Meet the RebelMouse Particle Accelerator

The core unit of content on the web used to be the article. Whether you called it a post, blog, article, or column, it's always been your core content. You created it and measured its performance. It's what fueled you to go viral.

Social has completely changed that paradigm.

Now, the core unit is much smaller. It's a Facebook video, an Instagram post, a tweet, a YouTube video, an interactive element, or even just an image. The core unit is now a particle. A particle is — quite literally — part of an article.

The particle cannot be treated as a flat embed anymore because it has to be formatted and rewritten to work for Instant Articles, Apple News, and AMP. It has to be meta tagged to optimize sharing across social platforms. It has to be able to stand alone on native, but still be able to weave its way into the context of an article. The kinetic energy of a particle can be harnessed to accelerate the momentum of an article. Particles need to be strung together and assembled to create context and voice, and through that, loyalty.

One of the pillars of RebelMouse is our content creation and distribution tools. We are proud to have the web's most powerful and efficient publishing platform. Today we're announcing a significant and very exciting upgrade, the RebelMouse Particle Assembler.

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RebelMouse vs. WordPress VIP

After building the product for Huffington Post, and owning the product and engineering groups at AOL after we were acquired, it was clear to me there was a huge gap between what the current CMS offering gave the world and what the world needed. Five years later we are at scale, moving the needle and doing to WordPress what Airbnb did to Craigslist.

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United Hurricane Relief Campaign

Background

United Airlines has worked with their customers, employees, and MileagePlus members to launch a CrowdRise fundraising campaign which has already raised a total of more than $2.8 million to support their humanitarian aid and disaster relief partners: Airlink, the American Red Cross, Americares, Operation USA, the Greater Houston Community Foundation, and the Humane Society International. United has also partnered with Chase card services to provide additional bonus miles to members who donate to those organizations, and has agreed to match the $300,000 in relief already raised for both Hurricane Harvey and Irma. So far, United has committed over seven million bonus miles to their customers who have made donations.

RebelMouse powers United's content hub. Together, we were able to quickly make changes and integrations that highlighted and amplified United's efforts. Our creative agency was able to do the design and coding, as well as work with the (fabulous) CrowdRise team to bring the integration together in a matter of hours.

RebelMouse also worked to create a mobile and accessibility compliant data view of the impact on flights from the hurricanes.

Integration Work

The integration was done to highlight the campaign on the front page and build a beautiful landing page for the efforts, including a module that featured the work across the site.

Our design team worked with the engineering team once we understood the data and API options for CrowdRise. We were then able to turn over the idea from design to live in no time at all.

Integrated into the home page:

On the article page, we merged two CrowdRise donation widgets and made it a native, custom-styled integration on the site:

RebelMouse Proactively Reacts

We love working with our clients. We have the DNA of a news team and work on campaigns with the urgency of an organization covering breaking news and events. We cover social, web, and also monetization. We have the full-stack team, from audience development to design and development, to partner with brands and highlight the amazing work your teams are doing.

The Corporate Blog Is the Achilles' Heel of Content Marketing: Fix It

Company blogs have become the Achilles' heel of the content marketing stack. This owned property is key to content marketers being able to spread traffic across different platforms and create loyalty. But while Facebook, Instagram, Google, Snapchat, Twitter, and others are evolving into centralized platforms with massive updates that roll out every quarter, corporate blogs are stuck on an old paradigm.

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Importing to RebelMouse: Technical Guidelines

In order to ingest a client's content into RebelMouse, we must be able to fully parse the site's content. RebelMouse accepts several input formats for content ingestion.

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Summer 2017: 5 Social Trends of the Season

Platforms, users + publishers have a need for speed.

The world of digital has gotten so much more complex. As social bleeds into sites and vice versa, the ecosystem between digital and real life has become even more intertwined. It's even impacting elections.

If there had to be one word to summarize this summer on social it would be speed. Platforms are getting better about delivering content in non-intrusive formats that load before you can blink. Websites are also following the trend of usability and personal experience more than ever. Gossip sites that once delivered articles oversaturated with ads now publish on Instant Articles.

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All the Ways We Grew This Summer

Summer 2017 looked good for RebelMouse.

This past January, our founder and CEO, Paul Berry, decided to close the RebelMouse offices in NYC. Since then, we've been more efficient + collaborative than ever before. We've grown as a creative agency, mastering what it is to work as a fully distributed team around the globe.

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What's Next After Facebook

It's always hard to imagine what is next until suddenly it's dramatically obvious.

