The Contagious Media Platform

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RebelMouse Proudly Powers Axios.com

Meet the RebelMouse Particle Accelerator

The core unit of content on the web used to be the article. Whether you called it a post, blog, article, or column, it's always been your core content. You created it and measured its performance. It's what fueled you to go viral.

Social has completely changed that paradigm.

Now, the core unit is much smaller. It's a Facebook video, an Instagram post, a tweet, a YouTube video, an interactive element, or even just an image. The core unit is now a particle. A particle is — quite literally — part of an article.

The particle cannot be treated as a flat embed anymore because it has to be formatted and rewritten to work for Instant Articles, Apple News, and AMP. It has to be meta tagged to optimize sharing across social platforms. It has to be able to stand alone on native, but still be able to weave its way into the context of an article. The kinetic energy of a particle can be harnessed to accelerate the momentum of an article. Particles need to be strung together and assembled to create context and voice, and through that, loyalty.

One of the pillars of RebelMouse is our content creation and distribution tools. We are proud to have the web's most powerful and efficient publishing platform. Today we're announcing a significant and very exciting upgrade, the RebelMouse Particle Assembler.

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Viral Properties Choose RebelMouse

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We Build Social Websites with Groundbreaking Technology

RebelMouse's technology is what comes when you are exhausted working within the complicated confines of WordPress. We can replace your website with an intuitive social experience built around content. The core of our product is built around an efficient + fluid content strategy that builds loyal, sticky audiences. We move the needle on everything from social engagement to page views — bringing our clients additional revenue with every publish.

We enable you to keep pace with the ever-evolving technology landscape through our revenue-focused platform engineered to ride the bleeding edge of digital publishing. With RebelMouse, you'll understand the real opportunities new media channels can provide your company, intelligently monetize those opportunities, and empower your entire team to take advantage systematically.

A Technology Partner You Can Trust

We're more than just a software platform, we're your technology partner. We'll always be there to make sure you're always on the inside track so you can focus on creating great, engaging content. RebelMouse is a simple, full stack, turn-key solution that ends your product nightmares, cleans up your bottom line, and gets you growing — fast. And you don't get a static redesign you live with for years — you get a modern, iterative product built to change, built for change, and built from change.

UX/Front End/Tech

  • Social UX for Media
  • Robust Design Tool
  • Massively Scalable
  • Page Speed Optimized
  • Iterative Site Redesigns
  • Integrate 3rd Party JS
  • Insane GA Integration
  • And More...

Distributed Content

  • Social Sharing
  • Social CRM
  • Personalization
  • Google AMP
  • FB Instant Articles
  • Apple News
  • Smart Newsletters
  • And More...

Editorial Tools

  • Creation Tools
  • Listicle Tools
  • A/B Testing
  • Post Layout Config.
  • Slideshow Tools
  • Editorial Workflows
  • Native Stats
  • And More...

Monetization

  • Native Ad Tools
  • Prog. Ad Tools
  • Affiliate Partners
  • DoubleClick/DFP
  • Playbuzz
  • Outbrain
  • Taboola
  • And More...

How Pricing Works

RebelMouse Site Network

For as little as $5K per month, savvy media companies can build a new digital property, or replace their unsecure and outdated WordPress sites with RebelMouse. Though we need to look at what you have, we can typically set up your site within a matter of days, and migrate your existing content to our platform with ease. We also offer a monthly revenue-sharing agreements based on your incremental revenue growth on our platform.

Contagious Media Agency

Our work as a contagious media agency starts at a six-figure price tag, and we do these with a small group of perfect matches. No matter how good our platform is, boring stories won't move the needle. We provide access to our platform, as well as providing strategy to our clients through contagious media brainstorms, and look for opportunities to have a massive impact on traffic growth & monetization. If you have a big problem you know your agencies can't solve, talk to us.

We are flexible in the way we work with companies. Request a Demo, and we will find the right deal structure for you.

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RebelMouse vs. WordPress VIP

After building the product for Huffington Post, and owning the product and engineering groups at AOL after we were acquired, it was clear to me there was a huge gap between what the current CMS offering gave the world and what the world needed. Five years later we are at scale, moving the needle and doing to WordPress what Airbnb did to Craigslist.

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Introducing Social UX for Media

Let's get straight to the point. We can double your traffic in 10 Days or Less.

(No, We're not Kidding)

We can do that with something we call Social UX for Media. It's our way of making your site as viral and binge-worthy as the Facebook feed. In fact, you're interacting with Social UX for Media right now on this site. Whether you run a new media site, or a corporate blog, it just WORKS. Check out these stats that one of our customers saw within 10 days of switching from Wordpress.

Every site that we migrate sees the same lift. Every. Single. One. So, when we say we can double your traffic in a week, we mean it.

If you're interested in crushing your engagement metrics, you can quickly get up and running by clicking here to get started with a FREE 2-week trial. If you're not quite ready to start, keep reading to learn more about what makes RebelMouse and Social UX for Media so unique. If you have any questions, feel free to click the chat box in the lower right to talk to a Rebel now. We're here to help.

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Endless Stories

Let your users binge your content. By serving up an endless feed of stories, they're more likely to read more than just the article they originally came for.

In-Feed Article Expansion

You can tell your story in as many or as little words as you need. You can include pictures, video, embeds, slideshows, or build a listicle in a few clicks with our guided listicle tool.

You don't need to worry about length because you can quickly add a fold to the story right in the post editor by placing a horizontal rule where you want the fold you be.

It looks like this when you publish. (Go ahead, click it.)

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In-Feed Article Sharing

Share stories directly from the feed. Activate your readership to engage directly with your content to maximize reach.

Asynchronous Page Views

Take full advantage of binge reading with our SEO-friendly Asynchronous Page View functionality. This function loads post URLs as the reader scrolls from story to story without ever clicking through to an individual post.

Topic Specific Sub-Feeds

Further encourage post binging by linking to topic-specific sub feeds in each post. Providing a pathway for similar content will ensure that a user will consume the maximum amount of content per visit.

Frictionless Monetization

The RebelMouse platform supports core monetization approaches that integrate into and enhance your site's user experience. Naturally integrate native ads and sponsored posts into your post feed to provide a smooth, unobtrusive ad experience for your readers.

Smart Newsletters

Build loyalty and return traffic using smart newsletters to add personalization to your site with little effort. Built right into your normal workflow, we provide you with the tools necessary to get the right content to the right sub-audience with a simple, fast opt-in process for readers.

Why RebelMouse? The Best Centralized, Social CMS

RebelMouse is the best CMS for social growth, with a platform built for content creators to thrive in the age of social. See how we got here + how you can join us and start growing within days!

Chances are that the CMS you work in every day was built before social — before the idea of distributed content was even coined. Even though publishing has changed dramatically, a lot of that heavy and outdated tech still exists today.

For example, WordPress has more than 87 million sites, but each platform update still has to be pushed out individually to each and every one of those customers. By contrast, RebelMouse is a centralized CMS, meaning our updates are pushed out to all of our sites at once (and sometimes even multiple times a day). We are always updating and integrating which is why we are quickly becoming the most sought-after alternative to WordPress VIP, with a platform that features content creation tools integrated directly into social APIs.

Websites became a part of our lives long before the revelation that fans are born in the feeds. The opportunity to reach huge social audiences is now, but that doesn't mean the website is dead. Publishing has just evolved.

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Publish Everywhere

Go beyond your homepage without leaving the RebelMouse platform. Our distribution tools streamline workflow by allowing you to publish your content to Facebook Instant Articles, Google AMP + Apple News before your content is even live. By casting a large web for each story, your audiences will enjoy faster load times + a non-intrusive ad strategy, giving your brand a reputation of quality with a focus on user experience.

Bring Back Organic Traffic

Organic growth is still possible, even on Facebook. Use RebelMouse's built-in social CRM to find new hyper-targeted social communities + influencers. Choose from a spectrum of social signals to build relationships with those pages, whether it's a simple 'like' on a recent post or even an email intro, you will spark partnerships on the foundation of shared content + engagement. Also, fully edit, send + schedule all your social posts directly from the Rebel platform.

Maximize Your Revenue Potential

Efficiently monetize the right opportunities on site and across channels. The RebelMouse platform supports core monetization approaches that integrate into + enhance your site's user experience. Strategically serve simple ad banners for optimal performance + engagement. Prioritize elements of your rich media creative and avoid slow page loads. Easily set up your branded content to stand out and drive eyeballs for marketers.

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Built for Design + Performance

Our Layout & Design tool enables you to customize, optimize, and flexibly manage any element of your site. The best part? No matter how you wield the Layout & Design tool, your site will be set up to look beautiful and perform optimally across devices, screen sizes, and platforms.

Easily Build Multi-Site Properties

RebelMouse makes managing multiple, growing properties simple and does so without the technical debt of alternative solutions. By leveraging RebelMouse's innovative platform, our customers quickly launch new content verticals with a dead-simple process:

  1. Build Your Master Property
  2. Perfect It for Audience and Revenue Through A/B Testing
  3. Easily Clone Your Master Property
  4. Set Content and Feed Rules Between Properties
  5. Set Social Sharing, Mentioning, and Ecosystem Rules

Site Network-01.png

United Hurricane Relief Campaign

Background

United Airlines has worked with their customers, employees, and MileagePlus members to launch a CrowdRise fundraising campaign which has already raised a total of more than $2.8 million to support their humanitarian aid and disaster relief partners: Airlink, the American Red Cross, Americares, Operation USA, the Greater Houston Community Foundation, and the Humane Society International. United has also partnered with Chase card services to provide additional bonus miles to members who donate to those organizations, and has agreed to match the $300,000 in relief already raised for both Hurricane Harvey and Irma. So far, United has committed over seven million bonus miles to their customers who have made donations.

RebelMouse powers United's content hub. Together, we were able to quickly make changes and integrations that highlighted and amplified United's efforts. Our creative agency was able to do the design and coding, as well as work with the (fabulous) CrowdRise team to bring the integration together in a matter of hours.

RebelMouse also worked to create a mobile and accessibility compliant data view of the impact on flights from the hurricanes.

Integration Work

The integration was done to highlight the campaign on the front page and build a beautiful landing page for the efforts, including a module that featured the work across the site.

Our design team worked with the engineering team once we understood the data and API options for CrowdRise. We were then able to turn over the idea from design to live in no time at all.

Integrated into the home page:

On the article page, we merged two CrowdRise donation widgets and made it a native, custom-styled integration on the site:

RebelMouse Proactively Reacts

We love working with our clients. We have the DNA of a news team and work on campaigns with the urgency of an organization covering breaking news and events. We cover social, web, and also monetization. We have the full-stack team, from audience development to design and development, to partner with brands and highlight the amazing work your teams are doing.

The Corporate Blog Is the Achilles' Heel of Content Marketing: Fix It

Company blogs have become the Achilles' heel of the content marketing stack. This owned property is key to content marketers being able to spread traffic across different platforms and create loyalty. But while Facebook, Instagram, Google, Snapchat, Twitter, and others are evolving into centralized platforms with massive updates that roll out every quarter, corporate blogs are stuck on an old paradigm.

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Importing to RebelMouse: Technical Guidelines

In order to ingest a client's content into RebelMouse, we must be able to fully parse the site's content. RebelMouse accepts several input formats for content ingestion.

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Summer 2017: 5 Social Trends of the Season

Platforms, users + publishers have a need for speed.

The world of digital has gotten so much more complex. As social bleeds into sites and vice versa, the ecosystem between digital and real life has become even more intertwined. It's even impacting elections.

