RebelMouse vs. WordPress and Drupal

RebelMouse is a cutting-edge CMS and creative agency that teaches media companies and brands how to build content and site experiences for today's dynamic landscape. How does RebelMouse compare to standard CMS solutions like WordPress and Drupal?

WordPress and Drupal are the most well-known and widely used traditional CMSs. Their open-source technology make them popular among a large ecosystem of developers looking to build customized web experiences. But their decentralized model means that each site has to be upgraded and iterated on independently to have the new features, new security, and new performance needed to keep up with the industry. And, as Drupal users are currently experiencing, being regularly forced to upgrade adds anxiety and uncertainty. This model is much better suited to small bloggers with simpler needs. Which means if your site is your business, running on WordPress or Drupal requires an enormous amount of time and investment for temporary tech resources to cobble together a site using plugins you can't trust and solutions you can't maintain. The end result still doesn't give your content a fighting chance to win SEO, maximize social reach, and see meaningful and sustainable traffic growth.

RebelMouse Is Transforming the Industry

Just as Gmail replaced Microsoft Exchange servers as the modern, go-to email service, RebelMouse is similarly disrupting traditional CMS solutions with a centralized, cloud-based model. The platform was born during the age of social in 2012, and since then our developers, strategists, and traffic experts from across the globe have made it a priority to anticipate industry changes, navigate algorithm updates, and learn new best practices to help our clients seamlessly enjoy competitive advantages.

We constantly monitor industry giants like Google and Facebook so our clients are always set up for success across search and social. With site builds, we optimize for high page speed across mobile and desktop since we know Google heavily penalizes site experiences with poor page speed, as does Facebook, and potential visitors are known to quickly abandon slow pages.

We use industry-leading, reliable approaches from Amazon Web Services (AWS) to host our infrastructure, as well as advanced custom content delivery network (CDN) configurations designed to provide maximum stability, scalability, speed, and security for our clients across the globe.

These kinds of processes require massive time and monetary investments on a WordPress or Drupal setup. But with RebelMouse, every feature update, infrastructure improvement, and security patch is pushed live to all of our clients at once without interruption. Our tech is lean and always iterating, which means investing less money in an all-encompassing solution that fuels more growth.

The Right Product for All Teams

We've proudly built a product that actually achieves the goals that CMOs, CEOs, and CTOs need their digital product to fulfill. Our authoring tools make editorial, audience development, and social teams efficient and savvy, thanks to our proprietary technology that's been engineered to optimize content across platforms. Likewise, our analytics tools make your marketing and strategy teams feel happy and supported. We give them digestible data to understand and better optimize content for strategies that drive meaningful traffic. Our design tools appeal to product and revenue teams because of our next-level customization control and flexibility within site design and performance. And our platform is a developer-friendly solution for engineers to deliver far better results to their companies without straining tech resources.

When your site is your business and content is crucial to your bottom line, RebelMouse provides the right tools at your disposal so your teams always have an advantage when building site experiences and maximizing reach anywhere audiences may be discovering content.

Our Formula for Growth Works

The value of RebelMouse's modern approach is clear once you look at the data. Compare the following Google PageSpeed Insights scores among brand-owned media sites. Keep in mind, we've set 60 as a benchmark score given how Google's own sites and apps perform.

The WordPress and Drupal sites have difficulty reaching the benchmark These types of scores will hurt brands trying to maximize organic reach and engagement.

The Digitalist From SAP (on WordPress)

https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fwww.digitalistmag.com%2Fiot%2F2019%2F08%2F27%2Fcreating-intelligent-enterprise-in-retail-part-3-future-of-iot-isnt-tech-strategy-its-business-one-06200351

Johnson & Johnson News (on Drupal)

https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fwww.jnj.com%2Fpersonal-stories%2Fward-5b-how-one-nurse-revolutionized-patient-care-during-the-aids-crisis

Meanwhile, RebelMouse clients see scores that match or exceed the benchmark.

Hub From United Airlines (on RebelMouse)

https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fhub.united.com%2Funited-10-tips-solo-traveler-2638775509.html

Tomorrow Unlocked From Kaspersky (on RebelMouse)

https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fwww.tomorrowunlocked.com%2Fthe_nomads

More importantly, our attention to factors like page speed help media companies and brands see growth across all key metrics once they make the move to RebelMouse.

For this client, the move from WordPress to RebelMouse has caused immediate growth in reach and loyalty.

This client moved from a "good enough" CMS over to RebelMouse. For more than a year they were stuck with either no growth or declining. Since moving to RebelMouse, the growth has been incredible.

Introduce the Solution That Makes You a Hero

We're excited that our product is tightly configured and delivers such an enormous advantage for teams. Switching to RebelMouse is a no-brainer compared to the lifetime cost of trying to maintain your WordPress or Drupal setup — and we can move you over quickly or enable you to move yourself over quickly.

If you currently use Drupal, you're likely aware of the mandate forcing clients to migrate onto Drupal 8 by 2021 and may be questioning whether it's worth it. Instead of being stressed, view this as the perfect opportunity to make the leap to RebelMouse.

We're also opening up RebelMouse to a larger ecosystem of developers so, if you're a developer, definitely get in touch with us. If you work with companies whose businesses and growth rely on their content, you can give more with RebelMouse. You can solve problems with us that would cost a tremendous amount of time and energy to attempt to solve with WordPress or Drupal. With RebelMouse, you'll be the hero as you introduce your teams to the modern solution that keeps everyone innovative, efficient, and happy. Contact us today to learn more.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Read our deck here...

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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Trigger New Pageviews With “Keep Reading” Feature

RebelMouse supports an infinite scroll feed of content that is mobile-friendly by using expandable posts. Your users can read the beginning of your article that is "before the jump," but instead of jumping to a new page, the story expands upon click to show the rest of the post. We do this with our "Keep Reading" functionality:

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RebelMouse Outperforms Every Other CMS. Here’s the Data to Prove It.

Our Core Web Vitals drastically outpace every competitor, and we have the receipts

In an effort to build user retention and increase conversions, publishers are making a common mistake. They're adding more features to their websites, including ad placements, but losing sight of the main revenue driver: user experience.

The key to unlocking user retention lies completely in site performance. Currently, publishers are trying to build optimized websites that translate easily across devices and platforms, but fail to deliver an experience that checks all their boxes and prioritizes their readers. It takes less than a second of delayed load time to turn away a user. This is why Google has made page speed a top ranking factor on search, and shepherded the entire open web's newfound prioritization on site performance.

Game Changer: Google's Core Web Vitals Announcement

Google cemented its seriousness about page experience with the announcement of its Core Web Vitals measurements in Google Search Console. Core Web Vitals are three specific metrics that Google uses to determine a site's overall usability. While these data points will evolve over time, the 2020 version of vitals consists of three specific metrics:

Largest Contentful Paint (LCP): A website's LCP is the time it takes to load the main content on a page. Google wants LCP to happen within 2.5 seconds of when a page first starts loading.

First Input Delay (FID): This metric quantifies a user's experience when trying to interact with unresponsive pages. This usually occurs between First Meaningful Paint (FMP) and Time to Interactive (TTI) (more on what these two mean below). You want your FID score to be low to prove the usability of your site. According to Google, pages should haven an FID of less than 100 milliseconds.

Cumulative Layout Shift Score (CLS): CLS determines how often your users experience unexpected layout shifts or changes on a page. To ensure visual stability, you want your CLS score to be low. Google wants pages to maintain a CLS score of less than 0.1.

From Google.

Google says Core Web Vitals scores will be considered across every page, and will be a ranking factor in its Top Stories feature. While relevant quality content will always be the most important, the page experience ranking is now a make-or-break metric for your site's survival.

"A good page experience doesn't override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search." —From Google's page experience announcement, May 2020

Core Web Vitals will determine every site's performance score. You can see your site's Core Web Vitals specifically via Google Search Console, but your website's overall page performance is measured using Google's PageSpeed Insights and Lighthouse tools.

At RebelMouse, we guarantee a performance score of 90 or higher via PageSpeed Insights. To do this, we've built out a platform infrastructure that exceeds industry standards on Google's key metrics, particularly its Core Web Vitals, outperforming most industry leaders.

You can read more about how we've mastered Google's KPIs here. But the truth is in the data. Below is table that provides a snapshot into how RebelMouse-powered sites score:

And here's what the scores look like for some of the biggest sites on the open web:

As you can see, there's a lot of data Google takes into account even outside of Core Web Vitals. Here's a quick summary of the other important metrics that Google trusts to measure page performance:

First Contentful Paint (FCP): This metric measures the time from click to the time when a user's browser renders the first bit of content from the Document Object Model (DOM), which is your site's HTML structure. According to Google, this is an important milestone for your readers because it provides signals that your page is loading.

First Meaningful Paint (FMP): This is the amount of time it takes the most important content, what Google calls "hero elements," to load on site. Hero elements are different for every site, but should be intuitive based on your content. This metric helps determine your site's usability.

Time to Interactive (TTI): This is the most important metric to keep an eye on. This is when the site is fully rendered and ready for user action. This is a critical point when slow load time can occur, usually because JavaScript or other complex content hasn't fully rendered. So, in short, think of TTI as how long it takes for your site to load in its entirety.

Total Blocking Time (TBT): TBT measures a page's load responsiveness to quantify how long a page is non-interactive prior to becoming interactive. You want your site to have a low TBT to maintain its usability.

Speed Index (SI): SI is the measurement of how quickly the contents of a page are populated. You want your speed index score to be as low as possible.

Creating quality content is only half the battle in 2020, and publishers are already burdened with the around-the-clock task of creating content that resonates. This is why quality content must be supported by modern technology that can keep up with the speed of the web. RebelMouse provides publishers with a CMS that supports the new content lifecycle with an editorial suite designed for reach on site, search, and social.

Click here to read more about our modern approach to web performance. If you want to make performance a priority, request a proposal today. We can easily transform your site into one of the fastest on the web, giving you increased user retention and better conversion rates than ever before.

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