Why Your Site Needs A Progressive Web App, Yesterday

The search community dubbed 2015 "Mobilegeddon" when Google announced that mobile responsiveness would become a key ranking factor in the algorithm. Since then, fast mobile experiences have been a priority both on sites and on the platforms. 2015 also brought about the rise of preloaded pages in the form of Facebook Instant Articles and Google AMP. Now, in 2018, it seems that mobilegeddon is back for more.


The next step in mobile consumption is the migration to Progressive Web Apps (PWA). This new web application standard brings about a best-of-both-worlds experience that's a natural progression into what mobile publishing was meant to be. At RebelMouse, we're happy to announce our PWA offering. Here's everything you need to know.

What Is a Progressive Web App?

Progressive Web Apps provide an app-like experience on mobile within your internet browser. Using JavaScript, developers can update the apps without submitting changes to several app stores. This way one app works across all devices, rather than having to create separate apps for Android, iOS, etc. PWAs can use every app-like function, too, including location services, push notifications, and even your camera. So far, Google, Microsoft, and Mozilla support PWAs, and Apple is working on implementing them as well.

Does My Site Need a PWA?

Yes, and here's why:

Reliable and Fast: PWAs load quickly across all browsers, even if the network is spotty. They can even work offline. For example, if a user is looking at a PWA on an airplane, the publisher will still be credited with those pageviews when the plane lands and the user gets back online.

High Engagement: Not only do PWAs load very fast, but they also deliver an engaging experience to the user. Instead of just being a mobile-friendly site, readers are immersed in a dynamic and interactive experience, much like they would be if they were using a native app. PWAs also encourage repeat visits, with the ability to prompt users to add the app directly to their device's home screen.

SEO: Google sees every PWA as a new site. PWA URLs can be easily optimized to be extremely SEO-friendly as well. And data shows that 90% of PWA URLs have an average SEO score of 85%.

How Do I Get a PWA for My Site?

Eighty-seven percent of digital marketers now prioritize the mobile experience. The shift toward PWAs will pick up steam as we head into the second half of 2018. And as with everything in the digital ecosystem, it's better to be one step ahead of the curve.

At RebelMouse, we obsess over staying on top of trends and industry shifts so that our clients can focus more of their time on creating quality content and being strategic. Our lean tech model means our developers handle all the heavy lifting. We now offer PWAs for any RebelMouse client.

If you're not on RebelMouse yet, let's start working together. Even if you aren't ready to replatform your site, we can help ensure your current site is optimized for mobile. Get in touch with us today to see how we can help you.

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Join RebelMouses's modern and distributive workforce responsible for the websites of media powerhouses, including legacy brands like United Airlines and new media darlings like PAPER Magazine and Protocol.

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Our fully remote team spans 25+ countries and has very flexible schedules. If you don't want to be confined to an office chair, and like the idea of being able to work from any place in the world you choose, we're a match.

RebelMouse is dedicated to pursuing inclusion for all individuals, regardless of their gender identity, sexual preference, ethnicity, religion, age, or disability. We work hard to form meaningful relationships beyond our platform, and it's this passion that has formed what is now a diverse software company and creative agency that's bucking industry norms. For us, diversity is a company pillar, not just a statistic.

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