Mastering Internal Linking for SEO Success
Rebel Insights

Mastering Internal Linking for SEO Success

We always say that there are a lot of pieces that make up the SEO puzzle, and these pieces all play an important role in helping you to succeed across search. While quality content is also helpful — it’s the number one golden ticket to a winning SEO strategy — there’s a lot more that creators need to do to make sure that their quality content is set up for success.

One very important item on your SEO checklist should be the use of internal links.

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how to set up Google Publisher Center
Rebel Insights

A Guide to Google's Publisher Center

As of April 25, 2024, Google no longer accepts submissions. It will instead algorithmically surface news content that complies with Google News’ policies, their overall content policies, and best practices.

Below are some of the guidelines that stood out to us. However, we encourage you to review the policies to ensure your content remains eligible to appear in Google News.

Improve transparency

Maintain a comprehensive About page with up-to-date information about your authors, publication, and the company.

Make sure readers understand who writes the content they read with clear bylines.

Minimize redirects

Minimize the number of redirects needed to follow a link from one page to another. We usually flag this type of issue in our Semrush audits, but it’s important to be aware of its relevance to Google News.

Do not artificially refresh posts

If an article has been substantially updated, give it a fresh date and time. Otherwise, it’s against Google’s guidelines to artificially refresh a date without significant updates. It’s also against their guidelines to create a slightly updated story, delete the old story, and redirect it to the “new” version.

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Setting up Google Publisher Center is an easy 30-minute task when you have all of the right tools handy (including this guide!). To get started, you need:
  1. Verified ownership of the website in Google Search Console if you don't have Google Publisher Center set up.
  2. Administrative access to your Organization and Publication if you have Google Publisher Center Organization and/or Publication set up.
  3. Section-based feeds if you want to add sections to your Google News account.
This comprehensive guide is a direct result of our collaboration with publishers around the world. It offers an easy setup, out-of-the-box functionality you can perform on your own, and advanced tools for even the most demanding publishers, including those that need specific site sections or specific languages. Plus, it's loaded with best practices, custom configurations, and case studies worth emulating.

Why It Matters: Publishers need to diversify their traffic to expand their reach, attract new readers, and even potentially increase revenue opportunities. Google News is a great platform for this. And since we're big on using different news aggregators and content distribution channels, we help publishers tap into other platforms like Flipboard, SmartNews, Apple News, and MSN.

Confused About Google's Publisher Center? We Can Help.

Click Here

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How to Conduct a Digital Marketing Audit: The Essential Checklists You Need
Rebel Insights

How to Conduct a Digital Marketing Audit: The Essential Checklists You Need

Digital marketing is at a crossroads. The explosion of AI has begun to make publishers nervous about not only automated content creation, but the powerful nature of AI-driven search that could reduce search traffic to their sites. While these concerns are valid, there’s still plenty of room across the open web for successful websites and effective digital marketing.

The unpredictable climate means it's the perfect time to make sure your marketing efforts are as sharp as can be. A digital marketing audit can help you get a better assessment of your current strategies, so that you can identify strengths and weaknesses in your current business model. Whether you’re a small business, big brand, agency, or something in between, conducting a digital marketing audit is essential for maximizing ROI.

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Facebook Removed Its News Tab in the U.S. and Australia. Here’s How It’s Affected Traffic to Publishers
Rebel Insights

Facebook Removed Its News Tab in the U.S. and Australia. Here’s How It’s Affected Traffic to Publishers

This article was originally posted on the Chartbeat blog. Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content.

After deprecating the Facebook News tab in the United Kingdom, France, and Germany last year, Meta has now done the same in the United States and Australia.

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