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Defragment Your Audience: A Guide to Distribution Platforms on RebelMouse

Platforms and publishers have endured a rocky relationship. Eight years ago, it seemed that social platforms would be the only ticket to publishers' survival. But as the years went on, users became more wary of the platforms. Then, in 2015, Google was able to overtake Facebook as the top referral traffic source. Fast forward to the start of the new decade, when users are living through uncertain times and losing trust in big tech by the minute, and audiences are prepared more than ever to stay loyal to web properties that provide the best on-site experience without any unnecessary noise.


To survive these high standards that have been placed on publishers, content needs to remain dynamic and dependable. On-site experiences need to be high performing. On platforms, the delivery of that same content needs to match the on-site standard.

As publishers, you don't need to waste resources on strategizing the perfect plan for every platform. RebelMouse enables companies to succeed in a world where audiences can get easily fragmented. Our team is organized to understand and wire RebelMouse technology with the real opportunities that can move the needle for content creators. So no matter what you need to win this publishing game and maximize each piece of content, we've got the necessary functionality built directly into our platform so that you don't have to waste any time figuring it out yourself.

Here's a look at how our CMS provides a one-stop solution for publishing across all of today's distribution channels.

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