RebelMouse Talk to Us
Take Advantage of Google’s Structured Data for Lead Media + Assembler Videos

Organize your content for success on search

Google's structured data is a way to organize your content so that it provides additional information to Google's site crawler. The descriptive data allows Google to more effectively index your site for search. On the RebelCMS, we make it easy to add structured data to your content and videos.

Now, we offer the ability to apply structured data when your lead media is a video:

Example of a lead media video from RebelMouse-powered Tomorrow Unlocked.

With structured data for lead media videos, we can provide important details to Google's crawler about the video, including the description, thumbnail URL, upload date, and duration, by marking up your video with the @type VideoObject.

You can easily check it on any article that has a video in the lead media of an article using a structured data testing tool:

Below is a screenshot from Google's own Structured Data Testing Tool. As you can see on the right-hand side, the article is split into two @types: NewsArticle and Video Object.

If you expand VideoObject, you can see the structured data specific to the video in the article:

Structured data for lead media videos is also supported by AMP. It's important to note that this is only for videos that are added to your article using a link — from sources like YouTube, Facebook, or JW Player — and does not apply to videos that are embedded directly.

If there's no description for your lead media video, our platform will pull from metadata information contained within the article where available. Below is the order in which we pull from these other data points. If the first option is blank as well, we pull the data from option two instead, and so on until we're forced to default to option four.

  1. A brief description from the article's body (This is the same meta information that's used for social sharing.)
  2. The subheadline of the article
  3. The caption from the video
  4. Your site's name

Structured Data for Assembler Videos

The same workflow applies for videos in RebelMouse's Particle Assembler. Any video added to a particle will be automatically marked as @VideoObject. It's important to include the same descriptive properties for your video as listed above, otherwise Google may not be able to extract enough information about the video to index it properly.

Here's a screencast of what the markup looks like:

If you have any questions about structured data for lead media videos, email support@rebelmouse.com or talk to your account manager today.

Related Articles

What Is RebelMouse?
Request a Proposal
subscription model for publishers
Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

Keep reading... Show less
People on a train station
Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

Keep reading... Show less
Interested in a Free Website Health Check?Check Your
Website's Health
Get Your Free Analysis Now
The Subscription Model Is Taking off and Competition Has Never Been Steeper
Rebel Insights

The Subscription Model Is Taking off and Competition Has Never Been Steeper

The post-pandemic user landscape is still ripe for subscription revenue

You can get a subscription for everything these days. Whether it’s a cheese-of-the-month club or annual access to read your favorite content, the subscription-based model has continued to gain steam in recent years. In fact, the market for digital subscriptions is valued at $650 billion according to a new report from Lineup, a subscription management solution.

The power of the subscription model has been growing since even before the COVID-19 crisis began, and isn’t showing any signs of slowing as we enter a post-pandemic landscape. According to What’s New in Publishing, Gannett reported a 46% year-over-year increase in digital subscriptions in November 2021, putting them at 1.5M total subscribers. Hearst grew its digital subscriptions by 50% in 2021.

But subscriptions aren’t just for big name publishers. Users in 2022 are ready to pay up for legacy names and new media companies alike, as long as it’s for an experience that’s beneficial to them, reliable, and free of the clutter that can come from third-party platforms. Speaking of platforms, even TikTok and Instagram have started to gauge their audiences’ temperature on subscription experiences. So, the competition has never been steeper for publishers looking to build a subscriber base. Unfortunately, launching a simple paywall may not be enough.

Keep reading... Show less
Engagement on the Rise: Why It’s Your Ticket to Loyalty
Rebel Insights

Engagement on the Rise: Why It’s Your Ticket to Loyalty

New data from Chartbeat shows engagement time is increasing despite traffic dips

Getting users to your site is only half the battle. For publishers, it’s now become more critical to focus on how long those users stay on your site — and if they ever come back. Q1 2022 data analyzed by Chartbeat found that engagement is on the rise, even though metrics like pageviews and mobile traffic experienced a decline.

Chartbeat measures engaged time by the “amount of time that readers spend actively engaging with a page — scrolling, clicking, or moving their mouse.” With this in mind, their data showed that most regions in the world registered an average of 30 seconds of engaged time on site in Q1. Readers in Latin America led the results with an average of 34.7 seconds of engaged time.

Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal