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Meet RebelMouse

Build on a better platform that supports far-reaching content distribution, impactful conversion, and unparalleled loyalty.

The world's largest companies trust us to power their global, multiplatform content experience. As a platform, we're now one of the largest in the world, reaching 50+ million people every month. As a creative agency, we build mass pop culture hits that grow organically to become household names — Axios and The Dodo, for example.

We work strategically with United Airlines and many other brands to establish the new media roadmap for their future and implement it. RebelMouse was founded by the CTO who built The Huffington Post. The founding vision and mission is still the same today: to be the right new media platform for both media companies and brands. It's working exceedingly well, and we're delivering some staggering results for our clients.

Read our latest deck here!


Our creative agency has a unique advantage because of our access to incredible amounts of data. We understand new media better than anyone else in the world, and we help media companies modernize and leapfrog competitors. In addition, we help marketers become best-in-class content marketers. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

Our publishing solution seamlessly adapts to every industry. We've helped launch some of the biggest new media companies to date, and have also propelled brands like United Airlines, PAPER Magazine, and Dance Magazine to success in the digital and social space.

We don't stop at software, either. RebelMouse is a creative agency with team members located all over the world that are dedicated to aiding our clients in growing their audiences with every publish.

Since we're the only full-fledged creative agency with a proven, full-stack tech solution, our product and services are tailored to every client's needs. The platform starts at $5K per month, which includes everything you need to run a premium, high-traffic media site. The variable cost with RebelMouse is how much you engage our creative services team to design and develop for you versus using your own teams to perform customization work.

RebelMouse as a Platform: If your team is flush with smart developers and product managers, our CMS is the right platform for them to stretch their creative muscles. We're here to help you build and create the best site to optimize your content for success on site, search, and social.

RebelMouse as a Product Partner: If you're a nimble team made up of content creators, RebelMouse can act as your backbone for tech, design, quality assurance, and user experience. It's a strategy called lean tech that frees up time and resources for new media properties and smaller publishers so they can focus exclusively on content creation and distribution, rather than overextending on expensive development teams.

Here's a deep dive into some of the reasons new media powerhouses and legacy brands alike are making the switch to RebelMouse.

Deep Technology

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

Powerful Entry Editor: Every post published to our platform is set up for success before it even goes live. Entry Editor guides creators to optimize each piece of content for SEO, email outreach, and social, all from right within the editing interface.

New Content Workflow: We've laid down the groundwork for a Creators Network that streamlines the publishing process for multi-member teams who need to make sure every article is perfect before publishing. With customized roles for creators, dynamic editorial approval processes, and annotation capabilities, we foster teamwork so it can take place organically.

Dev-Free Designs: Website design has changed. The good news is that the unpredictable nature of the social platforms means users are warming up to the home page more than ever. We offer customizable designs built to markedly increase page views. Our Particle Assembler empowers content creators to create developer-level, user-focused designs with just a few clicks.

Proprietary Social Technology: RebelMouse Discovery allows you to identify social influencers on any topic directly from Entry Editor. Raise your brand's awareness and connect with potential partners through Twitter, Facebook, and email without ever leaving the platform.

But that's not all. Here's a mere sampling of what we offer our clients:

RebelMouse differs wholly from other enterprise solutions such as WordPress. We operate based on a centralized model that requires no third-party hosting, and we keep your site safe and updated on a daily basis with no impact on your day-to-day operations.

Iterating at Scale to Stay Ahead

What separates RebelMouse from WordPress, Drupal, and other custom-built, in-house solutions is the speed at which our features are iterating in the cloud to keep clients on the leading edge of technology. We often meet companies that believe everyone is either declining on Facebook or Google, or receiving fewer opportunities for audience growth because of content saturation and low attention spans. But most of our clients are growing in all categories, including reach, conversion, and loyalty.

One of our clients, the Italian newspaper La Verità, has seen tremendous growth using a paywall system combined with our proprietary technology that is specifically designed to engage readers and create loyalty. In August 2018, their return visitors increased by 74%, and new visitors increased by 115%. Using an infinite scroll design layout we call Social UX, La Verità is averaging 14 pages per visitor, far above the industry standard.

RebelMouse stays ahead of the rapid technological changes of the platforms because of how we are organized. Founded and managed by Andrea Breanna, the CTO who built The Huffington Post, the RebelMouse team is fully global and hired for talent, not location. This allows the team to run marathons at sprint speed, passing the time-zone baton between teams who lead beautiful, sustainable lives. Our team of Rebels are loyal and passionate, and are mostly made up of developers and big thinkers who were tired of being considered one-trick coders. The team is lean and spends a lot of time both with our founder and getting support from each other. These insights and lessons are then passed on to every client.

