Don’t Fire Your Content Team — Arm Them With the Tools They Need

You might have heard about the recent layoffs at Mic following one unsuccessful pivot after another. The story is familiar in the modern digital media landscape, so I won't give another recap on how the mindless pursuit of digital trends ended up backfiring for another media company. Instead, I want to focus on solutions, namely, one solution that's been right under our nose for years.


We all know content is king. And we've learned the hard lesson that the written word is still important, making it imperative to keep content teams as strong as possible. But in an era of tightening budgets and endless pivots chasing endless trends, how can media companies both save money and give their content team the peace of mind to continue their work of delivering what readers want? Indeed, the solution is quite obvious if you think about it.

A Common Solution for a Common Problem

The answer was astutely given in a recent article by Jesse Knight, Vice's former CTO: Publishing companies need to move to a common publishing platform instead of relying on expensive, in-house solutions with massive legacy costs. He writes:

"It's as if every record label had their own dev team building their own version of iTunes or Spotify."

Why build and maintain your own CMS when there is a better solution? Indeed, it seems antiquated in retrospect. But if you're one of these companies that has already made such a commitment, it might seem impossible to take a right turn and strike out on a new path.

But there's always another way. And here at RebelMouse, we can help you make the transition to the best platform in the world.

Enter RebelMouse

What is RebelMouse? In short, RebelMouse is the solution Knight hinted at. As a centralized, massively scalable, proprietary CMS with the best social distribution tools in the industry, we have a proven track record of success. And as a centralized CMS, we are able to push updates instantaneously to all our clients. This is a tremendous advantage compared to traditional, decentralized CMS options like WordPress. It also makes us more secure.

Our publishing solution seamlessly adapts to every industry. We've helped launch some of the biggest new media companies to date — such as Axios and The Dodo — and have propelled brands like United Airlines, PAPER Magazine, and Dance Magazine to success in the digital and social space.

We are also the fastest enterprise-grade platform in the industry, with faster Google Lighthouse performance scores than our competitors. Site speed is critical to success in SEO. And when you combine this with our proprietary social distribution tools, organic traffic growth is all but guaranteed, especially when our average pages per visit across all of the sites we power is over five, meaning readers are spending significant amounts of time on RebelMouse sites. We also have proprietary SEO tools to help you grow your traffic from Google by optimizing your site structure and making it easy to give your posts the context Google needs for high rankings, as well as community and front end tools to drive loyalty and return visitors.

Take Success Into Your Own Hands

If all this sounds too good to be true, check out some of our success stories, including Mother.ly and Dance Magazine. One of our clients, the Italian newspaper La Verità, has seen tremendous growth using a paywall system combined with our proprietary technology that is specifically designed to engage readers and create loyalty. In August 2018, their return visitors increased by 74%, and new visitors increased by 115%. Using an infinite scroll design layout we call Social UX, La Verità is averaging 14 pages per visitor, far above the industry standard.

In short, RebelMouse is the answer media companies have been looking for. We are far from a cookie-cutter CMS that would limit your creative expression. Our Layout & Design tool offers near-infinite flexibility in design and our committed team of global developers can work with your tech team to develop solutions to almost any unique need.

We are constantly iterating to keep up with the latest updates from Facebook and Google, which is part of what makes our product the best in class. Our global team of experts is here for rapid response and we take security incredibly seriously. Since we do operate as a centralized CMS, all of our updates are deployed to every site in our network at once. Many times, our clients don't even know they're happening. Our coverage spans across time zones so your data is never vulnerable. And not only do we ensure every site we host is operating safely, but we make sure each is optimized for peak performance as well.

So, the only question left is: What are you waiting for?

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Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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How to Test Content With Articles and Templates

At RebelMouse, we believe creative teams are successful when collaborative ideas can be easily tested and turned into strategic choices quickly. However, content creators are already pinched for time, and deploying a test on a new site approach or design can mean an entirely new set of tasks to contend with.

Our publishing platform streamlines this process by offering multivariate testing at scale, which includes content testing on articles and templates.

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How COVID-19 Has Changed Four Key Components of Marketing

Picking up the pieces and the importance of building trust in a pandemic

As the second half of 2020 begins to pass us by, the COVID-19 pandemic continues to rage on throughout the global community. The longevity of the pandemic has left thousands of industries struggling to find an appropriate position in the marketplace that will allow them to sustain themselves alongside daily tragedy.

