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Google Announces Plans to Release Chatbot This Year

The search engine giant is jumping in on the explosion of AI-enabled text

It’s been hard to ignore the news about artificial intelligence (AI) in recent weeks. The advancement of AI-driven copywriting and image creators has made a splash in both business and popular culture, quickly putting us on the cusp of a new digital era.

Now, Google is entering the AI race, announcing it has plans to release its own chatbot in 2023.

This news comes hot on the heels of the rising popularity of ChatGPT, a type of AI technology that uses natural language processing to generate natural language responses to user input. It can be used to generate creative writing, create automated translations, and even generate personalized responses to emails. Its impressive capabilities quickly catapulted the tool to reach more than one million users in under one week.

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AI-Powered Tag Generation

At RebelMouse, we’re always striving to have the latest and greatest technologies implemented into our CMS platform, and the current boom of artificial intelligence functionality has not passed us unnoticed. We’ve recently integrated with OpenAI to analyze content to detect potential content tags for your articles.

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Google Analytics 4: Native RebelMouse Integration

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s Stats Dashboard.

Create a Google Analytics Account

First, you will need to set up a Google Analytics account. If you already have one, move on to the next step, unless you want to create a separate account for your particular website or app. For example, you may want to create another account if this website or app belongs to a separate business.

In Admin, in the Account column, click Create Account.

Then, provide an account name and configure the data-sharing settings to control which data you share with Google.

Click Next to add the first property to the account.

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A Brief Guide to Google’s New E-E-A-T Strategy

Google added “experience” to its popular E-A-T strategy. Here’s what that means.

Last week, we talked about how the New Year brought with it similar algorithm updates from Google. But each time a new update is rolled out, the same question surfaces: How can you protect your content from Google’s ever-changing algorithm? By publishing quality content that’s informative to readers, to put it simply.

The directive of “publish quality content” may result in more questions than answers. Luckily, Google has established a methodology to help you make sure your content meets its strict standards. You may have already heard of the E-A-T strategy, which stands for expertise, authoritativeness, and trustworthiness. Google recently rebranded this to the E-E-A-T strategy. The additional “E” jumps to the front of the line and stands for experience.

How to Measure “Experience”

In its official announcement, Google said the addition of “experience” should prompt users to ask themselves if a piece of content demonstrates that it was “produced with some degree of experience, such as with actual use of a product, having actually visited a place, or communicating what a person experienced?”

"For example, if you're looking for information on how to correctly fill out your tax returns, that's probably a situation where you want to see content produced by an expert in the field of accounting. But if you're looking for reviews of a tax preparation software, you might be looking for a different kind of information—maybe it's a forum discussion from people who have experience with different services.” —Google’s announcement on its new E-E-A-T strategy.

The debut of the E-E-A-T strategy, or “Double-E-A-T,” is part of Google’s newly updated search rater guidelines, which are used to evaluate websites for their quality and relevance to user’s search queries.

In the updated guidelines, Google says that the most important component of the E-E-A-T strategy is trust, and that “experience, expertise, and authoritativeness are important concepts that can support your assessment of trust.”

From page 26 of Google’s updated search rater guidelines. Sourced from Search Engine Land.

Here’s a table from Google on how to leverage experience, expertise, and authoritativeness to assess trust:

From page 26 of Google’s updated search rater guidelines.

Google said that the addition of experience isn’t a new concept when it comes to what makes quality content, but it will hopefully provide more insight into the nuances of how people look for information and the “diversity of quality content that exists in the world.”

Remember, Google’s search rater guidelines are used by Google’s third-party Search Quality Raters (SQRs). The guidelines are used to evaluate websites for their quality and relevance to users’ search queries, and do not impact the actual ranking process. However, their ratings do help refine Google’s algorithms.

The goal of the E-E-A-T strategy is to help creators make sure their content meets Google’s standards and can withstand the many, many algorithm updates that the search engine rolls out every month. The Double-E-A-T strategy is designed to ensure that the information returned in search results is of the highest quality possible and from the most reliable sources.

Solve the Search Puzzle

It’s a full-time proposition to create quality and up-to-date content that meets the expectations of Google’s algorithm. RebelMouse is an enterprise CMS and web performance agency with a rich SEO toolset that guides writers and editors to think about the right search phrase behind every story. It also empowers users to focus on small but meaningful modifications designed to improve organic search performance.

Click here to request a proposal and start working with us today.

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Two 2022 Google Algorithm Updates Carrying Over to 2023

The new year brings familiar updates from Google. Here’s what you need to know.

As we make our way into 2023, the ghosts of Google’s 2022 updates are still lingering. Google’s Search Liaison John Mueller confirmed via Twitter that the search engine’s second release of the helpful content and link spam updates in December 2022 are still ongoing.

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How Does Recirculation Vary by Site Category, Device, and Loyalty?

Chartbeat’s Data on the Essential Engagement Metric

This article was originally posted on the Chartbeat blog. Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content.

Recirculation is a real-time analytics metric that compares the number of people on a given page to the number of people who have continued their journey from that article to another one on the same site. In other words, it’s the percentage of readers that make it past the first article of their visit.

While some readers will naturally engage with multiple articles per visit, most need extra help getting deeper into a site. In fact, across the Chartbeat network, 89% of readers will leave a site after engaging with just one article. While that might be a discouraging figure at first glance, it’s also a testament to the importance of recirculation in your engagement strategy.

As always, it’s helpful to dissect the network-wide data to see how trends change when we break down the data by considerations like site category, device type, and loyalty. Here’s what that analysis tells us.

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Chartbeat's Global Audience Insights From the Third Quarter of 2022

This article was originally posted on the Chartbeat blog. Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content.

The third quarter of 2022 saw mobile traffic and engaged time remain largely unchanged while loyalty increased and search traffic slipped in some regions.

Read on for more global insights from Chartbeat's third quarter research below.

Engaged Time Highest in the Middle East and Africa

Readers in the Middle East were the most engaged audience in the second quarter with 44 seconds of Average Engaged Time. Africa and Central/Eastern Europe followed with 36 and 34 seconds, respectively.

Average Engaged Time in the Middle East increased by five seconds while Africa experienced a decrease from its second quarter average of 39 seconds.

Mobile Traffic Largely Unchanged Outside of Central Asia, Central/Eastern Europe

Audiences in Southeast Asia and Africa continue to access content primarily on mobile with 83% of pageviews in these regions coming from mobile devices in the third quarter. Central Asia followed at 79%, down from 88% in the second quarter.

With all but one region getting 70% or more of their pageviews from a mobile audience, there will continue to be minor fluctuations from quarter to quarter, but the overall trend of mobile dominance will remain.

Search Traffic Declines in Central and Southeast Asia

47% of pageviews in Central Asia came from search in the third quarter, followed by Southeast Asia at 41% and Africa at 36%.

Search audiences in Central Asia drove 54% of pageviews in the second quarter of 2022, while search in Southeast Asia had driven the second most at 44%.

Africa, Central/Eastern Europe Lead in Pageviews From Social

Africa continues to lead the world in percentage of pageviews from social platforms. In the third quarter, 25% of their pageviews came from social. Central/Eastern Europe and North America followed at 20%.

Social audiences drove 23% of pageviews in Africa in the second quarter, while social in Central/Eastern Europe drove 13%.

Loyalty Remains High Throughout Europe

For the second quarter in a row, Central/Eastern Europe saw more than half of its pageviews come from loyal readers. Northern Europe and Southern Europe continue to boast a loyal readership as well with 46% and 39%, respectively.

While European regions remained relatively static at the top of the chart, North America and Southeast Asia saw nice gains in loyalty with the former increasing from 29% to 35% and the latter increasing from 17% to 27% loyal pageviews.

Takeaways From Chartbeat’s Third Quarter Research

1. Search traffic continues to outpace social.

While most regions saw a decrease or no change in their percentage of pageviews from search, it’s worth noting that the channel as a whole is on the rise. Raw traffic from Google in particular has risen in 2022, while Facebook traffic has remained flat.

2. About 75% of pageviews now occur on mobile devices.

From 2021 to 2022, mobile has grown its share of overall traffic about 3%. In recent weeks, about three out of every four visits across our network are happening on phones.

3. Loyal readers are a smaller, but more valuable segment of your audience.

The largest proportion of traffic in our network is driven by loyal readers (those who return to your site at least 50% of the days in a two-week period). Though smaller in number, they consume about 2.5 times as much content per visit as new readers.

