Google’s page experience signals will officially roll out as a search-ranking factor for desktop in February 2022. The launch marks the culmination of a journey that began in May 2020 when Google first let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results. Six months later, Google announced that its page experience signals for mobile would officially roll out and begin impacting search rankings in May 2021. The final rollout wasn't completed until August 2021.
According to Google’s desktop announcement, the same three Core Web Vitals metrics — LCP, FID, and CLS — and their associated thresholds will apply to desktop ranking. The other page experience signals, including HTTPS compliance, will remain the same. The mobile-friendliness signal will not be a ranking for desktop as expected. Click here for full definitions of all of Google’s page experience signals.
Here’s a chart of which metrics are included in the desktop update versus the existing mobile implementation of page experience signals:
Additionally, Google says when a site has separate desktop and mobile URLs with the correct configurations, the desktop signal is based on the URLs that desktop users see.
The desktop update is expected to be completed by March 2022. Site owners will be able to get a feel for how their desktop pages are performing through Google Search Console before the rollout begins.
At RebelMouse, our prioritization of performance is woven into our company culture. We outperform competitors on Core Web Vitals and can ensure that your site is ready for Google’s latest update. Click here to learn more about how we power the fastest sites on the web.
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