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The Fluid, Creative Agency Inside of RebelMouse

A lot of people know RebelMouse from when we went viral in 2012 as a social aggregation tool — later dubbed "social media's front page." Those who stuck around with us got to later know us as a social-forward CMS. This is still true, but RebelMouse has since evolved into an enterprise-level publishing solution that — just like we always have — adapts to the current digital landscape. So while we were born in the age of social, we've kept up with every peak and valley the industry has traversed since the birth and boom of digital.


What a lot of people may not know yet is that every media property we work with doesn't just get to use our platform. Our clients get a global creative agency made up of content optimizers, social strategists, and audience builders. We continuously analyze all of our clients' data and performance so we can help guide your strategy toward a path of growth and revenue. RebelMouse is not simply lean tech, but also a full-service creative agency. Here's a little bit about how we got here, and more information about the services we offer.

Box-Free Beginnings

Growing up, my dad started a software company, which gave me the chance to learn how to write code from a very young age. I loved it immediately. The act of creating! A lot of people think of coding as a math or science, but I have always seen it as an artistic language. From the moment I touched code, it was an act of expression for me. My first program was a "Choose Your Own Adventure" experience. It was truly an act of writing and a different way of telling a story.

What I realized quickly as I began my career in my late teens and early 20s, was that people wanted to put me in a box and label me as merely "a developer." I wanted much more than to write code and be told what tech should do. By this point, I had already worked on viral projects (Dog Island is particularly fun) and built a real e-commerce business for Palo Alto Software.

I have always been able to see the big picture, which is much larger than simply the coding side of tech. It's why I decided to make RebelMouse a well-rounded product and not just a software offering. Our clients don't only sign up for a publishing platform, but also a real service that propels their properties to success on site, social, and search.

Finding the Dream Team

As I looked at the potential opportunities for who I wanted to work with, the way Jonah Peretti and Ken Lerer (co-founders with Arianna Huffington at The Huffington Post) approached tech was exactly me. When I became CTO of The Huffington Post, I had both design and product teams reporting to me, and I was responsible for overall traffic. I worked every day with an amazing editing team so that we could collaborate on how to build a massive and loyal audience together. It was far beyond the confinements of a developer-only box.

At RebelMouse, I've been able to put together a team of people who are like me. Most of the team, regardless of each individual's position and title, is technical. Developers manage accounts directly, working not only on product, but strategy, audience growth, and revenue, too. It's possible because, like me, they don't self-identify as developers in their heart of hearts. The net result is an amazing team of people who have fallen in love with particular aspects of the media and content business. And those aspects can be anything — from how to get the most out of Instant Articles to what's possible with Google AMP to growth hacking Instagram to wiring your site for maximum monetization.

Reaching Rebellious Heights

Today, RebelMouse is a fully remote powerhouse. I closed our SoHo office in New York City because I believe so strongly in distributed teams. We have no bar for geography when we look for talent on the team, but we have a super-high bar for talent. Having an office confused our culture, and accidentally excluded our brilliant people who weren't there to hop into a meeting room day to day. Now we're closer and more connected than ever, and we stay linked together across 26 countries. We're fluid between roles and time zones, and we work with clients who are meshed together with their teams, too.

We utilize a very unique approach in our mission, and it works for the awesome brands we work with, such as United Airlines, BlackRock, PAPER Magazine, and many more. We're inspired by intuition and gut, but we get to check everything against data, and are able to see what is working across a huge set of categories and verticals.

Below are just some of the specific services we offer at RebelMouse. If you're interested in creating something viral and awesome together, then email us at creative@rebelmouse.com.

Site Design: We've finally entered an industry shift where site design truly matters again. Users are exasperated with the platforms and more willing to spend time on site, which is good news for publishers. Whether your content calls for a minimalist structure like Axios, a more artistic aesthetic like PAPERMag.com, or a subscription-based experience, we'll create a look that's easy to use for your content creators while still being a key driver of user loyalty.

Social Growth: A lot of businesses still worry that organic growth on the platforms is dead. While the oversaturation of content has created a lot of noise in recent years, it's also created what we call a universe of creators. As a result, we've developed proprietary technology that leverages this universe to identify influencers across platforms right from within our Entry Editor. We work closely with you through these tools to amplify your message with every publish.

Monetization: RebelMouse is invested in a lean tech model that opens up new revenue streams for you to see impactful return on your content. We make sure your brand is optimizing the right ad networks and has a premium sales pitch so you can reach your true revenue potential. We help you through time-tested best practices that have delivered again and again.

Custom Web Design: We built RebelMouse to be as flexible and fluid as we are. That means if we believe in the idea you have or the new feature you want to build, we can not only build it, but make the idea even better through implementation.

Our unique journey over the years has enabled our clients to both experience amazing statistics that crush industry standards, and reap next-level growth at a time when a lot of publishers are worried about making ends meet.

We're here to help you and your brand prosper, no matter the state of the social ecosystem. Even if you aren't currently able to switch to our CMS, you can still take advantage of any of our strategy services. Drop us a line to schedule a quick chat. We guarantee we'll be able to add value within the first fifteen minutes.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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New URL Structure for Communities and Users

If you've been following RebelMouse for any length of time, you know that we've gone all in on the power of influencers and creators. This, in turn, has driven us to expand and enhance our community-building platform at an incredible rate. Since our network has grown several fold with no signs of slowing down, it's now time to change how our technology handles user and community URLs to prevent any confusion in the future, especially for clients of ours that employ multiple communities.

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More Elements Available for Lazy Load

Lazy loading has been an available option in our Layout & Design tool for quite some time. In the world of computer programming, lazy loading is a design pattern that allows specific parts of your site to load in a certain order based on what the user needs to see first. Its use is suggested for common page elements such as related post lists, sidebars, and any others features of an article.

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Manage Your Site's Global Settings

Create Your Powerful + Modern Publishing System

At RebelMouse, we use the term "lean tech" quite a bit. Lean tech is the opposite of what many publishers think may save their site in today's landscape: A big-box CMS publishing solution that is often costly to customize and maintain. In actuality, the key to sustainable growth and revenue is a leaner, full-stack tech solution that creates opportunities for growth not just on site, but on search and social, too.

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Let Your Audience Tell Your Brand’s Story

United Airlines' "Her Art Here" Campaign Blends Engagement With Purpose

The digital landscape has reached a turning point. Publishers are trying to pick up the pieces and figure out how to create quality content and monetize it now that readers have loosened up their dependency on the major platforms. In the meantime, massive audience hubs like Facebook are trying to recover legitimacy and relevancy with better prioritization of privacy and user experience.

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How to Leverage Annotations in Google Analytics

When looking at your website data in Google Analytics (GA), it can be difficult to remember exactly what happened on a particular day to determine why certain data spikes or dips may have occurred.

For this reason, it's important to keep track of when changes are made to your site. Thankfully, GA allows you to easily do this using annotations. Annotations are short notes you can add to dates within Google Analytics reports.

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Changing the Face of Tech: The Women of RebelMouse

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A Guide to User Permissions on RebelMouse

On our platform, user roles range from base-level contributors all the way up to administrators. These roles are especially important when operating within the confines of our community dashboard, which brings multiple creators together to create and share within one large content hub.

The way each role interacts with others is completely customizable. The workflow is designed to streamline the edit, revision, and publishing process to make sure live content is not only perfect, but always optimized for site, search, and social. The way each team sets up their role structure is typically dependent on the number of writers employed, the amount of content published, and the cadence of posts.

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RebelMouse Ad Integrations: Overview

Since the dawn of digital publishing, exactly how to make money on content has been a rocky road for publishers to navigate. The good news is that thanks to factors like user maturity, advancements in tech, and algorithms that deliver a new level of personalization, monetizing your site is easier than before. In previous years, it seemed like publishers were drowning in the revenue duopoly that is Facebook and Google, with little time to come up for air.

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