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Are You Maximizing Your Content?

Five years ago, a checklist to make sure you were doing the most to maximize your content would have been a lot more simple. It would be full of best practices like replying to every comment, using CTAs, and diversifying content across platforms. All of those are still important, but the social sphere is a lot more complex now, and we're able to reach new audiences like never before.


While the social ecosystem has evolved, so has digital publishing — maybe even more so. The complexities that have to be understood to create a website that is maximized for user experience and monetization takes a lot of smart + efficient content optimization and strategy.

But whether you think your content may be plateauing or you're just looking for an extra boost, there are a few things you can run through to make sure you are making the most out of your content in 2017.

Facebook Instant Articles

We hold the 🔑 to Facebook Instant Articles monetization.

Instant Articles have come a long way since their debut, and Facebook has done a lot to make the experience better for publishers. At RebelMouse, we see clients get super-high CPMs on Instant Articles, but there is a specific secret strategy for success.

In order for Instant Articles to be profitable, you have to go all in. That means, for at least a test period, make sure every article is posted as an Instant Article with a video and content worth scrolling for. Read more about what we learned about Instant Articles monetization.


Facebook + Instagram Promotion

Make methodical audiences + gain engagement with little $.

In addition to Instant Articles, smart Facebook (and Instagram) promotion is a great way to boost engagement. Spending only a few dollars can be just enough to get the social boost you need. If you have a piece of content that does well organically, create a custom + lookalike audience based on current engagement and target those engaged users with your next piece of content.

Optimize for SEO

Even though it's the age of social, search is still a pivotal fight you have to win. Every article should be written with SEO in mind, but the days of keyword stuffing and writing like a robot are long gone. There are some easy ways to optimize for SEO right from the RebelMouse Entry Editor. We also put together a guide on how to leverage social media to win SEO.

Repurpose Content

Ramping up credence for site/social posting is still important. If you're just starting out, try to post to social four to six times a day. But don't think of a post as a huge undertaking.

It's so easy to repurpose content, remix it, and use it on your own. If you find a video or article from a page you admire, repurpose it to make it a post of your own (but don't forget to give credit where it's due!) and practice the social law of reciprocity.

Hey, FYI: We power websites, but RebelMouse is also a creative agency. We can help you with all these strategies and more.

Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

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How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

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Inside RebelMouse’s Quality Assurance Operations

How We've Perfected Stress-Free Publishing

At RebelMouse, we like to refer to our enterprise publishing platform as "lean tech." Most publishers have a natural inclination to start doubling down on teams of developers who try to build unique experiences to help stand out above the noise. But they should actually be doing the opposite: Lean tech is the preferred way to cut through content saturation. By allowing RebelMouse to obsess over your product, content producers, editors, managers, and everyone in between can focus on creating quality content and taking advantage of opportunities to leverage distributive publishing strategies that create real revenue growth.

One of the major reasons we're able to maintain a lean tech environment is thanks to our approach to quality assurance (QA). We make updates to our platform daily to ensure our clients always have access to the most robust, high-performing, and secure version of our platform. Behind the scenes, this means having a solid QA structure that's efficient, creates less bugs, and catches the ones that do pop up before they go live. It's a system of checks and balances that's hard and costly to replicate on a custom CMS. Here's a glimpse into how it works.

Our Tech Stack Toolbox

  • Cucumber
  • Java
  • Junit
  • Maven
  • Selenium WebDriver
  • TeamCity
  • Zalenium (Selenium Grid)

Our Checks and Balances Workflow

Automated Regression Testing Cycle

The Lifecycle of a Product Update

When an update is first made to RebelMouse, TeamCity immediately triggers the start of automated tests to review integrity.

TeamCity Build

TeamCity Agent

The tests run in parallel on TeamCity's Build Agent. Next, Zalenium creates docker containers with browsers that matches the count of parallel threads. An Allure report is then generated from the test results, which shows the state of the application after the update.

Allure Report Pass

If a test doesn't complete successfully, the testing framework receives a video with a failed test and attaches it to the Allure report.

Allure Report Issue

Based on the report analysis, a QA specialist will create a "bug" ticket in our product management software to address the issue if needed. Then, information about the bug is immediately sent to the project manager and we begin the process of correcting the problem.

The media powerhouses we power can publish with confidence knowing that any product issues that arise are met with a tried-and-true process to fix the problem with little-to-no disturbance to their workflow. If you have any questions about this process, please email support@rebelmouse.com.

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