Content Creators: Here’s a Look at the Publishing Experience That's Changing the Game

If you're a content creator or social curator, you know all about the challenges tied to algorithm changes, industry shifts, and the ongoing fight to sustain reach in an oversaturated market.

At RebelMouse, we create lean tech that's built to iterate alongside these fluctuations. Chances are the CMS you're using was created before social. If that's true, you may still view content on your website and in social feeds as two different entities you have to control and manage. We're here to blur those lines for you and take publishing where it needs to be in 2019.

Take a Guided Tour Through Our Powerful Entry Editor With RebelMouse Founder and CEO Andrea Breanna

Google redesigned how they measure page speed, an update which put site performance at the top of its ranking factors. So high, in fact, that over the months it's become clear that page speed can deeply impact your overall SEO ranking and even make your ad buys more expensive. RebelMouse proudly powers the fastest sites on the web. Check out our case studies to see how site performance can fuel growth.

Content Optimization: Decentralized models — such as WordPress VIP — lack the social integrations necessary to mimic the feeds, and that's why they continue to fall behind. We've created a toolset that not only distributes your content to the platforms (where all of the eyeballs are), but also lets your content travel across platforms easily.

Social Integrations: We have a saying at RebelMouse: "If you create quality content without distribution, does it even exist?" That's why we created Discovery, an integral part of our suite of sophisticated enterprise-level tools. Using proprietary technology, Discovery is designed to help you figure out the social ecosystem that's already having conversations related to your content. But before you can reach out to potential influencers, your content has to be set up for distributive success.

SEO Tools: The resurgence of search is becoming more relevant every day. We use our own SEO tools and methods to win phrases organically. Our proven strategies coupled with our quality content has helped us reach the top of Google's result pages on a number of occasions. This is your opportunity to use the same tech and strategies to make it to page one on Google, too.

Dynamic Content: We live in a universe of content creators, and this means you don't have to do all of the work yourself. We have incredible integrations that help you share content from influencers through an intuitive search panel. By immersing yourself in a workflow built around reciprocal sharing, your own content won't just be enhanced, but also validated within your target community.

Insights: Our CMS operates on a data-driven product cycle. Everything we release at RebelMouse is subjected to a small percentage of traffic and A/B tested for performance impact. Our testing includes how each version affects page speed and user experience. We then take these results and check to see how they correlate with bounce rate, time on site, pages per session, and conversion to goals — such as shares, subscriptions, and purchases. We also take big data and distill it into easy-to-consume insights that you can quickly act upon. You can view how each post is performing on search and social, right from within the Entry Editor.

We've never made a complete overview of our Entry Editor public before now. This is your chance to see the same intuitive and robust platform that built Axios and The Dodo from the the ground up. It's also the same CMS that powers United Airlines and PAPER Magazine. See how the main features work below, and follow the links in each section for detailed tutorials.

Discover New Influencers

Through RebelMouse's social-amplification tools, our users find new influencers with every publish. By leveraging proprietary technology, our Entry Editor has single-handedly created a new content lifecycle that's designed to overcome content saturation and put the power of content back into the hands of creators. Powered by keywords, users can send a variety of social signals — including commenting, Instagram "liking," and email outreach — without ever leaving the platform.

Click here for a detailed look at these features.

Schedule to Social

Prepare your post to be published on social right from within the Entry Editor. You can send out posts live or schedule them to be published at a later date. Social influencers you've identified through Discovery can be tagged via @mentions in the post's copy and emailed right from the Schedule Social Posts tab.

Power Your Articles with Assembler

The core unit of content on the web used to be the article. Whether you called it a post, blog, article, or column, it's always been your core content. You created it and measured its performance. It's what fueled you to go viral.

Social has completely changed that paradigm. Now, the core unit is much smaller. It's a Facebook video, an Instagram post, a tweet, a YouTube video, an interactive element, or even just an image. The core unit is now a particle, and a particle is — quite literally — part of an article.

We've created a tool called the Particle Assembler to help you break down your content into particles that can then be amplified and optimized on social. Click here for a full look at what Assembler can do.

Take Advantage of Infinite Scroll

Let your users binge your content. By serving up an endless feed of stories, they're more likely to read more than just the article they originally came for. Everything is about the feed right now because that's where your audience lives. The comfort of scrolling through articles, news, posts, and videos took over social media, and we weren't about to let that ship sail without getting on it.

Just like Facebook, we wanted to give users the option to show either a snippet of their content or the entire post. Improving the reading experience is part of the heart of this layout. As you scroll down our Social UX for Media layout, the URL in the address bar changes with each new post that moves into view on the screen. Each URL change counts as a pageview.

Add Media to Enhance Content

Using dynamic content, RebelMouse gives you the ability to add embed codes both into a post's teaser image and within the article's text. The Add Media Bar offers a variety of choices to bring richness to your post's content — including GIPHY, Facebook videos, YouTube, Instagram, and our Digital Asset Manager. Inserting content from the Add Media Bar will help bring awareness to your content within the social ecosystem. We also believe in the social media law of reciprocity, which posits that shares from you will be returned by shares in kind.

Establish a Winning SEO Strategy

Search engine optimization is a key component in the success and visibility of your content after you hit publish. Our SEO toolset is designed to help editors create data-backed search phrases surrounding every story, and focus on meaningful adjustments to improve organic search performance. Effortlessly update your SEO headline, description, and URL slug so that search engines can best crawl, index, and understand your content.

Transform Posts into Newsletters

Do you have a piece of content that is performing exceedingly well? Using the Send a Newsletter tab, you can schedule these posts as newsletters from right within the Entry Editor. You can then view stats and Velocity Alerts per post, which quickly let you know when an article is going viral. Take full advantage of these features by sending out a newsletter to the right targets at the right time so your subscribers never miss out on stellar content again.

Categorize Content

In the Sections dashboard, you can create and manage sections for specific topics and content within your site. You can then assign tags to sections that allow you to monitor the content flow into each.

In the Channels tab of the Entry Editor, we allow you to associate both a primary tag and regular tags to a post. The Primary Tag field only lets you assign a single tag to it. It's built on the same principle as a primary section, where you can assign higher importance to certain pieces of content when processing and organizing your posts. By contrast, you can assign as many regular tags to your content as needed.

Establish a Workflow

Using stages, you can easily optimize your workflow process by assigning a different stage to each post before it's published. You can create as many stages as you'd like to best align with your team's workflow in a thorough and efficient manner.

After a post draft is completed, utilize stages to notify your content peers that it's ready for the next step in the content creation process. To do this, save your article in an appropriate stage — such as For Review, Copyedited, or Ready to Publish — that appears in the Stage dropdown menu in the Channels tab.

View Insights to Make Decisions

Don't ever wonder if your strategy is working out or not. We like to take big data and distill it into easily consumable insights, putting the decision-making process back into the hands of content creators. They're the ones that can use the data to take reach and engagement to the next level. Once you publish a post, you'll be able to view top-line statistics using the Post Stats tab.

Adjust Quickly with Multiple Layouts

It's important to have a healthy mix of content on your site. From video posts to listicles to ad-oriented posts, there's a need for various layouts to exploit these divergent content types to their maximum potential. That's where our Layout tab comes into play.

Inside the Layout tab, you can select any of the layouts previously created in the Layout & Design tool as A/B tests. Click here for a full tutorial.

Maintain Control with Version History

We make it easy to keep track of edits, and if you happen to make a mistake, you can always undo it. By leveraging the Version History tab, you can view the last 10 saved iterations of your post and revert back to any of them with the click of a button.

Give Your Content the Support It Deserves

The concept of distributive growth is still misunderstood across the industry, resulting in plummeting page views and lost monetization opportunities because of old, clunky tech. The RebelMouse Entry Editor is constantly being updated to take advantage of the latest distribution strategies. It isn't just a platform to upload articles to and forget about them.This has been a quick glance at the powerful tools RebelMouse offers to publishers who want to stay on the cutting edge. It's why we've quickly become the #1 WordPress VIP alternative.

Let's start working together today to create something big together.

Why RebelMouse Is the Best Content Marketing Platform

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Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Read our deck here...

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

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How to Monetize Your Website in Today’s Publishing Environment

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Trigger New Pageviews With “Keep Reading” Feature

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RebelMouse Outperforms Every Other CMS. Here’s the Data to Prove It.

Our Core Web Vitals drastically outpace every competitor, and we have the receipts

In an effort to build user retention and increase conversions, publishers are making a common mistake. They're adding more features to their websites, including ad placements, but losing sight of the main revenue driver: user experience.

The key to unlocking user retention lies completely in site performance. Currently, publishers are trying to build optimized websites that translate easily across devices and platforms, but fail to deliver an experience that checks all their boxes and prioritizes their readers. It takes less than a second of delayed load time to turn away a user. This is why Google has made page speed a top ranking factor on search, and shepherded the entire open web's newfound prioritization on site performance.

Game Changer: Google's Core Web Vitals Announcement

Google cemented its seriousness about page experience with the announcement of its Core Web Vitals measurements in Google Search Console. Core Web Vitals are three specific metrics that Google uses to determine a site's overall usability. While these data points will evolve over time, the 2020 version of vitals consists of three specific metrics:

Largest Contentful Paint (LCP): A website's LCP is the time it takes to load the main content on a page. Google wants LCP to happen within 2.5 seconds of when a page first starts loading.

First Input Delay (FID): This metric quantifies a user's experience when trying to interact with unresponsive pages. This usually occurs between First Meaningful Paint (FMP) and Time to Interactive (TTI) (more on what these two mean below). You want your FID score to be low to prove the usability of your site. According to Google, pages should haven an FID of less than 100 milliseconds.

Cumulative Layout Shift Score (CLS): CLS determines how often your users experience unexpected layout shifts or changes on a page. To ensure visual stability, you want your CLS score to be low. Google wants pages to maintain a CLS score of less than 0.1.

From Google.

Google says Core Web Vitals scores will be considered across every page, and will be a ranking factor in its Top Stories feature. While relevant quality content will always be the most important, the page experience ranking is now a make-or-break metric for your site's survival.

"A good page experience doesn't override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search." —From Google's page experience announcement, May 2020

Core Web Vitals will determine every site's performance score. You can see your site's Core Web Vitals specifically via Google Search Console, but your website's overall page performance is measured using Google's PageSpeed Insights and Lighthouse tools.

At RebelMouse, we guarantee a performance score of 90 or higher via PageSpeed Insights. To do this, we've built out a platform infrastructure that exceeds industry standards on Google's key metrics, particularly its Core Web Vitals, outperforming most industry leaders.

You can read more about how we've mastered Google's KPIs here. But the truth is in the data. Below is table that provides a snapshot into how RebelMouse-powered sites score:

And here's what the scores look like for some of the biggest sites on the open web:

As you can see, there's a lot of data Google takes into account even outside of Core Web Vitals. Here's a quick summary of the other important metrics that Google trusts to measure page performance:

First Contentful Paint (FCP): This metric measures the time from click to the time when a user's browser renders the first bit of content from the Document Object Model (DOM), which is your site's HTML structure. According to Google, this is an important milestone for your readers because it provides signals that your page is loading.

First Meaningful Paint (FMP): This is the amount of time it takes the most important content, what Google calls "hero elements," to load on site. Hero elements are different for every site, but should be intuitive based on your content. This metric helps determine your site's usability.

Time to Interactive (TTI): This is the most important metric to keep an eye on. This is when the site is fully rendered and ready for user action. This is a critical point when slow load time can occur, usually because JavaScript or other complex content hasn't fully rendered. So, in short, think of TTI as how long it takes for your site to load in its entirety.

Total Blocking Time (TBT): TBT measures a page's load responsiveness to quantify how long a page is non-interactive prior to becoming interactive. You want your site to have a low TBT to maintain its usability.

Speed Index (SI): SI is the measurement of how quickly the contents of a page are populated. You want your speed index score to be as low as possible.

Creating quality content is only half the battle in 2020, and publishers are already burdened with the around-the-clock task of creating content that resonates. This is why quality content must be supported by modern technology that can keep up with the speed of the web. RebelMouse provides publishers with a CMS that supports the new content lifecycle with an editorial suite designed for reach on site, search, and social.

Click here to read more about our modern approach to web performance. If you want to make performance a priority, request a proposal today. We can easily transform your site into one of the fastest on the web, giving you increased user retention and better conversion rates than ever before.

A Modern Story of Web Performance From RebelMouse Founder + CEO Andrea Breanna

If I had more time, this website would have loaded faster

In the first months of 2020, we've focused at RebelMouse on page speed and performance. We worked very hard and found ways to take 90% of the sites we power to 90+ performance scores via Google's PageSpeed Insights tool — even with sites that are loaded with ads, embeds, third-party analytics, and other typical slow-loading elements. You can read more about our victories here.

A few months after we started this process, COVID-19 hit the world very hard. Suddenly, every media company was faced with a huge problem: Advertising fell off a cliff in what seemed like seconds. The only way to survive this unprecedented downturn is to grow traffic and control costs at the same time. So we started to shave our code and made our websites faster. We dropped costs just as dramatically as we were increasing scores.

Here are some surprises we found when doing this: If you want truly exceptional performance, none of the JavaScript and CSS frameworks that developers love so much make the cut. We thought the React version of RebelMouse was going to be the huge page speed breakthrough, until we realized the only way to achieve this goal was to write the code carefully and refactor it endlessly until it was as short as possible. As any author will tell you, like editing a book or a blog post, the revision process is never really done. By stepping away from frameworks, and methodically shaving vanilla code, our customers continue to see major improvements in performance.

As we announced this to our site network and rolled it out publicly, many of our clients asked me personally, "How did you do it?" The answer is easy to understand regardless of how technical you may be. It's perfectly summarized in this wonderful quote attributed to Mark Twain:

"If I had more time, I would have written a shorter letter."
—Blaise Pascal, 1657 (and later, more famously Mark Twain)

The universe is sometimes very beautiful, and especially when you keep it simple. If you would like to start publishing on a site optimized for both speed and sustainability, request a proposal and let's start working together.

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