Our Tech and Strategy Is Never Static

RebelMouse is effective for our clients because it's incredibly flexible. By design, there are no creative dead-ends to our platform. In the beginning, we made a vow to ensure that our answer to any creative ideas would always be: "Yes! We can do that, and here's how."

Some of our clients, such as United Airlines, rely on our team to take care of the entire creative process for them — which includes anything from strategy to architecture to UX to design to the tested and scalable code that reaches consumers at a production level.

We're very proud that our solution is developer friendly. We treat our clients' time like gold, which includes your editors, creators, and writers, as well as developers, designers, and product managers.

Experience Enterprise-Level Growth at Scale

The days of being just a start-up are behind us. We're a stable, profitable company built on a firm foundation with a team focused on the future of online publishing and content marketing. Our technology is tried and tested, yet flexible. It's scalable, but remarkably efficient.

Media sites that flip to RebelMouse immediately start to grow. For example, Motherly launched on RebelMouse in early April 2018. Since then, they've shown explosive growth with users up 28%, sessions up 72%, and page views up a staggering 177%. Using RebelMouse's built-in SEO tools, Motherly began to optimize articles at the editor level. This has helped grow their traffic from Google. Since launch, users coming in from Google are up 1,164%, and page views are up 2,018%.

Brands see the same performance increases, too. But beyond just putting you on a modern, hyper-efficient platform, we also provide you with the strategy you need to have sustainable growth. To move the needle, you cannot blindly rely on technology, nor can you assume creativity alone will suffice. In reality you need both to succeed, and at RebelMouse, this is our mission as a creative agency: to help you succeed.

Technology continues to accelerate the way we consume and interact with media. And while publishers are always looking for new ways to keep up with the times, they're following a roadmap that ultimately leads them nowhere. They're caught in a hamster wheel chasing every fast-changing trend. We can be your compass — quite literally. We'll help you navigate the turbulent waters of the new media landscape to ensure you're not only creating benchmarks and goals, but surpassing them.

Intuition and gut inspire us, but we compare everything against data — lots of it. As one of the few, if not only, creative agencies that have access to data across a number of high-profile properties and media sites, we can better guide our clients' toward their growth objectives.

If you'd like to learn even more about how we're changing media and content marketing, check out our latest corporate deck here.

Become Your Own Growth Story

Let's start working together. Request a proposal today and take control of your property's destiny, organic growth, monetization success, and content strategy.

Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

Keep reading... Show less

How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

Keep reading... Show less

Inside RebelMouse’s Quality Assurance Operations

How We've Perfected Stress-Free Publishing

At RebelMouse, we like to refer to our enterprise publishing platform as "lean tech." Most publishers have a natural inclination to start doubling down on teams of developers who try to build unique experiences to help stand out above the noise. But they should actually be doing the opposite: Lean tech is the preferred way to cut through content saturation. By allowing RebelMouse to obsess over your product, content producers, editors, managers, and everyone in between can focus on creating quality content and taking advantage of opportunities to leverage distributive publishing strategies that create real revenue growth.

One of the major reasons we're able to maintain a lean tech environment is thanks to our approach to quality assurance (QA). We make updates to our platform daily to ensure our clients always have access to the most robust, high-performing, and secure version of our platform. Behind the scenes, this means having a solid QA structure that's efficient, creates less bugs, and catches the ones that do pop up before they go live. It's a system of checks and balances that's hard and costly to replicate on a custom CMS. Here's a glimpse into how it works.

Our Tech Stack Toolbox

  • Cucumber
  • Java
  • Junit
  • Maven
  • Selenium WebDriver
  • TeamCity
  • Zalenium (Selenium Grid)

Our Checks and Balances Workflow

Automated Regression Testing Cycle

The Lifecycle of a Product Update

When an update is first made to RebelMouse, TeamCity immediately triggers the start of automated tests to review integrity.

TeamCity Build

TeamCity Agent

The tests run in parallel on TeamCity's Build Agent. Next, Zalenium creates docker containers with browsers that matches the count of parallel threads. An Allure report is then generated from the test results, which shows the state of the application after the update.

Allure Report Pass

If a test doesn't complete successfully, the testing framework receives a video with a failed test and attaches it to the Allure report.

Allure Report Issue

Based on the report analysis, a QA specialist will create a "bug" ticket in our product management software to address the issue if needed. Then, information about the bug is immediately sent to the project manager and we begin the process of correcting the problem.

The media powerhouses we power can publish with confidence knowing that any product issues that arise are met with a tried-and-true process to fix the problem with little-to-no disturbance to their workflow. If you have any questions about this process, please email support@rebelmouse.com.

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