RebelMouse Talk to Us
The 2 Most Important Things in Media

Entering 2018, it's easy for publishers to remain in defense mode as they brace for another year of battling the duopoly. The growing space occupied by Facebook and Google continued to be a neverending ping pong battle in 2017, with Google eventually clinching the year by bringing more traffic to publishers than Facebook. It's been a delicate, nerve-racking dance for publishers to play the platform game, and it's even caused some rivalries to transform into alliances.


For us at RebelMouse, 2018 is about continuing our goal to create and fuel content that doesn't fight the platforms, but rather allows content to move across platforms seamlessly. Ease across platforms enables organic growth — a term some consider to be obsolete.

But in reality, organic defines the two most important concepts for content this year. Organic reach and organic loyalty are crucial springboards to amplifying your message and creating new loyal followers.

Organic Loyalty

The concept of loyalty has made quite a lot of evolutionary growth over the past several years. From the birth of the home page to the rise of social, what creates loyalty changes as often as the algorithms do.

You can pay for loyalty by giving into pay-to-play entirely — organizing sweepstakes and posting clickbait — or you can connect with people in a deep and meaningful way. In 2017, you saw this happen with BuzzFeed's powerhouse Tasty. By deep diving into niche, relevant, and reliable content, new loyal followers can be created consistently. There's no way to master reach without organic loyalty. The truly valuable and beloved companies have built a sustainable content model — one that drives repeat, direct visits.

Companies who abandon the priority of building a loyal audience are deciding — consciously or not — to build a much less ambitious business. A business that relies on an ecosystem that can change its rules on a whim. They're also unlikely to build a substantial extended audience because they lack the consistent seeding of content that loyalists bring to the table.

We now live in an ecosystem where one viral moment isn't enough to garner meaningful awareness for your brand or media company. It takes many shining moments that nurture your followers into a loyal partnership with your content.

Organic Reach

Facebook traveled a turbulent road in 2017, battling both the fake news fiasco and the fallout from Russian meddling in the 2016 U.S. presidential election. The shakeups forced the platform to enact sweeping changes throughout the year, including implementing new guidelines for publishers. The adjustments brought on more algorithm changes, which has led to an ongoing headache for publishers who are fighting to stay on top of how to "win" on Facebook — publishers that are already dealing with fleeting rules and a market oversaturated with content.

Visibility in the News Feed is competitive. RebelMouse worked hard last year to stay on top of every algorithm change and pivot within the platform for our clients, allowing them to instead focus on dynamic content creation. It paid off for new media properties like Azula, who saw 398% growth in their Facebook traffic after switching to our platform.

Growth like Azula experienced can only happen by vigilantly keeping up with the ebbs and flows of Facebook. This means understanding what kind of content and strategies are creating organic reach at a particular moment in time. For instance, earlier last year we learned that long-form content still has a meaningful place on the platform. Writers are still valuable, and the pivot to video may have been a knee-jerk reaction — though not completely in vain. Leveraging Instant Articles continues to be a way for publishers to monetize on the platform without sacrificing user experience.

Organic reach on Facebook is still possible with the right finessing, but luckily other platforms made it easier last year for content to get recognized. Instagram continued to break records for number of users, with the new Stories feature bringing in 200 million users in 2017 alone. LinkedIn adapted to native video and saw huge increases in content shares as the year progressed. Twitter continued to reign over the news cycle in 2017 as well, often being an early indicator — much like Reddit — of stories that would later go viral on Facebook.

As these other platforms begin to make distributed content more commonplace, it makes the case for organic reach more obtainable too — both on and off Facebook. As the audience widens, so does content's path to viral success.

Go Organic in 2018

Organic loyalty truly can't be created without first optimizing your content for organic reach. That's why these two concepts are the two most important things in content this year. We can help you implement the right strategies to make sure your site is set up for organic growth and real revenue in 2018. You don't even have to switch to the RebelMouse platform.

Interested in a Free Website Health Check?Check Your
Website's Health
Get Your Free Analysis Now
The Most Secure CMS of 2022
Featured

The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

Most websites get hacked. RebelMouse has never been hacked.

Keep reading... Show less
Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into January 2022:

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal
SEO Quick Checklist and Free Resources Guide
Rebel Insights

SEO Quick Checklist and Free Resources Guide

High-performance search is critical to every publisher’s bottom line, especially since search engine optimization (SEO) can dramatically impact content discovery and revenue. With over 90 percent of global traffic coming from Google, and SEO ROI that can reach more than 12.2 times the average marketing spend, mastering your search strategy has never been more important. But as users become more selective and Google’s crawler becomes more complex, the nuances of a successful search strategy are becoming harder for publishers and brands to wrap their head around.

Search is a difficult market to tap into. A study from Ahrefs found that around 90 percent of pages on the internet receive zero organic traffic from Google. At RebelMouse, we keep track of all of the important elements that make for a winning search strategy so that our clients can focus on creating content that resonates with their readers. Here are some tips we provide to the publishers on our platform to help them get the most out of search traffic.

SEO Quick Checklist: Mark off These Critical Steps for Search Success

Keep reading... Show less
Google’s Latest Product Reviews Update Is Causing Late-Stage Search Volatility
Rebel Insights

Google’s Latest Product Reviews Update Is Causing Late-Stage Search Volatility

Here’s what you need to know about Google’s latest update

In case you missed it, Google released a new algorithm update in March 2022 that focused on product reviews and their rankings in search returns. Officially called the March 2022 Product Reviews Update, Google began rolling out the changes on March 23, 2022, and said that the update would take about three weeks to complete.

Some site owners experienced peak volatility around their search traffic on March 31, but Barry Schwartz at SEO Roundtable noticed some late-stage volatility a week later. He wasn’t alone either:

Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal