Don’t Fire Your Content Team — Arm Them With the Tools They Need

You might have heard about the recent layoffs at Mic following one unsuccessful pivot after another. The story is familiar in the modern digital media landscape, so I won't give another recap on how the mindless pursuit of digital trends ended up backfiring for another media company. Instead, I want to focus on solutions, namely, one solution that's been right under our nose for years.


We all know content is king. And we've learned the hard lesson that the written word is still important, making it imperative to keep content teams as strong as possible. But in an era of tightening budgets and endless pivots chasing endless trends, how can media companies both save money and give their content team the peace of mind to continue their work of delivering what readers want? Indeed, the solution is quite obvious if you think about it.

A Common Solution for a Common Problem

The answer was astutely given in a recent article by Jesse Knight, Vice's former CTO: Publishing companies need to move to a common publishing platform instead of relying on expensive, in-house solutions with massive legacy costs. He writes:

"It's as if every record label had their own dev team building their own version of iTunes or Spotify."

Why build and maintain your own CMS when there is a better solution? Indeed, it seems antiquated in retrospect. But if you're one of these companies that has already made such a commitment, it might seem impossible to take a right turn and strike out on a new path.

But there's always another way. And here at RebelMouse, we can help you make the transition to the best platform in the world.

Enter RebelMouse

What is RebelMouse? In short, RebelMouse is the solution Knight hinted at. As a centralized, massively scalable, proprietary CMS with the best social distribution tools in the industry, we have a proven track record of success. And as a centralized CMS, we are able to push updates instantaneously to all our clients. This is a tremendous advantage compared to traditional, decentralized CMS options like WordPress. It also makes us more secure.

Our publishing solution seamlessly adapts to every industry. We've helped launch some of the biggest new media companies to date — such as Axios and The Dodo — and have propelled brands like United Airlines, PAPER Magazine, and Dance Magazine to success in the digital and social space.

We are also the fastest enterprise-grade platform in the industry, with faster Google Lighthouse performance scores than our competitors. Site speed is critical to success in SEO. And when you combine this with our proprietary social distribution tools, organic traffic growth is all but guaranteed, especially when our average pages per visit across all of the sites we power is over five, meaning readers are spending significant amounts of time on RebelMouse sites. We also have proprietary SEO tools to help you grow your traffic from Google by optimizing your site structure and making it easy to give your posts the context Google needs for high rankings, as well as community and front end tools to drive loyalty and return visitors.

Take Success Into Your Own Hands

If all this sounds too good to be true, check out some of our success stories, including Mother.ly and Dance Magazine. One of our clients, the Italian newspaper La Verità, has seen tremendous growth using a paywall system combined with our proprietary technology that is specifically designed to engage readers and create loyalty. In August 2018, their return visitors increased by 74%, and new visitors increased by 115%. Using an infinite scroll design layout we call Social UX, La Verità is averaging 14 pages per visitor, far above the industry standard.

In short, RebelMouse is the answer media companies have been looking for. We are far from a cookie-cutter CMS that would limit your creative expression. Our Layout & Design tool offers near-infinite flexibility in design and our committed team of global developers can work with your tech team to develop solutions to almost any unique need.

We are constantly iterating to keep up with the latest updates from Facebook and Google, which is part of what makes our product the best in class. Our global team of experts is here for rapid response and we take security incredibly seriously. Since we do operate as a centralized CMS, all of our updates are deployed to every site in our network at once. Many times, our clients don't even know they're happening. Our coverage spans across time zones so your data is never vulnerable. And not only do we ensure every site we host is operating safely, but we make sure each is optimized for peak performance as well.

So, the only question left is: What are you waiting for?

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Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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Page speed and Core Web Vitals are an important piece of the SEO puzzle. Having a quick load time and passing Core Web Vitals are important factors in Google's search ranking and results. But there are multiple ways of testing your speed and vitals, and it can get very confusing to try and understand the results since different measuring tools can result in different scores.

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We always love to introduce new features to the RebelMouse platform, and today we're announcing a Double Sticky Bar. This will allow you to have two sticky elements at the top of your page, with the option to have one of the sticky elements disappear after a select amount of time. This can be very useful for an ad or banner you want to display briefly, and then be able to have the space back.

How Does It Look?

It's entirely up to how you want it to look, but here's an example screencast where we have an ad for our new book at the top, followed by a breaking news banner right beneath. You can see that as the page scrolls down, the behavior is set to have the ad removed after a couple of seconds of scrolling, and that it will reappear as the page scrolls back to the top:

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Q2 of 2021 was a big quarter for the open web. Google delayed their release of SEO ranking by CrUX report, and they changed their method for Lighthouse scoring drastically. Our team was a few steps ahead of these changes, and we were able to update our platform so sites in our network had little, if any, performance interruptions.

We invested over 1,592 hours into our platform in Q2 2021 alone, and all of the sites on our platform received the benefits of these updates. To break it down into large buckets, we invested in the following key areas:

  • 538 hours dedicated to new features
  • 725 hours dedicated to improving existing features
  • 329 hours dedicated to performance and infrastructure updates

Here are the major updates that we've added to the RebelMouse platform in Q2.

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How to Use the Pagination Element

You can add pagination to section, tag, and archive pages using RebelMouse's Layout & Design Tool. This can be done through our Pagination element:

Using the Properties card, there are three options that you can configure on the Pagination element:

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New: Add Media Bar Now Supports More File Types

The Add Media Bar in our Entry Editor allows you to add rich media integrations to every post with just a few clicks.

Today, we're pleased to announce that Add Media Bar supports even more file types than before. Using the paperclip icon, you can now choose to upload Excel, PowerPoint, Word, PDF, and/or CSV files.

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Google’s June 2021 Lighthouse Update Changes PageSpeed Insights Performance

Google updated how their PageSpeed Insights scores are calculated by releasing a new version of Lighthouse on June 1, 2021. Lighthouse is a tool built into Google Chrome that lets you know how well your site is performing against Google's standards for a better open web. At RebelMouse, our team keeps up with updates from Google closely, and reads all of their release notes and GitHub updates.

This latest upgrade to Lighthouse had a negative impact on one of our previous methods for loading JavaScript in the JavaScript element of our Layout & Design Tool. Performance scores dropped as much as 20–60 points for sites that were using the JavaScript element in its previous state. However, our team kept on top of Google's changes, and developed a new approach that we call the post Largest Contentful Paint (LCP) method. LCP is a metric in Google's Core Web Vitals that measures the time it takes to load the main content on a page. Our post-LCP method loads JavaScript immediately after the LCP event has completed. Thanks to this new approach, scores in our site network have largely stayed intact, and many of them significantly outperform the open web.

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How to A/B Test Mailchimp Campaigns With RebelMouse

Mailchimp has a tool to A/B test campaigns on their platform. You can also use this feature through RebelMouse's native Mailchimp integration. Here's how it works.

First, you need to create a test audience in Mailchimp. We suggest creating one that consists of just your own email or internal team emails. Click here to learn more about how to create an audience in Mailchimp.

Once you have created your test audience, send the newsletter you wish to A/B test from RebelMouse to your newly created test audience. That way the newsletter will be saved to your Mailchimp campaigns on the RebelMouse platform. Click here to learn how to send a newsletter through RebelMouse.

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Optimizing Tweets for Zero CLS Penalties

Tweets are a very popular embed for media sites. They can contain lots of information and drive lots of traffic, and we have worked very hard to make it super easy for writers and editors to embed them by simply dropping a link into our Add Media Bar.

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