RebelMouse Talk to Us
Take Advantage of Google’s Structured Data for Lead Media + Assembler Videos

Organize your content for success on search

Google's structured data is a way to organize your content so that it provides additional information to Google's site crawler. The descriptive data allows Google to more effectively index your site for search. On the RebelCMS, we make it easy to add structured data to your content and videos.

Now, we offer the ability to apply structured data when your lead media is a video:

Example of a lead media video from RebelMouse-powered Tomorrow Unlocked.

With structured data for lead media videos, we can provide important details to Google's crawler about the video, including the description, thumbnail URL, upload date, and duration, by marking up your video with the @type VideoObject.

You can easily check it on any article that has a video in the lead media of an article using a structured data testing tool:

Below is a screenshot from Google's own Structured Data Testing Tool. As you can see on the right-hand side, the article is split into two @types: NewsArticle and Video Object.

If you expand VideoObject, you can see the structured data specific to the video in the article:

Structured data for lead media videos is also supported by AMP. It's important to note that this is only for videos that are added to your article using a link — from sources like YouTube, Facebook, or JW Player — and does not apply to videos that are embedded directly.

If there's no description for your lead media video, our platform will pull from metadata information contained within the article where available. Below is the order in which we pull from these other data points. If the first option is blank as well, we pull the data from option two instead, and so on until we're forced to default to option four.

  1. A brief description from the article's body (This is the same meta information that's used for social sharing.)
  2. The subheadline of the article
  3. The caption from the video
  4. Your site's name

Structured Data for Assembler Videos

The same workflow applies for videos in RebelMouse's Particle Assembler. Any video added to a particle will be automatically marked as @VideoObject. It's important to include the same descriptive properties for your video as listed above, otherwise Google may not be able to extract enough information about the video to index it properly.

Here's a screencast of what the markup looks like:

If you have any questions about structured data for lead media videos, email support@rebelmouse.com or talk to your account manager today.

Related Articles

What Is RebelMouse?
Request a Proposal
The Most Secure CMS of 2022
Featured

The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

Keep reading... Show less
Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into 2022:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web Vitals From Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

Keep reading... Show less
Interested in a Free Website Health Check?Check Your
Website's Health
Get Your Free Analysis Now