Introducing Rebels for Good

Culture is malleable. It is ideas that change culture. Ideas have never spread so fast. It's possible for us to use the power of understanding how ideas can spread to help the good ones flourish. We live in a time with an increasingly dire and overwhelmingly important battle between good and evil. Trump and other political leaders amass power by spreading hate and ideas that cause emotional fear and panic.


We made a decision in November to dedicate the forces of RebelMouse to good. I can't tell you how proud I am of the portfolio of amazing new media properties that are spreading information that informs, creates connections, leads, and inspires movements and purpose.

We are building a network effect now, where sites dedicated to good can share traffic on web and social with each other, build off each other's audiences, and build what will become the future of media. The creators don't go to work in skyscrapers or office parks. They wake up around the world every day. Genuine people with a passion who are making the world better story by story.

If you are running an effort to change the world through media, please email us and join the amazing people already engaged to publish across every platform and make the world a better place.

Contact us: good@rebelmouse.com

PAPERMAG

PAPERMAG has easily established itself as one of today's leading digital brands. By pairing really great content with a cutting-edge platform, PAPERMAG was able to create a truly unique reader experience.

After re-platforming with RebelMouse, PAPERMAG saw a 51% lift in traffic, 2x lift in content clicks, and 113% lift in page depth across devices. Utilizing different content formats and cutting-edge distribution tools, we're humbled to have helped PAPERMAG solidify their stance in the media world and spread real, relevant news in a meaningful way.

DanceMedia

DanceMedia is known to dancers around the world as a healthy, valuable resource for all things dance-related. We're proud to power Dance Magazine, one of DanceMedia's thriving properties that's read by dancers of every age at every stage of their career.

We worked together to make this popular print magazine a social-first publisher, and the results were massive. Dance Magazine has seen increased audience + engagement as well as new revenue opportunities. We are thrilled to power such an iconic and worthy digital magazine in the dance + arts category.

Gays With Kids

Gays With Kids is changing the world through digital media, one post at a time. A proud RebelMouse client, Gays With Kids posts fun, meaningful, and smart content that provides a safe space for gay dads to navigate fatherhood.

Utilizing our Social UX design, Gays With Kids shares purposeful content using our customizable tools to establish a tone + design that supports their message. We're proud to help Gays With Kids provide a platform for gay fathers to find the content they need that isn't always addressed by the mainstream media.

PowerToFly

PowerToFly connects powerful women in tech with the jobs they deserve. The new media company launched in 2014 as a recruiting platform to source female engineers and place them in careers that promote a work–life balance, usually on a fully remote team. PowerToFly was co-founded by Milena Berry, former CTO of Avaaz.org, an amazing woman in tech herself that is married to RebelMouse founder Paul Berry.

OkayAfrica

OkayAfrica features the latest in African music, fashion, and culture. The site's robust and varied content caters to different regions of each African country. The new media company started in 2011 as a sister site to QuestLove's Okayplayer, and the site is now one of the most popular progressive sites for Africans and the diaspora.

EcoWatch

We are proud to power sites like EcoWatch, who use their platform to create a better-informed world. EcoWatch is the nation's leading environmental news site with a common goal to drive fundamental change to ensure the health + longevity of our planet.

We've made the spreading of this message easy. EcoWatch uses our Social UX design, allowing users to absorb snackable pieces of content — much like the social feed. This layout has given EcoWatch the ability to amplify their message and better connect with readers. We're thrilled to help EcoWatch build an environmentally conscious community and see their Facebook audience continue to grow.

Higher Perspective

We're proud to power the shining light that is Higher Perspective. Higher Perspective is built with our Social UX design to deliver snackable content intended to help the population gain a higher perspective on life and improve our global situation.

Higher Perspective's content focuses on personal growth + expanding consciousness. Using the RebelMouse platform, they can reach a large audience that further engages and spreads their message.

Simple Organic Life

Simple Organic Life is another site designed to share planet-saving content through easily digestible posts. Using the RebelMouse platform, Simple Organic Life can effortlessly deliver its message and help spread knowledge about food and medicine in our culture while connecting with like-minded social influencers who provide further engagement.

