The Contagious Media Platform

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RebelMouse Proudly Powers Axios.com

Meet the RebelMouse Particle Accelerator

The core unit of content on the web used to be the article. Whether you called it a post, blog, article, or column, it's always been your core content. You created it and measured its performance. It's what fueled you to go viral.

Social has completely changed that paradigm.

Now, the core unit is much smaller. It's a Facebook video, an Instagram post, a tweet, a YouTube video, an interactive element, or even just an image. The core unit is now a particle. A particle is — quite literally — part of an article.

The particle cannot be treated as a flat embed anymore because it has to be formatted and rewritten to work for Instant Articles, Apple News, and AMP. It has to be meta tagged to optimize sharing across social platforms. It has to be able to stand alone on native, but still be able to weave its way into the context of an article. The kinetic energy of a particle can be harnessed to accelerate the momentum of an article. Particles need to be strung together and assembled to create context and voice, and through that, loyalty.

One of the pillars of RebelMouse is our content creation and distribution tools. We are proud to have the web's most powerful and efficient publishing platform. Today we're announcing a significant and very exciting upgrade, the RebelMouse Particle Assembler.

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Viral Properties Choose RebelMouse

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We Build Social Websites with Groundbreaking Technology

RebelMouse's technology is what comes when you are exhausted working within the complicated confines of WordPress. We can replace your website with an intuitive social experience built around content. The core of our product is built around an efficient + fluid content strategy that builds loyal, sticky audiences. We move the needle on everything from social engagement to page views — bringing our clients additional revenue with every publish.

We enable you to keep pace with the ever-evolving technology landscape through our revenue-focused platform engineered to ride the bleeding edge of digital publishing. With RebelMouse, you'll understand the real opportunities new media channels can provide your company, intelligently monetize those opportunities, and empower your entire team to take advantage systematically.

A Technology Partner You Can Trust

We're more than just a software platform, we're your technology partner. We'll always be there to make sure you're always on the inside track so you can focus on creating great, engaging content. RebelMouse is a simple, full stack, turn-key solution that ends your product nightmares, cleans up your bottom line, and gets you growing — fast. And you don't get a static redesign you live with for years — you get a modern, iterative product built to change, built for change, and built from change.

UX/Front End/Tech

  • Social UX for Media
  • Robust Design Tool
  • Massively Scalable
  • Page Speed Optimized
  • Iterative Site Redesigns
  • Integrate 3rd Party JS
  • Insane GA Integration
  • And More...

Distributed Content

  • Social Sharing
  • Social CRM
  • Personalization
  • Google AMP
  • FB Instant Articles
  • Apple News
  • Smart Newsletters
  • And More...

Editorial Tools

  • Creation Tools
  • Listicle Tools
  • A/B Testing
  • Post Layout Config.
  • Slideshow Tools
  • Editorial Workflows
  • Native Stats
  • And More...

Monetization

  • Native Ad Tools
  • Prog. Ad Tools
  • Affiliate Partners
  • DoubleClick/DFP
  • Playbuzz
  • Outbrain
  • Taboola
  • And More...

How Pricing Works

RebelMouse Site Network

For as little as $5K per month, savvy media companies can build a new digital property, or replace their unsecure and outdated WordPress sites with RebelMouse. Though we need to look at what you have, we can typically set up your site within a matter of days, and migrate your existing content to our platform with ease. We also offer a monthly revenue-sharing agreements based on your incremental revenue growth on our platform.

Contagious Media Agency

Our work as a contagious media agency starts at a six-figure price tag, and we do these with a small group of perfect matches. No matter how good our platform is, boring stories won't move the needle. We provide access to our platform, as well as providing strategy to our clients through contagious media brainstorms, and look for opportunities to have a massive impact on traffic growth & monetization. If you have a big problem you know your agencies can't solve, talk to us.

We are flexible in the way we work with companies. Request a Demo, and we will find the right deal structure for you.

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RebelMouse vs. WordPress VIP

After building the product for Huffington Post, and owning the product and engineering groups at AOL after we were acquired, it was clear to me there was a huge gap between what the current CMS offering gave the world and what the world needed. Five years later we are at scale, moving the needle and doing to WordPress what Airbnb did to Craigslist.

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Introducing Social UX for Media

Let's get straight to the point. We can double your traffic in 10 Days or Less.

(No, We're not Kidding)

We can do that with something we call Social UX for Media. It's our way of making your site as viral and binge-worthy as the Facebook feed. In fact, you're interacting with Social UX for Media right now on this site. Whether you run a new media site, or a corporate blog, it just WORKS. Check out these stats that one of our customers saw within 10 days of switching from Wordpress.

Every site that we migrate sees the same lift. Every. Single. One. So, when we say we can double your traffic in a week, we mean it.

If you're interested in crushing your engagement metrics, you can quickly get up and running by clicking here to get started with a FREE 2-week trial. If you're not quite ready to start, keep reading to learn more about what makes RebelMouse and Social UX for Media so unique. If you have any questions, feel free to click the chat box in the lower right to talk to a Rebel now. We're here to help.

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Endless Stories

Let your users binge your content. By serving up an endless feed of stories, they're more likely to read more than just the article they originally came for.

In-Feed Article Expansion

You can tell your story in as many or as little words as you need. You can include pictures, video, embeds, slideshows, or build a listicle in a few clicks with our guided listicle tool.

You don't need to worry about length because you can quickly add a fold to the story right in the post editor by placing a horizontal rule where you want the fold you be.

It looks like this when you publish. (Go ahead, click it.)

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In-Feed Article Sharing

Share stories directly from the feed. Activate your readership to engage directly with your content to maximize reach.

Asynchronous Page Views

Take full advantage of binge reading with our SEO-friendly Asynchronous Page View functionality. This function loads post URLs as the reader scrolls from story to story without ever clicking through to an individual post.

Topic Specific Sub-Feeds

Further encourage post binging by linking to topic-specific sub feeds in each post. Providing a pathway for similar content will ensure that a user will consume the maximum amount of content per visit.

Frictionless Monetization

The RebelMouse platform supports core monetization approaches that integrate into and enhance your site's user experience. Naturally integrate native ads and sponsored posts into your post feed to provide a smooth, unobtrusive ad experience for your readers.

Smart Newsletters

Build loyalty and return traffic using smart newsletters to add personalization to your site with little effort. Built right into your normal workflow, we provide you with the tools necessary to get the right content to the right sub-audience with a simple, fast opt-in process for readers.

Why RebelMouse? The Best Centralized, Social CMS

RebelMouse is the best CMS for social growth, with a platform built for content creators to thrive in the age of social. See how we got here + how you can join us and start growing within days!

Chances are that the CMS you work in every day was built before social — before the idea of distributed content was even coined. Even though publishing has changed dramatically, a lot of that heavy and outdated tech still exists today.

For example, WordPress has more than 87 million sites, but each platform update still has to be pushed out individually to each and every one of those customers. By contrast, RebelMouse is a centralized CMS, meaning our updates are pushed out to all of our sites at once (and sometimes even multiple times a day). We are always updating and integrating which is why we are quickly becoming the most sought-after alternative to WordPress VIP, with a platform that features content creation tools integrated directly into social APIs.

Websites became a part of our lives long before the revelation that fans are born in the feeds. The opportunity to reach huge social audiences is now, but that doesn't mean the website is dead. Publishing has just evolved.

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Publish Everywhere

Go beyond your homepage without leaving the RebelMouse platform. Our distribution tools streamline workflow by allowing you to publish your content to Facebook Instant Articles, Google AMP + Apple News before your content is even live. By casting a large web for each story, your audiences will enjoy faster load times + a non-intrusive ad strategy, giving your brand a reputation of quality with a focus on user experience.

Bring Back Organic Traffic

Organic growth is still possible, even on Facebook. Use RebelMouse's built-in social CRM to find new hyper-targeted social communities + influencers. Choose from a spectrum of social signals to build relationships with those pages, whether it's a simple 'like' on a recent post or even an email intro, you will spark partnerships on the foundation of shared content + engagement. Also, fully edit, send + schedule all your social posts directly from the Rebel platform.