Check out Chartbeat's previous insights: Q2 2022 | Q1 2022 | Q4 2021

Ready to make the most of modern publishing? Request a proposal to take your website to the next level with RebelMouse.

The Great Subdomain vs. Subfolder Debate: Which Is Better for SEO?

Getting to the bottom of one of the search community’s longest arguments

It’s a debate that stands the test of time on the internet: Is it better to host your content on a subdomain or in a subfolder? Is one better than the other for SEO?

To put it simply, the question of whether or not to host on subdomains or in subfolders comes down to what makes the most sense for your content. It’s a debate that can definitely go around in circles, but luckily the answer is a lot more simple than you may think. First, let’s look at the definition of each option.

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The Truth About Guest Posting

Guest posting is often touted as a popular SEO strategy. Here’s why you should proceed with caution.

There’s a lot of chatter about guest posting, or guest blogging, in the digital content community. Guest posting is often listed as a popular way to improve a site’s ranking on search. However, guest posting is actually against Google’s guidance. Here’s the truth about guest posting and how to make sure you aren’t putting your site’s search performance in danger.

What Is Guest Posting?

Just as it sounds, guest posting is when you have a creator outside of your organization write an article for your site, or vice versa. Sometimes guest posts are exchanged for a price, but not all the time.

Years ago, guest blogging was a great way to build a reputation for your website and generate important backlinks. Backlinks are simply links to your website that are hosted on another site. If your site has backlinks on quality, authoritative websites, they will help your site’s own domain authority and increase your success with organic search.

Creating quality backlinks is still an important part of any SEO strategy. However, guest blogging isn’t the best way to generate the kind of backlinking that Google is looking for.

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Checking In on the Rising Popularity of the Subscription Model

With paywall models on the rise, here’s how to nurture your subscriber base

Even though 2022 is beginning to wind down, the rise of digital subscriptions certainly isn’t. As the holiday season quickly approaches, let’s take a look at the current state of the subscription model and the benefits that a smart paywall approach can bring to your business.

The rise of subscription marketing hasn’t shown any sign of slowing. It’s estimated that in the past nine years, the subscription economy has grown 435%, and is on its way to becoming a $1.25 trillion market by 2025. Data shows us that the average American spends $273 per month on digital subscriptions. While that may seem like a lot, when you think about everything from Amazon and Netflix to food delivery and digital news paywalls, subscriptions make up a significant portion of daily life.

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Google Announces October 2022 Spam Update

Here’s what you need to know about how to protect your site from spam

At this point, it would just feel weird if we didn’t bring you another update from Google. The search engine’s latest drop in the big bucket of recent updates is the rollout of their October 2022 spam update. Google announced its debut on October 19, 2022, and said that the update will take several days to complete and impact all languages.

According to Google, the automated systems they use to detect spam in search results are constantly running, but when they make notable updates around how they work, the search engine giant will release what’s called a spam update.

What Does Google Consider Spam?

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RebelMouse Q2 and Q3 2022 Platform Performance Updates

Click here to read our Q1 2022 platform performance updates.

Click here to read our Q4 2021 platform performance updates.

Click here to read our Q3 2021 platform performance updates.

Click here to read our Q2 2021 platform performance updates.

Click here to read our Q1 2021 platform performance updates.

It has been a busy 2022 for RebelMouse, which is why we’ve combined our Q2 and Q3 platform performance updates into one post. But this doesn’t mean that we haven’t been working at our consistent, high level as usual to ensure that our platform is the highest performing on the web.

HTTP Archive, a resource that crawls the web to identify trends and record historical patterns, tracks how well top content management systems (CMS) perform against Google’s most critical metrics in its Core Web Vitals Technology Report. According to data from January 2022 to September 2022, RebelMouse continues to rise above the competition:

In addition to making sure that we power the fastest sites on the web, we’ve invested 3,668 hours into our platform in Q2 2022 and Q3 2022 alone. All of the sites on our platform benefited from the work in various ways. Here are the key areas that we focused on:

  • 1,540 hours spent on performance updates
  • 830 hours spent on delivering new features
  • 548 hours spent on improving existing features
  • 750 hours spent on infrastructure updates
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