Love Meow

Love Meow delivers a cuteness overload in the form of inspiring + beautiful stories about cats, rescues, and fosters from all over the world. If there's any way we can get involved with animals, sign us up!

RebelMouse worked with Love Meow to create a platform that is designed around social sharing, with distribution tools built right in. Because ultimately, who wouldn't want to share cute cat pics?

PopMatters

PopMatters has offered analysis and insights on culture since 1999. The long-standing publication has embraced the digital world in full force. PopMatters provides a refreshing shift from normal pop culture news with insightful reviews, interviews, and detailed essays on how pop culture — including film, books, games, sports, theater, and TV — is shifting society.

FliegerFaust

FliegerFaust is your go-to resource for all things aviation. It's managed by CEO + entrepreneur Sylvain Faust. Faust himself is a multi-engine pilot in Québec and gives a fantastic international perspective on the latest in the aviation industry — not to mention amazing shots from the skies above!

If you are running an effort to change the world through media, please email us and join the amazing people already engaged to publish across every platform and make the world a better place.

Join our team. Email creativetalent@rebelmouse.com if you're interested.

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Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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How to Update Groups and Users

Easily adjust your group settings and user profiles from Posts dashboard

The content lifecycle is rarely a solo effort. This is why RebelMouse supports a network of online communities to streamline the publishing workflow among administrators, content creators, and everyone in between. Learn more about our online communities here.

Managing many creators means constant change. To help meet this need, we've provided you with the ability to view, edit, or ban user profiles within a community or group.

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Keep Readers Informed With Date Modified Element

This element will make sure readers know when an article is updated

There's a new element in our Layout & Design Tool that allows users to see the date an article was last updated. The Date Modified element can be found within a Post element. You'll find it under the Element Order menu:

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A Modern Story of Web Performance From RebelMouse Founder + CEO Andrea Breanna

If I had more time, this website would have loaded faster

In the first months of 2020, we've focused at RebelMouse on page speed and performance. We worked very hard and found ways to take 90% of the sites we power to 90+ performance scores via Google's PageSpeed Insights tool — even with sites that are loaded with ads, embeds, third-party analytics, and other typical slow-loading elements. You can read more about our victories here.

A few months after we started this process, COVID-19 hit the world very hard. Suddenly, every media company was faced with a huge problem: Advertising fell off a cliff in what seemed like seconds. The only way to survive this unprecedented downturn is to grow traffic and control costs at the same time. So we started to shave our code and made our websites faster. We dropped costs just as dramatically as we were increasing scores.

Here are some surprises we found when doing this: If you want truly exceptional performance, none of the JavaScript and CSS frameworks that developers love so much make the cut. We thought the React version of RebelMouse was going to be the huge page speed breakthrough, until we realized the only way to achieve this goal was to write the code carefully and refactor it endlessly until it was as short as possible. As any author will tell you, like editing a book or a blog post, the revision process is never really done. By stepping away from frameworks, and methodically shaving vanilla code, our customers continue to see major improvements in performance.

As we announced this to our site network and rolled it out publicly, many of our clients asked me personally, "How did you do it?" The answer is easy to understand regardless of how technical you may be. It's perfectly summarized in this wonderful quote attributed to Mark Twain:

"If I had more time, I would have written a shorter letter."
—Blaise Pascal, 1657 (and later, more famously Mark Twain)

The universe is sometimes very beautiful, and especially when you keep it simple. If you would like to start publishing on a site optimized for both speed and sustainability, request a proposal and let's start working together.

How to Format a User’s Joined Date

With RebelMouse's Layout & Design Tool, it's quick and easy to change how a user's information is formatted and displayed on their profile page.

In this post, we'll go through the steps necessary to expose and customize the way a user's joined date is displayed and formatted.

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AMP on the RebelCMS Platform

How to guarantee your media and ads are approved for AMP

RebelMouse makes rich, dynamic and flexible implementations of AMP simple to deploy. The platform has a suite of out of the box tools for editors/journalists/creators as well as tools for developers and product managers.

