RebelMouse Talk to Us

Contact RebelMouse

For general questions about RebelMouse and our products, fill out the form below and someone will be in contact with you shortly. If you have product support questions, please email the RebelMouse Support Team at: support@rebelmouse.com.

Google Announces Rollout of Fifth Product Reviews Update

Google debuts another update before September 2022 core update is even completed

Another week and another surprise from Google. On September 20, 2022, the search giant announced the rollout of its fifth product reviews update, fittingly called the September 2022 product reviews update. While another installment of the product reviews update was expected, this one surprisingly launched before the September 2022 core update was completed.

Luckily, according to Google's search ranking updates log, the September 2022 core update and the fifth installment of the product reviews update were both completed on September 26, 2022.

Click here to get caught up on what we know so far about the September 2022 core update.

What Is a Product Reviews Update, and Why Are There Five of Them?

Keep reading... Show less

A Guide to Entry Editor’s Advanced Settings

Entry Editor is one of RebelMouse’s most powerful features. It’s designed to give content creators the powerful publishing tools they need to move the needle on the metrics that matter most. Here’s everything you need to know about Entry Editor’s Advanced Settings.

To access Advanced Settings, click the gear icon in the right-hand navigation menu of Entry Editor:

Keep reading... Show less

The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

Why RebelMouse Is More Secure Than WordPress

We’ve spent years building the most secure CMS of 2022. Open-source CMS platforms like WordPress and Drupal mean everyone has access to your code, and that means your website is completely vulnerable.

Think about it: There are millions of instances of WordPress in the world, and every security update and feature upgrade — no matter how big or small — has to be manually performed for each individual site to avoid outright breaking custom code, plugins, and more. On WordPress, you need a plugin to manage simple things, but those seemingly safe tasks can put your entire site at risk. For example, a plugin to manage affiliate links gave hackers an easy opening to add their own links instead.

Examples like these leave open-source CMS options like WordPress constantly vulnerable to security threats. If you are running a real online business, easily exposed features like plugins are a 2005-era feature that now serve as a major weakness on your site. Security threats created by outdated plugins can put hundreds of thousands of sites at risk, like this breach in 2022 that threatened the safety of 600,000 sites. These constant, sudden spikes in attacks have no end sight, and here's why.

WordPress Was Built for a Blogger in Their Pajamas. RebelMouse Is Built for High-Value Websites That Are Stable.

Every time a WordPress security breach is announced, the proper updates have to be made one by one. This is because the only way WordPress core developers can patch significant flaws within their software is to deploy fixes to users in the form of user-installed product updates.

In fact, WordPress announced that versions 3.7 through 4.0 will no longer receive security updates beginning on December 1, 2022. That's because the task of keeping every version up to the date is too burdensome.

This isn't an issue on RebelMouse. All of our updates are quickly deployed at once to every site we power. We often deploy multiple updates on a daily basis. While many WordPress users count on third-party hosting companies or in-house developers to stay on top of the platform’s updates, RebelMouse users can rest easy knowing that important updates are taken care of immediately.

RebelMouse isn’t a solution for cheap websites. We’re a solution for high-value websites that are high-performing and highly secure. It’s also why we’re able to power some of the fastest sites on the web with superior scores on Google’s Core Web Vitals. Click here to learn more.

Transparency is a priority. The sites in our network subscribe to a status portal that provides up-to-date details on platform performance with real-time updates.

Stability and Around-the-Clock Support

We only use modern and reliable approaches to host our infrastructure for maximum stability. We host our infrastructure in the Amazon Web Services (AWS) cloud because AWS is the most trusted, secure, and reliable infrastructure in the world. We have great relationships with the folks at AWS and utilize the best of their services.

All of our production services are covered with AWS Auto Scaling groups, which means we can sleep at night without worrying that something may go wrong. Our services are self-healing 24/7 as well. And even our stateful services, like databases, are covered with reliable automatic failover and backup solutions.

Since the RebelMouse team spans dozens of countries, we offer 24/7 live support. This means that any vulnerabilities that pop up will never be left unattended. In fact, many updates and patches are deployed across our platform in seconds without any interruption to our site network at all.

Click here to learn more about RebelMouse’s infrastructure.
flow chart of RebelMouse\u2019s databases and security offerings

RebelMouse delivers 99.99% uptime with maximum performance, stability, and security.

Web Application Firewall

AWS's Web Application Firewall (WAF) is a firewall that helps protect your web applications (or APIs) against common web exploits that may affect availability, compromise security, or consume excessive resources. AWS WAF gives RebelMouse developers control over how traffic reaches our applications by enabling us to create security rules that block common attack patterns, such as SQL injections or cross-site scripting (XSS), and rules that filter out specific traffic patterns we have defined. These rules are regularly updated when new issues emerge as well.

With AWS WAF, we're making sure that all of our sites are covered against some of the most common attacks, as defined by The Open Web Application Security Project (OWASP). The project is an online community that creates freely available articles, methodologies, documentation, tools, and technologies in the field of web application security.

Click here to learn more about WAF.

Bug Bounty Program

To strengthen our commitment to security, RebelMouse offers a bug bounty program. If you believe you've found a security issue on our site, or any of the sites we power, we may compensate you for your discovery. We look at all submitted reports, and if we agree that it's a valid finding, we'll pay $250 for each one.

Click here for more information about what qualifies as a security vulnerability and how to report a bug.

A Full List of What Makes RebelMouse the Most Secure CMS

Amazon Web Services (AWS)

  • RebelMouse uses the following services that are compliant with SOC 1, 2, and 3:
    • API Gateway
    • CloudFront
    • CloudWatch
    • DocumentDB (with MongoDB compatibility)
    • EC2 Container Registry (ECR)
    • Elastic Compute Cloud
    • Elastic Container Service for Kubernetes
    • Elastic File System
    • ElastiCache
    • Key Management Service
    • Lambda
    • Relational Database Service
    • Route 53
    • Simple Email Service
    • Simple Notification Service
    • Simple Queue Service
    • Simple Storage Service

Fastly

Fastly’s CDN is certified under the Swiss-US framework. We use the following Fastly services:

Click here to learn more about our Fastly recovery plan.

Password Management

  • We use 1Password to manage all logins across the company.
  • Two-factor authentication through major third party applications, including Google.

Publish on the Most Secure CMS on the Web

A lot of publishers may think uncertainty in the digital space means it’s time to double down on in-house developers to create a site experience that stands out against the noise. But it's actually the opposite: It’s time to invest in an external team that creates and manages tech for you, so you can instead focus on creating content that resonates with new and existing audiences.

Our infrastructure summary may come across as Greek to you, but that’s all right. Let’s create something together that isn’t just powered by next-level strategies, but also innovative and stable technology. Your content will be both protected and optimized for long-term growth.

Request a proposal today and let’s start working together.

Sites Reporting Dips in Traffic After September 2022 Core Update

Here’s the latest on Google’s widespread algorithm update

We are now learning more about Google’s September 2022 core update, and the typical volatility in web traffic that accompanies the platform’s major updates has already begun. Since Google announced the update on September 12, 2022, some sites have reported 20–60% dips in traffic. The announcement came on the heels of Google’s helpful content update, which was completed on September 9, 2022, and a fourth product reviews update that was completed in August 2022.

While the details surrounding core updates are mostly a mystery, SEO expert Barry Schwartz was able to put together key points about what he knows so far about the September 2022 core update on Search Engine Roundtable:

Keep reading... Show less

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

Google Launched Its September 2022 Core Update

Nope, we aren’t kidding. There has been another major update from Google.

We hate to sound like a broken record, but we’re here to report that there has been another major update announced by Google. According to Google’s log of search ranking updates, the search engine launched a core update on September 12, 2022.

Officially called the September 2022 core update, this latest algorithm shift will take two weeks to complete.

Keep reading... Show less

Add These New Variables to Your ads.txt File

ads.txt stands for "Authorized Digital Sellers," and is a simple, flexible, and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital ad inventory. An initiative created by IAB Technology Laboratory, the mission of the ads.txt project is straightforward: increase transparency in the programmatic advertising ecosystem. You can find more information on ads.txt here.

As the advertising industry continues to champion greater transparency and safety for publishers, IAB has officially released ads.txt Version 1.1.

Keep reading... Show less

Real-Time Data and Debugging Tools for Core Web Vitals

Core Web Vitals (CWV) are a critical element for a successful web site. The RebelMouse CMS is built around the idea that your site should pass CWV without needing a huge lift from a development team. In fact, many of the fastest sites on the web, and best performing at CWV, are powered by RebelMouse.

Keep reading... Show less

Chartbeat: Facebook Instant Article Traffic Has Declined in Recent Months

Chartbeat investigated traffic across its network to find out if the traffic dips were isolated incidents or indicators of a greater shift in platform or reader behavior.

