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Multivariate Testing: An Introduction to Data-Driven Site Design
Rebel Insights

Multivariate Testing: An Introduction to Data-Driven Site Design

Understand the differences between multivariate testing and A/B tests

The modern digital landscape is founded on one critical element — data. From content creation to site design, there’s no reason to take chances on what will resonate with your audiences. Adopting a data-driven mindset means you can take the guesswork out of your business strategy and focus on the methods that are actually moving the needle.

And one of the best ways to figure out what strategies are moving the needle for your website is through multivariate testing.

What Is Multivariate Testing?

Multivariate testing is the process of testing one or more components on a website in a live environment. These components can be anything from a CTA button, headline formatting, or even an entire page design. The beauty of multivariate testing is that you can test each one of these individual features on a page to see what performs well among your users.

Think about it for a moment. Creative teams with great ideas are most successful when they have an environment where ideas can easily be tested against each other instead of trying to find total agreement on one idea. Multivariate testing allows teams to cherry-pick each idea to create an end result that works best, backed by the data to prove it.

multivariate testing allows for various layout designs and element placements to be tested live to see what attracts the most readership See which elements and layout designs attract the most readers with multivariate testing. Graphic from Invesp.

Multivariate Testing vs. A/B Tests

Traditional A/B testing is the process of creating two different layouts and splitting the traffic between the two to see which one performs better. It’s possible to test more than just two layouts, of course, and there’s no issue with creating A/B/C/D/etc. tests depending on how many layouts you have to try.

A/B tests can produce great results, but they are limited since they test an entire layout at once. Remember, multivariate testing allows you to test the different components of a layout individually. Think of multivariate testing as running multiple A/B tests at one time. Here’s a good illustration of the differences between A/B testing and multivariate testing from HubSpot:

A/B testing compares two layouts as a single page, while multivariate testing allows for multiple elements to be tested simultaneously An illustration of the more complex testing available through multivariate testing. From HubSpot.

Multivariate testing is a great way to help creative environments stay focused. However, it’s vital that all ideas get measured, because one idea might sound awesome to the group or a team member, but it may not always perform.

How Do I Know When to Use Multivariate Testing?

If you are looking for fast results, it’s best to use A/B testing. However, multivariate testing is the preferred choice if you have the time to analyze and review multiple data points. Combined, the testing on each one of your site elements will help you curate the highest-performing page possible. It’s also recommended that you use multivariate testing on your pages with the highest traffic because there will be more data to analyze to determine which site elements are garnering the most engagement.

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The Truth About Guest Posting
Rebel Insights

The Truth About Guest Posting

Guest posting is often touted as a popular SEO strategy. Here’s why you should proceed with caution.

There’s a lot of chatter about guest posting, or guest blogging, in the digital content community. Guest posting is often listed as a popular way to improve a site’s ranking on search. However, guest posting is actually against Google’s guidance. Here’s the truth about guest posting and how to make sure you aren’t putting your site’s search performance in danger.

What Is Guest Posting?

Just as it sounds, guest posting is when you have a creator outside of your organization write an article for your site, or vice versa. Sometimes guest posts are exchanged for a price, but not all the time.

Years ago, guest blogging was a great way to build a reputation for your website and generate important backlinks. Backlinks are simply links to your website that are hosted on another site. If your site has backlinks on quality, authoritative websites, they will help your site’s own domain authority and increase your success with organic search.

Creating quality backlinks is still an important part of any SEO strategy. However, guest blogging isn’t the best way to generate the kind of backlinking that Google is looking for.

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Checking In on the Rising Popularity of the Subscription Model
Rebel Insights

Checking In on the Rising Popularity of the Subscription Model

With paywall models on the rise, here’s how to nurture your subscriber base

Even though 2022 is beginning to wind down, the rise of digital subscriptions certainly isn’t. As the holiday season quickly approaches, let’s take a look at the current state of the subscription model and the benefits that a smart paywall approach can bring to your business.

The rise of subscription marketing hasn’t shown any sign of slowing. It’s estimated that in the past nine years, the subscription economy has grown 435%, and is on its way to becoming a $1.25 trillion market by 2025. Data shows us that the average American spends $273 per month on digital subscriptions. While that may seem like a lot, when you think about everything from Amazon and Netflix to food delivery and digital news paywalls, subscriptions make up a significant portion of daily life.

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Driven by Data: RebelMouse’s Customized Looker Studio Dashboards
Rebel Insights

Driven by Data: RebelMouse’s Customized Looker Studio Dashboards

RebelMouse offers unique, customizable dashboards through Google Looker Studio that provide key insights into the metrics that matter most to publishers. We give our clients the ability to quickly understand the performance of their sites so that they can then make important decisions on the fly. Here's what you get out of the box.

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