Easy to Enable Rich AMP Options on Any Post

RebelMouse makes it easy for product managers to quickly design AMP pages that outperform industry standards with an average of five pages per user. With the RebelCMS, you can choose to enable AMP by default or implement it across articles individually with one click in our Entry Editor. This level of granular control sets us apart from other CMS solutions and allows you to decide how deep you'd like to go with AMP.

Pure AMP (Canonical AMP) Features out of the Box

To maximize the speed benefits of AMP, RebelMouse also provides a way to force AMP for mobile and desktop traffic on a per-article basis. When enabled, traffic for the article will be redirected to the AMP version of the page for better performance.

Google will still see your AMP-enabled pages as usual and provide all of the normal benefits for search, but now you'll also get faster-loading pages that increase user engagement and drop bounce rates regardless of the traffic source.

Simplified AMP Layout Creation and Management

Our Layout & Design tool allows you to easily implement dynamic AMP layouts either through the default canonical usage or when forcing AMP on mobile and/or desktop. Using this tool, it's possible to create complex, multi-column layouts with ease that will be served as lightning-fast AMP pages to your visitors. The RebelCMS intelligently serves the proper layout depending on the device that a visitor is using to view your site's content.

Add Conversion Units to Maximize Audience Retention

Interstitial conversion units can be placed within your content so you can build a mailing list, get leads, or just highlight a new feature to your audience.

Beautiful Support for AMP Stories

The RebelCMS has an gorgeous integration with AMP stories. Read more about that here.

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Data-Backed Instincts: How Google Trends Can Elevate Your Search Strategy

Adopt a forward-thinking SEO mindset during breaking news events

As every type of industry imaginable re-evaluates their positioning in what's been dubbed "the new normal" since the outbreak of COVID-19, communication has never been more critical.

But like every aspect of life, the global crisis has turned the world of marketing, branding, and content creation upside down. More people than ever are not just socializing online, but living online, and this means the nature of search — the number one way humans get their information on the web — has completely changed, too.

Publishers are looking for ways to upgrade their search engine optimization (SEO) strategy to survive. In fact, Search Engine Journal analyzed data from Google Trends and found that the search term "SEO" and related queries spiked dramatically in the United States beginning in February 2020.

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The RebelMouse Guide to a Modern Instagram Marketing Strategy

Guidelines to make sure your Instagram profile is optimized for growth

It's estimated that Instagram users spend an average of 53 minutes on the platform each day. That's a lot of time to grab your targeted audience's attention. Whether you're a new media property just getting started, a legacy publisher, or big-box brand, Instagram can be a great way to move the needle on your social engagement strategy.

However, it can feel like an uphill battle to even dip your toe into the waters of such a competitive platform. Although every brand's aesthetic is unique to them, there are a few key points that companies can follow to grow on Instagram.

Of course, since Instagram is such a visual application, it's essential that your feed has high-quality photos that are visually appealing. Here are some quick tips to help guide and optimize your Instagram marketing strategy for audience growth and engagement.

Refine Your Feed

Apart from maintaining on brand and quality content, all of the best Instagram feeds have one important thing in common: visual consistency. RebelMouse client 7X7 Bay Area is a great example of an Instagram feed with consistently beautiful photography that's equal parts refined and fresh.

Instagram accounts with a harmonious and attractive feed have a higher chance of retaining new visitors and converting them into followers, which helps to grow your brand's account overall.

Here are some tips to achieve visual consistency in your feed:

Use the same font for all text:

It's important to note that it can become visually overwhelming to users if there are too many photos collaged into one picture. The aim is for the feed to not look overcrowded with imagery.

If you would like to use multiple photos for the same post, use the multiple-image post functionality so that users can swipe through photos one at a time.

Try to make sure that each of your Instagram photos has a high resolution so they're clear and sharp. Colors should not be overly saturated, overly opaque, or too zoomed in.

Also, make sure your images are cropped correctly. Here's a link to Instagram's recommended image dimensions.

Find Your Filter Balance

The colors of pictures and videos can be enhanced with editing software, or by using Instagram's built-in filtering options. It's a good idea to be consistent in your editing or use of filters so that your feed maintains color uniformity.

