Contact RebelMouse

For general questions about RebelMouse and our products, fill out the form below and someone will be in contact with you shortly. If you have product support questions, please email the RebelMouse Support Team at: support@rebelmouse.com.

Important: Mandatory Facebook Upgrade Arrives in 2018

The media world is ever-evolving, but one thing is abundantly clear: Facebook and Google, the almighty duopoly, have a firm grip on digital ad revenue. While successful media companies and brands struggle to meet revenue goals, the platforms are reaching new heights. As the state of digital media continues to puzzle publishers in 2017, it can be hard to strategize with all the changes and updates these mega platforms throw our way.

We often see media companies frantically trying to adopt a new strategy to monetize without knowing how to successfully execute. Case in point: The pivot-to-video trend, which has really been more like a pivot to ad-backed digital media, is causing editorial teams to take drastic measures prematurely.

RebelMouse is here to make life easier, and help you with your strategy along the way. Our team of experts live and breathe digital content. We stay ahead of all the algorithm updates, the platform changes, etc., so you can focus on producing great content. We help you take back control of your content and stay abreast of the best monetization strategies so you can bring in real revenue.

One of Facebook's recent updates makes it mandatory to switch to their Monetization Manager by February 2018. We'll walk you through this process so this change doesn't affect your monetization strategy.

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RebelMouse vs. WordPress VIP

After building the product for Huffington Post, and owning the product and engineering groups at AOL after we were acquired, it was clear to me there was a huge gap between what the current CMS offering gave the world and what the world needed. Five years later we are at scale, moving the needle and doing to WordPress what Airbnb did to Craigslist.

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NEW! Google Analytics Tracking for Facebook Instant Articles

We're a bunch of traffic junkies here at RebelMouse. We geek out over data, and we want our clients to geek out too over the insights we provide them. That's why we obsess over our clients' metrics on a daily basis. It's our belief that a clear understanding of data will drive strategy adjustments that lead to real audience growth. But this means that your traffic overview has to be as clear and easy to read as possible. Enter one of our latest updates.

A lot of our clients prefer to use a separate Google Analytics profile to track their Facebook Instant Articles traffic, and now this is incredibly easy to set up in our platform. We have a sophisticated Google Analytics integration that can accurately track every one of your UTM mediums, including Google AMP, Facebook Instant Articles, and traditional website traffic. It's a feature that, if we're honest, Google Analytics does very poorly on its own.

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Strategy Services from Experts in Growth

At RebelMouse, we talk a lot about being born in the age of social. We went viral in 2012 as being the first content aggregator and the internet's first "social front page."

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Meet the Investors Behind RebelMouse

RebelMouse founder and CEO, Paul Berry, was the former CTO of HuffPost where he led product development. Paul has managed small, agile teams for 20 years, but has also led teams of 450+ people. He understands how engineers, product, design, UX, and editorial teams can come together with chemistry that produces results.

RebelMouse is fortunate to be backed by an impressive list of investors, including Ken Lerer, Eric Hippeau, Jonah Peretti, Jordan Levy, Fred Harmon, and more. See the full list below.

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Video Ads = Toxic

Facebook has implemented a ton of changes recently that have been affecting publishers' reach. And while it seems nearly impossible to figure out a winning strategy while juggling all of the platform's algorithm updates, one thing is abundantly clear:

Video ads are hurting your reach.

We're now finding that if you have a video ad on your site period, the Facebook gods are not going to favor you — and you'll most likely see a drop in reach.

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The Reasons Why Indie Publishers Flourish on RebelMouse

We care about you. We care about you having a sustainable business.

And that means we care about everything — from revenue to traffic to how you can be sustainable long term. By using data across all our publishers, we can help you understand what's happening in the media world, how to leverage Facebook's algorithm changes, where your audience lives, and more. The digital landscape is constantly changing, and we are always studying its changes to help indie publishers break through the barriers of bureaucracy. Our goal is to give you an unfair advantage through badass tech that helps you understand how traffic distribution works. So you can get your voice heard. Loudly.

One of the best parts of living in the age of new media, and more importantly living within the social ecosystem, is that everyone has a chance to go viral. The chains surrounding public content that were once monopolized by corporations and agencies have now been put back into the hands of the users.

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How We Created a New Social Platform for Food

One of the pillars of RebelMouse is our lightning-fast site launches. We love the fact that we can create a successful media property in little to no time at all. But there's more to RebelMouse than a quick launch turnaround. We can also create + customize pretty much anything you want — and we did just that with My Recipe Magic.

Our team created an entirely new web community on My Recipe Magic that is dynamic and social. It's kind of like Pinterest, but for food only. Your one-stop shop for all things yummy. It's a place to find, share, and create new recipes, and it's pretty addictive.

Here's how My Recipe Magic is standing out from their competition:

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Facebook News Feed Changes: Instant Articles Updates and Publisher Guidelines

Since launching the Facebook Journalism Project earlier this year, Facebook is making an effort to release updates that ease publishers' platform woes. In October, we saw a lot of this — first with changes to Instant Articles monetization, and then with News Feed Publisher Guidelines.

We're firm believers in the magic of Instant Articles, and constantly preach that it can tremendously help your social strategy. Big publishers like The Atlantic who have remained committed to using the format as part of their distribution strategy have reaped the benefits. The Atlantic has seen a 40% year-over-year increase in unique visitors on mobile, thanks in large part to Instant Articles.

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5 Ways Repurposed Content Helps Audience Growth

We live in the age of content. But the new media landscape is deeply saturated, which is leading to a decline in social reach across the board. This, in turn, has created the difficult challenge of standing out in the crowd.

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How to Win on Facebook Right Now

2017 marks another year of changes and updates to the Facebook platform. To no one's surprise, many of those updates were a direct response to both the fake news epidemic and intrusive ads that invaded the News Feed.

Throughout this cleanup process, many publishers who unintentionally violated new guidelines watched their Facebook reach decline. And without a strategy that's adaptive to Facebook's constant algorithm updates, publishers have been scrambling for answers and new ways to keep eyeballs on their content.

We can't really complain that good ol' quality content and an enhanced user experience is again at the forefront of all these efforts. Facebook has since even released News Feed Publisher Guidelines in an effort to bring back quality content that users truly value from publishers.

So if you've got the quality content part down, but still can't figure out how to increase your Facebook reach, there are a number of ways to make sure you're winning on both fronts.

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Conquering the Facebook Algorithm: Fall 2017 Updates

Tips and Tricks for Winning the 2017 Algorithm

Since launching the Facebook Journalism Project earlier this year, Facebook is making an effort to release updates that ease publishers' platform woes. In October, we saw a lot of this — first with changes to Instant Articles monetization, and then with News Feed Publisher Guidelines.

We're firm believers in the magic of Instant Articles, and constantly preach that it can tremendously help your social strategy. Big publishers like The Atlantic who have remained committed to using the format as part of their distribution strategy have reaped the benefits. The Atlantic has seen a 40% year-over-year increase in unique visitors on mobile, thanks in large part to Instant Articles.

And with premium subscriptions being the next big focus of news publishers, Facebook is listening and testing new subscription models in Instant Articles. The new test gives publishers control over pricing, offers, subscriber relationships, and 100% of the revenue. Find out how it works here.

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Here’s How We Launch Sites so Fast

Even in 2017, new media companies and brands still think they need to invest in an expensive tech team to launch a successful website. But websites aren't what they used to be. Now sites have to be dynamic and put content at the forefront in order to build sticky audiences and generate sustainable revenue.

At RebelMouse, we operate off of a lean tech methodology that launches sites in weeks, not months. We act as your developers, UX experts, QA team, and designers all at the same time. Our team of Rebels also operate as a creative agency to ensure your content is successful on social, with SEO, and at making meaningful revenue.

The sites we launch are also super fast and intuitive for users. It's how we helped create the two biggest new media companies to date: Axios + The Dodo.

Here's how we do it. This is our launch checklist.

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SSL Step-by-Step Instructions

This is a quick guide on how you can request a Secure Socket Layer (SSL) certificate for your site. This step is necessary for launching secure sites.

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Why RebelMouse Is the Best CMS for Social

Gone are the days of post + pray your content gets seen. There's a lot more that goes into creating loyal, sticky audiences. Facebook, Google, and other platform giants are evolving into centralized platforms with massive updates that roll out all the time. So if your corporate blog is stuck on an old paradigm, you're getting lost in the crowd.

RebelMouse is a centralized CMS built in the age of social. As the media landscape continues to change fast, we're able to keep up with the speed of these massive tech giants because we're a creative agency that's evolving with them — doing to WordPress what Airbnb did to Craigslist, one media company at a time.

Social is at the forefront of everything — your audiences live in the feed. RebelMouse gives you the tool set to not only distribute your content across platforms, but also ensure that users can easily move across platforms too.

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Standing with an Army: The RebelMouse Promise

RebelMouse is not just software: When we stand with you, you are standing with an army.

RebelMouse is a unique company. We are not just a software company, but a strategy and product partner to the clients we support. We are a creative agency trusted by our partners to help create growth.

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We Make Money Move

Cardi B's "Bodak Yellow" came out a couple months ago, but it's since become one of our anthems at RebelMouse. It's safe to say that most people have heard Cardi B's monstrous hit at some point by now. "Bodak Yellow" landed the Bronx rapper a #1 spot on the Billboard Hot 100, taking Taylor Swift's place (gasp!) and becoming the first solo female rapper to do so in the last 19 years.

There's no doubt she's solidified herself as a force to be reckoned with in pop culture.

And here at RebelMouse, we can't help but get on board with Cardi B's jam as we continue to see the same type of success in the media world. As Cardi B raps about making money move, we're showing we can do the same thing for our clients.

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Building Relationships to Build a Better Future

It's far too easy to get lost in a medley of metrics when you work in digital media. We're guilty of it here too. We harp on client success stories, software updates, audience reach, revenue, and each and every Facebook algorithm update that comes our way all the time.

But there's one thing that really makes us tick here at RebelMouse: The relationships we build with our clients. We pride ourselves on working with brilliant minds as we collectively build a better future through media. We are very open + vocal about our ethics and beliefs here. We fire clients whose morals contradict ours, and hire those whose we support. It's part of what makes it easy to get up and work toward a better future each morning.

This post is dedicated to our beautiful clients, and the love we have for each other. To hear a client sing praise about their appreciation for a Rebel team member gives us just as many goosebumps as seeing an entirely green Google Analytics home page. So here are a few stories that gave us all the feels this week at RebelMouse:

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How One Country Turned a Fan Following into a Monetization Powerhouse

Country isn't a zip code. Country is a state of mind. That's the core strategy behind One Country — a new media company dedicated to celebrating country music culture through not just music, but fashion, food, and lifestyle.

One Country was originally on WordPress before switching to RebelMouse. But after enjoying publishing on the RebelMouse platform for several years, their ownership changed and One Country's future became uncertain. Everyone — including RebelMouse founder Paul Berry, who served on One Country's advisory board at the time — knew One Country was a powerful asset with the potential to turn a loyal following into real revenue.

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PSA: You Could Lose Access to Instant Articles Monetization

Facebook recently updated their Monetization Eligibility Standards, and is now cutting access to monetization features for Instant Articles on Pages that are currently violating the new guidelines.

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NEW: Organize Your Content For Max Success

We're obsessed with optimizing your content for maximum performance both on site and on social. We've added two new features to the RebelMouse platform to help supercharge your audience.

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Your Website Roadmap Is Outdated: Why You Need the RebelMouse Compass

Technology continues to accelerate the way we consume + interact with media. And while media companies are looking for a way to keep up with the times, they're following a roadmap that ultimately leads them nowhere. They're caught in a hamster wheel chasing these ever-changing trends.

