RebelMouse Talk to Us
page experience signals

Your site's page performance will dictate its search viability

January 2022 Update: Improving your site's Core Web Vitals matters more than ever. Click here for our full guide on how to move the needle on Google's most important metrics.

In May 2020, Google let the world know that its Core Web Vitals would become the new benchmarks for measuring a site's performance in its search results. Six months later, Google announced that its page experience signals will officially roll out and begin impacting search rankings in May 2021. (A/N: In April 2021, Google changed their roll-out date to June 2021 to give publishers more time to prepare. Additionally, the page experience portion will not be fully rolled out until the end of August 2021.)

The page experience signals include Google's Core Web Vitals and existing search signals. Together, these will determine a website's page experience and overall site performance.


Google's Core Web Vitals include:

  • Largest Contentful Paint (LCP): A website's LCP is the time it takes to load the main content on a page. Google wants LCP to happen within 2.5 seconds of when a page first starts loading.
  • First Input Delay (FID): FID quantifies a user's experience when trying to interact with unresponsive pages. This usually occurs between First Meaningful Paint (FMP) and Time to Interactive (TTI) (more on what these two mean below). You want your FID score to be low to prove the usability of your site. According to Google, pages should haven an FID of less than 100 milliseconds.
  • Cumulative Layout Shift (CLS): CLS determines how often your users experience unexpected layout shifts or changes on a page. To ensure visual stability, you want your CLS score to be low. Google wants pages to maintain a CLS score of less than 0.1.

The other existing search signals are:

Together, all of these metrics determine Google's new page experience signals.

what are core web vitals

Google is planning to launch a visual indicator to let users know which search results have the best page experience. We know this will have a huge impact on user behavior. When Google first started adding the lightning bolt icon to AMP results on their mobile SERP, results in the middle of the page with the lightning bolt received much higher click rates than those without it. You can measure your site's page experience signals with tools like Google's PageSpeed Insights and Lighthouse 6.0 to determine if your site meets the new standards.

rebelmouse scores higher on core web vital metrics compared to traditional cms options RebelMouse outperforms the competition on Core Web Vitals.

Get Your Site Ready for 2022

When Google first announced the timeline for page experience signals, there was plenty of chatter about this update being a search armageddon. But it certainly doesn't have to be. Google has provided plenty of warning about the new page experience signals because it's going to be a make-or-break determination for a lot of sites' SEO survival.

At RebelMouse, we've prioritized Core Web Vitals and Google's page experience signals for months. It's why we have some of the fastest sites on the web, particularly on the metrics that matter the most:

Click here for additional resources that detail our commitment to page speed. If you're not on RebelMouse and wondering how your site stacks up, request a free site audit with us. The audit includes performance measurements using tools like Google's PageSpeed Insights and Lighthouse 6.0 to determine if your site meets the new standards. Mention the audit when you request a proposal today. Let's make sure your site is ready for Google's page one.

Interested in a Free Website Health Check?Check Your
Website's Health
Get Your Free Analysis Now
The Most Secure CMS of 2022
Featured

The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

Most websites get hacked. RebelMouse has never been hacked.

Keep reading... Show less
Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into January 2022:

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal
SEO Quick Checklist and Free Resources Guide
Rebel Insights

SEO Quick Checklist and Free Resources Guide

High-performance search is critical to every publisher’s bottom line, especially since search engine optimization (SEO) can dramatically impact content discovery and revenue. With over 90 percent of global traffic coming from Google, and SEO ROI that can reach more than 12.2 times the average marketing spend, mastering your search strategy has never been more important. But as users become more selective and Google’s crawler becomes more complex, the nuances of a successful search strategy are becoming harder for publishers and brands to wrap their head around.

Search is a difficult market to tap into. A study from Ahrefs found that around 90 percent of pages on the internet receive zero organic traffic from Google. At RebelMouse, we keep track of all of the important elements that make for a winning search strategy so that our clients can focus on creating content that resonates with their readers. Here are some tips we provide to the publishers on our platform to help them get the most out of search traffic.

SEO Quick Checklist: Mark off These Critical Steps for Search Success

Keep reading... Show less
Google’s Latest Product Reviews Update Is Causing Late-Stage Search Volatility
Rebel Insights

Google’s Latest Product Reviews Update Is Causing Late-Stage Search Volatility

Here’s what you need to know about Google’s latest update

In case you missed it, Google released a new algorithm update in March 2022 that focused on product reviews and their rankings in search returns. Officially called the March 2022 Product Reviews Update, Google began rolling out the changes on March 23, 2022, and said that the update would take about three weeks to complete.

Some site owners experienced peak volatility around their search traffic on March 31, but Barry Schwartz at SEO Roundtable noticed some late-stage volatility a week later. He wasn’t alone either:

Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal