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Introducing Rebels for Good

Culture is malleable. It is ideas that change culture. Ideas have never spread so fast. It's possible for us to use the power of understanding how ideas can spread to help the good ones flourish. We live in a time with an increasingly dire and overwhelmingly important battle between good and evil. Trump and other political leaders amass power by spreading hate and ideas that cause emotional fear and panic.


We made a decision in November to dedicate the forces of RebelMouse to good. I can't tell you how proud I am of the portfolio of amazing new media properties that are spreading information that informs, creates connections, leads, and inspires movements and purpose.

We are building a network effect now, where sites dedicated to good can share traffic on web and social with each other, build off each other's audiences, and build what will become the future of media. The creators don't go to work in skyscrapers or office parks. They wake up around the world every day. Genuine people with a passion who are making the world better story by story.

If you are running an effort to change the world through media, please email us and join the amazing people already engaged to publish across every platform and make the world a better place.

Contact us: good@rebelmouse.com

PAPERMAG

PAPERMAG has easily established itself as one of today's leading digital brands. By pairing really great content with a cutting-edge platform, PAPERMAG was able to create a truly unique reader experience.

After re-platforming with RebelMouse, PAPERMAG saw a 51% lift in traffic, 2x lift in content clicks, and 113% lift in page depth across devices. Utilizing different content formats and cutting-edge distribution tools, we're humbled to have helped PAPERMAG solidify their stance in the media world and spread real, relevant news in a meaningful way.

DanceMedia

DanceMedia is known to dancers around the world as a healthy, valuable resource for all things dance-related. We're proud to power Dance Magazine, one of DanceMedia's thriving properties that's read by dancers of every age at every stage of their career.

We worked together to make this popular print magazine a social-first publisher, and the results were massive. Dance Magazine has seen increased audience + engagement as well as new revenue opportunities. We are thrilled to power such an iconic and worthy digital magazine in the dance + arts category.

Gays With Kids

Gays With Kids is changing the world through digital media, one post at a time. A proud RebelMouse client, Gays With Kids posts fun, meaningful, and smart content that provides a safe space for gay dads to navigate fatherhood.

Utilizing our Social UX design, Gays With Kids shares purposeful content using our customizable tools to establish a tone + design that supports their message. We're proud to help Gays With Kids provide a platform for gay fathers to find the content they need that isn't always addressed by the mainstream media.

PowerToFly

PowerToFly connects powerful women in tech with the jobs they deserve. The new media company launched in 2014 as a recruiting platform to source female engineers and place them in careers that promote a work–life balance, usually on a fully remote team. PowerToFly was co-founded by Milena Berry, former CTO of Avaaz.org, an amazing woman in tech herself that is married to RebelMouse founder Paul Berry.

OkayAfrica

OkayAfrica features the latest in African music, fashion, and culture. The site's robust and varied content caters to different regions of each African country. The new media company started in 2011 as a sister site to QuestLove's Okayplayer, and the site is now one of the most popular progressive sites for Africans and the diaspora.

EcoWatch

We are proud to power sites like EcoWatch, who use their platform to create a better-informed world. EcoWatch is the nation's leading environmental news site with a common goal to drive fundamental change to ensure the health + longevity of our planet.

We've made the spreading of this message easy. EcoWatch uses our Social UX design, allowing users to absorb snackable pieces of content — much like the social feed. This layout has given EcoWatch the ability to amplify their message and better connect with readers. We're thrilled to help EcoWatch build an environmentally conscious community and see their Facebook audience continue to grow.

Higher Perspective

We're proud to power the shining light that is Higher Perspective. Higher Perspective is built with our Social UX design to deliver snackable content intended to help the population gain a higher perspective on life and improve our global situation.

Higher Perspective's content focuses on personal growth + expanding consciousness. Using the RebelMouse platform, they can reach a large audience that further engages and spreads their message.

Simple Organic Life

Simple Organic Life is another site designed to share planet-saving content through easily digestible posts. Using the RebelMouse platform, Simple Organic Life can effortlessly deliver its message and help spread knowledge about food and medicine in our culture while connecting with like-minded social influencers who provide further engagement.

Love Meow

Love Meow delivers a cuteness overload in the form of inspiring + beautiful stories about cats, rescues, and fosters from all over the world. If there's any way we can get involved with animals, sign us up!

RebelMouse worked with Love Meow to create a platform that is designed around social sharing, with distribution tools built right in. Because ultimately, who wouldn't want to share cute cat pics?

PopMatters

PopMatters has offered analysis and insights on culture since 1999. The long-standing publication has embraced the digital world in full force. PopMatters provides a refreshing shift from normal pop culture news with insightful reviews, interviews, and detailed essays on how pop culture — including film, books, games, sports, theater, and TV — is shifting society.

FliegerFaust

FliegerFaust is your go-to resource for all things aviation. It's managed by CEO + entrepreneur Sylvain Faust. Faust himself is a multi-engine pilot in Québec and gives a fantastic international perspective on the latest in the aviation industry — not to mention amazing shots from the skies above!

If you are running an effort to change the world through media, please email us and join the amazing people already engaged to publish across every platform and make the world a better place.

Join our team. Email creativetalent@rebelmouse.com if you're interested.

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Meet RebelMouse

Build on a better platform that supports far-reaching content distribution, impactful conversion, and unparalleled loyalty.

The world's largest companies trust us to power their global, multiplatform content experience. As a platform, we're now one of the largest in the world, reaching 50+ million people every month. As a creative agency, we build mass pop culture hits that grow organically to become household names — Axios and The Dodo, for example.

We work strategically with United Airlines and many other brands to establish the new media roadmap for their future and implement it. RebelMouse was founded by the CTO who built The Huffington Post. The founding vision and mission is still the same today: to be the right new media platform for both media companies and brands. It's working exceedingly well, and we're delivering some staggering results for our clients.

Read our latest deck here!

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Page Speed Is Crucial to Your Marketing Efforts

Most marketers don't prioritize page speed because they don't think it impacts their bottom line. However, page load has a direct impact on conversions and revenue.

Here's a very simple scenario, supported by industry data, to underscore why the way pages are built and powered is crucial for paid media initiatives and your overall business:

Let's say a paid media campaign drives 100,000 new visitors to a landing page that takes five seconds to load. Google says that 53% of mobile site visitors will leave a page that takes longer than three seconds to load. So of the 100K mobile site visitors you paid to bring to the page, ~50K are leaving immediately due to poor page performance alone.

Some studies even show that bounce rate increases approximately 100% for every two-second delay. So, if site load jumps to seven seconds, you'll pretty much lose all of the visitors your paid strategies brought in.

A Poor Site Experience Costs More Than You Realize

Page load plays a huge part in customer dissatisfaction, too. Continuing on with our previous example, let's classify the ~50K that didn't abandon the page as dissatisfied due to poor page performance. As HubSpot points out, 79% of them are less likely to buy again from the same website. That's ~40K visitors never coming back to the site due to poor page speed. The loss is even greater when you consider how valuable returning visitors are: They represent up to 48% of all transactions and spend almost 2x more than new visitors, according to Business Insider.

Plus, people love to spread the word about a bad experience, probably more than a good one. 40% of visitors who had a bad experience with a website's performance would tell a friend or a family member. So of your 50K dissatisfied visitors, 20K are talking negatively about your brand. If they tell only one person each, that's an opportunity cost of another 20K potential site visitors and customers.

The main takeaway? Your paid media has to work much, much harder when you neglect to optimize your site for performance.

Owned and Paid Media Should Work Together for Better Efficiency

And speaking of site improvements to help the bottom line, marketers can't overlook the value of owned content (e.g., articles, reviews, social feeds, etc.) and its impact on overall traffic and lead generation strategies. Sites tend to see significant lift in audience reach and conversion when content is paired with commerce: For e-commerce companies, content can account for up to 69% of total organic traffic. And, even more compelling, conversion rates have been 6x higher for companies that adopt content marketing.

RebelMouse's CMS makes it easy for brands to systematically optimize page speed performance and organic reach, which allows paid media to be more efficient.

RebelMouse allows clients to easily manage website layouts and components at any time, ensuring sites remain fast and are rewarded by Google and Facebook. Our platform features proprietary SEO tools designed to help clients optimize organic search with every post and better align paid and organic search strategies for increased efficiency. Similarly, our platform also includes proprietary social tools to organically build community and growth, and our data helps clients spot winning organic trends that can inform paid social media.

RebelMouse Is a Partner That Can Guide You

When it comes to content marketing, it's important to be mindful of the relationship between owned, earned, and paid media — it will only help your teams engage and convert more audiences into customers and brand loyalists. At RebelMouse, we're proud of how we work with brands and our ability to provide the expertise, best practices, and modern technology that help teams become better content marketers. If you're a brand marketer, feel free to reach out to us to learn how RebelMouse can help you be more strategic and effective in your content marketing efforts.

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Target High-Value Users With Affinity Categories

Unlock valuable audience data and shape a new strategy

In today's landscape, quality content isn't enough — it's half the battle. Publishers need to produce shareable content backed by data to experience sustainable growth. At RebelMouse, we have a unique pageview methodology that provides an innovative user experience for every reader without sacrificing revenue and growth opportunities for publishers.

To do this, we track massive amounts of data across our platform through the use of custom-built Google Data Studio dashboards.

Click here to see the kind of growth our clients experience every day.

One of the best ways to discover more about your audience is by taking advantage of Affinity Categories. This feature breaks down audience demographics, including age, location, interests, and more. Affinity Categories are usually used to target audiences for ads, but we also use them to gain insights on what topics a site's visitors are interested in overall.

Normally, each category is listed out separately in Google Analytics. In the example shown above, our data experts split categories into separate levels to reveal different levels of audience depth. For instance, by splitting up the category News & Politics, we can better explore the detailed distribution of users interested in specific types of news:

  • News & Politics/Avid News Readers/Avid Political News Readers
  • News & Politics/Avid News Readers/Entertainment News Enthusiasts

From an editorial standpoint, this is useful because it allows publishers to determine and target varying levels of high-value users, improving the efficacy of a new content strategy or ad campaign.

If your site is already powered by RebelMouse, email support@rebelmouse.com to get a breakdown of your audience's Affinity Categories. If you aren't powered by RebelMouse yet, request a proposal today and start receiving the data you need to grow loyal followers at scale.

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Infinite Scroll: An Innovative + Intuitive UX

There is a common misconception that publishers have to sacrifice monetization and professional design to deliver a high-performing, quality user experience to its readers. But in today's modern publishing environment, websites can deliver an unobtrusive site experience that's intuitive, elegant, and prosperous.

To do this consistently, RebelMouse supports infinite scroll as part of our bigger design strategy called Social UX for Media. Much like the news feeds of Facebook, Twitter, and Instagram, infinite scroll provides an endless stream of articles to its readers so they never reach the "end" of your content.

Infinite scroll is an innovative approach, but it is also a widely adopted standard that has been endorsed and is supported officially by Google, Comscore, Nielsen, and many other industry giants. It's part of a new media strategy deployed by companies with massive valuations and the highest level of visibility in the U.S. market, including Axios, Vice, and The Verge.

In fact, RebelMouse built and launched news powerhouse Axios, now one of the biggest new media companies to date, with our Social UX for Media design featuring infinite scroll. It's still a core part of Axios' successful publishing strategy today. The feature has also been key to the growth of many other RebelMouse-powered properties, including La Verità, Dance Magazine, and United Airlines.

RebelMouse's Social UX for Media design, featuring infinite scroll on hub.united.com.

The primary reason infinite scroll is so successful is because it mimics user behavior in an innovative, yet familiar way, thanks to its similarity to social feeds. On mobile, expandable posts make it easy for users to read "before the jump" and quickly expand to the rest of the article with one click, rather than being taken to another article page. This is similar to when a user expands a caption on Instagram. It's these simple design details that bring massive growth to key stats like return visits and time on site.

