RebelMouse Talk to Us
subscription model for publishers

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.


RebelMouse's Subscription Features

As a creative agency powered by modern technology, we know how to build a subscription experience that's designed for both the modern user who wants an optimized site experience and the modern publisher who relies on paywall revenue to survive.

RebelMouse's subscription features are customizable and easily support:

  • Free Trials: Create one-day, weekly, or monthly subscription plans.
  • Coupon Codes: Use promotional codes to give access to strategic partners and complement B2B deals.
  • B2B Subscriptions: Use email matching to sell access to companies.
  • Testing Powered by Data: We have a sophisticated suite of A/B testing tools — complete with Google Analytics integrations — that give you the ability to test what works, what doesn't, and how to better cater to your readers' needs.

RebelMouse's Paywall API is available to developers to make it easy to manage subscriptions. Access to paid content is managed via subscriptions attached to email qualifiers. Click here for more information on our Paywall API.

The Success of Our Subscription Model

Sites powered by RebelMouse are experiencing enormous success thanks to our subscription strategies, including the Italian newspaper La Verità. While publishers on other platforms typically see a decrease in audience when they implement a paywall, in their time leveraging RebelMouse’s paywall strategy, La Verità has experienced continued, unprecedented growth. They are now one of the highest-growth media properties in Italy, and they've enjoyed significant revenue growth thanks to our paywall tools.

La Verit\u00e0's superior site performance using RebelMouse's paywall tools. La Verità's superior site performance using RebelMouse's paywall tools.

Is a Subscription Model Right for You?

In the past, there was a stigma around paywalls that signaled they were only sustainable for large publishers with massive audiences already in place. But with today's users maturing, subscription models are more attainable for a variety of emerging media properties and legacy names alike.

It's important to strike the right balance between free content, subscriber revenue, and ad strategy. This is a lot to juggle for publishers who are already maxed out trying to create quality content worth reading.

At RebelMouse, we can help you determine if a subscription model will benefit you, and then build a custom, easy-to-use paywall system that works for your site. If you're not publishing on RebelMouse, we also operate as a world-class creative agency that can help you navigate the subscription business and any other content strategy you may be building toward. Either way, request a proposal today and let's start working together.

What Is RebelMouse?
Request a Proposal
People on a train station
Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

Keep reading... Show less
Interested in a Free Website Health Check?Check Your
Website's Health
Get Your Free Analysis Now
Engagement on the Rise: Why It’s Your Ticket to Loyalty
Rebel Insights

Engagement on the Rise: Why It’s Your Ticket to Loyalty

New data from Chartbeat shows engagement time is increasing despite traffic dips

Getting users to your site is only half the battle. For publishers, it’s now become more critical to focus on how long those users stay on your site — and if they ever come back. Q1 2022 data analyzed by Chartbeat found that engagement is on the rise, even though metrics like pageviews and mobile traffic experienced a decline.

Chartbeat measures engaged time by the “amount of time that readers spend actively engaging with a page — scrolling, clicking, or moving their mouse.” With this in mind, their data showed that most regions in the world registered an average of 30 seconds of engaged time on site in Q1. Readers in Latin America led the results with an average of 34.7 seconds of engaged time.

Keep reading... Show less
Google Launches Long Tap to Preview Function for Discover
Rebel Insights

Google Launches Long Tap to Preview Function for Discover

Google Discover just got a bit more interactive. SEO consultant Glenn Gabe posted on Twitter that he noticed a long tap to preview function pop up on Google Discover for Chrome users.

The new preview feature is another great reason to start optimizing your content for Google Discover. As a reminder, according to Google, Discover is a hyper-personalized feed that "actively tunes itself to a user's interests and displays content that aligns with those interests." Since Discover's feed is curated by a user's previous web activity, it's a great opportunity to expose your content to an ultra-targeted audience.

The long tap to preview allows a user to preview an article page when they press and hold down on a story. Here’s a screenshot of what the new long tap to preview looks like:

Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal