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Mastering the Art of Newsletter Subject Lines: Six Tips to Boost Open Rates
Rebel Insights

Mastering the Art of Newsletter Subject Lines: Six Tips to Boost Open Rates

If you think about the promotional emails and newsletters in your inbox, they probably seem like a lot of noise. However, email marketing is still one of the most effective ways to generate traffic and turn casual readers into loyal customers. In fact, one study found that for every $1 spent on email marketing, you can expect an average return of $40, which is higher than other digital marketing channels like search and social.

It makes sense, too. If you think about it, most people check their email once a day at a minimum. However, lots of people are active across email throughout the entire workday, and many users check email even earlier than that. Data from OptinMonster shows that more than half of users check their email before doing anything else online for the day.

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FAQ: Everything You Need to Know About Google’s Core Updates
Rebel Insights

FAQ: Everything You Need to Know About Google’s Core Updates

We talk a lot about Google’s core updates at RebelMouse. These large algorithm changes can cause dramatic shifts in web traffic, which in turn has the potential to greatly impact the sites within our network. But as we anticipate these updates, and inform our clients about them, we felt it was important to define exactly what a core algorithm update is and why publishers of all kinds should monitor them closely.

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engaging 404s
Rebel Insights

Engaging 404s: Keep Users on Site With AI-Powered Relevant Content

A 404 page can be a horrible user experience, but it can also be a delightful one. There’s no reason why a 404, also known as a “Page Not Found” error, can’t provide relevant, contextual content based on what the user was originally seeking out. That’s especially true now with the potential for AI to find and surface the best related content.

That’s why we’re thrilled to introduce a solution for this called Engaging 404s. It’s the latest in a string of AI-powered integrations we’ve launched that have improved the editorial and user experiences, including AI headlines, AI search, and AI recirculation. Instead of reaching a traditional “Page Not Found” error message, a user will land on AI-generated search results for the keyword phrase (URL slug) that the page was supposed to deliver on. Instantly, a negative user experience turns into a positive one, with relevant pages that match the user’s click intent.

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Content Creation Trends to Watch in 2024
Rebel Insights

Content Creation Trends to Watch in 2024

As we approach the halfway point in 2024, it’s a good time to check in on what is making waves in the content creation world. At this point, it’s common knowledge that quality content is the ticket to any successful website, but because the landscape is always changing, just great content isn’t always enough.

For years it felt like creators were constantly pivoting to chase the next social media trend, but now that social platforms have less prevalence than they used to, the world of content creation looks more different than ever before. In fact, a recent study from Gartner found that 50% of consumers plan to abandon or significantly limit their interactions with social media by 2025.

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