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For general questions about RebelMouse and our products, fill out the form below and someone will be in contact with you shortly. If you have product support questions, please email the RebelMouse Support Team at: support@rebelmouse.com.

How to Update Groups and Users

Easily adjust your group settings and user profiles from Posts dashboard

The content lifecycle is rarely a solo effort. This is why RebelMouse supports a network of online communities to streamline the publishing workflow among administrators, content creators, and everyone in between. Learn more about our online communities here.

Managing many creators means constant change. To help meet this need, we've provided you with the ability to view, edit, or ban user profiles within a community or group.

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Keep Readers Informed With Date Modified Element

This element will make sure readers know when an article is updated

There's a new element in our Layout & Design Tool that allows users to see the date an article was last updated. The Date Modified element can be found within a Post element. You'll find it under the Element Order menu:

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A Modern Story of Web Performance From RebelMouse Founder + CEO Andrea Breanna

If I had more time, this website would have loaded faster

In the first months of 2020, we've focused at RebelMouse on page speed and performance. We worked very hard and found ways to take 90% of the sites we power to 90+ performance scores via Google's PageSpeed Insights tool — even with sites that are loaded with ads, embeds, third-party analytics, and other typical slow-loading elements. You can read more about our victories here.

A few months after we started this process, COVID-19 hit the world very hard. Suddenly, every media company was faced with a huge problem: Advertising fell off a cliff in what seemed like seconds. The only way to survive this unprecedented downturn is to grow traffic and control costs at the same time. So we started to shave our code and made our websites faster. We dropped costs just as dramatically as we were increasing scores.

Here are some surprises we found when doing this: If you want truly exceptional performance, none of the JavaScript and CSS frameworks that developers love so much make the cut. We thought the React version of RebelMouse was going to be the huge page speed breakthrough, until we realized the only way to achieve this goal was to write the code carefully and refactor it endlessly until it was as short as possible. As any author will tell you, like editing a book or a blog post, the revision process is never really done. By stepping away from frameworks, and methodically shaving vanilla code, our customers continue to see major improvements in performance.

As we announced this to our site network and rolled it out publicly, many of our clients asked me personally, "How did you do it?" The answer is easy to understand regardless of how technical you may be. It's perfectly summarized in this wonderful quote attributed to Mark Twain:

"If I had more time, I would have written a shorter letter."
—Blaise Pascal, 1657 (and later, more famously Mark Twain)

The universe is sometimes very beautiful, and especially when you keep it simple. If you would like to start publishing on a site optimized for both speed and sustainability, request a proposal and let's start working together.

How to Format a User’s Joined Date

With RebelMouse's Layout & Design Tool, it's quick and easy to change how a user's information is formatted and displayed on their profile page.

In this post, we'll go through the steps necessary to expose and customize the way a user's joined date is displayed and formatted.

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AMP on the RebelCMS Platform

How to guarantee your media and ads are approved for AMP

RebelMouse makes rich, dynamic and flexible implementations of AMP simple to deploy. The platform has a suite of out of the box tools for editors/journalists/creators as well as tools for developers and product managers.

Easy to Enable Rich AMP Options on Any Post

RebelMouse makes it easy for product managers to quickly design AMP pages that outperform industry standards with an average of five pages per user. With the RebelCMS, you can choose to enable AMP by default or implement it across articles individually with one click in our Entry Editor. This level of granular control sets us apart from other CMS solutions and allows you to decide how deep you'd like to go with AMP.

Pure AMP (Canonical AMP) Features out of the Box

To maximize the speed benefits of AMP, RebelMouse also provides a way to force AMP for mobile and desktop traffic on a per-article basis. When enabled, traffic for the article will be redirected to the AMP version of the page for better performance.

Google will still see your AMP-enabled pages as usual and provide all of the normal benefits for search, but now you'll also get faster-loading pages that increase user engagement and drop bounce rates regardless of the traffic source.

Simplified AMP Layout Creation and Management

Our Layout & Design tool allows you to easily implement dynamic AMP layouts either through the default canonical usage or when forcing AMP on mobile and/or desktop. Using this tool, it's possible to create complex, multi-column layouts with ease that will be served as lightning-fast AMP pages to your visitors. The RebelCMS intelligently serves the proper layout depending on the device that a visitor is using to view your site's content.

Add Conversion Units to Maximize Audience Retention

Interstitial conversion units can be placed within your content so you can build a mailing list, get leads, or just highlight a new feature to your audience.

Beautiful Support for AMP Stories

The RebelCMS has an gorgeous integration with AMP stories. Read more about that here.

Related Articles

Data-Backed Instincts: How Google Trends Can Elevate Your Search Strategy

Adopt a forward-thinking SEO mindset during breaking news events

As every type of industry imaginable re-evaluates their positioning in what's been dubbed "the new normal" since the outbreak of COVID-19, communication has never been more critical.

But like every aspect of life, the global crisis has turned the world of marketing, branding, and content creation upside down. More people than ever are not just socializing online, but living online, and this means the nature of search — the number one way humans get their information on the web — has completely changed, too.

Publishers are looking for ways to upgrade their search engine optimization (SEO) strategy to survive. In fact, Search Engine Journal analyzed data from Google Trends and found that the search term "SEO" and related queries spiked dramatically in the United States beginning in February 2020.

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The RebelMouse Guide to a Modern Instagram Marketing Strategy

Guidelines to make sure your Instagram profile is optimized for growth

It's estimated that Instagram users spend an average of 53 minutes on the platform each day. That's a lot of time to grab your targeted audience's attention. Whether you're a new media property just getting started, a legacy publisher, or big-box brand, Instagram can be a great way to move the needle on your social engagement strategy.

However, it can feel like an uphill battle to even dip your toe into the waters of such a competitive platform. Although every brand's aesthetic is unique to them, there are a few key points that companies can follow to grow on Instagram.

Of course, since Instagram is such a visual application, it's essential that your feed has high-quality photos that are visually appealing. Here are some quick tips to help guide and optimize your Instagram marketing strategy for audience growth and engagement.

Refine Your Feed

Apart from maintaining on brand and quality content, all of the best Instagram feeds have one important thing in common: visual consistency. RebelMouse client 7X7 Bay Area is a great example of an Instagram feed with consistently beautiful photography that's equal parts refined and fresh.

Instagram accounts with a harmonious and attractive feed have a higher chance of retaining new visitors and converting them into followers, which helps to grow your brand's account overall.

Here are some tips to achieve visual consistency in your feed:

Use the same font for all text:

It's important to note that it can become visually overwhelming to users if there are too many photos collaged into one picture. The aim is for the feed to not look overcrowded with imagery.

If you would like to use multiple photos for the same post, use the multiple-image post functionality so that users can swipe through photos one at a time.

Try to make sure that each of your Instagram photos has a high resolution so they're clear and sharp. Colors should not be overly saturated, overly opaque, or too zoomed in.

Also, make sure your images are cropped correctly. Here's a link to Instagram's recommended image dimensions.

Find Your Filter Balance

The colors of pictures and videos can be enhanced with editing software, or by using Instagram's built-in filtering options. It's a good idea to be consistent in your editing or use of filters so that your feed maintains color uniformity.

It should be noted that Instagram's own filtering options often result in an overall aesthetic that is too strong, whether it be through the use of contrast, opacity, or saturation.

Too much contrast:

Not enough saturation or too pale:

A good rule of thumb is to not use more than 50% of any filter:

Use On-Brand Captions

Captions should always be on target and suitable for your brand's audience. This will vary greatly depending on the type of brand or website you power, as well as what your target audience looks like. It's important to recognize who your audience is, and how this aligns with your own brand's values, to maintain a consistent tone.

This is a great example of a fun caption that caters to RebelMouse-powered PAPER Magazine's audience. Their use of informal language is fresh and on brand:

Here's a more professional approach from RebelMouse-powered Work It Daily that still keeps the tone on target for their brand and community of support for the modern workforce.

Hashtag Usage and Management

The usage of hashtags can greatly benefit an Instagram post because it allows the post to be found by users looking for a particular hashtag. This can lead to an increase in traffic to the post, as well as the account as a whole.

Developing Instagram accounts such as Work It Daily can benefit from hashtags.

It's important when using hashtags to make sure that they're relevant to your company overall, as well as to the post's content. Furthermore, it's also a great idea to use different variations of the same key hashtags to capture as much traffic as possible.

One thing to note is that the larger the account, the less necessary hashtags are since the account will already have a large reach. Figuring out how many hashtags to use will require a little trial and error, but the main takeaway here is that the number of hashtags to use is not static and will need to change over time as an account grows.

Currently, the limit on hashtags is set at 30 per post.

Aim for Engagement

Interaction with followers and other Instagram users who comment and like your content is also an extremely important part of a successful Instagram marketing strategy.

Instagram's algorithm currently prioritizes accounts with high levels of interaction. The greater the amount of interaction, the more your account's content will get prioritized when appearing in a user's feed.

Post New Content Regularly

Regularly posting new content shows users that a particular Instagram account is active, which is especially important for media and news companies that need to demonstrate to their users that their content is relevant and up to date. Besides helping to increase followers, this practice also helps accounts maintain their current followers.

One thing to always keep in mind when deciding when to post is that "quality over quantity" should always prevail. It's much more efficient to have two great posts a week with high levels of visibility and engagement versus five posts with low visibility and engagement.

Instagram Stories and IGTV

One of Instagram's newest and most popular features is IGTV. To access IGTV, tap the IGTV button located in the navigation bar of your search page.

From there, you'll be brought to a personalized feed of curated IGTV content. The content is pulled in from accounts you follow who have IGTV content, as well as IGTV content from similar accounts that you're not following.

Because a user's IGTV feed is composed of content from both accounts a user follows and new accounts that post similar content, any IGTV content that appears in a non-following user's feed has a greater-than-normal chance of seeing the person view the content and converting into a follower. This makes IGTV one of the most effective Instagram post-types in terms of user growth, since it provides higher levels of accessibility, opportunity, and possibility to reach new users. IGTV will soon feature in-stream ads as well.

Create IGTV Content

Although any sort of format can be used successfully when creating IGTV content, one of the most effective ways that we recommend is to create an IGTV series.

Series on IGTV are essentially short videos with a common format or related theme that help draw in users so that they become familiar with the type of content and format they can expect to see on an account. They're useful at driving loyalty because users will want to see what the next part of the series will cover, and will therefore be more likely to convert into followers.

Win on Instagram

At RebelMouse, we believe that the social ecosystem is made up of a universe of creators. Your brand already has a community of collaborators waiting to engage with your Instagram content — it's just a matter of nurturing your social strategy to find them.

If you have any questions about what's working or not working for your Instagram account, email support@rebelmouse.com or talk to your account manager today.

How to Configure Your Site's Time Zone

At RebelMouse, we strive to make our platform as simple and intuitive as possible as we continuously provide high levels of customizability.

This is why we've added new functionality that allows you to easily set your site's time zone in Layout & Design Tool. If your site is currently registering time through a different source, it can now be synchronized under one setting.

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Google’s May 2020 Core Update: What We've Learned

The search engine launches the first major algorithm change since the COVID-19 outbreak

Google announced a core algorithm update on May 4, 2020, the search engine's second core update of the year. The previous core update took place on January 13, 2020, before the COVID-19 global pandemic rattled the world.

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How to Set up an Article Archive

Group your articles monthly in Layout & Design Tool

As a publisher, every article you create grows a wealthy library of content that should be preserved and organized. With RebelMouse, you can enable our Archives function in Layout & Design Tool to easily see articles within a specific time frame. The feature shows archived articles organized by year and month.

Here's what an archive page looks like:

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New: Multiple Lead Media Uploads

Easily create multimedia content in one batch

One of the great perks of publishing on RebelMouse is the ability to create engaging, dynamic media with every feature.

In the lead media of a post, you now have the ability to upload multiple images on desktop and mobile. The first image is added to the original lead media spot, and then the others are added to a Particle Assembler:

In the following video, see how the entire workflow from start to publish:

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Content Strategy Tip: How to Order Your Site’s Stream of Content

Curate your content experience for maximum reach

As publishers, we spend so much time creating quality content that sometimes we forget about how to order articles on our site for maximum reach. However, our data has proven that it's important to be strategic when determining the order of content after each article. Here are some suggestions on how to structure your content stream for success.

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How to Serve Images on the Same Domain

On RebelMouse, you can serve images on the same domain. When this feature is enabled, images are stored on your site's domain under a media library.

Click here to view an example. As you can see from the URL slug, the image is stored in RebelMouse-powered Brit + Co's media library. It's also reflected in their sitemap.

Usually images are stored on a RebelMouse subdomain, as you can see from the URL in this example.

If you would like this feature enabled for your site, contact your account manager today or email support@rebelmouse.com to learn more.

Layout & Design Tool: Sign In Element

RebelMouse's Layout & Design Tool makes site design intuitive through the use of dynamic elements. Click here for a refresher on all of the elements the tool offers. Now, there's a new Sign In element available. When implemented, this element will display a login and sign-up form for your users.

Here's how it looks within Layout & Design Tool:

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How to Use the Styles Element in Layout & Design Tool

RebelMouse makes it easy to build intricate, sleek websites through our Layout & Design Tool. Given the critical importance of site performance when it comes to ranking well in search and retaining audiences, we've optimized how the Styles element works with CSS. Here's an overview of what you need to know.

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How to Set up Carousel Content for Lazy Loading

One of the reasons why sites on RebelMouse are able to score 90 or higher on Google's PageSpeed Insights tool is through our lazy-loading functionality. Lazy loading ensures that only the most critical content is loaded first when a user clicks onto a page.

However, if you have a carousel-style layout for content inside of a Lazy Load element in our Layout & Design Tool, it will not display:

This is how the carousel should be displayed:

Here's how the incorrect setup looks like in Layout & Design Tool:

The issue here is that carousel JavaScript is wrapped in lazy-javascript by default. So when you lazy load a carousel, that code never turns into an actual script and the carousel does not load. To fix this, we have to initiate the lazy-loaded carousels manually. This means that the carousel content should be taken out of the Lazy Load element and positioned with custom JavaScript after lazy loading is completed.

Here's how the setup looks in the Layout & Design tool:

Here's an example of how the carousel should display:

Click here to learn more about elements available for lazy load on our platform. If you have questions about how to implement this workaround, please contact your account manager or email support@rebelmouse.com.

Custom Structured Data for Post Elements

Structured data is a set of "clues" provided to Google's crawler about what defines your content. Using schema, or a vocabulary you share with Google about every page on your site, you can tell Googlebot the story of your content in human language. Click here to learn more.

Sometimes structured data for each post on your site is required. For example, if you're selling desserts, you may need different structured data for each kind of dessert, like cupcakes, and then additional structured data for each kind of cupcake, too, like chocolate and vanilla.

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How to Set up Our Share-to-Slack Integration

Our one-click button allows users to easily share articles to Slack

RebelMouse has the ability to integrate a Share-to-Slack option. Like other social buttons that allow users to quickly share posts to Twitter or Facebook, this feature will work the same way with direct shares to Slack. Here's how it works.

In order to integrate Slack into your site, you first need to create a Slack app. To do this, follow the directions for creating a Slack app in the first video of this article. Please disregard the steps related to webhooks.

Once you've created a Slack app, head over to the navigation bar to add the required permissions.

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How to Use the Save Article Feature

Access your favorite articles in one place

The Save Article feature on RebelMouse allows users that are signed in to easily bookmark articles they like so they can quickly access them in one place.

How It Works

When a signed-in user clicks on the Save Article button, the icon will change color to denote that the article has been saved. The articles are then accessible on the user's profile page.

If a user clicks the Save Article button when they're logged out, or if they're not a member of the site, they will be redirected to a sign-in page.

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Google Launches Journalism Emergency Relief Fund for COVID-19 Publishers

Through the Google News Initiative, relief fund aids news outlets covering the virus

Small and medium-sized news organizations producing original content about the COVID-19 pandemic for their local communities could be eligible for money from Google.

The search engine announced a global Journalism Emergency Relief Fund through the Google News Initiative to support journalism during the crisis. Funds will range from the low thousands to tens of thousands depending on the size of the newsroom, according to Google.

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Page Speed Best Practices in RebelMouse’s Layout & Design Tool

Optimize your site for maximum performance with these tips

Our Layout & Design Tool allows developers to create extremely fast websites that can achieve scores of 90 or higher on Google's PageSpeed Insights tool.

Although we pride ourselves on offering a product that has high levels of performance built in, there are some small things developers can do with our tools to further increase their site's performance.

Below we've gathered some of our most important tips and tricks that you can use in Layout & Design Tool to maximize your page speed.

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How to Handle JavaScript Redirects

Whenever you have to create a JavaScript redirect, especially for a logged-in user, we recommend that you use a Multiple Conditional element:

We don't recommend a traditional Conditional element because its placement in your layout will result in a rendered (or partially rendered) page, which can display errors or even break the UX if the user isn't logged in. Note the placement in the following image, where some of the page is rendered before the conditional for a user is checked and resolved.

A Multiple Conditional element, on the other hand, allows you to control the order elements are rendered, and will result in a fast load or redirect for your user instead:

If you have any questions about this feature, email support@rebelmouse.com or talk to your account manager today.

5 Steps for Improving Your Email Marketing Strategy From an Inbox Expert

BuzzFeed's founding Newsletter Editor shares key steps to reach newsletter success

Email marketing is one of the easiest ways to start a targeted journey with your most engaged audience. Subscription-based models like paywalls have been a positive trend over the past few years as users long for a more personalized, uninterrupted content experience outside of the platforms. This same human-centric experience can be easily created through email newsletters. According to HubSpot, 50% of people in the U.S. check their personal email more than 10 times a day, and email communication is their preferred way to receive updates from brands.

With more people living online than ever before, it's a perfect time to make sure that you have a winning email marketing strategy. Dan Oshinsky, the founding Newsletter Editor at BuzzFeed and the first Director of Newsletters at The New Yorker, started an email consultancy group called Inbox Collective that is dedicated to helping publishers perfect their email strategies.

Oshinsky has identified five key steps to improve your newsletter strategy. Here are his expert recommendations.

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Instagram Launches the First Stage of IGTV Ads

The massive social network partners with top creators to roll out in-stream ads

IGTV, Instagram's long-form video-sharing feature, has rolled out the first stage of its monetization tools. Instagram reached out to a select group of creators in March 2020 to participate in the first tests of in-stream ads in their IGTV videos. The creators will receive a 55% share of all advertising in IGTV, which is the same split found on YouTube.

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Translate Posts Instantly to Extend Your Content’s Reach

Use the Translator user role to transform articles into different languages

As a publisher, your content should be poised to reach as many people — and new followers — as possible. That's why we've recently implemented a new user role on our platform called Translator. This feature gives you the ability to easily translate articles into new languages in just a few clicks. Here's how it works.

First, use the hamburger menu (☰) and click on Users to view your Users Dashboard. Just like adding a user to your site, you can add a Translator user to translate articles into specific languages. You will need a new Translator user for each language. Here's a screencast of the workflow:

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Facebook Announces Grants for Local News Publishers Covering COVID-19

Organizations based in the U.S. could receive up to $100,000

The Facebook Journalism Project (FJP) recently announced a new grant program to help local news organizations who are still operating during the COVID-19 crisis. The FJP COVID-19 Local News Relief Fund Grant Program will offer grant amounts of $25,000 to $100,000 to help essential local news organizations respond to the immediate needs of their communities and offset any financial pitfalls they may be experiencing due to the pandemic.

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New: Add Images to Sections Using Sections Dashboard

Choose a cover photo for each of your site's sections

It's important to make sure that your website structure is organized nicely, and this includes implementing a proper tagging system and section strategy. To make sure that every page on your website stands out, we've added the ability to add a cover photo to each of your sections in our Sections Dashboard. Here's how it works.

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How to Add a Donate Button

Users can give easily with our PayPal integration

At RebelMouse, we recognize that some clients may want to add the ability for users to donate via a platform like PayPal to their site. Luckily, adding a donation module using our Layout & Design Tool is simple. This article is a step-by-step guide.

The first step is to sign into the PayPal account you want to use to receive donations.

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New Post Element Functionality

Understand how the new Post element works in our Layout & Design Tool

At RebelMouse, we are constantly improving our Layout & Design Tool and streamlining its functionalities. Recently, we deprecated the Post Content element which used to allow you to add, for example, a Post Body element. Now, we have simplified the process, and expanded the functionality of the Post element to include contents such as Post Body.

To use the new Post element, select Current Post as your Content Source under the element. Now, in the Element Order selection box, you will find a list of Post Content elements that you can choose to display.

Here is a screencast that shows how it's done:

How to Add Post Content Using the Post Element

  • Add a Post element
  • Under Content Source, choose Current Post
  • Under Element Order, choose the Post Content element(s) to display

As a note, if you want to display Post Body content, be sure to select Hide Image. Otherwise, the lead media will display when you are most likely only looking to display the Post Body by itself.

If you have any questions, feel free to reach out to support@rebelmouse.com or talk to your account manager today.

Custom YouTube Hashtag and Channel Playlists

Design your own video strategy with custom playlists

At RebelMouse, we have the ability to implement almost any idea thanks to the power of our Layout & Design Tool. One use case is the ability to easily create custom YouTube playlists based on hashtags.

For example, if your company uses the #OurCompany hashtag, you could create a custom YouTube playlist on your website that pulls in content from that stream. You can also customize the playlist so that it only pulls in videos from a certain YouTube channel, or from a single channel without a hashtag:

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Conquer Your Crawl: Feed the Googlebot With Structured Data

Set up success on search with a detailed web schema

Since search took over Facebook as the top referral of web traffic a few years ago, the growth of Google hasn't let up. It's estimated organic and paid search accounts for 68% of all trackable website traffic, and, perhaps even more noteworthy, 53% of that traffic is fueled by organic search.

The revival of search has brought with it a maturation of what makes for a solid search engine optimization (SEO) strategy. The algorithm is now savvy about robotically written articles designed to win a specific set of keywords. As Google's search engine has gotten smarter, its web crawler software, casually called the "Googlebot," has also evolved in terms of how it indexes data.

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How to Change the Default Language for AMP Pages

Set your default language for AMP pages in Global Settings

For AMP pages, the inLanguage value is set to English by default. This value is hardcoded, but it can be changed manually so sites with different language requirements can also have different values. This can be done using the code view of your site's Global Settings.

To change the default language setting for your AMP pages, you need to manually add a variable in Layout & Design Tool:

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