Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.


Our company has built massive pop culture hits like The Dodo, Axios, La Verità, and Motherly, but we also power United Airlines' content hub, Mikkeller Brewing NYC's site and shopping experience, and FSA/HSA Store's content journey, among many others.

A Next-Generation Website and Publishing Platform

Working with RebelMouse means you can experience the following and more:
  • High Pages per Visit
  • High Loyalty
  • High Engagement
  • High Reach
  • Social UX for Media

The leading platform for reach, loyalty, and engagement.

The Always-Modern Platform

Unlike WordPress and custom CMS solutions, RebelMouse continuously iterates in the cloud for you.

We help you keep up with Google, Twitter, Facebook, Instagram, LinkedIn, e-commerce, etc.

The only way to stay modern at scale.

Blazing Fast

Our platform offers unparalleled page speed and scalable performance.

Check out your own website's PageSpeed Insights scores. RebelMouse is state of the art.

Speed is vital to success with content.

Multivariate Testing Built In

It used to take entire departments, teams, and agencies to do what one person can now do on our platform. Enable creativity efficiently using RebelMouse.

We empower creatives to launch ideas quickly and iterate based on data.

Proprietary SEO Tools: Win With Every Post

We offer proprietary SEO tools for editors, writers, and creators to help them understand how to build site traffic.

Clients see massive growth on social traffic.

Proprietary Social Tools Grow Organic Reach

Our proprietary social CRM lets you manage relationships created by content:

  • Social Scheduling
  • Instant Articles
  • Apple News
  • Google AMP Support
  • Native Email Integrations

Clients see massive growth on social traffic.

Proprietary E-commerce Integrations

Our proprietary e-commerce tools enable a seamless integration with the latest in e-commerce.

Clients see huge returns on content and conversion.

Elegant, Efficient Workflows to Optimize Content

RebelMouse makes managing complex workflows efficient and easy. We power site networks and have multilingual capabilities.

We make global content teams hyper efficient.

Native Support for Paywalls and Sign-up Walls

RebelMouse lets you deploy paywalls for digital products with sophisticated multivariate testing. This also includes sign-up walls to capture emails and social tokens.

Launch revenue-generating digital properties.

Build Thriving Communities

Our platform allows you to launch communities on your site that can have leaders, contributors, and custom workflows. Get premium content from your best creators and grow traffic organically.

Launch vibrant, mobile-first communities.

Launch Robust Contests With Voting and Submissions

One of the most important forms of premium content is systematically discovering who are the great creators in your audiences.

We power one of the web's most popular contests of the year, PAPER Magazine's Break the Internet Awards. Click here to learn more. Click here to view a simple and elegant video submission page we created for RebelMouse-powered Dance Magazine.

Create a premium content flow to grow reach and impact.

An Intuitive Platform

One of the first things clients tell us when they onboard is how easy and intuitive the platform is to use. Everything on desktop works for mobile. Editors, writers, and product teams never want to use anything else after using our platform.

Empower your team.

Insightful Native Data

We offer velocity alerts, traffic data in dashboards, sophisticated data tools, and data visualizations to help you make important decisions quickly.

"The RebelMouse stats that we get help us learn from our audience and, in turn, grow that audience."

—Joanna Harp, Chief Revenue Officer, DanceMedia

The Hyper-Connected, Developer-Friendly CMS

RebelMouse offers native integrations with all the social giants and distribution platforms — including enterprise-grade APIs — and is developer friendly.

Connect RebelMouse into your stack easily.

We Were Built for the Acceleration of History

WordPress and Drupal offer crippling page speeds, hidden costs, and product backlogs.

Adobe Experience Manager is something no new media company would ever choose to use.

We built our platform from the ground up for today's world.

We Are the Last Mile — Where Content Reaches Your Customers

RebelMouse has been used to build mass pop culture hits that grew organically to become household names.

Our platform transforms your business and relationship with your customer.

The Strategic CMS and Agency

RebelMouse has a unique background that gives it a strategic advantage in the market.

Marketers and digital executives trust our platform and agency to modernize and amplify their content efforts.

Case Studies for Every Vertical

RebelMouse just works...

What Do You Need to Succeed With Us?

We work with brands and media companies that come to terms with these facts:

  • You can no longer just buy names and ads to reach people.
  • You know you need a direct connection with your customers.
  • You have to give your audience what they want with content, not just product.

Contact us today if you're ready to transform your business.

Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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Google’s June 2021 Lighthouse Update Changes PageSpeed Insights Performance

Google updated how their PageSpeed Insights scores are calculated by releasing a new version of Lighthouse on June 1, 2021. Lighthouse is a tool built into Google Chrome that lets you know how well your site is performing against Google's standards for a better open web. At RebelMouse, our team keeps up with updates from Google closely, and reads all of their release notes and GitHub updates.

This latest upgrade to Lighthouse had a negative impact on one of our previous methods for loading JavaScript in the JavaScript element of our Layout & Design Tool. Performance scores dropped as much as 20–60 points for sites that were using the JavaScript element in its previous state. However, our team kept on top of Google's changes, and developed a new approach that we call the post Largest Contentful Paint (LCP) method. LCP is a metric in Google's Core Web Vitals that measures the time it takes to load the main content on a page. Our post-LCP method loads JavaScript immediately after the LCP event has completed. Thanks to this new approach, scores in our site network have largely stayed intact, and many of them significantly outperform the open web.

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Optimizing Tweets for Zero CLS Penalties

Tweets are a very popular embed for media sites. They can contain lots of information and drive lots of traffic, and we have worked very hard to make it super easy for writers and editors to embed them by simply dropping a link into our Add Media Bar.

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RebelMouse and Amazon Onsite Associates Program

Amazon has recently begun adding editorial content to the search results on their site. This is a part of their Onsite Associates Program (OSP), which is an extension of their Amazon Associates (affiliate) program.

This is a really cool way for Amazon to pull in third-party content that discusses a particular product type to enhance listings, and it's a great way to give users detailed information about products that is divorced from the actual seller of the product. We've recently updated our RSS Feed structure so that you can easily send your content to Amazon to take advantage of this program.

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Google Page Experience Now Live in Search Console

Google has recently introduced a new page in Search Console, the Page Experience report. When you have Search Console properly set up, you will be able to access the Page Experience report directly from the side menu (currently this is only available for mobile pages). We will describe the features included in this report in detail, but briefly, Page Experience report provides a general overview of the user experience on your site.

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