It is now completely clear. The first phase of the internet confused freedom of speech with code of conduct. Platforms built through the hard work of good people are being used to spread hate across the world at rates we have never seen before. The largest platforms in the world are now completely toxic. And in our decades of enduring this, the toxicity has become normalized. What women endure online — as an important example — is worth sobbing over (and I honestly hope you do).

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3 Players You Need on Your Team Before Re-Platforming

Getting your content, technology, product, and traffic right is mission critical for any business today. But you especially need to be sure that you have the right team in place to manage changes and make the most of them when you decide it's time to re-platform your site. Here are the three pivotal players you want on your side:

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4 Signs You Should Re-Platform Your Site

Content management systems (CMS) are kind of like the War and Peace of tech. It's a lot of intricate coding, design, and insider baseball that can be tough to fully grasp in one sitting.

If you're a new media company or brand that's just starting out and trying to find a publishing solution that will enhance your day-to-day — rather than slow down the creative — it can be tough to figure out which will give you the least heartache during the launch process. If you already have a CMS in place, then there's probably a greater chance that the platform you're currently using is leaving you frustrated. But even if you've grown weary from your everyday tools, it still can seem even more daunting to re-platform your site entirely.

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Media Companies: Don’t Let Your Traffic Run out the Side Door

The launch of Facebook's Instant Articles left media companies with two choices: (a) integrate deeply with Facebook — fast load times! better experience! — or (b) skip this opportunity and risk falling further behind in the traffic race driven from Facebook. Given that Facebook has become such a huge traffic driver to so many media sites, in reality there's no choice to make. Yet while Facebook and, of course, Google drive significant traffic volume, that traffic is not always the best. It's often to one page only, and for very short sessions (especially on mobile). It doesn't have to be this way.

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Every Keyword = New Target Audiences

We're kind of obsessed with social integration + making sure your content travels across platforms seamlessly. So we've added a couple more tools to your distribution arsenal, each designed to enhance reach capabilities even further. Now you can find influencers and target audiences faster with every publish to really set up your stories for success. Here's the lowdown:

  1. Easily add tags inside a user profile. This will allow you to more easily tag and categorize other pages that you collaborate with frequently. With the upgrade, you can do it swiftly by clicking on a suggested target's profile card.
  2. Add tags in the sections and categorization tab. ← The cool thing about this feature is that if a tag is associated with a profile in the "Discovery" section of the platform, it will show that profile as a suggested target. So, for example, if your post is related to "swimming" and you tag it as such, any partners that you have associated with the tag "swimming" in Discovery will appear as suggested targets.

These tools are designed to eliminate the laborious work that goes into finding relevant targets for each story. Every tag equals a new target audience, so make sure to utilize this new feature to uncover a whole new world of influencer potential!

See it all in action here:

Now Hiring: Senior Software Developer

We're hiring a talented and motivated engineer to join our development team here at RebelMouse. We want someone who brings value beyond code, truly cares about expressing ideas, and wants their voice to be heard + included. Added bonus if you love scalable solutions, and actively being part of the creative process in making the company more scalable!

We're a small, close-knit team, so you won't be just a cog in the machine. We use Python and Node.js as server backends, Backbone.js and React.js as front-end frameworks, and MongoDB, Redis, and MySQL as data stores.

RebelMouse is a 100% distributed company. Our developers work from 20+ countries and have very flexible schedules. If you don't want to be confined to an office chair, and like the idea of being able to work from any place in the world you choose, we're a match!

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Are You Maximizing Your Content?

Five years ago, a checklist to make sure you were doing the most to maximize your content would have been a lot more simple. It would be full of best practices like replying to every comment, using CTAs, and diversifying content across platforms. All of those are still important, but the social sphere is a lot more complex now, and we're able to reach new audiences like never before.

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Introducing Rebels for Good

Culture is malleable. It is ideas that change culture. Ideas have never spread so fast. It's possible for us to use the power of understanding how ideas can spread to help the good ones flourish. We live in a time with an increasingly dire and overwhelmingly important battle between good and evil. Trump and other political leaders amass power by spreading hate and ideas that cause emotional fear and panic.

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Twitter Makes Switch to Google AMP

Twitter has officially shifted to Google's AMP format on its mobile app for both iOS and Android, eliminating the platform's previous, slower mobile viewing pages.

At the Google I/O conference in May 2017, representatives announced that Google AMP pages load twice as fast as traditional links from Google search. It was also during that conference when Twitter officials announced that they planned to make the switch to AMP for their native app. Now that the rollout is underway, publishers are already experiencing the boost.

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Keep Control of Your Facebook Content

Facebook Fake News Leaves Publishers Scrambling

It may seem like "fake news" has been around forever, but to this day, media agencies and social platforms are still actively working to combat any misleading news articles that trickle through the cracks and invade the internet.

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4 Ways to Make Your Media Venture Profitable

We've all heard that content is king, but it's a bit hard to keep the lights on if that content doesn't return any revenue. We're all about distribution at RebelMouse, which means we obsess over how to get your content to its maximum and most relevant audiences. But even after conquering both quality content and distribution, there's still one important factor left: money.

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Why RebelMouse Is so Fast

Fast-loading sites are now a bipartisan issue. It's a debate that may have once been considered insider baseball, but is now a widespread user preference. The topic of a fast-loading internet has always come down to reader experience, but with the spread of social, the reader now has more of a say — and is a higher priority — than ever before.

Just this month Facebook announced it will start prioritizing faster-loading pages, which could prompt even more publishers to focus on Instant Articles. Google also recommends keeping page speed down to under three seconds.

Users are just as smart as the industry insiders now, and that means it's important to give them as swift and efficient an experience with your content as possible. If not, they will find it elsewhere.

RebelMouse is a CMS that fuels crazy-fast content, so you'll never have to worry about speed impacting your content's distribution. There are a lot of factors that go into why we're so fast. Here are just some of them:

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Why Managed Hosting Is a Waste of Money

You're shelling out too much to fund your WordPress site

If you want to ride in style when you buy a car, you have to pay for it via upgrades. These could be anything from an unnecessary but nice-to-have add-on like a leather interior, or it can be something that impacts safety, like a backup camera. Paying extra for these add-on options can be costly, but sometimes it's about more than just a luxurious ride. It's about top performance.

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How Axios Built on RebelMouse

The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Industry: News Media
Headquarters: Washington, DC
Website: Axios.com

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.



With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

  • Get to launch quickly while still having tremendous depth in technology
  • Build a next-generation media property
  • Empower editors with technology for breaking news
  • Build a CMS that manages and elegantly assembles content into articles
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A Rebel’s Guide to Winning SEO with Social Media

It's an age-old question that's haunted digital marketers for years: Does social media impact search rankings? There's a varying degree of answers, but we've nailed down the details.

For one simple answer, yes. But there is a catch.

One thing is for certain: Social has changed every aspect of digital publishing. Still, you can leverage social to win in today's age of search. In this guide, you'll learn the following:

  • A brief history of the search engine optimization evolution
  • The definition of search in 2017, including how to nail down your winning phrase
  • How to leverage social to make it to Google's page one
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The Strategy Behind Facebook Instant Articles Monetization

We see clients make $$ every day.

We're in a very lucky position at RebelMouse because normally you get to only see your own data. We're able to see what's happening across a huge set of web properties with different audiences, missions, strategies, and teams all over the world. We share our learnings in strategy sessions with clients where we brainstorm on how to make this information and these trends applicable to their business.

There is a lot of noise going around about Facebook Instant Articles not performing well. But what we're actually seeing is quite beautiful in many cases. We have clients experiencing up to $25 CPM — and even $35 — on Instant Articles now. They're achieving those numbers not through a sales team, but rather with effective content on sites that are perfectly optimized for social — and this absolutely includes a seamless Instant Articles configuration. Across the board, we're seeing sites hold a healthy $5 CPM a day, and some even regularly come in at $10.

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Inside Our Seamless Social Feed Content Integration

At RebelMouse, we believe your content won't be successful if you just talk about yourself. Content has to be multidimensional and dynamic to gain a captive and loyal audience. Our distribution tools bleed together social + content into a seamless process once and for all.

In the age of the Instagram influencer, the power of user-generated content (UGC) is strong. We've created a content feeds structure within our CMS that instantly populates your site with a variety of editorially-aligned content. The Content Feeds dashboard allows you to manage and curate UGC, and connect RSS Feeds to your site to give visitors more of what they love without straining your editorial resources.

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Introducing: Entry Editor Upgrades

RebelMouse is a community of content creators who know what it takes to create contagious media. That's why we are always improving on the creation process. We're constantly perfecting a workflow that sets up each piece of content for revenue-focused, social success.

