Rapid, Data-Driven, Layout Development on RebelMouse

One of the most important things that made us successful at Huffington Post was the ability to rapidly iterate through front-end changes. The success of your website can lie in a number of factors, such as a change in ad configurations, the placement of a newsletter sign-up form, a Facebook share, how well your infinite scroll works, and the order of your stories in feeds and related posts. All of these details add up quickly, and most media companies live with a horribly daunting backlog shackled to a small team of overworked developers who find themselves a week further behind every day.


When we set out to build RebelMouse, solving this in a really beautiful, next-generation way was a core part of our mission. It wasn't an easy problem to solve. That's why I'm so delighted about how our solution makes it simple for even non-coders to create A/B tests to get feedback from stakeholders. From there, we test a percentage of traffic and collect data on bounce rates, share rates, time on site, and total page views. The information is returned automatically with every test run.

This process would have been a dream for us to have at HuffPost. But back then, we had to hack together views of data that were incomplete and cost us dev cycles. I'm so proud that even small companies can now have access to an environment that is completely state of the art, and helps you keep up with changes even in a world where history is accelerating and the changes come faster every day.

Create Staged Environments and Custom Layouts

Using the RebelMouse CMS, you can stage and A/B test different media layouts to figure out how to truly captivate readers and bring in repeat visitors.

Everything inside RebelMouse is component based, so you can assemble pages like Lego blocks. Each component is simple to style, so you can have gorgeous pages that pop, are clean, and reflect your aesthetic. Content is meta tagged through multiple rules that make it simple to decide how you want to highlight your video content, add sponsored or native posts, include outside widgets where you need them, completely control your ad stack, and do custom layouts.

Here's a look at it in action:

A staged environment allows you to build and test functionality without changing what your visitors see live on your site. Staged environments are useful for two main reasons:

  1. You can create multiple post layouts to test performance or customize the layout for a specific channel.
  2. They can be used to stage and test layout variations internally without bringing the changes live till you're ready.

Why Test Multiple Versions

There's more that goes into a website's success than aesthetics. It has to be perfectly optimized for usability, or users will bounce away and find another site that suits their needs instead. That's the way it works in our fast-paced society. User experience is key. You have to make sure your site is easy to use, navigable, consistent, authentic, and stripped of all intrusive ads.

Even as experts in our craft, it's hard to predict which minute changes will make visitors convert best. It's imperative to have a tool that lets you test real-time data and make better-informed decisions that will drive the success of your site. Being able to make data-driven updates and improvements will step up your content's engagement, and help grow your organic loyalty and reach long-term.

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Pro Tip: Too Many B Tests? Use Shared Elements for Better Organization

The RebelMouse platform offers unique multivariate testing that makes creating B tests for page layouts easy. However, sometimes having too many B tests can be hard for developers to organize and manage. If this is a problem on your site, you'll want to consider testing components of your site using shared elements. This helps your site's design workflow in a few ways:

  • Developers can work on different post layouts at the same time.
  • If you only want to process one B test, our servers will load all of them at the same time. Using shared elements prevents this from happening.
  • Our servers do not run shared elements if the conditional is set to false.
  • Post and Section pages will become more organized in Layout & Design Tool.
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RebelMouse: The Healthcare CMS

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Rebel Case Study: Task & Purpose

Task & Purpose is a military and veteran-focused media company that delivers authentic reporting and perspectives enjoyed by millions of readers every month. They came to RebelMouse with their own tech team and grew immediately after making the switch. The beauty of our CMS is that you can be either a publisher with existing teams and strategies already in place, or just starting from scratch — we adapt to meet the level of support you need.

Task & Purpose is a wonderful example of a low-cost engagement that has resulted in awesome growth year over year. Their current year-to-date stats shown below, compared to the previous period, demonstrate the levels of success you can experience on RebelMouse when you focus on taking advantage of everything our platform offers. Huge tech budgets are not required to succeed.

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Rebel Case Study: EcoWatch

Entering into its fourth year of partnership with RebelMouse, EcoWatch is still experiencing strong growth year over year. This is thanks to a healthy mix of viral hits and solid content coupled with best practices that take advantage of our proprietary social tools.


Rebel Case Study: GearBrain

GearBrain is an SEO and e-commerce case study in using our tools to effectively capture key phrases that drive purchases from users. They had a phenomenal year in 2018 that has continued into 2019.

Rebel Case Study: Knowable

Knowable is a very successful new media client of ours. Their user engagement is at a level that leaves even us breathless. Their pages and time per user are higher than any we've ever seen before. Their growth is on a trajectory to keep climbing higher, too.

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