This article was originally posted on the Chartbeat blog. Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content.

We regularly field questions from our customers about how their data compares to global referral and engagement patterns. In May, when several of our partners notified us of a substantial drop in Facebook Instant Article (FBIA) traffic, we investigated mobile Facebook traffic across the Chartbeat network to find out if these were isolated incidents or indicators of a greater shift in platform or reader behavior.

Facebook Instant Article Traffic Has Declined in Recent Months

Chartbeat

Across the Chartbeat network, we found that FBIA traffic has been declining on both iOS and Android. In mid-April, FBIA traffic on iOS dropped precipitously for about one week before returning to previous downward-trending levels that more closely mirror the steady decline seen on Android.

During this period, total Facebook traffic from mobile devices remained steady as non-FBIA Facebook referrals generally increased to account for the decline in FBIA referrals.

Chartbeat

Increase in Non-FBIA Traffic Not Consistent Across Regions

Though all regions were affected by the drop in FBIA traffic in April, non-FBIA Facebook traffic behaved differently by continent. In some areas, decreases in FBIA traffic corresponded with analogous increases in non-FBIA Facebook traffic. This was most pronounced in Europe, Asia, and South America.

Chartbeat

For readers in North America and Oceania, however, while FBIA traffic dropped, there was no related increase in non-FBIA Facebook traffic.

Key Takeaways From the Data

  1. Global FBIA traffic has generally been declining since March.
  2. Total Facebook traffic from mobile has remained steady during this period.
  3. With no confirmation from Facebook itself, we can’t pinpoint the exact reason for the substantial drop in FBIA traffic, but some partners have suggested that it could be related to Facebook tests, an iOS bug, or changes in privacy and tracking.
  4. As we’ve done in the past with Facebook and other major referrers, we’ll continue to monitor this development so we can help publishers predict and react to platform changes in real time.

Check out more posts from Chartbeat:

Ready to make the most of modern publishing? Request a proposal to take your website to the next level with RebelMouse.

What You Need to Know About Google’s Helpful Content Update

Why the SEO community thinks this could be Google’s biggest update in years

Google announced the rollout of a new major algorithm update — dubbed the “helpful content update” — which launched the week of August 22, 2022. The helpful content update uses machine learning to deprioritize content that isn’t, well, helpful. According to Google’s announcement on August 19, 2022, that includes content that is unoriginal, is low quality, and was created primarily for search engines, not for the benefit of users.

What We Know so Far About Google’s Helpful Content Update

As with most of Google’s updates, there’s a bit of mystery surrounding what this algorithm shift means for search traffic. In this case, there’s confusion surrounding the definition of “helpful” content. The best way to make sure your content is ready for this update is to follow Google’s quality guidelines. Luckily, Google did provide some additional advice on how to make sure that your content employs a “people-first” approach. Remember, the helpful content update is focused on prioritizing user-friendly content, not content that’s been manipulated to rank high on search engines. According to Google, if you can answer “yes” to the following questions, your content is on the right track:

Keep reading... Show less

Google Adds New Structured Data Enhancement: Pros and Cons for Product Reviews

Give your product pages an extra boost on search with a new structured data attribute

Google’s doubling down on the value of product reviews in search returns. On August 5, 2022, the search engine announced a new site element available for markup — structured data for pros and cons about a product. According to Google's announcement, research has shown that pros and cons lists are a valuable tool for shoppers when making purchase decisions.

By supplying this data to Google’s crawler, the pros and cons that are listed on your site’s product page are more likely to show up in a product review snippet. To make sure you entered the structured data correctly, you can use Google’s Rich Results Test.

Keep reading... Show less

July 2022 Google Product Reviews Update Is Underway

What you need to know about the fourth installment of Google’s major update

Google began to roll out the fourth installment of its product reviews update on July 27, 2022. This update, fittingly called the July 2022 Product Reviews Update, should take two or three weeks to roll out.

The search engine first launched the product reviews update in April of 2021. In that announcement, Google said the update aimed to favor product reviews with in-depth research instead of “thin content that simply summarizes a bunch of products.” This update is not a core update, but rather an ongoing effort to specifically optimize product reviews in search results.

Keep reading... Show less

Instagram Rolls Out In-Chat Payments

Meta owner Mark Zuckerburg announced a new feature that allows small businesses to talk directly to customers and complete purchases entirely within the platform’s chat functionality. The feature is available for qualified users who have set up business accounts on Instagram.

