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Rapid, Data-Driven, Layout Development on RebelMouse

One of the most important things that made us successful at Huffington Post was the ability to rapidly iterate through front-end changes. The success of your website can lie in a number of factors, such as a change in ad configurations, the placement of a newsletter sign-up form, a Facebook share, how well your infinite scroll works, and the order of your stories in feeds and related posts. All of these details add up quickly, and most media companies live with a horribly daunting backlog shackled to a small team of overworked developers who find themselves a week further behind every day.


When we set out to build RebelMouse, solving this in a really beautiful, next-generation way was a core part of our mission. It wasn't an easy problem to solve. That's why I'm so delighted about how our solution makes it simple for even non-coders to create A/B tests to get feedback from stakeholders. From there, we test a percentage of traffic and collect data on bounce rates, share rates, time on site, and total page views. The information is returned automatically with every test run.

This process would have been a dream for us to have at HuffPost. But back then, we had to hack together views of data that were incomplete and cost us dev cycles. I'm so proud that even small companies can now have access to an environment that is completely state of the art, and helps you keep up with changes even in a world where history is accelerating and the changes come faster every day.

Create Staged Environments and Custom Layouts

Using the RebelMouse CMS, you can stage and A/B test different media layouts to figure out how to truly captivate readers and bring in repeat visitors.

Everything inside RebelMouse is component based, so you can assemble pages like Lego blocks. Each component is simple to style, so you can have gorgeous pages that pop, are clean, and reflect your aesthetic. Content is meta tagged through multiple rules that make it simple to decide how you want to highlight your video content, add sponsored or native posts, include outside widgets where you need them, completely control your ad stack, and do custom layouts.

Here's a look at it in action:

A staged environment allows you to build and test functionality without changing what your visitors see live on your site. Staged environments are useful for two main reasons:

  1. You can create multiple post layouts to test performance or customize the layout for a specific channel.
  2. They can be used to stage and test layout variations internally without bringing the changes live till you're ready.

Why Test Multiple Versions

There's more that goes into a website's success than aesthetics. It has to be perfectly optimized for usability, or users will bounce away and find another site that suits their needs instead. That's the way it works in our fast-paced society. User experience is key. You have to make sure your site is easy to use, navigable, consistent, authentic, and stripped of all intrusive ads.

Even as experts in our craft, it's hard to predict which minute changes will make visitors convert best. It's imperative to have a tool that lets you test real-time data and make better-informed decisions that will drive the success of your site. Being able to make data-driven updates and improvements will step up your content's engagement, and help grow your organic loyalty and reach long-term.

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Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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New: Add Images to Sections Using Sections Dashboard

Choose a cover photo for each of your site's sections

It's important to make sure that your website structure is organized nicely, and this includes implementing a proper tagging system and section strategy. To make sure that every page on your website stands out, we've added the ability to add a cover photo to each of your sections in our Sections Dashboard. Here's how it works.

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How to Add a Donate Button

Users can give easily with our PayPal integration

At RebelMouse, we recognize that some clients may want to add the ability for users to donate via a platform like PayPal to their site. Luckily, adding a donation module using our Layout & Design Tool is simple. This article is a step-by-step guide.

The first step is to sign into the PayPal account you want to use to receive donations.

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New Post Element Functionality

Understand how the new Post element works in our Layout & Design Tool

At RebelMouse, we are constantly improving our Layout & Design Tool and streamlining its functionalities. Recently, we deprecated the Post Content element which used to allow you to add, for example, a Post Body element. Now, we have simplified the process, and expanded the functionality of the Post element to include contents such as Post Body.

To use the new Post element, select Current Post as your Content Source under the element. Now, in the Element Order selection box, you will find a list of Post Content elements that you can choose to display.

Here is a screencast that shows how it's done:

How to Add Post Content Using the Post Element

  • Add a Post element
  • Under Content Source, choose Current Post
  • Under Element Order, choose the Post Content element(s) to display

As a note, if you want to display Post Body content, be sure to select Hide Image. Otherwise, the lead media will display when you are most likely only looking to display the Post Body by itself.

If you have any questions, feel free to reach out to support@rebelmouse.com or talk to your account manager today.

Custom YouTube Hashtag and Channel Playlists

Design your own video strategy with custom playlists

At RebelMouse, we have the ability to implement almost any idea thanks to the power of our Layout & Design Tool. One use case is the ability to easily create custom YouTube playlists based on hashtags.

For example, if your company uses the #OurCompany hashtag, you could create a custom YouTube playlist on your website that pulls in content from that stream. You can also customize the playlist so that it only pulls in videos from a certain YouTube channel, or from a single channel without a hashtag:

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Conquer Your Crawl: Feed the Googlebot With Structured Data

Set up success on search with a detailed web schema

Since search took over Facebook as the top referral of web traffic a few years ago, the growth of Google hasn't let up. It's estimated organic and paid search accounts for 68% of all trackable website traffic, and, perhaps even more noteworthy, 53% of that traffic is fueled by organic search.

The revival of search has brought with it a maturation of what makes for a solid search engine optimization (SEO) strategy. The algorithm is now savvy about robotically written articles designed to win a specific set of keywords. As Google's search engine has gotten smarter, its web crawler software, casually called the "Googlebot," has also evolved in terms of how it indexes data.

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How to Change the Default Language for AMP Pages

Set your default language for AMP pages in Global Settings

For AMP pages, the inLanguage value is set to English by default. This value is hardcoded, but it can be changed manually so sites with different language requirements can also have different values. This can be done using the code view of your site's Global Settings.

To change the default language setting for your AMP pages, you need to manually add a variable in Layout & Design Tool:

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