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Content Creators: Here’s a Look at the Publishing Experience That's Changing the Game

If you're a content creator or social curator, you know all about the challenges tied to algorithm changes, industry shifts, and the ongoing fight to sustain reach in an oversaturated market.

At RebelMouse, we create lean tech that's built to iterate alongside these fluctuations. Chances are the CMS you're using was created before social. If that's true, you may still view content on your website and in social feeds as two different entities you have to control and manage. We're here to blur those lines for you and take publishing where it needs to be in 2018.


Content Optimization: Decentralized models — such as WordPress VIP — lack the social integrations necessary to mimic the feeds, and that's why they continue to fall behind. We've created a toolset that not only distributes your content to the platforms (where all of the eyeballs are), but also lets your content travel across platforms easily.

Social Integrations: We have a saying at RebelMouse: "If you create quality content without distribution, does it even exist?" That's why we created Discovery, an integral part of our suite of sophisticated enterprise-level tools. Using proprietary technology, Discovery is designed to help you figure out the social ecosystem that's already having conversations related to your content. But before you can reach out to potential influencers, your content has to be set up for distributive success.

SEO Tools: The resurgence of search is becoming more relevant every day. We use our own SEO tools and methods to win phrases organically. Our proven strategies coupled with our quality content has helped us reach the top of Google's result pages on a number of occasions. This is your opportunity to use the same tech and strategies to make it to page one on Google, too.

Dynamic Content: We live in a universe of content creators, and this means you don't have to do all of the work yourself. We have incredible integrations that help you share content from influencers through an intuitive search panel. By immersing yourself in a workflow built around reciprocal sharing, your own content won't just be enhanced, but also validated within your target community.

Insights: Our CMS operates on a data-driven product cycle. Everything we release at RebelMouse is subjected to a small percentage of traffic and A/B tested for performance impact. Our testing includes how each version affects page speed and user experience. We then take these results and check to see how they correlate with bounce rate, time on site, pages per session, and conversion to goals — such as shares, subscriptions, and purchases. We also take big data and distill it into easy-to-consume insights that you can quickly act upon. You can view how each post is performing on search and social, right from within the Entry Editor.

We've never made a complete overview of our Entry Editor public before now. This is your chance to see the same intuitive and robust platform that built Axios and The Dodo from the the ground up. It's also the same CMS that powers United Airlines and PAPER Magazine. See how the main features work below, and follow the links in each section for detailed tutorials.

Discover New Influencers

Through RebelMouse's social-amplification tools, our users find new influencers with every publish. By leveraging proprietary technology, our Entry Editor has single-handedly created a new content lifecycle that's designed to overcome content saturation and put the power of content back into the hands of creators. Powered by keywords, users can send a variety of social signals — including commenting, Instagram "liking," and email outreach — without ever leaving the platform.

Click here for a detailed look at these features.

Schedule to Social

Prepare your post to be published on social right from within the Entry Editor. You can send out posts live or schedule them to be published at a later date. Social influencers you've identified through Discovery can be tagged via @mentions in the post's copy and emailed right from the Schedule Social Posts tab.

Power Your Articles with Assembler

The core unit of content on the web used to be the article. Whether you called it a post, blog, article, or column, it's always been your core content. You created it and measured its performance. It's what fueled you to go viral.

Social has completely changed that paradigm. Now, the core unit is much smaller. It's a Facebook video, an Instagram post, a tweet, a YouTube video, an interactive element, or even just an image. The core unit is now a particle, and a particle is — quite literally — part of an article.

We've created a tool called the Particle Assembler to help you break down your content into particles that can then be amplified and optimized on social. Click here for a full look at what Assembler can do.

Take Advantage of Infinite Scroll

Let your users binge your content. By serving up an endless feed of stories, they're more likely to read more than just the article they originally came for. Everything is about the feed right now because that's where your audience lives. The comfort of scrolling through articles, news, posts, and videos took over social media, and we weren't about to let that ship sail without getting on it.

Just like Facebook, we wanted to give users the option to show either a snippet of their content or the entire post. Improving the reading experience is part of the heart of this layout. As you scroll down our Social UX for Media layout, the URL in the address bar changes with each new post that moves into view on the screen. Each URL change counts as a pageview.

Add Media to Enhance Content

Using dynamic content, RebelMouse gives you the ability to add embed codes both into a post's teaser image and within the article's text. The Add Media Bar offers a variety of choices to bring richness to your post's content — including GIPHY, Facebook videos, YouTube, Instagram, and our Digital Asset Manager. Inserting content from the Add Media Bar will help bring awareness to your content within the social ecosystem. We also believe in the social media law of reciprocity, which posits that shares from you will be returned by shares in kind.

Establish a Winning SEO Strategy

Search engine optimization is a key component in the success and visibility of your content after you hit publish. Our SEO toolset is designed to help editors create data-backed search phrases surrounding every story, and focus on meaningful adjustments to improve organic search performance. Effortlessly update your SEO headline, description, and URL slug so that search engines can best crawl, index, and understand your content.

