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Get to Know RebelMouse and Its Founder

We are a creative agency that innovates with deep technology. Our proprietary, cloud-based, next-generation CMS has fueled industry powerhouses, including The Dodo, Axios, and PAPER Magazine. Founded by Andrea Breanna, the former CTO of The Huffington Post, our media-minded team of experts work closely with publishers and marketers to help their stories reach the right people, and to build experiences that create loyalty, engagement, and conversion.


Meet Andrea Breanna (Formerly Known as Paul Berry)

Andrea Breanna is the founder and CEO of RebelMouse, a creative agency with the best CMS platform in the world. The company has built two of the biggest new media companies to date — The Dodo and Axios — both of which were merely ideas when RebelMouse began the strategy, design, and development work. RebelMouse also powers United Airlines' Hub and many of the most popular media sites you know and love. Collectively, RebelMouse-powered properties reach more than 50 million people a month, which makes it one of the top 50 properties in the U.S., and one of the top 500 in the world.

Andrea is proudly and openly transgender. Specifically, Andrea is a non-binary, transgender lesbian (transbian) who is happily married to Milena Berry, the founder and CEO of PowerToFly. Together they have four, beautiful kids and live in Tribeca, NYC.

Before RebelMouse, Andrea was CTO of The Huffington Post where she joined in the first year of the company's life and ran the product, design, and engineering teams. After The Huffington Post was sold to AOL, Andrea ran the same groups for all of AOL's media properties.

After AOL acquired The Huffington Post, Andrea saw what a custom CMS looked like for the first time. She inherited 53 properties built on dozens of different content management systems, but soon realized that they were all built by IT people who didn't fully grasp the concepts of traffic and distribution. Starting in 2012, RebelMouse was the first platform to create the "social front page," a hub where users could aggregate social feeds all in one place. It went viral with eight million users worldwide, sparking Andrea to realize that there wasn't a CMS to bring it all together yet.

That epiphany — coupled with the realization that social, mobile, and the acceleration of industry changes would soon make everyone's technology painfully obsolete and expensive — led to the birth of RebelMouse.

Here We Are, Thriving and Profitable

Today, seven years after our inception, we're extremely proud of the powerful product we've created. RebelMouse was built to solve the complex intersection of product, engineering, editorial, and revenue. It's allowed us to create a next-generation CMS unlike any other, backed by some of the best venture capitalists in the world.

Rebelmouse built Axios and The Dodo, both of which saw massive success upon launch. The Dodo is the perfect example of unprecedented mass distribution and reach on Facebook, reaching 100 million people a day on average. Axios, on the other hand, embodies incredible loyalty. While their overall Facebook reach is much smaller than The Dodo's, they make up for it by being an insanely engaged site that sees over 90 million pageviews a month. Within the first year of its launch, Axios became a household name.

What Makes Us Tick?

Our true love is building breakout new media hits that become enduring pop culture sensations. One of the main reasons we began RebelMouse was because we recognized that a huge shift in advertising would happen, and that content would become marketing soon thereafter. That shift has since taken place, and it's become imperative for marketers to understand content from a media perspective. Our deep understanding of this concept allows us to power a number of pop culture hits — such as PAPER Magazine and NYLON — but it also allows us to take on legacy brands like United Airlines and BlackRock.

Part of our success lies in the fact that we're a fully remote company that doesn't require much capital. We don't have an office, and we have talented, passionate employees in 26 countries covering every time zone. Everyone on the team shares a passion for being able to think outside of the box and be fluid with their talents and skills. Developers who think about product and traffic, audience development specialists who think about product and editorial, and designers who think about traffic and code.

Ready to create something big? Struggling with your current platform? Join us in the modern world: Let's get started together.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Read our deck here...

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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No More Website Updates: Publish Like It’s the 2020s

These are the next-gen updates you need to stay ahead of the competition

Content creation is still the most powerful engine that propels every publisher forward. But in 2020 and beyond, quality content won't sustain a site on its own. The modern content lifecycle hinges on a number of things working together in unison — including page speed, intelligent SEO, and effective distribution, just to name a few.

However, there's one thing that can throw a wrench in the entire system, and that's platform updates. Whether you're publishing on a common CMS solution like WordPress, using a custom in-house CMS, have access to a dedicated team of developers, or any option in between, platform updates can be both costly and frustrating.

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RebelMouse CEO: Reimagining Diversity “Starts in the Office”

Why women, minorities, and the LGBTQ+ community will restructure workplace norms

Entering a new decade means a new opportunity to change how we approach diversity. In a joint interview alongside Leanne Pittsford of Lesbians Who Tech, RebelMouse founder and CEO Andrea Breanna said that the only way to fight patriarchal dominance is to encourage and nurture more women, minorities, and members of the LGBTQ+ community in the workplace, particularly in tech.

Over half of RebelMouse's employees are women or identify as LGBTQ. Read our full diversity and inclusion report here.

Check out the full video below.

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Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

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How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

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