According to the announcement, users who take advantage of the in-chat payment functionality will be able to:

  • Chat with customers in real time to answer questions and confirm purchase details.
  • Create a payment request with item description and price.
  • Request and collect payment.
Keep reading... Show less

Is There an Optimal Article Length? Chartbeat’s Data on the Relationship Between Word Count and Engagement

This article was originally posted on the Chartbeat blog. Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content.

Publishers have always had to weigh the risks and rewards of quick news bulletins and deeply-reported longreads. Write too much and you might lose readers who are just looking for the facts. Write too little and you might cut the sections that turn those casual visitors into loyal readers.

While striking this balance is the responsibility of a good editor, one of our responsibilities is to uncover data and insights that make those decisions easier. It’s in that spirit that our Data Science team recently investigated the relationship between word count and engagement.

We sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content. More on those findings below.

Keep reading... Show less

Improve Your Site’s Load Time: Google Launches Signed Exchanges for Desktop

There’s been an important launch from Google that can help improve your site’s load time — signed exchanges (SXG) are now available on desktop. According to Google, SXG is a delivery mechanism that can help improve your Largest Contentful Paint (LCP) score by enabling privacy-preserving, cross-origin prefetch.

What’s an LCP score? The LCP metric is one of Google’s Core Web Vitals that determines your site’s performance. A page’s LCP score is determined by how long it takes Google to load the "above the fold" content of your site. This includes all content in the first viewport of a page, such as images, fonts, ads, and embeds. Click here to learn more.

Since SXG uses a cache to prefetch content that has been cryptographically signed by the origin, it helps speed up cross-origin navigations from referrer sites while also ensuring that pages remain unaltered and properly attributed, according to Google. To put it more simply, in certain browsers, the referrer site (Google) and destination site (your page) share cached information which increases your site’s ability to load quickly.

Keep reading... Show less

RebelMouse’s Technical SEO Influencer Program

If you’re a search engine optimization (SEO) expert, we know you can do a stellar job of juggling a lot of tasks. That’s because there’s no magic key to unlocking a winning search strategy. High performance on search requires a deep understanding of how Google indexes and ranks content, as well as the flexibility to adapt to its frequent changes.

Today, SEO professionals aren’t just amazing content marketers. They double as savants when it comes to the technical aspects of SEO, which is often a piece of the puzzle that gets overlooked. If you are an SEO consultant, you know how frustrating it can be to make important suggestions to clients that never get implemented, and often, it’s the same problems over and over.

That’s why RebelMouse has decided to launch a Technical SEO Influencer Program to help SEO experts get access to the right technology that better showcases their talents. We know that you can do more for your clients on the right platform, and that’s where RebelMouse comes in.

Keep reading... Show less

Google Says They’re Increasing Communication About Algorithm Updates

If you feel like you’ve been hearing about updates from Google more often, it’s not just in your head. During a recent Google Meetup in NYC, Search Liaison Danny Sullivan said that Google hasn’t been launching more updates lately, but it has made a point to communicate about its updates to users more frequently.

Even though you may know when updates are happening more than before, you still won’t know about every little change that Google makes. In a post about the topic, Sullivan said that Google’s algorithm is updated thousands of times a year. Many of these incremental updates are so small that users and site owners won’t even know they are happening. Together, these minor updates add up to enhance Google’s search experience overall.
Keep reading... Show less

New Report: Email Is a ‘Key Tool’ for Building Loyalty

For the first time ever, the Digital News Report authored by Reuters Institute for the Study of Journalism has dedicated an entire chapter to news consumption via email. The report analyzed data from thousands of readers of online news across 46 different markets. While the insights around email are focused on news content specifically, the data is useful for any publisher looking to enhance a newsletter strategy or even launch a new campaign. The findings in this year’s report shows that email continues to rise in popularity as an effective way to reach hyper-targeted audiences.

Who Reads Email Newsletters?

While email is not the primary source of traffic for most news outlets, it is more popular in the U.S. than in other countries. This year’s Digital News Report found that 22% of users surveyed in the U.S. use newsletters or email alerts, with almost half of them saying it is their main way of accessing digital news.

Keep reading... Show less

What You Need to Know About Alt Text for Search

Alt text is an important part of any search strategy, but many content creators may not even be familiar with what it is. Here’s what you need to know about alt text and how it can improve your content’s usability and performance on search.

Keep reading... Show less

INP and Core Web Vitals: What You Need to Know

recently spoke In this article:

What Are Core Web Vitals?

What Is INP?