Transform Posts into Newsletters

Do you have a piece of content that is performing exceedingly well? Using the Send a Newsletter tab, you can schedule these posts as newsletters from right within the Entry Editor. You can then view stats and Velocity Alerts per post, which quickly let you know when an article is going viral. Take full advantage of these features by sending out a newsletter to the right targets at the right time so your subscribers never miss out on stellar content again.

Categorize Content

In the Sections dashboard, you can create and manage sections for specific topics and content within your site. You can then assign tags to sections that allow you to monitor the content flow into each.

In the Channels tab of the Entry Editor, we allow you to associate both a primary tag and regular tags to a post. The Primary Tag field only lets you assign a single tag to it. It's built on the same principle as a primary section, where you can assign higher importance to certain pieces of content when processing and organizing your posts. By contrast, you can assign as many regular tags to your content as needed.

Establish a Workflow

Using stages, you can easily optimize your workflow process by assigning a different stage to each post before it's published. You can create as many stages as you'd like to best align with your team's workflow in a thorough and efficient manner.

After a post draft is completed, utilize stages to notify your content peers that it's ready for the next step in the content creation process. To do this, save your article in an appropriate stage — such as For Review, Copyedited, or Ready to Publish — that appears in the Stage dropdown menu in the Channels tab.

View Insights to Make Decisions

Don't ever wonder if your strategy is working out or not. We like to take big data and distill it into easily consumable insights, putting the decision-making process back into the hands of content creators. They're the ones that can use the data to take reach and engagement to the next level. Once you publish a post, you'll be able to view top-line statistics using the Post Stats tab.

Adjust Quickly with Multiple Layouts

It's important to have a healthy mix of content on your site. From video posts to listicles to ad-oriented posts, there's a need for various layouts to exploit these divergent content types to their maximum potential. That's where our Layout tab comes into play.

Inside the Layout tab, you can select any of the layouts previously created in the Layout & Design tool as A/B tests. Click here for a full tutorial.

Maintain Control with Version History

We make it easy to keep track of edits, and if you happen to make a mistake, you can always undo it. By leveraging the Version History tab, you can view the last 10 saved iterations of your post and revert back to any of them with the click of a button.

Give Your Content the Support It Deserves

The concept of distributive growth is still misunderstood across the industry, resulting in plummeting pageviews and lost monetization opportunities because of old, clunky tech. The RebelMouse Entry Editor is constantly being updated to take advantage of the latest distribution strategies. It isn't just a platform to upload articles to and forget about them. Our lean tech is designed to be a roadmap, helping users set up every post for success on site, social, and search. This has been a quick glance at the powerful tools RebelMouse offers to publishers who want to stay on the cutting edge. It's why we've quickly become the #1 WordPress VIP alternative.

Let's start working together today to create something big together.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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Google Tag Manager + RebelMouse: A Guide

When and Why to Use Google Tag Manager vs. RebelMouse's Layout & Design Tool

What Is Google Tag Manager?

Google Tag Manager (GTM) helps you manage tags related to your website. Tags are snippets of code or pixels used for analytical purposes. A tag can claim ownership of a site in Google Search Console or track clicks and other insights.

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How to Create a New Community on RebelMouse

When your site is powered by RebelMouse, you don't just publish on a traditional CMS. You can receive full access to a community-building platform designed to spark organic conversations among influencers and creators who are already passionate about your company's core mission.

Thanks to a seamless user journey, our community experience not only encourages these conversations, but nurtures relationships through an intuitive user experience so that every reader becomes a loyal follower. Here's a look at how to set up your community on RebelMouse.

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How to Find Your Site's RSS Feeds

All RebelMouse sites have automatically generated RSS Feeds of their home page and sections. Here's how to find an RSS Feed list for your site:

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Encourage Collaboration With Our New Voting Feature

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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A Look at RebelMouse’s Media Powerhouses

Trusted by the biggest names in new media publishing.

The publishing climate changes every day of the week. This is why the best and the brightest in new media and legacy consumer brands make the switch to RebelMouse. We're a centralized, cloud-based, enterprise-grade platform that works ahead of the social giants — often granting our clients immunity against paralyzing algorithm updates or industry swings.

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How to Use 1Password to Protect Your Site + Connect RebelMouse to Google Analytics and Search Console

1Password is RebelMouse's preferred method to securely store and transfer login credentials. Fundamental to understanding 1Password is the concept of "vaults." RebelMouse will create a new vault for your company. In this vault, you will not only find the passwords we want you to have access to, but you'll also use your vault to add credentials you want to share with/transfer to RebelMouse. This way, anytime you need to share a password with us, you can add it to your company vault and vice versa.

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How to Change Video Thumbnails on RebelMouse

When users create an article in the Particle Assembler that includes videos, a default thumbnail image appears when the video is uploaded to the Entry Editor. However, sometimes a video does not have a placeholder image or the image is something you want to change.

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