RebelMouse Talk to Us
structured data product reviews

In today's world of search, there are a lot of different factors that make up a successful search engine optimization (SEO) strategy. At RebelMouse, we provide a full suite of solutions to help our clients rank quickly on the search phrases they need to win. One major part of our unique approach to SEO is our platform's out-of-the-box structured data integration.

Structured data is a set of "clues" provided to Google's site crawlers about the makeup of your content. Using schema, or a vocabulary you share with Google about every page on your site, you can tell Googlebot the story of your content in human languages. Click here to learn more.

Writing schema involves defining the elements on every page of your site to give Google more context about your content. For example, adding an attribute to a video, headline, title, author, etc. One outstanding way to get the most out of structured data is through product pages that feature reviews and ratings.

Powerful Search Returns With Product Reviews

To put it simply, the more Google can learn about your content through structured data, the better. Rich results, or snippets, which are the bits of information you see underneath search results in Google Search, are populated through structured data. Sometimes, snippets will also feature ratings and reviews:

what is a review snippet

Ratings and reviews for product pages are also populated with structured data. When inputted correctly, it can be a powerful way to provide more information to Google about your product pages, which improves your search ranking in return.

For example, we successfully marked up the product review pages for RebelMouse-powered Premier Guitar. Soon after, their articles were ranking at the top of Google's organic search results:

how to add product reviews to rich snippets

How We Implement Structured Data on Product Pages

Premier Guitar already had a section on their site dedicated to product reviews. To begin marking up elements for structured data for these articles, we created several custom fields using our platform's Layout & Design Tool, including rating, brand, and product name.

These fields are then completed by content creators as they publish each new product page. Then, following Google's guidelines for product structured data, we exposed the new custom fields, and other attributes, to Google's site crawlers. This included:

  • Name
  • Image (the article's lead image)
  • Description (the article's subheadline)
  • Brand

Similarly, we followed Google's guidelines for the review snippet, and exposed the following article elements to Google's site crawlers:

  • Author
  • Item reviewed
  • Item (newly created custom field for the product's name)
  • ReviewRating
  • ReviewRating.ratingValue (newly created custom field for the overall product rating)
  • DatePublished
  • ReviewRating.bestRating - 5
  • ReviewRating.worstRating - 1

By creating this schema for Premier Guitar's review pages, we were able to help give their content the search-ranking boost it needed.

You can track how your review snippets are performing in Google's review snippet enhancement report in Search Console. Here's a look at the kind of impact creating review snippets can have on your traffic:

track review snippets in search console

If you're a RebelMouse client and would like to implement structured data for your product pages, email or talk to your account manager today.

Related Articles

Build on a Better PlatformReady to See More?
Request a Proposal
People on a train station
Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal
RebelMouse Clients See Performance Improvement After AMP Optimization
Rebel Insights

RebelMouse Clients See Performance Improvement After AMP Optimization

Performance is a major pillar of our platform, which means we are always making changes — both big and small — to improve page speed. Our focus on fast websites isn't platform specific, either. We want to make sure that users have a top-notch experience however they view your content, and this includes our integration with Google's AMP format.

Our team of traffic-obsessed developers recently implemented some performance optimizations to enhance our platform's integration with AMP, and that has improved the average response time for our clients. This means that users are able to access your AMP pages more quickly, which, in turn, improves your site's traffic from Google.

Here's a breakdown of the changes we've made:

Keep reading... Show less
how to make images seo friendly
Rebel Insights

Keep Search a Priority With SEO-Friendly Image Filenames

There are a lot of factors that go into a successful search engine optimization (SEO) strategy, including performance, structured data, and, of course, choosing the right keyword(s). Our proprietary search technology helps content creators prep every article for success on search. This all-encompassing approach includes the use of SEO-friendly image filenames.

On RebelMouse, if you assign an alt tag to an image in Entry Editor, that alt tag will also become the image's file name. Briefly, alt tags describe images for search engines, and also allow people using screen readers to know what the image is without actually being able to see it. Adding your desired search phase to every alt text field, and in turn every image file name, will reinforce its relevance to Google's crawler, bringing you one step closer to the top of search returns.

Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal