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Are You Maximizing Your Content?

Five years ago, a checklist to make sure you were doing the most to maximize your content would have been a lot more simple. It would be full of best practices like replying to every comment, using CTAs, and diversifying content across platforms. All of those are still important, but the social sphere is a lot more complex now, and we're able to reach new audiences like never before.


While the social ecosystem has evolved, so has digital publishing — maybe even more so. The complexities that have to be understood to create a website that is maximized for user experience and monetization takes a lot of smart + efficient content optimization and strategy.

But whether you think your content may be plateauing or you're just looking for an extra boost, there are a few things you can run through to make sure you are making the most out of your content in 2017.

Facebook Instant Articles

We hold the 🔑 to Facebook Instant Articles monetization.

Instant Articles have come a long way since their debut, and Facebook has done a lot to make the experience better for publishers. At RebelMouse, we see clients get super-high CPMs on Instant Articles, but there is a specific secret strategy for success.

In order for Instant Articles to be profitable, you have to go all in. That means, for at least a test period, make sure every article is posted as an Instant Article with a video and content worth scrolling for. Read more about what we learned about Instant Articles monetization.


Facebook + Instagram Promotion

Make methodical audiences + gain engagement with little $.

In addition to Instant Articles, smart Facebook (and Instagram) promotion is a great way to boost engagement. Spending only a few dollars can be just enough to get the social boost you need. If you have a piece of content that does well organically, create a custom + lookalike audience based on current engagement and target those engaged users with your next piece of content.

Optimize for SEO

Even though it's the age of social, search is still a pivotal fight you have to win. Every article should be written with SEO in mind, but the days of keyword stuffing and writing like a robot are long gone. There are some easy ways to optimize for SEO right from the RebelMouse Entry Editor. We also put together a guide on how to leverage social media to win SEO.

Repurpose Content

Ramping up credence for site/social posting is still important. If you're just starting out, try to post to social four to six times a day. But don't think of a post as a huge undertaking.

It's so easy to repurpose content, remix it, and use it on your own. If you find a video or article from a page you admire, repurpose it to make it a post of your own (but don't forget to give credit where it's due!) and practice the social law of reciprocity.

Hey, FYI: We power websites, but RebelMouse is also a creative agency. We can help you with all these strategies and more.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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How to Add Scalable Vector Graphics to RebelMouse

Quickly add an SVG to any page

A Scalable Vector Graphic, or SVG, is a type of graphic format that gives you more flexibility than standard formats like JPEG or PNG.

To add an SVG to your RebelMouse site, first go to your Layout & Design tool. Next, open the SVG in a code editor and copy the entire <svg> element. Then, add a Custom HTML element to your layout and paste in the SVG code:

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