If there had to be one word to summarize this summer on social it would be speed. Platforms are getting better about delivering content in non-intrusive formats that load before you can blink. Websites are also following the trend of usability and personal experience more than ever. Gossip sites that once delivered articles oversaturated with ads now publish on Instant Articles.

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All the Ways We Grew This Summer

Summer 2017 looked good for RebelMouse.

This past January, our founder and CEO, Paul Berry, decided to close the RebelMouse offices in NYC. Since then, we've been more efficient + collaborative than ever before. We've grown as a creative agency, mastering what it is to work as a fully distributed team around the globe.

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What's Next After Facebook

It's always hard to imagine what is next until suddenly it's dramatically obvious.

It is now completely clear. The first phase of the internet confused freedom of speech with code of conduct. Platforms built through the hard work of good people are being used to spread hate across the world at rates we have never seen before. The largest platforms in the world are now completely toxic. And in our decades of enduring this, the toxicity has become normalized. What women endure online — as an important example — is worth sobbing over (and I honestly hope you do).

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3 Players You Need on Your Team Before Re-Platforming

Getting your content, technology, product, and traffic right is mission critical for any business today. But you especially need to be sure that you have the right team in place to manage changes and make the most of them when you decide it's time to re-platform your site. Here are the three pivotal players you want on your side:

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4 Signs You Should Re-Platform Your Site

Content management systems (CMS) are kind of like the War and Peace of tech. It's a lot of intricate coding, design, and insider baseball that can be tough to fully grasp in one sitting.

If you're a new media company or brand that's just starting out and trying to find a publishing solution that will enhance your day-to-day — rather than slow down the creative — it can be tough to figure out which will give you the least heartache during the launch process. If you already have a CMS in place, then there's probably a greater chance that the platform you're currently using is leaving you frustrated. But even if you've grown weary from your everyday tools, it still can seem even more daunting to re-platform your site entirely.

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Media Companies: Don’t Let Your Traffic Run out the Side Door

The launch of Facebook's Instant Articles left media companies with two choices: (a) integrate deeply with Facebook — fast load times! better experience! — or (b) skip this opportunity and risk falling further behind in the traffic race driven from Facebook. Given that Facebook has become such a huge traffic driver to so many media sites, in reality there's no choice to make. Yet while Facebook and, of course, Google drive significant traffic volume, that traffic is not always the best. It's often to one page only, and for very short sessions (especially on mobile). It doesn't have to be this way.

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Every Keyword = New Target Audiences

We're kind of obsessed with social integration + making sure your content travels across platforms seamlessly. So we've added a couple more tools to your distribution arsenal, each designed to enhance reach capabilities even further. Now you can find influencers and target audiences faster with every publish to really set up your stories for success. Here's the lowdown:

  1. Easily add tags inside a user profile. This will allow you to more easily tag and categorize other pages that you collaborate with frequently. With the upgrade, you can do it swiftly by clicking on a suggested target's profile card.
  2. Add tags in the sections and categorization tab. ← The cool thing about this feature is that if a tag is associated with a profile in the "Discovery" section of the platform, it will show that profile as a suggested target. So, for example, if your post is related to "swimming" and you tag it as such, any partners that you have associated with the tag "swimming" in Discovery will appear as suggested targets.

These tools are designed to eliminate the laborious work that goes into finding relevant targets for each story. Every tag equals a new target audience, so make sure to utilize this new feature to uncover a whole new world of influencer potential!

See it all in action here:

Now Hiring: Senior Software Developer

We're hiring a talented and motivated engineer to join our development team here at RebelMouse. We want someone who brings value beyond code, truly cares about expressing ideas, and wants their voice to be heard + included. Added bonus if you love scalable solutions, and actively being part of the creative process in making the company more scalable!

We're a small, close-knit team, so you won't be just a cog in the machine. We use Python and Node.js as server backends, Backbone.js and React.js as front-end frameworks, and MongoDB, Redis, and MySQL as data stores.

RebelMouse is a 100% distributed company. Our developers work from 20+ countries and have very flexible schedules. If you don't want to be confined to an office chair, and like the idea of being able to work from any place in the world you choose, we're a match!

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Are You Maximizing Your Content?

Five years ago, a checklist to make sure you were doing the most to maximize your content would have been a lot more simple. It would be full of best practices like replying to every comment, using CTAs, and diversifying content across platforms. All of those are still important, but the social sphere is a lot more complex now, and we're able to reach new audiences like never before.

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Introducing Rebels for Good

Culture is malleable. It is ideas that change culture. Ideas have never spread so fast. It's possible for us to use the power of understanding how ideas can spread to help the good ones flourish. We live in a time with an increasingly dire and overwhelmingly important battle between good and evil. Trump and other political leaders amass power by spreading hate and ideas that cause emotional fear and panic.

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Twitter Makes Switch to Google AMP

Twitter has officially shifted to Google's AMP format on its mobile app for both iOS and Android, eliminating the platform's previous, slower mobile viewing pages.

At the Google I/O conference in May 2017, representatives announced that Google AMP pages load twice as fast as traditional links from Google search. It was also during that conference when Twitter officials announced that they planned to make the switch to AMP for their native app. Now that the rollout is underway, publishers are already experiencing the boost.

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Keep Control of Your Facebook Content

Facebook Fake News Leaves Publishers Scrambling

It may seem like "fake news" has been around forever, but to this day, media agencies and social platforms are still actively working to combat any misleading news articles that trickle through the cracks and invade the internet.

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The 4 Steps to Positive ROI in Media

We've all heard that content is king, but it's a bit hard to keep the lights on if that content doesn't return any revenue. We're all about distribution at RebelMouse, which means we obsess over how to get your content to its maximum and most relevant audiences. But even after conquering both quality content and distribution, there's still one important factor left: money.

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Rebel Insights

Why RebelMouse Is so Fast

Fast-loading sites are now a bipartisan issue. It's a debate that may have once been considered insider baseball, but is now a widespread user preference. The topic of a fast-loading internet has always come down to reader experience, but with the spread of social, the reader now has more of a say — and is a higher priority — than ever before.

Just this month Facebook announced it will start prioritizing faster-loading pages, which could prompt even more publishers to focus on Instant Articles. Google also recommends keeping page speed down to under three seconds.

Users are just as smart as the industry insiders now, and that means it's important to give them as swift and efficient an experience with your content as possible. If not, they will find it elsewhere.

RebelMouse is a CMS that fuels crazy-fast content, so you'll never have to worry about speed impacting your content's distribution. There are a lot of factors that go into why we're so fast. Here are just some of them:

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Rebel Insights

Why Managed Hosting Is a Waste of Money

You're shelling out too much to fund your WordPress site

If you want to ride in style when you buy a car, you have to pay for it via upgrades. These could be anything from an unnecessary but nice-to-have add-on like a leather interior, or it can be something that impacts safety, like a backup camera. Paying extra for these add-on options can be costly, but sometimes it's about more than just a luxurious ride. It's about top performance.

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Featured

How Axios Built on RebelMouse

The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Industry: News Media
Headquarters: Washington, DC
Website: Axios.com

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.



With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

  • Get to launch quickly while still having tremendous depth in technology
  • Build a next-generation media property
  • Empower editors with technology for breaking news
  • Build a CMS that manages and elegantly assembles content into articles
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White Papers

A Rebel’s Guide to Winning SEO with Social Media

It's an age-old question that's haunted digital marketers for years: Does social media impact search rankings? There's a varying degree of answers, but we've nailed down the details.

For one simple answer, yes. But there is a catch.

One thing is for certain: Social has changed every aspect of digital publishing. Still, you can leverage social to win in today's age of search. In this guide, you'll learn the following:

  • A brief history of the search engine optimization evolution
  • The definition of search in 2017, including how to nail down your winning phrase
  • How to leverage social to make it to Google's page one
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