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Google’s Rich Results Test to Take Priority Over Structured Data Testing Tool

Google recently announced that its Rich Results Test is out of beta and now fully supports all of its rich results features.

Powered by structured data, rich results are the dynamic snippets you see at the top of Google's search results, whether it's a carousel, image, or listicle.

An example or Google's rich results for recipes.

The Rich Results Test determines if your website's structured data is set up correctly so that your page can be eligible for rich results. With this latest update, Google will be deprecating its Structured Data Testing Tool. Here are some reasons from Google about why the prioritization of their Rich Results Test is an upgrade:


  • It shows which Search feature enhancements are valid for the markup you are providing.
  • It handles dynamically loaded structured data markup more effectively.
  • It renders both mobile and desktop versions of a result.
  • It is fully aligned with Search Console reports.

With the Rich Results Test, you can use a URL or a snippet of code to see if there are any errors within your structured data. For example, if your web page is missing an image, it could still be eligible for rich results, but would display without an image. Here's an example of what these warnings look like in the Rich Results Test:

And here's an example of what the test results will look like if your site has structured data marked up correctly:

The Rich Results Test also allows you to preview what your page will look like as a rich result on search:

If you're new to structured data, it can seem like a lot to learn. At RebelMouse, we have out-of-the-box structured data integrations. This means that our platform makes it easy for every element of your content to be marked up correctly for structured data, whether it's an image, video, article text, or listicle.

If you're not on RebelMouse and you want to make it into Google's rich results with ease, request a proposal today to get started. If you're already publishing with RebelMouse and have questions about Google's switch to its Rich Results Test, email support@rebelmouse.com or talk to your account manager today.

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