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The Fluid, Creative Agency Inside of RebelMouse

A lot of people know RebelMouse from when we went viral in 2012 as a social aggregation tool — later dubbed "social media's front page." Those who stuck around with us got to later know us as a social-forward CMS. This is still true, but RebelMouse has since evolved into an enterprise-level publishing solution that — just like we always have — adapts to the current digital landscape. So while we were born in the age of social, we've kept up with every peak and valley the industry has traversed since the birth and boom of digital.


What a lot of people may not know yet is that every media property we work with doesn't just get to use our platform. Our clients get a global creative agency made up of content optimizers, social strategists, and audience builders. We continuously analyze all of our clients' data and performance so we can help guide your strategy toward a path of growth and revenue. RebelMouse is not simply lean tech, but also a full-service creative agency. Here's a little bit about how we got here, and more information about the services we offer.

Box-Free Beginnings

Growing up, my dad started a software company, which gave me the chance to learn how to write code from a very young age. I loved it immediately. The act of creating! A lot of people think of coding as a math or science, but I have always seen it as an artistic language. From the moment I touched code, it was an act of expression for me. My first program was a "Choose Your Own Adventure" experience. It was truly an act of writing and a different way of telling a story.

What I realized quickly as I began my career in my late teens and early 20s, was that people wanted to put me in a box and label me as merely "a developer." I wanted much more than to write code and be told what tech should do. By this point, I had already worked on viral projects (Dog Island is particularly fun) and built a real e-commerce business for Palo Alto Software.

I have always been able to see the big picture, which is much larger than simply the coding side of tech. It's why I decided to make RebelMouse a well-rounded product and not just a software offering. Our clients don't only sign up for a publishing platform, but also a real service that propels their properties to success on site, social, and search.

Finding the Dream Team

As I looked at the potential opportunities for who I wanted to work with, the way Jonah Peretti and Ken Lerer (co-founders with Arianna Huffington at The Huffington Post) approached tech was exactly me. When I became CTO of The Huffington Post, I had both design and product teams reporting to me, and I was responsible for overall traffic. I worked every day with an amazing editing team so that we could collaborate on how to build a massive and loyal audience together. It was far beyond the confinements of a developer-only box.

At RebelMouse, I've been able to put together a team of people who are like me. Most of the team, regardless of each individual's position and title, is technical. Developers manage accounts directly, working not only on product, but strategy, audience growth, and revenue, too. It's possible because, like me, they don't self-identify as developers in their heart of hearts. The net result is an amazing team of people who have fallen in love with particular aspects of the media and content business. And those aspects can be anything — from how to get the most out of Instant Articles to what's possible with Google AMP to growth hacking Instagram to wiring your site for maximum monetization.

Reaching Rebellious Heights

Today, RebelMouse is a fully remote powerhouse. I closed our SoHo office in New York City because I believe so strongly in distributed teams. We have no bar for geography when we look for talent on the team, but we have a super-high bar for talent. Having an office confused our culture, and accidentally excluded our brilliant people who weren't there to hop into a meeting room day to day. Now we're closer and more connected than ever, and we stay linked together across 26 countries. We're fluid between roles and time zones, and we work with clients who are meshed together with their teams, too.

We utilize a very unique approach in our mission, and it works for the awesome brands we work with, such as United Airlines, BlackRock, PAPER Magazine, and many more. We're inspired by intuition and gut, but we get to check everything against data, and are able to see what is working across a huge set of categories and verticals.

Below are just some of the specific services we offer at RebelMouse. If you're interested in creating something viral and awesome together, then email us at creative@rebelmouse.com.

Site Design: We've finally entered an industry shift where site design truly matters again. Users are exasperated with the platforms and more willing to spend time on site, which is good news for publishers. Whether your content calls for a minimalist structure like Axios, a more artistic aesthetic like PAPERMag.com, or a subscription-based experience, we'll create a look that's easy to use for your content creators while still being a key driver of user loyalty.

Social Growth: A lot of businesses still worry that organic growth on the platforms is dead. While the oversaturation of content has created a lot of noise in recent years, it's also created what we call a universe of creators. As a result, we've developed proprietary technology that leverages this universe to identify influencers across platforms right from within our Entry Editor. We work closely with you through these tools to amplify your message with every publish.

Monetization: RebelMouse is invested in a lean tech model that opens up new revenue streams for you to see impactful return on your content. We make sure your brand is optimizing the right ad networks and has a premium sales pitch so you can reach your true revenue potential. We help you through time-tested best practices that have delivered again and again.

Custom Web Design: We built RebelMouse to be as flexible and fluid as we are. That means if we believe in the idea you have or the new feature you want to build, we can not only build it, but make the idea even better through implementation.

Our unique journey over the years has enabled our clients to both experience amazing statistics that crush industry standards, and reap next-level growth at a time when a lot of publishers are worried about making ends meet.

We're here to help you and your brand prosper, no matter the state of the social ecosystem. Even if you aren't currently able to switch to our CMS, you can still take advantage of any of our strategy services. Drop us a line to schedule a quick chat. We guarantee we'll be able to add value within the first fifteen minutes.

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Meet RebelMouse

Build on a better platform that supports far-reaching content distribution, impactful conversion, and unparalleled loyalty.

The world's largest companies trust us to power their global, multiplatform content experience. As a platform, we're now one of the largest in the world, reaching 50+ million people every month. As a creative agency, we build mass pop culture hits that grow organically to become household names — Axios and The Dodo, for example.

We work strategically with United Airlines and many other brands to establish the new media roadmap for their future and implement it. RebelMouse was founded by the CTO who built The Huffington Post. The founding vision and mission is still the same today: to be the right new media platform for both media companies and brands. It's working exceedingly well, and we're delivering some staggering results for our clients.

Read our latest deck here!

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The Chief Product Officer's Guide to RebelMouse

RebelMouse is made up of designers, creators, developers, and analytics experts with an important and primary focus: Product. We are product people. It's why we're proud of what we deliver to product thinkers and fellow creatives on our platform.

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The Editor in Chief’s Guide to RebelMouse

Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We founded RebelMouse because we hated the quality of the tools that editors and writers were forced to use. That's why we've spent almost eight years building, iterating, and refining our platform to make editorial life easier and, more importantly, to support your content successfully. Thousands of creators and hundreds of content teams use our platform every day. We're fast, stable, and intuitive, and we work on mobile, too.

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Announcement: Big Changes Made to RebelMouse’s Creative Agency Team

On this gorgeous spring day in April 2019, I am very proud to announce the promotion of several key members on RebelMouse's team. They are all brilliant people who work closely with our most important clients, as well as our engineering, product, and design teams, to deliver the best sites on the internet. Please join me in congratulating them!

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RebelMouse Featured in Snap's Partner Summit

We are very proud of being an always-modern CMS platform, constantly delivering new features that keep our clients ahead of the curve. So when Snap came to us with a beta program for their Snapchat sharing features for the web, we were immediately all in.

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What It Means to Grow: A Rare Look Into Our Clients’ Massive Success

Take a glimpse at what it means to be powered by RebelMouse.

Publishers large and small will be faced with an important question this year: Build or buy? To generate reach and revenue in the current digital landscape, every web property needs to be focused on content and hyper personalized. This leaves very little room for creativity when opting to host your site via high-maintenance, costly, and cookie-cutter solutions like WordPress and Drupal. This drives publishers to seriously consider the next option: Build.

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Stay GDPR Compliant With RebelMouse Features

When GDPR went into effect in the EU on May 25, 2018, all platforms, developers, and publishers made an effort to comply and achieve exactly what the 99 articles and 11 chapters of the regulation requires.

We were no different. We've updated our platform in several areas to ensure all of our clients are covered. Here's a breakdown of the features we offer to help keep you compliant:

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

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Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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