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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.


Our publishing solution seamlessly adapts to every industry. We've helped launch some of the biggest new media companies to date — such as Axios and The Dodo — and have also propelled brands like United Airlines, PAPER Magazine, and Dance Magazine to success in the digital and social space.

We don't stop at software, either. RebelMouse is a creative agency with team members located all over the world that are dedicated to aiding our clients in growing their audiences with every publish.

Since we are the only full-fledged creative agency with a proven, full-stack tech solution, our product and services are tailored to every client's needs. The platform starts at $5K per month, which includes everything you need to run a premium, high-traffic media site. The variable cost with RebelMouse is how much you engage our creative services team to design and develop for you versus using your own teams to do any customization work.

RebelMouse as a Platform: If your team is flush with smart developers and product managers, our CMS is the right platform for them to stretch their creative muscles. We're here to help you build and create the best site to optimize your content for success on site, search, and social.

RebelMouse as a Product Partner: If you're a nimble team made up of content creators, RebelMouse can act as your backbone for tech, design, QA, and user experience. It's a strategy called lean tech that frees up time and resources for new media properties and smaller publishers so they can focus exclusively on content creation and distribution, rather than overextending on expensive development teams.

Here's a deep dive into some of the reasons new media powerhouses and legacy brands alike are making the switch to RebelMouse.

Deep Technology

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

Powerful Entry Editor: Every post published to our platform is set up for success before it even goes live. Entry Editor guides creators to optimize each piece of content for SEO, email outreach, and social, all from right within the editing interface.

New Content Workflow: We've laid down the groundwork for a Creators Network that streamlines the publishing process for multi-member teams who need to make sure every article is perfect before publishing. With customized roles for creators, dynamic editorial approval processes, and annotation capabilities, we foster teamwork so it can take place organically.

Dev-Free Designs: Website design has changed. The good news is that the unpredictable nature of the social platforms means users are warming up to the home page more than ever. We offer customizable designs built to markedly increase pageviews. Our Particle Assembler empowers content creators to create developer-level, user-focused designs with just a few clicks.

Proprietary Social Technology: RebelMouse Discovery allows you to identify social influencers on any topic directly from Entry Editor. Raise your brand's awareness and connect with potential partners through Twitter, Facebook, and email without ever leaving the platform.

But that's not all. Here's a mere sampling of what we offer our clients:

RebelMouse differs wholly from other enterprise solutions such as WordPress. We operate based on a centralized model that requires no third-party hosting, and we keep your site safe and updated on a daily basis with no impact on your day-to-day operations.

Iterating at Scale to Stay Ahead

What separates RebelMouse from WordPress, Drupal, and other custom-built, in-house solutions is the speed at which our features are iterating in the cloud to keep clients on the leading edge of technology. We often meet companies that believe everyone is either declining on Facebook or Google, or receiving fewer opportunities for audience growth because of content saturation and low attention spans. But most of our clients are growing in all categories, including reach, conversion, and loyalty.

One of our clients, the Italian newspaper La Verità, has seen tremendous growth using a paywall system combined with our proprietary technology that is specifically designed to engage readers and create loyalty. In August 2018, their return visitors increased by 74%, and new visitors increased by 115%. Using an infinite scroll design layout we call Social UX, La Verità is averaging 14 pages per visitor, far above the industry standard.

RebelMouse stays ahead of the rapid technological changes of the platforms because of how we are organized. Founded and managed by Andrea Breanna, the CTO who built The Huffington Post, the RebelMouse team is fully global and hired for talent, not location. This allows the team to run marathons at sprint speed, passing the time-zone baton between teams who lead beautiful, sustainable lives. Our team of Rebels are loyal and passionate, and are mostly made up of developers and big thinkers who were tired of being considered one-trick coders. The team is lean and spends a lot of time both with our founder and getting support from each other. These insights and lessons are then passed on to every client.

Our Tech and Strategy Is Never Static

RebelMouse is effective for our clients because it's incredibly flexible. By design, there are no creative dead-ends to our platform. In the beginning, we made a vow to ensure that our answer to any creative ideas would always be: "Yes! We can do that, and here's how."

Some of our clients, such as United Airlines, rely on our team to take care of the entire creative process for them — which includes anything from strategy to architecture to UX to design to the tested and scalable code that reaches consumers at a production level.

We're very proud that our solution is developer friendly. We treat our clients' time like gold, which includes your editors, creators, and writers, as well as developers, designers, and product managers.

Experience Enterprise-Level Growth at Scale

The days of being just a start-up are behind us. We're a stable, profitable company built on a firm foundation with a team focused on the future of online publishing and content marketing. Our technology is tried and tested, yet flexible. It's scalable, but remarkably efficient.

Media sites that flip to RebelMouse immediately start to grow. For example, Motherly launched on RebelMouse in early April 2018. Since then, they've shown explosive growth with users up 28%, sessions up 72%, and pageviews up a staggering 177%. Using RebelMouse's built-in SEO tools, Motherly began to optimize articles at the editor level. This has helped grow their traffic from Google. Since launch, users coming in from Google are up 1,164%, and pageviews are up 2,018%.

Brands see the same performance increases, too. But beyond just putting you on a modern, hyper-efficient platform, we also provide you with the strategy you need to have sustainable growth. To move the needle, you cannot blindly rely on technology, nor can you assume creativity alone will suffice. In reality you need both to succeed, and at RebelMouse, this is our mission as a creative agency: to help you succeed.

Technology continues to accelerate the way we consume and interact with media. And while publishers are always looking for new ways to keep up with the times, they're following a roadmap that ultimately leads them nowhere. They're caught in a hamster wheel chasing every fast-changing trend. We can be your compass — quite literally. We'll help you navigate the turbulent waters of the new media landscape to ensure you're not only creating benchmarks and goals, but surpassing them.

Intuition and gut inspire us, but we compare everything against data — lots of it. As one of the few, if not only, creative agencies that have access to data across a number of high-profile properties and media sites, we can better guide our clients' toward their growth objectives.

Become Your Own Growth Story

Let's start working together. Request a proposal today and take control of your property's destiny, organic growth, monetization success, and content strategy. Even if you can't replatform to a new CMS right now, our traffic experts can work with you to make sure your current site is optimized for maximum growth at scale.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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How Axios Built on RebelMouse

The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Industry: News Media
Headquarters: Washington, DC
Website: Axios.com

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.

With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

  • Get to launch quickly while still having tremendous depth in technology
  • Build a next-generation media property
  • Empower editors with technology for breaking news
  • Build a CMS that manages and elegantly assembles content into articles
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How to Change Video Thumbnails on RebelMouse

When users create an article in the Particle Assembler that includes videos, a default thumbnail image appears when the video is uploaded to the Entry Editor. However, sometimes a video does not have a placeholder image or the image is something you want to change.

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Take Advantage of Rich Media Integrations on RebelMouse

Amplify Every Article With Videos, UGC, and More

At RebelMouse, we believe flat media is dead. The concept of what qualifies as content is constantly evolving, and we want to arm our content creators with the right editorial tools to amplify quality content. This is why we make it easy to access our media asset uploader, which allows you to seamlessly embed media from your device or a popular third-party source, such as GIPHY, Instagram, Twitter, YouTube, and Vimeo. In a few clicks, you can transform your post with modern formats that will instantly make your content stand out on site, search, and social.

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Overview: Mailchimp + RebelMouse Integration

One of the strongest methods to grow your readership is through newsletter campaigns. While sometimes metrics like opens and click-through rates can be low, emails are still a great way to target niche audiences to convert them into loyal followers. At RebelMouse, we have a detailed and intuitive integration with Mailchimp's platform. Here's how it works.

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Key Elements of a Brand Hub

The Content Marketing Stack of the Future, Today

Having a simple, gorgeous user experience that highlights the brand is an easy mission to define and a hard one to accomplish. RebelMouse is unparalleled at creating mass consumer experiences that foster deep engagement and loyalty. All our design theories and approaches are tested and backed by a massive amounts of data. Sites on our platform can get as many as 26 pages per visit, and on average get five pages per visit. Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. It's fast, clean, beautiful, and it works.

Learn more about our clients: RebelMouse Case Studies.

Read on to learn about the various elements we use to transform brand experiences into visually beautiful, high-performance, and social user experiences.

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Writing Custom CSS in Custom HTML Elements + Correctly Referencing Layouts and Elements

It's tempting to reference custom CSS using Google Chrome's debugging tools to look up page layout IDs.

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Launching a Community on RebelMouse

The current social ecosystem has given us a seemingly limitless number of premium creators who understand how to create dynamic and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too.

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