Our Entry Editor is the ultimate toolset. It's the intersection where content, social, and distribution finally bleed together. We've made some innovative updates to our Entry Editor to make the content creation process even better. Here's the latest:

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The Fluid, Creative Agency Inside of RebelMouse

We are a creative agency with specific services designed to help you create something viral + awesome. Take a look inside our creative team!

Growing up, my dad started a software company — which gave me the chance to learn how to write code from a very young age. I loved it immediately. The act of creating! A lot of people think of coding as a math or science, but I have always seen it as an artistic language. From the moment I touched code, it was an act of expression for me. My first code was a "Choose Your Own Adventure" experience — it was truly an act of writing and a different way of telling a story.

What I realized quickly as I entered my career in my late teens and early 20s, was that people wanted to put me in a box as just "the developer." I always wanted much more than to just write code and be told what tech should do. I had already worked on viral projects (Dog Island is particularly fun) and built a real eCommerce business for Palo Alto Software.

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2017: The Year Growing on Instagram Was Everything

RebelMouse can help you grow Instagram followers + drive growth on all social platforms. Let's create contagious media together!

What started as a simple, social photo-sharing app has turned into a daily staple in the lives of 400 million people. Instagram continues to shatter new benchmarks and establish its dominance in the age of social with no signs of slowing down.

Instagram's success hasn't gone unnoticed. Influencers, advertisers, and brands are going all in, capitalizing on all the eyeballs using the platform as yet another means of monetization. Publishers are piling into Instagram video, too. 2017 is certainly the year businesses take notice of Instagram.

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Why RebelMouse? The Best Centralized, Social CMS

RebelMouse is the best CMS for social growth, with a platform built for content creators to thrive in the age of social. See how we got here + how you can join us and start growing within days!

Chances are that the CMS you work in every day was built before social — before the idea of distributed content was even coined. Even though publishing has changed dramatically, a lot of that heavy and outdated tech still exists today.

For example, WordPress has more than 87 million sites, but each platform update still has to be pushed out individually to each and every one of those customers. By contrast, RebelMouse is a centralized CMS, meaning our updates are pushed out to all of our sites at once (and sometimes even multiple times a day). We are always updating and integrating which is why we are quickly becoming the most sought-after alternative to WordPress VIP, with a platform that features content creation tools integrated directly into social APIs.

Websites became a part of our lives long before the revelation that fans are born in the feeds. The opportunity to reach huge social audiences is now, but that doesn't mean the website is dead. Publishing has just evolved.

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RebelMouse Creative Services

RebelMouse is a creative agency that houses successful media companies through our groundbreaking technology and creative services. Our team is obsessed with creating contagious media through an efficient and fluid content strategy. We're here to double your traffic and set your site up for repeat success. Below are some of the dynamic services we offer.

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Why Your WordPress Site Is Never Really Secure

WordPress security plugins don't work and often leave sites vulnerable to hacking. Join RebelMouse to reach a larger audience safely!

With more than 87 million sites worldwide, WordPress is the leading CMS of the internet. But being a leader in your space doesn't come without its pitfalls. WordPress's massive site structure has opened them up to many security threats since the software's 2003 launch.

A severe hacking event shocked WP users in February 2017, when attackers penetrated 1.5 million sites thanks to a loophole within the WordPress REST API. The REST API was touted as a connector to enhance communication with other web programs, revolutionizing WP's own outdated API. A vulnerability in the REST API allowed hackers to infiltrate nearly 2 million sites — compromising up to 350,000 sites in one campaign alone.

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How to Know You've Got Viral Content Before It Happens

Velocity Alerts put your content on the fast-track to viral success!

It's awesome when your content takes off and starts to go "viral." But what if you could know the moment your content starts trending so you can take advantage of the momentum and push it even further?

This is where Velocity Alerts, unique to the RebelMouse platform, come into play. With Velocity Alerts, your team is notified when a post starts to trend so you can "add fuel to the fire" by featuring the post more prominently on your site, triggering newsletter alerts, or promoting on social.

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How Social + Content Become BFFs

Chances are the CMS you're using was created before social. If that's true, you may still view content on your website and social feeds as two different entities you have to control and manage. We're here to blur those lines for you and take publishing where it needs to be in 2017.

Decentralized models such as WordPress VIP lack the social integration necessary to mimic the feeds, and that's why they continue to fall behind. We've created a toolset to not only distribute your content on the platforms (where all the eyeballs are), but also let your content travel across platforms easily.

Our social CRM allows you to engage with influencer accounts without the laborious task of finding them.

Here's how it works.

