Technical SEO: How to See the Most Growth From Site Audits
We get this question a lot: Why is our expert content not ranking higher in search? You can do everything right from a content perspective, but if you’re not looking at technical SEO, you’re missing out on opportunities.
Good technical SEO is about getting the fundamentals right: A unique title for every page, a unique and informative meta description, good site architecture with a clear sitemap, taxonomy, internal linking, clean code that leads to good site performance, and so on. These are just some of the important building blocks that are a part of technical SEO.
Semrush Technical SEO Performance Improvements:
RebelMouse is the best CMS for Core Web Vitals and performance, which are both crucial for SEO. But industry-leading SEO platform Semrush has Site Audits that can identify other technical SEO problems on your site that may seem small in isolation, but can amount to big problems when reviewed holistically. Google Search Console offers further insights on potential issues and can help validate fixes. We’re happy to offer Site Health services, including SEO audits with a full analysis of issues and recommendations for fixes to significantly improve your Semrush Site Health Score.
The way to see the best results is by building these into your process. You can run an audit and make fixes, but unless you’re not planning on making any changes to your site or adding any new content, this will not suffice. Running second, third, fourth, and fifth audits, and making more fixes along the way, will allow you to take full advantage of how good technical SEO can improve search engines' ability to understand and index your content, and lead to real and long-lasting traffic growth.
Think of the technical SEO process like this:
Both your website and the internet are dynamic, constantly changing entities, so your attention to them needs to be ongoing.
One issue can have multiple causes, so solving each issue individually (starting with the biggest) gives us a chance to do things in a controlled way that allows us to track the impact and not change too much at once. This is a more stable approach.
In addition, when you solve things in a planned and iterative way, it allows you to identify the root causes of these problems by spotting patterns. Let's say you fix broken titles on tag pages. You can analyze pages that are left to see if there is a new programmatic solution.
We have case studies to back up this logic.
In one instance, we started with a 59% Site Health Score, made continuous improvements over several months, and ultimately boosted the score to 92%. Search impressions increased along the way, more than doubling from where they started:
With another client, since beginning Semrush audits and fixes, we observed a 54% increase in clicks and a 44% increase in impressions vs. the two months before the audits.
This shouldn’t be a one-and-done process. It should be continuous, and that’s where we have seen the most impact and the best results. It’s about identifying one issue at a time, rolling out the solution the right way, and then looking for the next one to address.
Ready for us to get to work with your site? Contact us today to get started.
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