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New Programmatic Ad Management on RebelMouse Yields Big Results!

If you're using AdSense Auto ads or managing other forms of programmatic, you know the struggle is real. Here at RebelMouse we are always innovating, and for publishers that includes site monetization. Thanks to Google's GAM 360 MCM account tool, RebelMouse is now able to effectively optimize Google Ad Manager for our customers, and so far we're seeing amazing results!

Premier Guitar recently launched on RebelMouse, and thanks to our help with ads, well, the numbers speak for themselves:

Premier Guitar saw major increases in eCPM, impressions, and revenue in their very first week after RebelMouse optimized their GAM.

If you're interested in optimizing advertising on your site, please contact your account manager or email support@rebelmouse.com!

Not on RebelMouse yet? Request a proposal today.

January 2021 Platform Traffic

Our 2021 is off to a great start! 🚀

Raw Story Sees Incredible Improvements 30 Days After Launch

Beloved internet treasure Raw Story made the RebelMouse switch. This was the impact on their traffic 30 days later:

High-Traffic Healthcare Site Sees Explosive Growth in 30 Days

A high-traffic healthcare website recently made the RebelMouse switch. Check out the growth just 30 days later. It keeps on climbing!

RebelMouse Clients Make the Most of Our High Performance Obsession

We put together a performance summary of how media websites launched on RebelMouse did in 2020. The obsession with high performance pays off!


RebelMouse Client Experiences Massive Growth on Search

A high-traffic client launched on RebelMouse at the end of December 2020. Needless to say, Google was pleased.

Total Platform Traffic in December 2020 Was 🔥

2020 was a tough year for everyone. We were happy to end it on a high note that was marked by strong growth across all of our clients.

RebelMouse Client Experiences Skyrocketing Search Traffic

This client launched on RebelMouse in late 2020, and this was the impact on their search traffic. We love to see this kind of swift growth. 📈

Outperform the Web: RebelMouse Clients Benefit From Performance Upgrades

Check out these growth stats for a RebelMouse client who has been on our development channel testing our new performance upgrades. So much to celebrate. 🎉

ELLE Brasil Builds Organic Loyalty on RebelMouse

ELLE Brasil launched their digital property on RebelMouse, and the results have been so fun to see. They were easily able to build real organic loyalty and engagement.

RebelMouse's 2020 Growth Trajectory

RebelMouse's growth trajectory is fun to watch every year. We're a company of almost all moms and members of the LGBTQ+ community, and we're located all around the world. There are over 60 of us in 28 countries working together to make the open web faster and more efficient.

leapsmag Case Study

This is the impact of one week on RebelMouse for leapsmag. The site is a part of a site network that includes GOOD and Upworthy.

We are so proud to have their beautiful, important content on the platform and growing so fast!

From WordPress to RebelMouse: Performance Improvements Just Two Weeks After Launch

This high-performing site was previously on WordPress. The site experienced viral traffic from social content supported by programmatic ads and affiliate e-commerce revenue.

Two weeks after launching on RebelMouse, the core performance and user KPIs were pretty spectacular.

Houston CityBook: Epic Growth 30 Days After Launch

Check out Houston CityBook's growth just 30 days after launching on RebelMouse. It's normal to be fearful about replatforming to a new CMS. But when done correctly, it can create epic growth.

Programmatic Revenue Performance Test Results

RebelMouse's impact on performance doesn't just grow traffic — we also affect total revenue. 💰

We recently performed a thorough A/B test on a very sophisticated WordPress site to see how much we could move the needle on remnant programmatic revenue. The results speak for themselves.

Austonia Launches a Truly Local Austin Source for News

Following their launch on RebelMouse in April 2020, Austonia is establishing itself as a great source of local news in Austin, Texas. Austonia combines its authentically Austin news with RebelMouse's cutting-edge platform to grow an audience of loyal subscribers.

The Vision

  • Exclusively Austin news
  • Truly local feel
  • Only promote local Austin advertisers
  • No programmatic ads
  • No paywalls to reach a larger audience
  • Led by a Pulitzer Prize-winning editorial advisor, with five full-time staff members
  • Build community through digital media
  • Easily optimize content across platforms in real time

Why They Chose RebelMouse

  • Sophisticated Entry Editor purpose-built for search, social, and emerging digital formats
  • Easily incorporate powerful features to drive engagement
  • Leveraged the RebelMouse Insights Dashboard and real-time analytics data to quickly act on viral hits
  • Track record and impressive client list
  • Trust established during the initial conversations

Austonia’s Three Months Later: Real Results

  • Articles ranked on social and search right from the start
  • After a great first 15 days following their April launch, the growth continued during the next 15-day period leading into May, where traffic grew by 80%
  • During their second 30-day period that ended in June, Austonia saw 12% more growth (no sophomore slump!)
  • By July, 30-day traffic grew by another 80%!
  • And most recently, August gave them another 70% boost in traffic
  • All together, the last 30 days saw 4x more traffic than their first 30 days
  • The growth continues in Q3!

Pageviews

Unique Visitors

April 2020–August 2020 via Google Analytics. Pageviews and User growth, both daily and a 42-day moving average.

And Stuff Like This Happens

When Austonia had the scoop on Joe Rogan moving to Austin, they used the power of RebelMouse to distribute the article across digital channels and maximize the viral impact.

The article started ranking on Google quickly, and as national media sites and social pages linked to their article, Austonia got close to almost 200,000 organic pageviews!

Why Austonia ❤️s RebelMouse

Built-in Modern Technology Integrations: With out-of-the-box compatibility with AMP, Facebook Instant Articles, and various other formats and feeds, Austonia was able to avoid an internal technical hire and still have constant technology upgrades to stay ahead of the curve.

Real Knowledge: Austonia considers RebelMouse to be more than just a tech company — it's best-in-class global expertise.

"When we chose RebelMouse, we did not yet fully appreciate what they offer beyond just technology. The best-in-class team is made up of really smart people from all over the world, working for major clients all over the world, and I benefited from that expertise and experience. As an independent local publisher, this was incredibly valuable and I have so much gratitude to RebelMouse for our success"

—Mark Dewey, Publisher and CEO of Austonia

Change Your Publishing Platform

Just like Austonia, all properties on our platform grow at mind-boggling rates, and are built in a way that allows publishers to focus on producing great content, which in turn becomes sustainable, high-growth social traffic and loyal, long-lasting communities. Customers like Austonia who trust their digital strategy to the experts in distributed content are able to compete with high-budget global news corporations and show up everywhere first!

Request a proposal today and let's start working together.

Changing the World on Behalf of Millennial Mothers

Motherly is a new media property redefining motherhood. Created by women for women, their mission is one of empowerment to support women on their unmatched journey to mommyhood. Founded in 2015 by serial entrepreneur Jill Koziol and award-winning Washington Post digital strategist Liz Tenety, Motherly leads the effort in curating female-driven content that builds strong communities through the power of dynamic, multiplatform storytelling.

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How Many of Your Customers are Amazing Creators?

United Airlines' "Her Art Here" Campaign Blends Engagement With Purpose

The digital landscape has reached a turning point. Publishers are trying to pick up the pieces and figure out how to create quality content and monetize it now that readers have loosened up their dependency on the major platforms. In the meantime, massive audience hubs like Facebook are trying to recover legitimacy and relevancy with better prioritization of privacy and user experience.

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Rebel Case Study: United Airlines

This was a massive year for United Airlines with huge organic reach for an entrenched brand. Contests and content expansion led to organic growth on all platforms and a deeper engagement with customers.

Rebel Case Study: It's a Southern Thing

It's a Southern Thing was a case study in how to turn a website that is underperforming into a massive growth engine. This is the highest growth property in the portfolio of its parent company, and it keeps growing.

Moving into 2019, It's a Southern Thing has continued its journey on RebelMouse with solid growth in most categories, and excellent gains from Facebook and Google.

Rebel Case Study: PAPER Magazine

PAPER Magazine has been on our platform for four years, and saw another record year again in 2018. In one single day, they did 21M pageviews alone. Although that day dwarfs other aspects of these particular charts, they had continuous organic growth and premium campaigns with major brands.

Rebel Case Study: VYPE Media

VYPE Media launched on RebelMouse just before summer 2019, and across the board it has seen remarkable growth in a relatively short time frame when compared to its performance on its previous platform.

Rebel Case Study: La Verità

La Verità is approximately a year and a half out from launch on RebelMouse. It's the highest growth media property in Italy, and they are doing all of this growth behind a paywall. The depth of engagement from their users is unheard of.

Rebel Case Study: GZERO Media

GZERO Media's move from WordPress to RebelMouse resulted in immediate, mind-boggling growth in reach and loyalty.

Approximately nine months after replatforming, GZERO Media continues to grow at a blistering pace. Since launching on RebelMouse, they have more than tripled their monthly users. And based on the recent trends we're seeing, the growth is just getting started.

And to really drive home how amazing GZERO Media's user and visitor growth has been since moving to RebelMouse, here's a look at their growth in 2019, year to date, year over year. The numbers speak for themselves.

Rebel Case Study: PAPER Magazine

PAPER Breaks out Beyond #BreaktheInternet

Following last year's #BreaktheInternet campaign featuring Kim Kardashian, PAPER magazine is now truly breaking out as a digital brand, pairing great content with a cutting-edge platform to create the ultimate reader experience.

The Vision

  • Upgrade from a custom-built CMS
  • Make all PAPER content more shareable
  • Provide a more immersive, personalized experience for audiences and fans
  • Easily optimize content across platforms in real time

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Rebel Case Study: Task & Purpose

Task & Purpose is a military and veteran-focused media company that delivers authentic reporting and perspectives enjoyed by millions of readers every month. They came to RebelMouse with their own tech team and grew immediately after making the switch. The beauty of our CMS is that you can be either a publisher with existing teams and strategies already in place, or just starting from scratch — we adapt to meet the level of support you need.

Task & Purpose is a wonderful example of a low-cost engagement that has resulted in awesome growth year over year. Their current year-to-date stats shown below, compared to the previous period, demonstrate the levels of success you can experience on RebelMouse when you focus on taking advantage of everything our platform offers. Huge tech budgets are not required to succeed.

Rebel Case Study: The Dodo

For the love of animals, a story of success in distributed content.

In January 2014, Izzie Lerer wanted to transform her love of animals — and animal rights issues — into something positive, informative, and entertaining.

The world of content surrounding animals and pets was crowded to say the least, but Lerer wanted something that could be easily managed with contributions across editors, content partners, and community members.

RebelMouse's platform was the solution. Lerer launched The Dodo as a participatory community platform — not just for animal lovers, but for everyone with a soft spot for a good story.

What happened next was extraordinary.

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Rebel Case Study: SportsMap

SportsMap is a wonderful example of a growing site that's led by a strong client-side development team. Thanks to our guidance and their full usage of our platform's features and functionality, they've seen consistent month-over-month growth since launch.

Rebel Case Study: Motherly

Motherly is a case study for moving from a bad CMS (that was "good enough") over to RebelMouse. For more than a year they were stuck with either no growth or declining. Since moving to RebelMouse, the growth has been incredible.

Rebel Case Study: Knowable

Knowable is a very successful new media client of ours. Their user engagement is at a level that leaves even us breathless. Their pages and time per user are higher than any we've ever seen before. Their growth is on a trajectory to keep climbing higher, too.

Rebel Case Study: GearBrain

GearBrain is an SEO and e-commerce case study in using our tools to effectively capture key phrases that drive purchases from users. They had a phenomenal year in 2018 that has continued into 2019.

Rebel Case Study: EcoWatch

Entering into its fourth year of partnership with RebelMouse, EcoWatch is still experiencing strong growth year over year. This is thanks to a healthy mix of viral hits and solid content coupled with best practices that take advantage of our proprietary social tools.


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