What works within the social sphere changes constantly, not to mention fast. We've seen it with the recent big push to video, mobile's domination, paid subscription models, etc. But trends are fickle, and with the constant algorithm updates, platforms steal most of the spotlight — taking focus away from vital audience building and monetization on sites.

RebelMouse was built in the age of social, so we are well equipped to handle these disruptions. Our clients are seeing crazy results amidst the changing social landscape because we've mastered the right mix of strategy + tech to propel them into the future.

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Are You Doing Enough to Monetize Your Website’s Content?

We live in the age of social where Facebook and Google dominate online ads, search, and traffic. If your corporate blog is stuck on an old paradigm, you're being left in the dust. But if your site generates ample traffic and has a loyal audience, your content is valuable and monetizable.

In today's digital world, content consumption and $$$ opportunity goes beyond the website. The question is, are you doing enough to monetize your website everywhere audiences are discovering your content? Here are some things to keep in mind:
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Increase Website Traffic and Performance with RebelMouse

We are the #1 WordPress VIP alternative. RebelMouse was built in the age of social, to keep up with the speed of the tech giants. Unlike WordPress and other custom CMS solutions, RebelMouse is a centralized, social platform that propels clients into the future. Our clients are seeing amazing success when they switch from WordPress to RebelMouse. The stats speak for themselves.

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Why We're Immune to Facebook's Pendulum

Our obsession over methodical traffic and how/why things go viral has allowed our clients to see a constant increase in reach on Facebook. Within the past five months, many publishers have been experiencing another decline in Facebook reach. In fact, reach is down as much as 42% so far this year. It's a trend that persists despite the rise of content championing polarizing stories and social-friendly videos. At RebelMouse, our clients continue to see their Facebook reach increase. We look at changes in the media landscape and platform updates as a challenge and an opportunity.

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Azula Sees 398% Facebook Growth in Switch to RebelMouse

At the end of August 2017, Azula switched to RebelMouse, leaving WordPress in their rear-view mirror. Since then, traffic to their site from Facebook has risen 398%.

Wait, what? How can that be? Aren't publishers supposed to be seeing decreases in traffic from the big blue social media machine? Well, in short, a lot of them are. But it's not because Facebook decided to hurt them or tweak publishers into giving them more money. It's because publishers haven't been able to adapt to platform changes fast enough to avoid the natural traffic penalty of falling behind the times.

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United Hurricane Relief Campaign

Background

United Airlines has worked with their customers, employees, and MileagePlus members to launch a CrowdRise fundraising campaign which has already raised a total of more than $2.8 million to support their humanitarian aid and disaster relief partners: Airlink, the American Red Cross, Americares, Operation USA, the Greater Houston Community Foundation, and the Humane Society International. United has also partnered with Chase card services to provide additional bonus miles to members who donate to those organizations, and has agreed to match the $300,000 in relief already raised for both Hurricane Harvey and Irma. So far, United has committed over seven million bonus miles to their customers who have made donations.

RebelMouse powers United's content hub. Together, we were able to quickly make changes and integrations that highlighted and amplified United's efforts. Our creative agency was able to do the design and coding, as well as work with the (fabulous) CrowdRise team to bring the integration together in a matter of hours.

RebelMouse also worked to create a mobile and accessibility compliant data view of the impact on flights from the hurricanes.

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The Corporate Blog Is the Achilles' Heel of Content Marketing: Fix It

Company blogs have become the Achilles' heel of the content marketing stack. This owned property is key to content marketers being able to spread traffic across different platforms and create loyalty. But while Facebook, Instagram, Google, Snapchat, Twitter, and others are evolving into centralized platforms with massive updates that roll out every quarter, corporate blogs are stuck on an old paradigm.

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Importing to RebelMouse: Technical Guidelines

In order to ingest a client's content into RebelMouse, we must be able to fully parse the site's content. RebelMouse accepts several input formats for content ingestion.

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All the Ways We Grew This Summer

Summer 2017 looked good for RebelMouse.

