We put together a performance summary of how media websites launched on RebelMouse did in 2020. The obsession with high performance pays off!
Check out these growth stats for a RebelMouse client who has been on our development channel testing our new performance upgrades. So much to celebrate. 🎉
ELLE Brasil launched their digital property on RebelMouse, and the results have been so fun to see. They were easily able to build real organic loyalty and engagement.
RebelMouse's growth trajectory is fun to watch every year. We're a company of almost all moms and members of the LGBTQ+ community, and we're located all around the world. There are over 60 of us in 28 countries working together to make the open web faster and more efficient.
This high-performing site was previously on WordPress. The site experienced viral traffic from social content supported by programmatic ads and affiliate e-commerce revenue.
Two weeks after launching on RebelMouse, the core performance and user KPIs were pretty spectacular.
Check out Houston CityBook's growth just 30 days after launching on RebelMouse. It's normal to be fearful about replatforming to a new CMS. But when done correctly, it can create epic growth.
RebelMouse's impact on performance doesn't just grow traffic — we also affect total revenue. 💰
We recently performed a thorough A/B test on a very sophisticated WordPress site to see how much we could move the needle on remnant programmatic revenue. The results speak for themselves.
We're giving you a glimpse into our power to fuel swift growth
For sites with heavy traffic, or even new media companies looking to spark viral growth, page speed is a do-or-die factor when it comes to building audiences and revenue. Publishers big and small are on the search for a CMS that will set them apart in a saturated ecosystem, and this means making strides on site, search, and social. Usually this translates into shelling out big bucks for custom CMS builds or heavy development work on other options like WordPress.
At RebelMouse, we've simplified the open web.
It Starts With Speed: We power some of the biggest new media companies to date, and their PageSpeed Scores rival big-name, legacy publishers. Google released Lighthouse 6.0, which is an algorithm for how the search engine measures page speed. We've been preparing for this update for months, which is why we can guarantee scores of 90+ via Google PageSpeed Insights.
Speed Brings Search Success: Prioritizing site performance gives us the keys to Google's SEO roadmap and, in turn, accelerates the search ranking of RebelMouse-powered sites. Our proprietary search technology prioritizes key phrases with every publish.
Accessible Content Encourages Engagement: Since our sites are quick to load and even easier to find, they're also naturally shareable across all social platforms. Plus, within our Entry Editor, creators can identify influencers to build organic reach before the article has even gone live.
Intuitive UX Builds Loyalty: Our CMS is an editor's dream toolbox. We create sites that look dev-heavy, but really only require a few clicks. Publishing as a mobile-first platform, we offer personal user experiences that are collaborative and increase time on site.
Modern Monetization Secures Stability: Easy-to-use ad integrations provide more revenue opportunities for publishers without sacrificing the experience of readers. Our page view methodology has secured a sustainable content lifecycle.
But don't just take it from us. Here's a look at actual data from sites that switched to RebelMouse from other CMS platforms, just 30 days after launch:
At RebelMouse, we focus on the metrics that matter. We live close to our clients' data through custom-built Google Data Studio dashboards. This allows us to identify key growth trends and adjust strategy for our clients when needed.
A lot of publishers are just getting started in the competitive digital landscape, and RebelMouse is the perfect launching pad. So, how much can you grow? We support web properties of all sizes, and can even host hubs of entire content networks.
Following their launch on RebelMouse in April 2020, Austonia is establishing itself as a great source of local news in Austin, Texas. Austonia combines its authentically Austin news with RebelMouse's cutting-edge platform to grow an audience of loyal subscribers.
April 2020–August 2020 via Google Analytics. Pageviews and User growth, both daily and a 42-day moving average.
When Austonia had the scoop on Joe Rogan moving to Austin, they used the power of RebelMouse to distribute the article across digital channels and maximize the viral impact.
The article started ranking on Google quickly, and as national media sites and social pages linked to their article, Austonia got close to almost 200,000 organic pageviews!
Built-in Modern Technology Integrations: With out-of-the-box compatibility with AMP, Facebook Instant Articles, and various other formats and feeds, Austonia was able to avoid an internal technical hire and still have constant technology upgrades to stay ahead of the curve.
Real Knowledge: Austonia considers RebelMouse to be more than just a tech company — it's best-in-class global expertise.
"When we chose RebelMouse, we did not yet fully appreciate what they offer beyond just technology. The best-in-class team is made up of really smart people from all over the world, working for major clients all over the world, and I benefited from that expertise and experience. As an independent local publisher, this was incredibly valuable and I have so much gratitude to RebelMouse for our success"
—Mark Dewey, Publisher and CEO of Austonia
Just like Austonia, all properties on our platform grow at mind-boggling rates, and are built in a way that allows publishers to focus on producing great content, which in turn becomes sustainable, high-growth social traffic and loyal, long-lasting communities. Customers like Austonia who trust their digital strategy to the experts in distributed content are able to compete with high-budget global news corporations and show up everywhere first!
Request a proposal today and let's start working together.
Motherly is a new media property redefining motherhood. Created by women for women, their mission is one of empowerment to support women on their unmatched journey to mommyhood. Founded in 2015 by serial entrepreneur Jill Koziol and award-winning Washington Post digital strategist Liz Tenety, Motherly leads the effort in curating female-driven content that builds strong communities through the power of dynamic, multiplatform storytelling.
But first, they needed a platform and tech team that could keep up with their vision.
Being a next-generation new media property, Motherly needed a CMS operating on the cutting edge of digital media. This meant a platform that could help them both keep up with every industry shift and continue to push the content envelope with every publish.
Motherly had outgrown their previous CMS provider, and were forced to either continue to be held back by a lack of features on their existing platform or spend extra cash on an entire engineering team to go fully custom. But they wanted to make sure they were investing in something new that would take their site to a new place, rather than simply following the latest trends. In all actuality, they needed more than a CMS.
“We were looking for a change, and our first call was RebelMouse because we weren't ready to build our own stack and support an engineering team. Motherly has been committed to being tech-enabled, not a tech company. RebelMouse allows us to focus on what we do best, guiding millennial mothers along their motherhood journey."
—Jill Koziol, Co-founder and CEO, Motherly
Motherly's strategy of letting go of a heavy tech investment, and instead focusing on the content they create, is the way to get ahead in the new media landscape. Instead of doubling down on an expensive team of developers, it's beneficial to divert those resources toward content curators. At RebelMouse, our deep tech stack, support, and engineering team stepped in as Motherly's tech solution, so Motherly could continue to prioritize their own voice.
United Airlines' "Her Art Here" Campaign Blends Engagement With Purpose
The digital landscape has reached a turning point. Publishers are trying to pick up the pieces and figure out how to create quality content and monetize it now that readers have loosened up their dependency on the major platforms. In the meantime, massive audience hubs like Facebook are trying to recover legitimacy and relevancy with better prioritization of privacy and user experience.
Despite the ongoing turbulence within the industry, brands have two major truths that remain the same: They need to launch a quality, content-focused marketing strategy and keep their audiences happy and loyal.
In a world where consumers are ready to pay subscription fees in lieu of exposure to any advertising at all, brands must appeal to audiences on a personal level more than ever before. It's estimated that 45% of consumers will unfollow a brand on social media if their platform is dominated by self-promotion, too. So how can brands deliver a message that builds loyalty, generates revenue, and doesn't come across as self-serving? One of the best ways to help your readers feel connected to your brand is by giving them the opportunity to tell their story. Leveraging the influencer ecosystem that's modernizing publishing is an effective way to make sure readers are engaged, validated, and on board with what your brand wants to represent.
Contests are a great way to motivate your readers to engage in your brand's digital community. The best part is that not only do your readers get to participate in telling your brand's story, but their content can be yours to keep, repurpose, and promote as evergreen content.
United Airlines' latest contest illustrates just how effective human-based campaigns can be. Their #HerArtHere contest calls on female artists to submit their artwork to be used as designs on two of United's planes, among other perks for winners. It's a fantastic campaign because it doesn't just drive a brand marketing strategy for United, it also celebrates a cause that resonates for many: supporting women, and giving artists new opportunities to showcase their talents on a grander stage. Sharing values between a brand and an audience is powerful enough to transcend any revenue-focused strategy, and will quickly build sticky audiences where it matters most.
Here's how the campaign experience looks:
The site design is not only beautiful, but it's also compelling and piques the interests of users outside of artists just looking to enter the contest. While going through the backstory and impetus for the campaign, users seamlessly transition from why to how, with a well-placed call to action to enter the contest:
Being a brand in the current digital and social landscape isn't easy. RebelMouse is a full-stack content marketing solution that's replacing the often-fragmented agency world. We can help your brand leverage personalized, user-generated content like United's #HerArtHere campaign to drive rabid engagement and generate new followers. Request a proposal today and let's start working together.
This was a massive year for United Airlines with huge organic reach for an entrenched brand. Contests and content expansion led to organic growth on all platforms and a deeper engagement with customers.
It's a Southern Thing was a case study in how to turn a website that is underperforming into a massive growth engine. This is the highest growth property in the portfolio of its parent company, and it keeps growing.
Moving into 2019, It's a Southern Thing has continued its journey on RebelMouse with solid growth in most categories, and excellent gains from Facebook and Google.
PAPER Magazine has been on our platform for four years, and saw another record year again in 2018. In one single day, they did 21M pageviews alone. Although that day dwarfs other aspects of these particular charts, they had continuous organic growth and premium campaigns with major brands.
VYPE Media launched on RebelMouse just before summer 2019, and across the board it has seen remarkable growth in a relatively short time frame when compared to its performance on its previous platform.
La Verità is approximately a year and a half out from launch on RebelMouse. It's the highest growth media property in Italy, and they are doing all of this growth behind a paywall. The depth of engagement from their users is unheard of.
GZERO Media's move from WordPress to RebelMouse resulted in immediate, mind-boggling growth in reach and loyalty.
Approximately nine months after replatforming, GZERO Media continues to grow at a blistering pace. Since launching on RebelMouse, they have more than tripled their monthly users. And based on the recent trends we're seeing, the growth is just getting started.
And to really drive home how amazing GZERO Media's user and visitor growth has been since moving to RebelMouse, here's a look at their growth in 2019, year to date, year over year. The numbers speak for themselves.
Following last year's #BreaktheInternet campaign featuring Kim Kardashian, PAPER magazine is now truly breaking out as a digital brand, pairing great content with a cutting-edge platform to create the ultimate reader experience.
And talk they did. Within a day, the article was trending on Facebook and had generated 250K+ views.
...Creating various content formats: Slideshows have helped increase time spent — PAPER has seen a 69% lift in time on site.
...Surfacing relevant content: "So Hot Right Now" stories on articles keep people engaged — PAPER has seen a 16% reduction in bounce rate.
Just like PAPER Magazine, properties on our platform grow at mind-boggling rates, and are built in a way that allows companies to focus on producing great content — turning that into sustainable, high-growth social traffic and loyal, lasting communities. Trust your brand to the experts in distributed content and be everywhere first.
"RebelMouse's platform is the modern way of having a truly impactful digital platform.
For a 31-year-old brand, called PAPER, you will never believe what you'll be seeing from us in digital in the next six months. This is the biggest partnership that we've entered into.
We are Rebels."
—Drew Elliott, Chief Creative Officer, PAPER
Let's start working together. Request a proposal today to get started.
DanceMedia has been a wonderful partner of RebelMouse for close to three years, and in this time they've built out a healthy network of RebelMouse-powered properties that surge together around viral content. They went from a collection of scattered sites to an intelligent, self-growing site network.
Task & Purpose is a military and veteran-focused media company that delivers authentic reporting and perspectives enjoyed by millions of readers every month. They came to RebelMouse with their own tech team and grew immediately after making the switch. The beauty of our CMS is that you can be either a publisher with existing teams and strategies already in place, or just starting from scratch — we adapt to meet the level of support you need.
Task & Purpose is a wonderful example of a low-cost engagement that has resulted in awesome growth year over year. Their current year-to-date stats shown below, compared to the previous period, demonstrate the levels of success you can experience on RebelMouse when you focus on taking advantage of everything our platform offers. Huge tech budgets are not required to succeed.
In January 2014, Izzie Lerer wanted to transform her love of animals — and animal rights issues — into something positive, informative, and entertaining.
The world of content surrounding animals and pets was crowded to say the least, but Lerer wanted something that could be easily managed with contributions across editors, content partners, and community members.
RebelMouse's platform was the solution. Lerer launched The Dodo as a participatory community platform — not just for animal lovers, but for everyone with a soft spot for a good story.
What happened next was extraordinary.
YUP! (From GIPHY) (Here's more information on what it takes to win at distribution.)
Every post on The Dodo reaches millions of people. Here's just one example: A story about a 103-year-old Orca whale spotted in the wild. Through the power of content distribution, the story pulled the issue of whales in captivity out of animal rights advocates' circles and into the everyday feeds of the masses.
Thanks to the power of social sharing, "Recently Spotted 103-Year-Old Orca Is Bad News For SeaWorld" reached seven million people.
Read more about this in Business Insider's story, "How an animal lover turned her passion into The Dodo, a booming ~$40 million startup, in 2 years."
"To power the sharing of stories, pictures, media, anything animal related and to create an unprecedented community we turned to RebelMouse — their publishing platform truly lifts the publishing experience and helps our community and their stories gain the amplification they need to make a difference."
— Izzie Lerer, Founder, The Dodo
Just like The Dodo, properties on our platform grow at mind-boggling rates, and are built in a way that allows companies to focus on producing great content — turning that into sustainable, high-growth social traffic, and loyal, lasting communities. Trust your brand to the experts in distributed content and be everywhere first.
Let's start working together. Request a proposal today to get started.
SportsMap is a wonderful example of a growing site that's led by a strong client-side development team. Thanks to our guidance and their full usage of our platform's features and functionality, they've seen consistent month-over-month growth since launch.
Motherly is a case study for moving from a bad CMS (that was "good enough") over to RebelMouse. For more than a year they were stuck with either no growth or declining. Since moving to RebelMouse, the growth has been incredible.
Knowable is a very successful new media client of ours. Their user engagement is at a level that leaves even us breathless. Their pages and time per user are higher than any we've ever seen before. Their growth is on a trajectory to keep climbing higher, too.
GearBrain is an SEO and e-commerce case study in using our tools to effectively capture key phrases that drive purchases from users. They had a phenomenal year in 2018 that has continued into 2019.
Entering into its fourth year of partnership with RebelMouse, EcoWatch is still experiencing strong growth year over year. This is thanks to a healthy mix of viral hits and solid content coupled with best practices that take advantage of our proprietary social tools.