Rebel Insights

How to Monetize Your Site on RebelMouse

How to Monetize Your Site on RebelMouse

Leverage Our Platform to Sell Digital Ads That Overperform

For years now, digital publishers have experienced a collective push to diversify their revenue streams. As online readership becomes more complex, publishers cannot rely on a one-trick monetization method to secure success.

The COVID-19 crisis in 2020 was an even bigger wake-up call for publishers to create a dynamic revenue plan. The timing of the pandemic aligned with the new reality of a cookie-less world, which has completely reprioritized user experience and what it means to build audience loyalty. This means in 2021, publishers need a solid first-party data strategy and a modern revenue plan that can withstand more months of uncertainty to come.

Let's find the right revenue plan for your site. Here are just a handful of ways our next-generation publishing platform supports multiple monetization methods at once.


Sell Videos

Does your site use YouTube or Facebook videos? Here are some ways you can better monetize them on RebelMouse:

  • Sell video views
  • Create posts using their videos, and include headlines and short bodies of text written by your editorial team
  • Traffic the video posts in the second spot in scroll
  • Post them to all social channels
  • Sell them at a $0.10–0.20 CPV (cost per view)

Sell Sponsored Articles

Sponsored articles are easily integrated into our platform. Here's how to maximize their benefit:

  • Write up a short headline with a clever body that has the right outbound links to drive traffic to the advertiser's offer
  • Traffic the sponsored posts in the second spot in scroll
  • Post them on all social channels
  • Charge a $10–20 CPM (cost per mille, or thousand)
  • Select 'Exclude from search engines' in the SEO tab of the right sidebar in the Entry Editor:
    • This will make sure that the sponsored article follows Google's best practices and will not be able to win in search and will not enhance the sponsored brand's search performance.

Many of our clients utilize this type of premium placement for high-value sponsored articles. Here's what it looks like on mobile for Upworthy:

And here's a desktop view from our friends at GZero:

Calculate Premium Inventory

RebelMouse has redefined how to measure a page view. Get the most out of every visitor to your site:

  • Use RebelMouse's Social UX Layout
  • Set up a stream of posts from every article page
  • Approximate 2x the number of sessions for inventory

Directory Listings

Directory listings are a great way to build revenue and secure repeat visits to your site. Here's how we elevate listings on RebelMouse:

  • Accepts credit cards for monthly subscriptions to be listed on your site
  • Includes a map that displays all paid listings:
    • Sponsored content
    • Sponsored events
    • Job listings
    • Donations
    • Obituaries
  • Includes a profile with rich content
  • Includes geolocated promotion units to reach customers near you
  • You set the price per month
  • A $100-per-month minimum is suggested

Sell High-Impact Display Units

RebelMouse makes it easy to support high-impact display units that can be sold at a premium to brands. These include:

  • Intricate and custom site-wide takeovers that modify the style of the site.
  • Creative campaigns that lead to higher CPMs.
    • These campaigns often have very clear RFPs that include a video unit placed above the navigation, scroll-through units on mobile, and full-page takeovers.

Programmatic Advertising

  • RebelMouse has several successful programmatic ad partners. However, we are an agnostic company, and can easily work with any number of vendors.
  • If your site has enough excess ad inventory, run programmatic ads with one of RebelMouse's ad tech partners.
    • This is a good option for when there's no sales team in place, or when your sales team can't find enough demand for the ad inventory you have available.

RebelMouse proudly partners with Hashtag Labs for digital ad operations.

Make a New Monetization Plan Today

The RebelMouse platform offers multiple ways to build readership with a user experience that nurtures loyalty while increasing revenue. Our team can help you process the right checklist to ensure that you're generating the revenue your content deserves.

Create a monetization plan built for today's digital environment. Request a proposal today and let's start working together.

What Is RebelMouse?
Request a Proposal

Where 
Websites Are Built

The Fastest Sites in the World Run on RebelMouse

Let’s Chat

new!

RebelMouse Performance Monitoring

Real-Time Core Web Vitals

Get Started
DISCOVER MORE

Our Core Features

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

animate
Layout and Design toolLayout and Design tool on mobile
animate

Why RebelMouse?

Unprecedented Scale

RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.

120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User

Today's Top Websites Use RebelMouse

Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.

upworthyindy100Vault12No Film SchoolRawStoryResponsible StatecraftPrideMNI Market NewsPremierGuitarPenskeINN Educate Brand ConnectThe FulcrumGZEROOkayafricaBrit+CoPaper MagazinePowerToFlyNarcityCommonDreamsAllBusiness

What Clients Say

We’re here to help you weigh and understand every tech and strategic decision that affects your digital presence. Spend less time managing everything yourself, and more time focused on creating the quality content your users deserve.

Case Studies

A Team Built Like No Other

RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.

Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.

Let's Chat