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A Rebel's Guide to the Facebook Algorithm

The Facebook algorithm has taken a lot of twists and turns over the years. Each new update brings a new set of challenges — and opportunities — for publishers.

Facebook + Google own 90% of new ad revenue, leaving just 10% for brands and media companies looking for the almighty ROI. As Facebook continues the back-and-forth battle with Google to get the upper hand on the ad share market, the platform is going to need publishers more than ever. For real.

That's the catch though: Publishers need Facebook just as much as the platform needs them. It's a symbiotic relationship that's experienced some bumps in the road along the way, but at the end of the day it has to work out. Despite platform hiccups, your social strategy should be inherently selfish and focused on repeat followers and revenue. At RebelMouse, we believe you can leverage the behemoth that is Facebook to benefit your brand. But it's important to take a look at the odyssey thus far.

In this guide, you'll learn the following:

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How Dance Magazine Took the Leap to Digital with RebelMouse

The Challenge

Dance Magazine is a beloved and storied print magazine. Over the decades, Dance Magazine has established itself as an icon in the dance industry, read by dancers of every age at every stage of their career.

Fred Seegal, Dance Magazine's owner, knew that there was a tremendous opportunity to take the company forward into a social-first publisher that could gain a large audience on the web. Fred also knew that trying to build this change from within through hiring would be extremely expensive, slow, and have a low chance of success. Fred had seen the work RebelMouse had done building The Dodo into the fifth largest publisher on Facebook, and our work with PAPER Magazine to rebuild them into a digital-first property. Our challenge together was clear: modernize the company, and build a new audience and a new digital revenue stream.

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Building Loyalty: One Viral Moment Isn’t Enough

The Saturation Slowdown

It may not always seem like it, but since there are only so many hours in a day — and so much explosive growth in new media — digital consumption is experiencing a bit of a slowdown.

Publisher Axios (powered by RebelMouse) said the saturated market means that "all of the players in the ecosystem will have to work harder to produce better content and experiences to maintain our attention, whether that be via digital ads, social personalization, algorithms, videos or articles."

And it's true. We now live in an ecosystem where one viral moment isn't enough to gain meaningful awareness for your brand or media company. It takes many shining moments that nurture your followers into a loyal partnership with your content.

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Shifting Culture Through the New Media Landscape

The media landscape has changed quite a bit since President Trump took office. While this has been tough to digest personally, it has made me realize more clearly what RebelMouse is as a company: Contagious media with a cultural impact.

We aren't just a technology company. We're a contagious media company with deep technology + an even deeper understanding of traffic.

We have a platform, and it's growing with each new site we create. We have a lot of fun picking who we work with — they are all really good people and the best at what they do. The sites we power are reflective of our commitment to integrity: EcoWatch, Axios, + Dance Magazine are some that we are super proud of right now.

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Love, Hate, Belief, Disbelief: What Drives Shareable Content?

Curating viral content isn't easy. If it was, we'd all be doing it and there would be an infiltration of (even more) salt baes and polarizing political GIFs.

But there's a reason why certain types of content get the viral engagement every publisher craves. And it's not as simple as post + pray. Meaning you can't just post something and hope to the social gods you go viral. There's more data behind it. First, you have to understand what makes content viral. Then, how it spreads.

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New Media Companies Are Big Media's Worst Nightmare

The battle of the platforms has brought us to an even playing field.

There's something called the Reddit Bureau of Investigation. It's a subreddit where curious users leverage crowdsourcing to comb through digital clues to solve crimes. In 2013, it was these redditors who tried to find the Boston Marathon bombing suspects. In 2016, it was also rigorous Reddit investigators who tried to find out if Making a Murderer's Steven Avery was in fact guilty.

These Reddit detectives are just your so-called average joes sitting behind computer screens. And while they may have plenty of awful fails in their investigations, they still make national headlines.

Reddit's go-to internet detectives are an illustration of why digital publishing, particularly distributed content across platforms, has given us all an even playing field. It's also why big media companies should be worried.

The Reddit Bureau of Investigation is a social platform that puts users at the forefront.

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Introducing Social UX for Media

RebelMouse doesn't just build ordinary websites. We're rethinking the role that websites play in today's dynamic infoscape. The feed has dominated social media for years now, but the website has never caught up. Now, RebelMouse gives you the toolset to not only distribute your content across platforms, but also ensure that users can easily move across platforms too. We call it Social UX for Media, and it's an absolute game changer.

social-ux.jpg

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