Why INP Is More Challenging Than FID

How to Improve Your INP Score

INP Debugger

Front-End Solution

Get Ahead of the Rest of the Web

It’s been more than two years since Google let the world know that its Core Web Vitals metrics are the new benchmark for measuring a site's performance in its search results. Developers have since felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

Now, the definition of what makes up Core Web Vitals could change. A new responsiveness metric called Interaction to Next Paint (INP) may replace First Input Delay (FID). During Google’s I/O conference in May 2022, it was announced that the INP metric was still in its experimental phase. You can watch the announcement here:

Keep reading... Show less

Sign Up for RebelMouse’s Free Website and Security Health Check

Most publishers are bogged down with day-to-day content strategy and creation, which usually means their technology suffers. That translates into poor search rankings, traffic dips, and loss of revenue.

Even so, the idea of replatforming to a new CMS, migrating your data, and overhauling your site’s architecture can sometimes feel more daunting than simply fixing the issues your website currently faces. But the stumbling block here is that most publishers aren’t even sure what the exact problems are with their current site.

That’s why RebelMouse offers a free website and security health check. This comprehensive audit will help you make a data-backed decision on what the best and most cost-effective next steps are to brighten your site’s future. Here’s what our website and security health check includes:

Keep reading... Show less

The Subscription Model Is Taking off and Competition Has Never Been Steeper

The post-pandemic user landscape is still ripe for subscription revenue

You can get a subscription for everything these days. Whether it’s a cheese-of-the-month club or annual access to read your favorite content, the subscription-based model has continued to gain steam in recent years. In fact, the market for digital subscriptions is valued at $650 billion according to a new report from Lineup, a subscription management solution.

The power of the subscription model has been growing since even before the COVID-19 crisis began, and isn’t showing any signs of slowing as we enter a post-pandemic landscape. According to What’s New in Publishing, Gannett reported a 46% year-over-year increase in digital subscriptions in November 2021, putting them at 1.5M total subscribers. Hearst grew its digital subscriptions by 50% in 2021.

But subscriptions aren’t just for big name publishers. Users in 2022 are ready to pay up for legacy names and new media companies alike, as long as it’s for an experience that’s beneficial to them, reliable, and free of the clutter that can come from third-party platforms. Speaking of platforms, even TikTok and Instagram have started to gauge their audiences’ temperature on subscription experiences. So, the competition has never been steeper for publishers looking to build a subscriber base. Unfortunately, launching a simple paywall may not be enough.

Keep reading... Show less

Engagement on the Rise: Why It’s Your Ticket to Loyalty

New data from Chartbeat shows engagement time is increasing despite traffic dips

Getting users to your site is only half the battle. For publishers, it’s now become more critical to focus on how long those users stay on your site — and if they ever come back. Q1 2022 data analyzed by Chartbeat found that engagement is on the rise, even though metrics like pageviews and mobile traffic experienced a decline.

Chartbeat measures engaged time by the “amount of time that readers spend actively engaging with a page — scrolling, clicking, or moving their mouse.” With this in mind, their data showed that most regions in the world registered an average of 30 seconds of engaged time on site in Q1. Readers in Latin America led the results with an average of 34.7 seconds of engaged time.

Keep reading... Show less

Google Launches Long Tap to Preview Function for Discover

Google Discover just got a bit more interactive. SEO consultant Glenn Gabe posted on Twitter that he noticed a long tap to preview function pop up on Google Discover for Chrome users.

The new preview feature is another great reason to start optimizing your content for Google Discover. As a reminder, according to Google, Discover is a hyper-personalized feed that "actively tunes itself to a user's interests and displays content that aligns with those interests." Since Discover's feed is curated by a user's previous web activity, it's a great opportunity to expose your content to an ultra-targeted audience.

The long tap to preview allows a user to preview an article page when they press and hold down on a story. Here’s a screenshot of what the new long tap to preview looks like:

Keep reading... Show less

RebelMouse Q1 2022 Platform Performance Updates

Click here to read our Q4 2021 platform performance updates.

Click here to read our Q3 2021 platform performance updates.

Click here to read our Q2 2021 platform performance updates.

Click here to read our Q1 2021 platform performance updates.

RebelMouse started 2022 off strong with a continued commitment to site performance, particularly Google’s Core Web Vitals, that makes the sites within our network the fastest on the open web. In fact, our commitment to high performance was recognized by Google. We analyzed the audience behavior of a number of sites we power, both before and after we optimized for high performance scores on Core Web Vitals. On every site we analyzed, there was a significant boost in loyalty and engagement metrics. Click here to read the full case study on Google’s web.dev blog.

Here’s a bit more of what we’ve been up to since the start of the year:

Keep reading... Show less

Worldcrunch and RebelMouse Launch Partnership to Expand Multilingual Global Journalism, Registers Record Audience Growth During Ukraine Crisis

Worldcrunch, the international digital news magazine, has partnered with global publishing platform RebelMouse to maximize the reach and impact of Worldcrunch’s unique multilingual coverage of the war in Ukraine.

Worldcrunch has more than doubled its traffic (+112%) over the past three months, a record audience growth since its founding a decade ago. The boost is a testament both to the rising interest in global affairs in light of the war in Ukraine and to the technology now powering its journalism.

The crisis in Ukraine, like the COVID-19 pandemic, has been a reminder of the importance of international affairs and the need to offer new ways to cover it. Founded in 2011 in Paris, Worldcrunch is the only publisher that works in partnership with dozens of top international news sources and hundreds of journalists to translate and adapt their best stories into English.

Keep reading... Show less

Filtering Posts in Layout & Design Tool

Many RebelMouse clients use an infinite scroll of content (which we call Social UX for Media) to give their readers a constant stream of content down a web page. We’ve recently updated the UI and UX in our Layout & Design Tool (L&D) to be able to precisely control what content is shown in what spot in the scroll. In addition, with these updates you can also precisely control what is shown in any post module on your site, be it a sidebar, interstitial, etc.

While we’ve always supported filtering content via L&D, these updates have allowed for greater flexibility and control. In this article, we fully describe how to filter content by related content, specific sections or tags, time frames, and much more!

Keep reading... Show less

SEO Quick Checklist and Free Resources Guide

High-performance search is critical to every publisher’s bottom line, especially since search engine optimization (SEO) can dramatically impact content discovery and revenue. With over 90 percent of global traffic coming from Google, and SEO ROI that can reach more than 12.2 times the average marketing spend, mastering your search strategy has never been more important. But as users become more selective and Google’s crawler becomes more complex, the nuances of a successful search strategy are becoming harder for publishers and brands to wrap their head around.

Search is a difficult market to tap into. A study from Ahrefs found that around 90 percent of pages on the internet receive zero organic traffic from Google. At RebelMouse, we keep track of all of the important elements that make for a winning search strategy so that our clients can focus on creating content that resonates with their readers. Here are some tips we provide to the publishers on our platform to help them get the most out of search traffic.

SEO Quick Checklist: Mark off These Critical Steps for Search Success

Keep reading... Show less

Google’s Latest Product Reviews Update Is Causing Late-Stage Search Volatility

Here’s what you need to know about Google’s latest update

In case you missed it, Google released a new algorithm update in March 2022 that focused on product reviews and their rankings in search returns. Officially called the March 2022 Product Reviews Update, Google began rolling out the changes on March 23, 2022, and said that the update would take about three weeks to complete.

Some site owners experienced peak volatility around their search traffic on March 31, but Barry Schwartz at SEO Roundtable noticed some late-stage volatility a week later. He wasn’t alone either:

Keep reading... Show less

Why Affiliate Marketing Is the #1 E-commerce Choice for Media Companies

RebelMouse offers its intuitive e-commerce tech without a total site replatform

The COVID-19 pandemic solidified the prominence of e-commerce as the top way to shop instead of just a popular alternative to brick-and-mortar stores. In fact, it's estimated that 95% of purchases will be made online by 2040. But not every company is an e-commerce company. So how can publishers of all types capitalize on the hot online shopping market?

Luckily, the flexibility of the open web means that there are user-friendly paths to securing e-commerce revenue without actually selling products of your own. One of the best ways to achieve this is through affiliate marketing.

Here’s a brief breakdown of what will be covered in this article:

What Is Affiliate Marketing?

Why Affiliate Marketing Is Important

Affiliate Marketing as a Subfolder

Intuitive and Powerful Product Editor

Structured Data for E-Commerce Products to Win at SEO

Launch a Simple and Easy Affiliate Marketing Program With RebelMouse

Keep reading... Show less

Optimizing TikTok Embeds to Reduce CLS Penalties

TikTok has become one of, if not the most popular social media platform. They're fun, they're fast, and anyone can have fun with them, and we have worked very hard to make it super easy for writers and editors to embed them by simply dropping a link into our Add Media Bar.