It should be noted that Instagram's own filtering options often result in an overall aesthetic that is too strong, whether it be through the use of contrast, opacity, or saturation.

Too much contrast:

Not enough saturation or too pale:

A good rule of thumb is to not use more than 50% of any filter:

Use On-Brand Captions

Captions should always be on target and suitable for your brand's audience. This will vary greatly depending on the type of brand or website you power, as well as what your target audience looks like. It's important to recognize who your audience is, and how this aligns with your own brand's values, to maintain a consistent tone.

This is a great example of a fun caption that caters to RebelMouse-powered PAPER Magazine's audience. Their use of informal language is fresh and on brand:

Here's a more professional approach from RebelMouse-powered Work It Daily that still keeps the tone on target for their brand and community of support for the modern workforce.

Hashtag Usage and Management

The usage of hashtags can greatly benefit an Instagram post because it allows the post to be found by users looking for a particular hashtag. This can lead to an increase in traffic to the post, as well as the account as a whole.

Developing Instagram accounts such as Work It Daily can benefit from hashtags.

It's important when using hashtags to make sure that they're relevant to your company overall, as well as to the post's content. Furthermore, it's also a great idea to use different variations of the same key hashtags to capture as much traffic as possible.

One thing to note is that the larger the account, the less necessary hashtags are since the account will already have a large reach. Figuring out how many hashtags to use will require a little trial and error, but the main takeaway here is that the number of hashtags to use is not static and will need to change over time as an account grows.

Currently, the limit on hashtags is set at 30 per post.

Aim for Engagement

Interaction with followers and other Instagram users who comment and like your content is also an extremely important part of a successful Instagram marketing strategy.

Instagram's algorithm currently prioritizes accounts with high levels of interaction. The greater the amount of interaction, the more your account's content will get prioritized when appearing in a user's feed.

Post New Content Regularly

Regularly posting new content shows users that a particular Instagram account is active, which is especially important for media and news companies that need to demonstrate to their users that their content is relevant and up to date. Besides helping to increase followers, this practice also helps accounts maintain their current followers.

One thing to always keep in mind when deciding when to post is that "quality over quantity" should always prevail. It's much more efficient to have two great posts a week with high levels of visibility and engagement versus five posts with low visibility and engagement.

Instagram Stories and IGTV

One of Instagram's newest and most popular features is IGTV. To access IGTV, tap the IGTV button located in the navigation bar of your search page.

From there, you'll be brought to a personalized feed of curated IGTV content. The content is pulled in from accounts you follow who have IGTV content, as well as IGTV content from similar accounts that you're not following.

Because a user's IGTV feed is composed of content from both accounts a user follows and new accounts that post similar content, any IGTV content that appears in a non-following user's feed has a greater-than-normal chance of seeing the person view the content and converting into a follower. This makes IGTV one of the most effective Instagram post-types in terms of user growth, since it provides higher levels of accessibility, opportunity, and possibility to reach new users. IGTV will soon feature in-stream ads as well.

Create IGTV Content

Although any sort of format can be used successfully when creating IGTV content, one of the most effective ways that we recommend is to create an IGTV series.

Series on IGTV are essentially short videos with a common format or related theme that help draw in users so that they become familiar with the type of content and format they can expect to see on an account. They're useful at driving loyalty because users will want to see what the next part of the series will cover, and will therefore be more likely to convert into followers.

Win on Instagram

At RebelMouse, we believe that the social ecosystem is made up of a universe of creators. Your brand already has a community of collaborators waiting to engage with your Instagram content — it's just a matter of nurturing your social strategy to find them.

If you have any questions about what's working or not working for your Instagram account, email support@rebelmouse.com or talk to your account manager today.

How to Configure Your Site's Time Zone

At RebelMouse, we strive to make our platform as simple and intuitive as possible as we continuously provide high levels of customizability.

This is why we've added new functionality that allows you to easily set your site's time zone in Layout & Design Tool. If your site is currently registering time through a different source, it can now be synchronized under one setting.

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