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Don’t Fire Your Content Team — Arm Them With the Tools They Need

You might have heard about the recent layoffs at Mic following one unsuccessful pivot after another. The story is familiar in the modern digital media landscape, so I won't give another recap on how the mindless pursuit of digital trends ended up backfiring for another media company. Instead, I want to focus on solutions, namely, one solution that's been right under our nose for years.


We all know content is king. And we've learned the hard lesson that the written word is still important, making it imperative to keep content teams as strong as possible. But in an era of tightening budgets and endless pivots chasing endless trends, how can media companies both save money and give their content team the peace of mind to continue their work of delivering what readers want? Indeed, the solution is quite obvious if you think about it.

A Common Solution for a Common Problem

The answer was astutely given in a recent article by Jesse Knight, Vice's former CTO: Publishing companies need to move to a common publishing platform instead of relying on expensive, in-house solutions with massive legacy costs. He writes:

"It's as if every record label had their own dev team building their own version of iTunes or Spotify."

Why build and maintain your own CMS when there is a better solution? Indeed, it seems antiquated in retrospect. But if you're one of these companies that has already made such a commitment, it might seem impossible to take a right turn and strike out on a new path.

But there's always another way. And here at RebelMouse, we can help you make the transition to the best platform in the world.

Enter RebelMouse

What is RebelMouse? In short, RebelMouse is the solution Knight hinted at. As a centralized, massively scalable, proprietary CMS with the best social distribution tools in the industry, we have a proven track record of success. And as a centralized CMS, we are able to push updates instantaneously to all our clients. This is a tremendous advantage compared to traditional, decentralized CMS options like WordPress. It also makes us more secure.

Our publishing solution seamlessly adapts to every industry. We've helped launch some of the biggest new media companies to date — such as Axios and The Dodo — and have propelled brands like United Airlines, PAPER Magazine, and Dance Magazine to success in the digital and social space.

We are also the fastest enterprise-grade platform in the industry, with faster Google Lighthouse performance scores than our competitors. Site speed is critical to success in SEO. And when you combine this with our proprietary social distribution tools, organic traffic growth is all but guaranteed, especially when our average pages per visit across all of the sites we power is over five, meaning readers are spending significant amounts of time on RebelMouse sites. We also have proprietary SEO tools to help you grow your traffic from Google by optimizing your site structure and making it easy to give your posts the context Google needs for high rankings, as well as community and front end tools to drive loyalty and return visitors.

Take Success Into Your Own Hands

If all this sounds too good to be true, check out some of our success stories, including Mother.ly and Dance Magazine. One of our clients, the Italian newspaper La Verità, has seen tremendous growth using a paywall system combined with our proprietary technology that is specifically designed to engage readers and create loyalty. In August 2018, their return visitors increased by 74%, and new visitors increased by 115%. Using an infinite scroll design layout we call Social UX, La Verità is averaging 14 pages per visitor, far above the industry standard.

In short, RebelMouse is the answer media companies have been looking for. We are far from a cookie-cutter CMS that would limit your creative expression. Our Layout & Design tool offers near-infinite flexibility in design and our committed team of global developers can work with your tech team to develop solutions to almost any unique need.

We are constantly iterating to keep up with the latest updates from Facebook and Google, which is part of what makes our product the best in class. Our global team of experts is here for rapid response and we take security incredibly seriously. Since we do operate as a centralized CMS, all of our updates are deployed to every site in our network at once. Many times, our clients don't even know they're happening. Our coverage spans across time zones so your data is never vulnerable. And not only do we ensure every site we host is operating safely, but we make sure each is optimized for peak performance as well.

So, the only question left is: What are you waiting for?

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Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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How to Add a Donate Button

Users can give easily with our PayPal integration

At RebelMouse, we recognize that some clients may want to add the ability for users to donate via a platform like PayPal to their site. Luckily, adding a donation module using our Layout & Design Tool is simple. This article is a step-by-step guide.

The first step is to sign into the PayPal account you want to use to receive donations.

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New Post Element Functionality

Understand how the new Post element works in our Layout & Design Tool

At RebelMouse, we are constantly improving our Layout & Design Tool and streamlining its functionalities. Recently, we deprecated the Post Content element which used to allow you to add, for example, a Post Body element. Now, we have simplified the process, and expanded the functionality of the Post element to include contents such as Post Body.

To use the new Post element, select Current Post as your Content Source under the element. Now, in the Element Order selection box, you will find a list of Post Content elements that you can choose to display.

Here is a screencast that shows how it's done:

How to Add Post Content Using the Post Element

  • Add a Post element
  • Under Content Source, choose Current Post
  • Under Element Order, choose the Post Content element(s) to display

As a note, if you want to display Post Body content, be sure to select Hide Image. Otherwise, the lead media will display when you are most likely only looking to display the Post Body by itself.

If you have any questions, feel free to reach out to support@rebelmouse.com or talk to your account manager today.

Custom YouTube Hashtag and Channel Playlists

Design your own video strategy with custom playlists

At RebelMouse, we have the ability to implement almost any idea thanks to the power of our Layout & Design Tool. One use case is the ability to easily create custom YouTube playlists based on hashtags.

For example, if your company uses the #OurCompany hashtag, you could create a custom YouTube playlist on your website that pulls in content from that stream. You can also customize the playlist so that it only pulls in videos from a certain YouTube channel, or from a single channel without a hashtag:

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Conquer Your Crawl: Feed the Googlebot With Structured Data

Set up success on search with a detailed web schema

Since search took over Facebook as the top referral of web traffic a few years ago, the growth of Google hasn't let up. It's estimated organic and paid search accounts for 68% of all trackable website traffic, and, perhaps even more noteworthy, 53% of that traffic is fueled by organic search.

The revival of search has brought with it a maturation of what makes for a solid search engine optimization (SEO) strategy. The algorithm is now savvy about robotically written articles designed to win a specific set of keywords. As Google's search engine has gotten smarter, its web crawler software, casually called the "Googlebot," has also evolved in terms of how it indexes data.

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How to Change the Default Language for AMP Pages

Set your default language for AMP pages in Global Settings

For AMP pages, the inLanguage value is set to English by default. This value is hardcoded, but it can be changed manually so sites with different language requirements can also have different values. This can be done using the code view of your site's Global Settings.

To change the default language setting for your AMP pages, you need to manually add a variable in Layout & Design Tool:

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New: Filter Posts by Primary Tag or Section

It's now possible to filter the Posts element in our Layout & Design tool by primary tags and primary sections. For now, this is only possible via XML attributes on the Posts element.

Below are the new attributes that allow you to filter by primary tags or sections, and how to use them.

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