The pandemic is far from over, but publishers and marketers are beginning to sift through the aftershocks of what COVID-19 has done to the web. Here's a quick look at the decline in conversion growth during the first few weeks of the pandemic in the United States:

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How to Use the Feed Builder Dashboard

The Feed Builder Dashboard allows you to create custom RSS, Atom, and JSON feeds. You can access this dashboard by appending the following to your site's URL: r/dashboard/feed-builder

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Display Your Site's Sections Easily With Current Sections Element

At RebelMouse, one of our primary goals is to give you every opportunity to keep readers on your site for as long as possible. A big part of increasing your visitors' time on site is through optimizing your site's stream of content. The Sections dashboard makes sure your website is a well-organized content destination.

The Current Sections element pulls a list of your sections to be displayed as a sidebar on your page. It can also show subsections. Click + Add Element and scroll down to Current Sections.

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How to Add Links in Entry Editor

To insert a link into any article, highlight the text you want hyperlinked in Entry Editor, and then click on the chain icon in the formatting toolbar and select Insert Link. You can also insert a link from scratch without highlighting existing text.

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Austonia Launches a Truly Local Austin Source for News

Following their launch on RebelMouse in April 2020, Austonia is establishing itself as a great source of local news in Austin, Texas. Austonia combines its authentically Austin news with RebelMouse's cutting-edge platform to grow an audience of loyal subscribers.

The Vision

  • Exclusively Austin news
  • Truly local feel
  • Only promote local Austin advertisers
  • No programmatic ads
  • No paywalls to reach a larger audience
  • Led by a Pulitzer Prize-winning editorial advisor, with five full-time staff members
  • Build community through digital media
  • Easily optimize content across platforms in real time

Why They Chose RebelMouse

  • Sophisticated Entry Editor purpose-built for search, social, and emerging digital formats
  • Easily incorporate powerful features to drive engagement
  • Leveraged the RebelMouse Insights Dashboard and real-time analytics data to quickly act on viral hits
  • Track record and impressive client list
  • Trust established during the initial conversations

Austonia’s Three Months Later: Real Results

  • Articles ranked on social and search right from the start
  • After a great first 15 days following their April launch, the growth continued during the next 15-day period leading into May, where traffic grew by 80%
  • During their second 30-day period that ended in June, Austonia saw 12% more growth (no sophomore slump!)
  • By July, 30-day traffic grew by another 80%!
  • And most recently, August gave them another 70% boost in traffic
  • All together, the last 30 days saw 4x more traffic than their first 30 days
  • The growth continues in Q3!

Pageviews

Unique Visitors

April 2020–August 2020 via Google Analytics. Pageviews and User growth, both daily and a 42-day moving average.

And Stuff Like This Happens

When Austonia had the scoop on Joe Rogan moving to Austin, they used the power of RebelMouse to distribute the article across digital channels and maximize the viral impact.

The article started ranking on Google quickly, and as national media sites and social pages linked to their article, Austonia got close to almost 200,000 organic pageviews!

Why Austonia ❤️s RebelMouse

Built-in Modern Technology Integrations: With out-of-the-box compatibility with AMP, Facebook Instant Articles, and various other formats and feeds, Austonia was able to avoid an internal technical hire and still have constant technology upgrades to stay ahead of the curve.

Real Knowledge: Austonia considers RebelMouse to be more than just a tech company — it's best-in-class global expertise.

"When we chose RebelMouse, we did not yet fully appreciate what they offer beyond just technology. The best-in-class team is made up of really smart people from all over the world, working for major clients all over the world, and I benefited from that expertise and experience. As an independent local publisher, this was incredibly valuable and I have so much gratitude to RebelMouse for our success"

—Mark Dewey, Publisher and CEO of Austonia

Change Your Publishing Platform

Just like Austonia, all properties on our platform grow at mind-boggling rates, and are built in a way that allows publishers to focus on producing great content, which in turn becomes sustainable, high-growth social traffic and loyal, long-lasting communities. Customers like Austonia who trust their digital strategy to the experts in distributed content are able to compete with high-budget global news corporations and show up everywhere first!

Request a proposal today and let's start working together.

Select JW Player in Layout & Design Tool

RebelMouse has a seamless integration with JW Player so that you can easily embed videos into your articles.

You can select to use JW Player within our Layout & Design Tool. This option is available for the Post element when the "Show Video When Available" checkbox is selected.

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It's important to make sure your readers never miss an opportunity to share your content. On RebelMouse, you can easily add social share buttons to each one of your articles. These buttons make it easy for a user to share a story with one click.

Here's a example of what social share buttons can look like:

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