This past January, our founder and CEO, Paul Berry, decided to close the RebelMouse offices in NYC. Since then, we've been more efficient + collaborative than ever before. We've grown as a creative agency, mastering what it is to work as a fully distributed team around the globe.

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What's Next After Facebook

It's always hard to imagine what is next until suddenly it's dramatically obvious.

It is now completely clear. The first phase of the internet confused freedom of speech with code of conduct. Platforms built through the hard work of good people are being used to spread hate across the world at rates we have never seen before. The largest platforms in the world are now completely toxic. And in our decades of enduring this, the toxicity has become normalized. What women endure online — as an important example — is worth sobbing over (and I honestly hope you do).

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3 Players You Need on Your Team Before Re-Platforming

Getting your content, technology, product, and traffic right is mission critical for any business today. But you especially need to be sure that you have the right team in place to manage changes and make the most of them when you decide it's time to re-platform your site. Here are the three pivotal players you want on your side:

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4 Signs You Should Re-Platform Your Site

Content management systems (CMS) are kind of like the War and Peace of tech. It's a lot of intricate coding, design, and insider baseball that can be tough to fully grasp in one sitting.

If you're a new media company or brand that's just starting out and trying to find a publishing solution that will enhance your day-to-day — rather than slow down the creative — it can be tough to figure out which will give you the least heartache during the launch process. If you already have a CMS in place, then there's probably a greater chance that the platform you're currently using is leaving you frustrated. But even if you've grown weary from your everyday tools, it still can seem even more daunting to re-platform your site entirely.

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Media Companies: Don’t Let Your Traffic Run out the Side Door

The launch of Facebook's Instant Articles left media companies with two choices: (a) integrate deeply with Facebook — fast load times! better experience! — or (b) skip this opportunity and risk falling further behind in the traffic race driven from Facebook. Given that Facebook has become such a huge traffic driver to so many media sites, in reality there's no choice to make. Yet while Facebook and, of course, Google drive significant traffic volume, that traffic is not always the best. It's often to one page only, and for very short sessions (especially on mobile). It doesn't have to be this way.

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Every Keyword = New Target Audiences

We're kind of obsessed with social integration + making sure your content travels across platforms seamlessly. So we've added a couple more tools to your distribution arsenal, each designed to enhance reach capabilities even further. Now you can find influencers and target audiences faster with every publish to really set up your stories for success. Here's the lowdown:

  1. Easily add tags inside a user profile. This will allow you to more easily tag and categorize other pages that you collaborate with frequently. With the upgrade, you can do it swiftly by clicking on a suggested target's profile card.
  2. Add tags in the sections and categorization tab. ← The cool thing about this feature is that if a tag is associated with a profile in the "Discovery" section of the platform, it will show that profile as a suggested target. So, for example, if your post is related to "swimming" and you tag it as such, any partners that you have associated with the tag "swimming" in Discovery will appear as suggested targets.

These tools are designed to eliminate the laborious work that goes into finding relevant targets for each story. Every tag equals a new target audience, so make sure to utilize this new feature to uncover a whole new world of influencer potential!

See it all in action here:

Now Hiring: Senior Software Developer

We're hiring a talented and motivated engineer to join our development team here at RebelMouse. We want someone who brings value beyond code, truly cares about expressing ideas, and wants their voice to be heard + included. Added bonus if you love scalable solutions, and actively being part of the creative process in making the company more scalable!

We're a small, close-knit team, so you won't be just a cog in the machine. We use Python and Node.js as server backends, Backbone.js and React.js as front-end frameworks, and MongoDB, Redis, and MySQL as data stores.

RebelMouse is a 100% distributed company. Our developers work from 20+ countries and have very flexible schedules. If you don't want to be confined to an office chair, and like the idea of being able to work from any place in the world you choose, we're a match!

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Are You Maximizing Your Content?

Five years ago, a checklist to make sure you were doing the most to maximize your content would have been a lot more simple. It would be full of best practices like replying to every comment, using CTAs, and diversifying content across platforms. All of those are still important, but the social sphere is a lot more complex now, and we're able to reach new audiences like never before.

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