Keep reading... Show less

Calendar View in RebelMouse Dashboard

The RebelMouse Posts Dashboard is your one-stop shop for details about and accessing your posts, both as drafts or published content. This includes the date of publication (or scheduled publication date) and various details surrounding search and social optimizations, among other data.

We also offer a calendar view version of the dashboard. You can easily access a variety of calendar views by adding certain additions to your base URL:

Keep reading... Show less

Tracking History in RebelMouse’s Layout & Design Tool

The RebelMouse Layout & Design Tool is a robust feature of our platform that allows you to create stunning designs for the front end of your website, as well as customize your own editorial experience in Entry Editor. Literally every aspect of the visual arrangement of your site is customizable.

Keep reading... Show less

Here’s What You Need to Know About Google’s Big GA4 Announcement

The search giant said that it’s nixing Universal Analytics for good

The internet was abuzz last week when Google announced that it’s sunsetting its Universal Analytics offering in favor of Google Analytics 4 (GA4). The search giant will stop processing new hits through Universal Analytics on July 1, 2023 (Universal Analytics 360 properties have until October 1, 2023). The news was a shock for site owners and search marketers alike who were not prepared for such a hard deadline.

In its March 16, 2022 announcement, Google said that “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. This measurement methodology is quickly becoming obsolete.”

By contrast, Google says that “Analytics 4 operates across platforms, does not rely exclusively on cookies and uses an event-based data model to deliver user-centric measurement.” Click here to read Google’s full announcement and overview of the differences between GA4 and Universal Analytics.

Why the GA4 Announcement Is a Big Deal

Keep reading... Show less

The More Data the Better: Insight Into How Google Measures Page Performance

Now that Google’s page experience update has completely rolled out on desktop and mobile, it’s important to know all the ins and outs of how the search engine measures site performance.

In case you missed it, Google’s page experience update was a massive change to how Google considers page speed as a ranking factor for search, and this included the prioritization of a set of key metrics called Core Web Vitals. Poor scores on these measurements have the potential to tank your site’s traffic. Click here to learn more.

Google’s Search Advocate John Mueller said that the page experience update can be broken down into different sections of your site based on how much data is available.

Keep reading... Show less

Reminder: Google’s Page Experience Update Is Rolling Out on Desktop

Webmasters speculate a core update is also underway

Google confirmed on Twitter last week that it has “slowly” begun to roll out its page experience update for desktop.

Just two days later, the search community speculated that the new update may be responsible for a volatility in web traffic. However, SEO Roundtable contributor Barry Schwartz reported that he doesn’t believe the page experience update has anything to do with these fluctuations because the rollout will still take several weeks to complete. Instead, the traffic turbulence experienced by some sites may be attributed to a new core update from Google. These updates are notoriously vague and carry the potential to noticeably change your site’s traffic patterns. Click here to learn more.

Keep reading... Show less

Content and SEO: The More the Merrier?

Google’s Search Expert weighs in on how content quantity impacts search performance

It can be easy for content creators to assume that their search rankings may improve with more content. More content means more chances for a search win, right? Not necessarily. According to Google’s Search Advocate John Mueller, quantity and quality don’t always go hand in hand.

Mueller often provides little nuggets of SEO tips that reveal a very helpful glimpse into the mysterious inner workings of the Google Search algorithm. This month, Mueller let the search community know via Twitter that more content does not equal better search performance in the eyes of Google’s crawler. Here’s a peek at the discussion:

Mueller has previously gone on record saying that content frequency is not a ranking factor for search. He recently clarified that this even includes quality content:

This means that even if you are writing 15 quality articles a week, it doesn’t necessarily mean that you will rank higher on search than your competitors who may only publish once a month. So what’s the best way to make sure your content performs well on search? There are a lot of factors that go into a successful SEO strategy, but when it comes to the meat and potatoes of your content, it’s best to focus on practicing what’s known as white hat SEO.

While it may sound like an unusual term, practicing white hat SEO simply means creating content that falls within Google Search’s guidelines. These rules center around creating relevant, quality content on a fast-loading platform that’s mobile-friendly and easy to navigate. So instead of worrying about how much content you can generate, it’s better to focus on the kinds of content you create.

Click here to read more about white hat SEO on WordStream’s blog.

Start Winning at Search in 2022

RebelMouse is a publishing platform with built-in, proprietary search technology that makes it easy for each piece of content to rank quickly on search engines. Our modern CMS outperforms the competition on Core Web Vitals so that content creators never have to worry about page speed. We can also make sure that your team is creating quality, SEO-friendly content at the site level so that you can drive the level of traffic your site deserves.

Click here to start chatting with us about how we can help transform your business.

RebelMouse Outperforms Every Other CMS. Here’s the Data to Prove It.

Our Core Web Vitals drastically outpace every competitor, and we have the receipts

In an effort to build user retention and increase conversions, publishers are making a common mistake. They're adding more features to their websites, including ad placements, but losing sight of the main revenue driver: user experience.

The key to unlocking user retention lies completely in site performance. Currently, publishers are trying to build optimized websites that translate easily across devices and platforms, but fail to deliver an experience that checks all their boxes and prioritizes their readers. It takes less than a second of delayed load time to turn away a user. This is why Google has made page speed a top ranking factor on search, and shepherded the entire open web's newfound prioritization on site performance.

Game Changer: Google's Core Web Vitals Announcement

Google cemented its seriousness about page experience with the announcement of its Core Web Vitals measurements in Google Search Console. Core Web Vitals are three specific metrics that Google uses to determine a site's overall usability. While these data points will evolve over time, the 2021 version of vitals consists of three specific metrics:

Largest Contentful Paint (LCP): A website's LCP is the time it takes to load the main content on a page. Google wants LCP to happen within 2.5 seconds of when a page first starts loading.

First Input Delay (FID): This metric quantifies a user's experience when trying to interact with unresponsive pages. This usually occurs between First Meaningful Paint (FMP) and Time to Interactive (TTI) (more on what these two mean below). You want your FID score to be low to prove the usability of your site. According to Google, pages should haven an FID of less than 100 milliseconds.

Cumulative Layout Shift Score (CLS): CLS determines how often your users experience unexpected layout shifts or changes on a page. To ensure visual stability, you want your CLS score to be low. Google wants pages to maintain a CLS score of less than 0.1.

From Google.

Google says Core Web Vitals scores will be considered across every page, and will be a ranking factor in its Top Stories feature. While relevant quality content will always be the most important, the page experience ranking is now a make-or-break metric for your site's survival.

"A good page experience doesn't override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search." —From Google's page experience announcement, May 2020

Core Web Vitals will determine every site's performance score. You can see your site's Core Web Vitals specifically via Google Search Console, but your website's overall page performance is measured using Google's PageSpeed Insights and Lighthouse tools.

At RebelMouse, we guarantee a performance score of 90 or higher via PageSpeed Insights. To do this, we've built out a platform infrastructure that exceeds industry standards on Google's key metrics, particularly its Core Web Vitals, outperforming most industry leaders.

You can read more about how we've mastered Google's KPIs here. But the truth is in the data. Below is table that provides a snapshot into how RebelMouse-powered sites score:

And here's what the scores look like for some of the biggest sites on the open web:

As you can see, there's a lot of data Google takes into account even outside of Core Web Vitals. Here's a quick summary of the other important metrics that Google trusts to measure page performance:

First Contentful Paint (FCP): This metric measures the time from click to the time when a user's browser renders the first bit of content from the Document Object Model (DOM), which is your site's HTML structure. According to Google, this is an important milestone for your readers because it provides signals that your page is loading.

First Meaningful Paint (FMP): This is the amount of time it takes the most important content, what Google calls "hero elements," to load on site. Hero elements are different for every site, but should be intuitive based on your content. This metric helps determine your site's usability.

Time to Interactive (TTI): This is the most important metric to keep an eye on. This is when the site is fully rendered and ready for user action. This is a critical point when slow load time can occur, usually because JavaScript or other complex content hasn't fully rendered. So, in short, think of TTI as how long it takes for your site to load in its entirety.

Total Blocking Time (TBT): TBT measures a page's load responsiveness to quantify how long a page is non-interactive prior to becoming interactive. You want your site to have a low TBT to maintain its usability.

Speed Index (SI): SI is the measurement of how quickly the contents of a page are populated. You want your speed index score to be as low as possible.

Creating quality content is only half the battle in 2021, and publishers are already burdened with the around-the-clock task of creating content that resonates. This is why quality content must be supported by modern technology that can keep up with the speed of the web. RebelMouse provides publishers with a CMS that supports the new content lifecycle with an editorial suite designed for reach on site, search, and social.

Click here to read more about our modern approach to web performance. If you want to make performance a priority, request a proposal today. We can easily transform your site into one of the fastest on the web, giving you increased user retention and better conversion rates than ever before.