts

Step 1: Head over to your Account dashboard via the hamburger menu (☰).

Step 2: Click on Email Notifications.

Step 3: Tick the checkbox titled Notify me of engagement and traffic peaks on my site.

If you have any questions about this feature, email support@rebelmouse.com. Happy viral moments, Rebels!

Related Article

What Is RebelMouse?
Request a Proposal
The Most Secure CMS of 2022
Featured

The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

Keep reading... Show less
Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into 2022:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web Vitals From Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

Keep reading... Show less
Interested in a Free Website Health Check?Check Your
Website's Health
Get Your Free Analysis Now