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Are You Maximizing Your Content?

Five years ago, a checklist to make sure you were doing the most to maximize your content would have been a lot more simple. It would be full of best practices like replying to every comment, using CTAs, and diversifying content across platforms. All of those are still important, but the social sphere is a lot more complex now, and we're able to reach new audiences like never before.


While the social ecosystem has evolved, so has digital publishing β€” maybe even more so. The complexities that have to be understood to create a website that is maximized for user experience and monetization takes a lot of smart + efficient content optimization and strategy.

But whether you think your content may be plateauing or you're just looking for an extra boost, there are a few things you can run through to make sure you are making the most out of your content in 2017.

Facebook Instant Articles

We hold the πŸ”‘ to Facebook Instant Articles monetization.

Instant Articles have come a long way since their debut, and Facebook has done a lot to make the experience better for publishers. At RebelMouse, we see clients get super-high CPMs on Instant Articles, but there is a specific secret strategy for success.

In order for Instant Articles to be profitable, you have to go all in. That means, for at least a test period, make sure every article is posted as an Instant Article with a video and content worth scrolling for. Read more about what we learned about Instant Articles monetization.


Facebook + Instagram Promotion

Make methodical audiences + gain engagement with little $.

In addition to Instant Articles, smart Facebook (and Instagram) promotion is a great way to boost engagement. Spending only a few dollars can be just enough to get the social boost you need. If you have a piece of content that does well organically, create a custom + lookalike audience based on current engagement and target those engaged users with your next piece of content.

Optimize for SEO

Even though it's the age of social, search is still a pivotal fight you have to win. Every article should be written with SEO in mind, but the days of keyword stuffing and writing like a robot are long gone. There are some easy ways to optimize for SEO right from the RebelMouse Entry Editor. We also put together a guide on how to leverage social media to win SEO.

Repurpose Content

Ramping up credence for site/social posting is still important. If you're just starting out, try to post to social four to six times a day. But don't think of a post as a huge undertaking.

It's so easy to repurpose content, remix it, and use it on your own. If you find a video or article from a page you admire, repurpose it to make it a post of your own (but don't forget to give credit where it's due!) and practice the social law of reciprocity.

Hey, FYI: We power websites, but RebelMouse is also a creative agency. We can help you with all these strategies and more.

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How to Fix the Post Preview Bug Due to Connatix Video Ads

Some users have reported that when previewing a post in the Entry Editor with a Connatix video ad embedded, the video takes over the entire screen like in the following example:

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You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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Changing the World on Behalf of Millennial Mothers

Motherly is a new media property redefining motherhood. Created by women for women, their mission is one of empowerment to support women on their unmatched journey to mommyhood. Founded in 2015 by serial entrepreneur Jill Koziol and award-winning Washington Post digital strategist Liz Tenety, Motherly leads the effort in curating female-driven content that builds strong communities through the power of dynamic, multiplatform storytelling.

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NEW! End of Summer 2018 Product Updates

It's almost the end of summer 2018 and we have some awesome product updates to announce! Here's what's new: scheduling posts to be unpublished, a copyright option for Facebook Instant Articles, Keywee and Parse.ly integrations for Facebook Instant Articles, parent/child relationships for sections in the dashboard, a scheduled filter for community-enabled dashboards, and a Google Search Console integration for the Entry Editor. There's a lot to unpack here, we know! So continue on below for more details on each announcement.

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