Our page view methodology not only keeps the user experience intact, it also includes robust ad serving technology. We use industry standard rules for page views that require at least 50% of the screen space to change before it counts as a new page view. So whether you use Comscore or Nielsen to verify your site traffic, infinite scroll will not have a negative impact on your insights.

If you're interested in launching a site with our game-changing Social UX for Media design, request a proposal today and let's start working together. If your site is already powered by RebelMouse, and you have questions about infinite scroll, email support@rebelmouse.com.

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Particle Assembler: Ads in Slideshows Now Supported

You can now insert ads between slides in a slideshow!

Monetizing users' engagement and page views is pivotal to most digital businesses, and our Particle Assembler has been an invaluable tool in helping RebelMouse clients to insert native ads seamlessly into their content. Now we've taken this functionality one step further by introducing support for ads between slides in Assembler's slideshow layout.

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Inside RebelMouse’s Quality Assurance Operations

How We've Perfected Stress-Free Publishing

At RebelMouse, we like to refer to our enterprise publishing platform as "lean tech." Most publishers have a natural inclination to start doubling down on teams of developers who try to build unique experiences to help stand out above the noise. But they should actually be doing the opposite: Lean tech is the preferred way to cut through content saturation. By allowing RebelMouse to obsess over your product, content producers, editors, managers, and everyone in between can focus on creating quality content and taking advantage of opportunities to leverage distributive publishing strategies that create real revenue growth.

One of the major reasons we're able to maintain a lean tech environment is thanks to our approach to quality assurance (QA). We make updates to our platform daily to ensure our clients always have access to the most robust, high-performing, and secure version of our platform. Behind the scenes, this means having a solid QA structure that's efficient, creates less bugs, and catches the ones that do pop up before they go live. It's a system of checks and balances that's hard and costly to replicate on a custom CMS. Here's a glimpse into how it works.

Our Tech Stack Toolbox

  • Cucumber
  • Java
  • Junit
  • Maven
  • Selenium WebDriver
  • TeamCity
  • Zalenium (Selenium Grid)

Our Checks and Balances Workflow

Automated Regression Testing Cycle

The Lifecycle of a Product Update

When an update is first made to RebelMouse, TeamCity immediately triggers the start of automated tests to review integrity.

TeamCity Build

TeamCity Agent

The tests run in parallel on TeamCity's Build Agent. Next, Zalenium creates docker containers with browsers that matches the count of parallel threads. An Allure report is then generated from the test results, which shows the state of the application after the update.

Allure Report Pass

If a test doesn't complete successfully, the testing framework receives a video with a failed test and attaches it to the Allure report.

Allure Report Issue

Based on the report analysis, a QA specialist will create a "bug" ticket in our product management software to address the issue if needed. Then, information about the bug is immediately sent to the project manager and we begin the process of correcting the problem.

The media powerhouses we power can publish with confidence knowing that any product issues that arise are met with a tried-and-true process to fix the problem with little-to-no disturbance to their workflow. If you have any questions about this process, please email support@rebelmouse.com.

Related Articles

Related Posts vs. Posts in Assembler

Here's the difference between Related Posts and Posts in Assembler.

By using Related Posts and Posts in Assembler, you can help your audience stay engaged with your site's content and generate more traffic. Both of these features can be added to any post through Entry Editor.

When creating or editing a post, you can add a Related Posts section to the bottom of it that consists of a selection of existing posts on your site that you choose to surface. Only the main image and content headline are pulled, along with a link to the original post. This is similar to the Around the Web section that also shows up at the end of your post when you enable it from the SEO tab of Entry Editor.

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Site Accessibility on RebelMouse

In today's digital world, it's more important than ever to ensure that your website is accessible to all users regardless of any disability they may have. Google recognizes how important this is, and now includes an accessibility score in their PageSpeed Insights tool to alert site owners when their site's level of accessibility is not up to par.

Although website accessibility does not directly impact page speed scores, it's quickly becoming an industry standard amongst forward-thinking companies. One key way to ensure your website is making the accessibility grade is through the use of Accessible Rich Internet Applications, or ARIA for short.

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