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Defragment Your Audience: A Guide to Distribution Platforms on RebelMouse

Platforms and publishers have endured a rocky relationship. Eight years ago, it seemed that social platforms would be the only ticket to publishers' survival. But as the years went on, users became more wary of the platforms. Then, in 2015, Google was able to overtake Facebook as the top referral traffic source. Fast forward to the start of the new decade, when users are living through uncertain times and losing trust in big tech by the minute, and audiences are prepared more than ever to stay loyal to web properties that provide the best on-site experience without any unnecessary noise.


To survive these high standards that have been placed on publishers, content needs to remain dynamic and dependable. On-site experiences need to be high performing. On platforms, the delivery of that same content needs to match the on-site standard.

As publishers, you don't need to waste resources on strategizing the perfect plan for every platform. RebelMouse enables companies to succeed in a world where audiences can get easily fragmented. Our team is organized to understand and wire RebelMouse technology with the real opportunities that can move the needle for content creators. So no matter what you need to win this publishing game and maximize each piece of content, we've got the necessary functionality built directly into our platform so that you don't have to waste any time figuring it out yourself.

Here's a look at how our CMS provides a one-stop solution for publishing across all of today's distribution channels.

Facebook

Google

Newsletters

Social Media

Flipboard

RSS Feeds

Apple News

SmartNews
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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into 2022:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web Vitals From Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

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subscription model for publishers
Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

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how to set up google publisher center
Rebel Insights

A Guide to Google's Publisher Center

August 2022 Update: Looking to set up Publisher Center?

Navigating critical tools for your organization on your own can be treacherous. RebelMouse has built a platform infrastructure that exceeds the digital publishing industry’s standards, while simultaneously cracking the code on Google's algorithm puzzles. Our platform is designed from the ground up to empower users of every skill level to build sites that perform well against Google’s Core Web Vitals, which means better organic reach, search returns, and visibility. In fact, Google recently featured RebelMouse on its web.dev blog to highlight how our performance optimizations nurture user loyalty and engagement. We provide the tools and information that unlock sustainable growth and revenue, and we outperform other industry leaders on site, search, and social. Let's start working together.

In late 2019, Google merged Google News Producer and Google News Publisher Center into a single tool. Officially called Publisher Center, Google has created an enhanced user experience and expanded set of functionalities that easily allow any publisher to manage content across multiple properties on Google News.

One of the many great new features Publisher Center offers is the ability to manage multiple sites simultaneously under one organization, as well as the ability to switch between more than one organization.

This makes managing many sites across multiple organizations a snap.

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RebelMouse’s Technical SEO Influencer Program
Rebel Insights

RebelMouse’s Technical SEO Influencer Program

If you’re a search engine optimization (SEO) expert, we know you can do a stellar job of juggling a lot of tasks. That’s because there’s no magic key to unlocking a winning search strategy. High performance on search requires a deep understanding of how Google indexes and ranks content, as well as the flexibility to adapt to its frequent changes.

Today, SEO professionals aren’t just amazing content marketers. They double as savants when it comes to the technical aspects of SEO, which is often a piece of the puzzle that gets overlooked. If you are an SEO consultant, you know how frustrating it can be to make important suggestions to clients that never get implemented, and often, it’s the same problems over and over.

That’s why RebelMouse has decided to launch a Technical SEO Influencer Program to help SEO experts get access to the right technology that better showcases their talents. We know that you can do more for your clients on the right platform, and that’s where RebelMouse comes in.

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