Maximize Your Revenue Potential

Efficiently monetize the right opportunities on site and across channels. The RebelMouse platform supports core monetization approaches that integrate into + enhance your site's user experience. Strategically serve simple ad banners for optimal performance + engagement. Prioritize elements of your rich media creative and avoid slow page loads. Easily set up your branded content to stand out and drive eyeballs for marketers.

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Built for Design + Performance

Our Layout & Design tool enables you to customize, optimize, and flexibly manage any element of your site. The best part? No matter how you wield the Layout & Design tool, your site will be set up to look beautiful and perform optimally across devices, screen sizes, and platforms.

Easily Build Multi-Site Properties

RebelMouse makes managing multiple, growing properties simple and does so without the technical debt of alternative solutions. By leveraging RebelMouse's innovative platform, our customers quickly launch new content verticals with a dead-simple process:

  1. Build Your Master Property
  2. Perfect It for Audience and Revenue Through A/B Testing
  3. Easily Clone Your Master Property
  4. Set Content and Feed Rules Between Properties
  5. Set Social Sharing, Mentioning, and Ecosystem Rules

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4 Ways to Make Your Media Venture Profitable

We've all heard that content is king, but it's a bit hard to keep the lights on if that content doesn't return any revenue. We're all about distribution at RebelMouse, which means we obsess over how to get your content to its maximum and most relevant audiences. But even after conquering both quality content and distribution, there's still one important factor left: money.

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Why RebelMouse Is So Fast

Fast-loading sites are now a bipartisan issue. It's a debate that may have once been considered insider baseball, but is now a widespread user preference. The topic of a fast-loading internet has always come down to reader experience, but with the spread of social, the reader now has more of a say — and is a higher priority — than ever before.

Just this month Facebook announced it will start prioritizing faster-loading pages, which could prompt even more publishers to focus on Instant Articles. Google also recommends keeping page speed down to under three seconds.

Users are just as smart as the industry insiders now, and that means it's important to give them as swift and efficient an experience with your content as possible. If not, they will find it elsewhere.

RebelMouse is a CMS that fuels crazy-fast content, so you'll never have to worry about speed impacting your content's distribution. There are a lot of factors that go into why we're so fast. Here are just some of them:

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Why Managed Hosting Is a Waste of Money

You're shelling out too much to fund your WordPress site

If you want to ride in style when you buy a car, you have to pay for it via upgrades. These could be anything from an unnecessary but nice-to-have add-on like a leather interior, or it can be something that impacts safety, like a backup camera. Paying extra for these add-on options can be costly, but sometimes it's about more than just a luxurious ride. It's about top performance.

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How Axios Built on RebelMouse

The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Industry: News Media
Headquarters: Washington, DC
Website: Axios.com

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.



With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

  • Get to launch quickly while still having tremendous depth in technology
  • Build a next-generation media property
  • Empower editors with technology for breaking news
  • Build a CMS that manages and elegantly assembles content into articles
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A Rebel’s Guide to Winning SEO with Social Media

It's an age-old question that's haunted digital marketers for years: Does social media impact search rankings? There's a varying degree of answers, but we've nailed down the details.

For one simple answer, yes. But there is a catch.

One thing is for certain: Social has changed every aspect of digital publishing. Still, you can leverage social to win in today's age of search. In this guide, you'll learn the following:

  • A brief history of the search engine optimization evolution
  • The definition of search in 2017, including how to nail down your winning phrase
  • How to leverage social to make it to Google's page one
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The Strategy Behind Facebook Instant Articles Monetization

We see clients make $$ every day.

We're in a very lucky position at RebelMouse because normally you get to only see your own data. We're able to see what's happening across a huge set of web properties with different audiences, missions, strategies, and teams all over the world. We share our learnings in strategy sessions with clients where we brainstorm on how to make this information and these trends applicable to their business.

There is a lot of noise going around about Facebook Instant Articles not performing well. But what we're actually seeing is quite beautiful in many cases. We have clients experiencing up to $25 CPM — and even $35 — on Instant Articles now. They're achieving those numbers not through a sales team, but rather with effective content on sites that are perfectly optimized for social — and this absolutely includes a seamless Instant Articles configuration. Across the board, we're seeing sites hold a healthy $5 CPM a day, and some even regularly come in at $10.

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Inside Our Seamless Social Feed Content Integration

At RebelMouse, we believe your content won't be successful if you just talk about yourself. Content has to be multidimensional and dynamic to gain a captive and loyal audience. Our distribution tools bleed together social + content into a seamless process once and for all.

In the age of the Instagram influencer, the power of user-generated content (UGC) is strong. We've created a content feeds structure within our CMS that instantly populates your site with a variety of editorially-aligned content. The Content Feeds dashboard allows you to manage and curate UGC, and connect RSS Feeds to your site to give visitors more of what they love without straining your editorial resources.

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Introducing: Entry Editor Upgrades

RebelMouse is a community of content creators who know what it takes to create contagious media. That's why we are always improving on the creation process. We're constantly perfecting a workflow that sets up each piece of content for revenue-focused, social success.

Our Entry Editor is the ultimate toolset. It's the intersection where content, social, and distribution finally bleed together. We've made some innovative updates to our Entry Editor to make the content creation process even better. Here's the latest:

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The Fluid, Creative Agency Inside of RebelMouse

We are a creative agency with specific services designed to help you create something viral + awesome. Take a look inside our creative team!

Growing up, my dad started a software company — which gave me the chance to learn how to write code from a very young age. I loved it immediately. The act of creating! A lot of people think of coding as a math or science, but I have always seen it as an artistic language. From the moment I touched code, it was an act of expression for me. My first code was a "Choose Your Own Adventure" experience — it was truly an act of writing and a different way of telling a story.

What I realized quickly as I entered my career in my late teens and early 20s, was that people wanted to put me in a box as just "the developer." I always wanted much more than to just write code and be told what tech should do. I had already worked on viral projects (Dog Island is particularly fun) and built a real eCommerce business for Palo Alto Software.

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2017: The Year Growing on Instagram Was Everything

RebelMouse can help you grow Instagram followers + drive growth on all social platforms. Let's create contagious media together!

What started as a simple, social photo-sharing app has turned into a daily staple in the lives of 400 million people. Instagram continues to shatter new benchmarks and establish its dominance in the age of social with no signs of slowing down.

Instagram's success hasn't gone unnoticed. Influencers, advertisers, and brands are going all in, capitalizing on all the eyeballs using the platform as yet another means of monetization. Publishers are piling into Instagram video, too. 2017 is certainly the year businesses take notice of Instagram.

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RebelMouse Creative Services

RebelMouse is a creative agency that houses successful media companies through our groundbreaking technology and creative services. Our team is obsessed with creating contagious media through an efficient and fluid content strategy. We're here to double your traffic and set your site up for repeat success. Below are some of the dynamic services we offer.

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Why Your WordPress Site Is Never Really Secure

WordPress security plugins don't work and often leave sites vulnerable to hacking. Join RebelMouse to reach a larger audience safely!

With more than 87 million sites worldwide, WordPress is the leading CMS of the internet. But being a leader in your space doesn't come without its pitfalls. WordPress's massive site structure has opened them up to many security threats since the software's 2003 launch.

A severe hacking event shocked WP users in February 2017, when attackers penetrated 1.5 million sites thanks to a loophole within the WordPress REST API. The REST API was touted as a connector to enhance communication with other web programs, revolutionizing WP's own outdated API. A vulnerability in the REST API allowed hackers to infiltrate nearly 2 million sites — compromising up to 350,000 sites in one campaign alone.

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How to Know You've Got Viral Content Before It Happens

Velocity Alerts put your content on the fast-track to viral success!

It's awesome when your content takes off and starts to go "viral." But what if you could know the moment your content starts trending so you can take advantage of the momentum and push it even further?

This is where Velocity Alerts, unique to the RebelMouse platform, come into play. With Velocity Alerts, your team is notified when a post starts to trend so you can "add fuel to the fire" by featuring the post more prominently on your site, triggering newsletter alerts, or promoting on social.

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How Social + Content Become BFFs

Chances are the CMS you're using was created before social. If that's true, you may still view content on your website and social feeds as two different entities you have to control and manage. We're here to blur those lines for you and take publishing where it needs to be in 2017.

Decentralized models such as WordPress VIP lack the social integration necessary to mimic the feeds, and that's why they continue to fall behind. We've created a toolset to not only distribute your content on the platforms (where all the eyeballs are), but also let your content travel across platforms easily.

Our social CRM allows you to engage with influencer accounts without the laborious task of finding them.

Here's how it works.

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A Rebel's Guide to the Facebook Algorithm

The Facebook algorithm has taken a lot of twists and turns over the years. Each new update brings a new set of challenges — and opportunities — for publishers.

Facebook + Google own 90% of new ad revenue, leaving just 10% for brands and media companies looking for the almighty ROI. As Facebook continues the back-and-forth battle with Google to get the upper hand on the ad share market, the platform is going to need publishers more than ever. For real.

That's the catch though: Publishers need Facebook just as much as the platform needs them. It's a symbiotic relationship that's experienced some bumps in the road along the way, but at the end of the day it has to work out. Despite platform hiccups, your social strategy should be inherently selfish and focused on repeat followers and revenue. At RebelMouse, we believe you can leverage the behemoth that is Facebook to benefit your brand. But it's important to take a look at the odyssey thus far.

In this guide, you'll learn the following:

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Case Studies

How Dance Magazine Took the Leap to Digital with RebelMouse

The Challenge

Dance Magazine is a beloved and storied print magazine. Over the decades, Dance Magazine has established itself as an icon in the dance industry, read by dancers of every age at every stage of their career.

Fred Seegal, Dance Magazine's owner, knew that there was a tremendous opportunity to take the company forward into a social-first publisher that could gain a large audience on the web. Fred also knew that trying to build this change from within through hiring would be extremely expensive, slow, and have a low chance of success. Fred had seen the work RebelMouse had done building The Dodo into the fifth largest publisher on Facebook, and our work with PAPER Magazine to rebuild them into a digital-first property. Our challenge together was clear: modernize the company, and build a new audience and a new digital revenue stream.

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Strategy

Building Loyalty: One Viral Moment Isn’t Enough

The Saturation Slowdown

It may not always seem like it, but since there are only so many hours in a day — and so much explosive growth in new media — digital consumption is experiencing a bit of a slowdown.

Publisher Axios (powered by RebelMouse) said the saturated market means that "all of the players in the ecosystem will have to work harder to produce better content and experiences to maintain our attention, whether that be via digital ads, social personalization, algorithms, videos or articles."

And it's true. We now live in an ecosystem where one viral moment isn't enough to gain meaningful awareness for your brand or media company. It takes many shining moments that nurture your followers into a loyal partnership with your content.

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404 Posts

Shifting Culture Through the New Media Landscape

The media landscape has changed quite a bit since President Trump took office. While this has been tough to digest personally, it has made me realize more clearly what RebelMouse is as a company: Contagious media with a cultural impact.

We aren't just a technology company. We're a contagious media company with deep technology + an even deeper understanding of traffic.

We have a platform, and it's growing with each new site we create. We have a lot of fun picking who we work with — they are all really good people and the best at what they do. The sites we power are reflective of our commitment to integrity: EcoWatch, Axios, + Dance Magazine are some that we are super proud of right now.

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Strategy

Love, Hate, Belief, Disbelief: What Drives Shareable Content?

Curating viral content isn't easy. If it was, we'd all be doing it and there would be an infiltration of (even more) salt baes and polarizing political GIFs.

But there's a reason why certain types of content get the viral engagement every publisher craves. And it's not as simple as post + pray. Meaning you can't just post something and hope to the social gods you go viral. There's more data behind it. First, you have to understand what makes content viral. Then, how it spreads.

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