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Target High-Value Users With Affinity Categories

Unlock valuable audience data and shape a new strategy

In today's landscape, quality content isn't enough — it's half the battle. Publishers need to produce shareable content backed by data to experience sustainable growth. At RebelMouse, we have a unique pageview methodology that provides an innovative user experience for every reader without sacrificing revenue and growth opportunities for publishers.

To do this, we track massive amounts of data across our platform through the use of custom-built Google Data Studio dashboards.

Click here to see the kind of growth our clients experience every day.

One of the best ways to discover more about your audience is by taking advantage of Affinity Categories. This feature breaks down audience demographics, including age, location, interests, and more. Affinity Categories are usually used to target audiences for ads, but we also use them to gain insights on what topics a site's visitors are interested in overall.

Normally, each category is listed out separately in Google Analytics. In the example shown above, our data experts split categories into separate levels to reveal different levels of audience depth. For instance, by splitting up the category News & Politics, we can better explore the detailed distribution of users interested in specific types of news:

  • News & Politics/Avid News Readers/Avid Political News Readers
  • News & Politics/Avid News Readers/Entertainment News Enthusiasts

From an editorial standpoint, this is useful because it allows publishers to determine and target varying levels of high-value users, improving the efficacy of a new content strategy or ad campaign.

If your site is already powered by RebelMouse, email support@rebelmouse.com to get a breakdown of your audience's Affinity Categories. If you aren't powered by RebelMouse yet, request a proposal today and start receiving the data you need to grow loyal followers at scale.

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Infinite Scroll: An Innovative + Intuitive UX

There is a common misconception that publishers have to sacrifice monetization and professional design to deliver a high-performing, quality user experience to its readers. But in today's modern publishing environment, websites can deliver an unobtrusive site experience that's intuitive, elegant, and prosperous.

To do this consistently, RebelMouse supports infinite scroll as part of our bigger design strategy called Social UX for Media. Much like the news feeds of Facebook, Twitter, and Instagram, infinite scroll provides an endless stream of articles to its readers so they never reach the "end" of your content.

Infinite scroll is an innovative approach, but it is also a widely adopted standard that has been endorsed and is supported officially by Google, Comscore, Nielsen, and many other industry giants. It's part of a new media strategy deployed by companies with massive valuations and the highest level of visibility in the U.S. market, including Axios, Vice, and The Verge.

In fact, RebelMouse built and launched news powerhouse Axios, now one of the biggest new media companies to date, with our Social UX for Media design featuring infinite scroll. It's still a core part of Axios' successful publishing strategy today. The feature has also been key to the growth of many other RebelMouse-powered properties, including La Verità, Dance Magazine, and United Airlines.

RebelMouse's Social UX for Media design, featuring infinite scroll on hub.united.com.

The primary reason infinite scroll is so successful is because it mimics user behavior in an innovative, yet familiar way, thanks to its similarity to social feeds. On mobile, expandable posts make it easy for users to read "before the jump" and quickly expand to the rest of the article with one click, rather than being taken to another article page. This is similar to when a user expands a caption on Instagram. It's these simple design details that bring massive growth to key stats like return visits and time on site.

Our page view methodology not only keeps the user experience intact, it also includes robust ad serving technology. We use industry standard rules for page views that require at least 50% of the screen space to change before it counts as a new page view. So whether you use Comscore or Nielsen to verify your site traffic, infinite scroll will not have a negative impact on your insights.

If you're interested in launching a site with our game-changing Social UX for Media design, request a proposal today and let's start working together. If your site is already powered by RebelMouse, and you have questions about infinite scroll, email support@rebelmouse.com.

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Particle Assembler: Ads in Slideshows Now Supported

You can now insert ads between slides in a slideshow!

Monetizing users' engagement and page views is pivotal to most digital businesses, and our Particle Assembler has been an invaluable tool in helping RebelMouse clients to insert native ads seamlessly into their content. Now we've taken this functionality one step further by introducing support for ads between slides in Assembler's slideshow layout.

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Inside RebelMouse’s Quality Assurance Operations

How We've Perfected Stress-Free Publishing

At RebelMouse, we like to refer to our enterprise publishing platform as "lean tech." Most publishers have a natural inclination to start doubling down on teams of developers who try to build unique experiences to help stand out above the noise. But they should actually be doing the opposite: Lean tech is the preferred way to cut through content saturation. By allowing RebelMouse to obsess over your product, content producers, editors, managers, and everyone in between can focus on creating quality content and taking advantage of opportunities to leverage distributive publishing strategies that create real revenue growth.

One of the major reasons we're able to maintain a lean tech environment is thanks to our approach to quality assurance (QA). We make updates to our platform daily to ensure our clients always have access to the most robust, high-performing, and secure version of our platform. Behind the scenes, this means having a solid QA structure that's efficient, creates less bugs, and catches the ones that do pop up before they go live. It's a system of checks and balances that's hard and costly to replicate on a custom CMS. Here's a glimpse into how it works.

Our Tech Stack Toolbox

  • Cucumber
  • Java
  • Junit
  • Maven
  • Selenium WebDriver
  • TeamCity
  • Zalenium (Selenium Grid)

Our Checks and Balances Workflow

Automated Regression Testing Cycle

The Lifecycle of a Product Update

When an update is first made to RebelMouse, TeamCity immediately triggers the start of automated tests to review integrity.

TeamCity Build

TeamCity Agent

The tests run in parallel on TeamCity's Build Agent. Next, Zalenium creates docker containers with browsers that matches the count of parallel threads. An Allure report is then generated from the test results, which shows the state of the application after the update.

Allure Report Pass

If a test doesn't complete successfully, the testing framework receives a video with a failed test and attaches it to the Allure report.

Allure Report Issue

Based on the report analysis, a QA specialist will create a "bug" ticket in our product management software to address the issue if needed. Then, information about the bug is immediately sent to the project manager and we begin the process of correcting the problem.

The media powerhouses we power can publish with confidence knowing that any product issues that arise are met with a tried-and-true process to fix the problem with little-to-no disturbance to their workflow. If you have any questions about this process, please email support@rebelmouse.com.

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Related Posts vs. Posts in Assembler

Here's the difference between Related Posts and Posts in Assembler.

By using Related Posts and Posts in Assembler, you can help your audience stay engaged with your site's content and generate more traffic. Both of these features can be added to any post through Entry Editor.

When creating or editing a post, you can add a Related Posts section to the bottom of it that consists of a selection of existing posts on your site that you choose to surface. Only the main image and content headline are pulled, along with a link to the original post. This is similar to the Around the Web section that also shows up at the end of your post when you enable it from the SEO tab of Entry Editor.

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Site Accessibility on RebelMouse

In today's digital world, it's more important than ever to ensure that your website is accessible to all users regardless of any disability they may have. Google recognizes how important this is, and now includes an accessibility score in their PageSpeed Insights tool to alert site owners when their site's level of accessibility is not up to par.

Although website accessibility does not directly impact page speed scores, it's quickly becoming an industry standard amongst forward-thinking companies. One key way to ensure your website is making the accessibility grade is through the use of Accessible Rich Internet Applications, or ARIA for short.

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RebelMouse Makes the List of Fastest-Growing Private Companies — the Inc. 5000

Ranking No. 4,664 With Three-Year Revenue Growth of 61%

Inc. magazine today revealed that RebelMouse is 4,664 on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy's most dynamic segment — its independent small businesses. Microsoft, Dell, Domino's Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

RebelMouse blends product and strategy together to move the needle where it matters most: organic traffic and user growth, conversion to loyalty, and revenue growth.

Our next-generation CMS seamlessly adapts to every industry. We've helped launch some of the biggest new media companies to date, and have also propelled brands like United Airlines, PAPER Magazine, and Dance Magazine to success in the digital and social space. Our creative agency has a unique advantage because of our access to incredible amounts of data. We understand new media better than anyone else in the world, and we help media companies modernize and leapfrog competitors. In addition, we help developer, digital, and editorial teams become best-in-class content marketers.

RebelMouse's team spans dozens of countries and nearly all time zones. Our founder and CEO Andrea Breanna is proudly transgender, and prioritizes more women and LGBTQ+ representation in the tech space. As a company breaking industry norms, we're excited to be featured in the 2019 Inc. 5000.

"I'm proud that we're building a lasting, valuable company in a different way. We have a truly diverse global team that puts women and LGBTQ+ people first," Breanna said.

The 2019 Inc. 5000 achieved an astounding three-year average growth of 454%, and a median rate of 157%. The Inc. 5000's aggregate revenue was $237.7 billion in 2018, accounting for 1,216,308 jobs over the past three years. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

NEW! Style Particles With CSS

Another level of styling control in the Entry Editor

RebelMouse's Particle Accelerator is designed to break down articles into micro pieces of content — which we call particles — that can then be amplified on social. To give you even more options, we now offer you the ability to style particles created in Entry Editor using CSS.

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Assembler Slideshows: Now With Thumbnail and Number Control

You can control whether to have thumbnails and numbers applied to slideshows

We've introduced an upgrade to our Assembler Slideshow layout that now allows users to control if they want thumbnails and slide numbers displayed on their posts.

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Using Variables to Control OG Tags

In our Layout & Design tool, you have the ability to create variable overrides. This is helpful when having to set the Open Graph (OG) tags in a section or post page, or in the <head> tag of a page.You can easily find all variables available by inserting the Variable Override element:

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Entry Editor: New Slideshow Option in Listicle Settings

Make your listicles even more engaging with our listicle slideshow feature. This enhancement makes it possible to create a slideshow of images within a listicle post. Using this tool, you can easily convert listicles into slideshows and vice versa for new posts or previously created posts in a couple of easy steps

Let's check out how it's done:

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Tour the Newsletter Dashboard

An email newsletter is a great extension of your site's content and one of the most effective ways to convert casual visitors into loyal subscribers. The RebelMouse Newsletter Dashboard makes it easy for you to set up and manage your newsletter to keep audiences engaged with your content.

We offer out-of-the-box MailChimp, Sailthru, and WhatCounts integrations so you can customize the frequency of how often you contact your subscribers.

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Why Am I Seeing This Link?

You've arrived at this page because you previously were part of our free RebelMouse product, and we are so grateful for you!

We announced in summer 2016 that our free offering would gradually close its doors for good. Our social aggregation tool went viral in 2012 with millions of subscribers. You guys were the early adopters of digital content creation and we salute you.

The media landscape has changed a lot since 2012, and so have we. We're still obsessed at RebelMouse with creating contagious media that not only reaches the masses, but shifts culture. Right now we offer enterprise-level CMS solutions to brands and new media companies.

We know these upper-level options aren't for everyone's need or price point. That's why we plan to have lower-priced, personal blogging offerings again later this year! Our personal site reboot is still in the works, and we promise you'll get all the best RebelMouse social and audience amplification for less $.

Don't miss when this product is ready — enter your email address below to get alerted when the product is live.

In 2017, RebelMouse is a fully-distributed CMS that uses groundbreaking technology to power websites for brands + new media companies. We've debuted our Social UX layout, which has more than doubled page views with every re-platform and elevated traffic for big names in new media like Axios, EcoWatch, and Dance Magazine. Our Social UX does something completely new — it takes loyal audiences from the social feeds and transforms them into page views.

We're also a creative agency at RebelMouse in 2017. We have a diverse, global team of content and product experts that help build new media companies from the ground up. We work with clients to build a product offering and content strategy that fit together like two perfect puzzle pieces.

Ditch your WordPress and re-platform with us. Fill out the form below to request a demo.

Restore Old Versions of a Post with Version History

Using the Version History tab, you can easily view the last ten saved iterations of your post and revert back to any by clicking the 'Restore' button.

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Configure Facebook Instant Articles with RebelMouse

As one of the first partners to power content through Facebook Instant Articles, RebelMouse makes it simple to create Instant Articles with features integrated right into our Entry Editor. Our team of creatives can:

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SEO Content Strategy

Today's world of SEO is very different than it was five or ten years ago in some key ways. If you don't understand and have a solid grasp on social, you can't understand SEO anymore. We bring it all together for you like this:

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Content-First Design

We're obsessed with creating an intuitive, content-first design, and that requires changes to keep up with the ever-changing social ecosystem. These monthly retainers make sure your website is set up for success:

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Ads Setup and Review

Ad strategy and implementation is crucial to the success of your website. We offer customized services so you can effectively increase ad revenue and ROI.
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Newsletter Design

We make it easy to effectively convert casual visitors into loyalists with our newsletter customization tools. We set up and manage your newsletter to keep audiences engaged with your content. Some of the ways we can help include:

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Redesign to Increase Website Traffic

Our philosophy on site redesign is to follow a pattern we've trademarked called Social UX for Media. We wove a lot of social connections into our product. We've done that by studying what users like and what isn't working. We use that framework to make it easy for anyone to launch a site that is as intuitive to users as scrolling through Instagram. Media sites got too complicated over time, and added too much garbage that we had to clean up before reaching a crisp + effective tone. What is your navigation structure? How does that communicate to users what it means to share your content? The answer is a mix of design/UX and branding to find a real fit with users so you can reach the next level of growth in your business.

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Custom Web Design and Integrations

We built RebelMouse to be as flexible and fluid as we are. That means if we believe in the idea you have or the new feature you want to build, we can not only build it, but make the idea better through implementation. The devil is always in the details, but the magic is too. It's about how you find something with a closed viral loop that you can release to your audience. It's tricky and requires our fluid approach to really see success.

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Website Monetization

We review all your ad units and CTAs. How are you set up on Instant Articles, AMP, and newsletters? What ad networks are you using? What is your premium sales pitch, product, and deck? We go through everything to discover all the different ways we can optimize your revenue potential, and we help with implementation along the way.

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Audience Development

We've developed proprietary tech that identifies influencers across social platforms, and even allows you to form relationships with those pages right from our Entry Editor. We've also got a team of social + audience growth experts who are obsessed with traffic. They can work closely with you on everything from growing Instagram followers to securing repeat viral reach for your content via paid and organic traffic.

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Related Posts in Instant Articles

In-article content recirculation is a great way to generate traffic. Now we have a new feature that prominently and automatically features related posts in your Facebook Instant Articles, attracting audiences to stay engaged with content on your site.

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Configuring Your Site for Facebook Instant Articles

Facebook Instant Articles has become a key player in the article and editorial game. It's important that now, more than ever, you have a site optimized for Instant Articles. Brand and editorial awareness, as well as revenue, are the main benefits to getting this right.

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Enabling Social Connect for your site

If you'd like the members of your community or your editorial staff members to have their social networks linked to their profiles, we can certainly make that happen!

Please know that this feature is only available for sites on a secure domain (HTTPs). You can reach out to your main point of contact at RebelMouse to make sure we have enabled it for you.

Now, let's go over a step by step on how to connect different networks:

1) By going to your site's url and adding /login to the end of it, you'll see that you have different social login options.

Example: http://www.vegansrise.com/login

2) Whatever option you choose, you'll be prompted to create a user:

3) With any social login option, you'll be prompted to enter your social network's password and allow the site to access your information.

An example from logging in with facebook:

4) Once permission has been granted, you'll be taken to your user profile where you can connect the rest of the accounts:

In this case, I connected Facebook and Twitter.

How to Change Your Site's Logo

Our RebelMouse sites come with a default logo that you can easily change.

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Accessing the Layout & Design Tool

To access the Layout & Design tool, open up the hamburger menu (☰) and click on Layout & Design in the left-hand navigation menu. Alternatively, you can type "YourDomain/core/dashboard/runner/Home" in your browser's address bar.

Understanding the Top Bar, Side Bar, and Footer Elements

Shared elements — Top Bar, Side Bar, and Footer — appear across all pages of your site. You can easily tweak, add to, or even remove a shared element by clicking on it in the left-hand navigation menu.

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How to Add a Favicon to Your Site

It's super simple to add a favicon to your site!

1. Go to the Layout & Design tool in the left-hand navigation menu.

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Elements: Rows, Columns, and the Key to Unlocking Flexibility

The Layout & Design tool is set up in rows and columns, creating zones in a grid pattern. This provides you with endless flexibility to customize your template.

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View a Page-Specific Template

Configure the layout and design for specific page types, including:

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The Basic Buttons

The first thing you'll notice once you select a page in the Layout & Design tool are the buttons at the top. Use the action buttons in this toolbar to navigate your way around the Layout & Design tool.

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How to Show Photo Credit on Your Post Page

There's a simple way to enable photo credit on your post pages. Follow these easy steps:

1. Go to the Layout & Design tool in the left-hand navigation menu.

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Integrating Third-Party Features

RebelMouse is great at integrating with external services, including ad networks, exit-intent strategy platforms, newsletter services, and so many others.

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