In 2020, Publishers Take Back Control With Subscription Success

The Rise of the Mature User

It's been a long and winding path, but in 2020 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, including 3.5 million digital subscriptions last fall.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

RebelMouse's Subscription Features

As a creative agency powered by modern technology, we know how to build a subscription experience that's designed for both the modern user who wants an optimized site experience and the modern publisher who relies on paywall revenue to survive.

RebelMouse's subscription features are customizable and easily support:

  • Free Trials: Create one-day, weekly, or monthly subscription plans.
  • Coupon Codes: Use promotional codes to give access to strategic partners and complement B2B deals.
  • B2B Subscriptions: Use email matching to sell access to companies.
  • Testing Powered by Data: We have a sophisticated suite of A/B testing tools — complete with Google Analytics integrations — that give you the ability to test what works, what doesn't, and how to better cater to your readers' needs.

RebelMouse's Paywall API is available to developers to make it easy to manage subscriptions. Access to paid content is managed via subscriptions attached to email qualifiers. Click here for more information on our Paywall API.

The Success of Our Subscription Model

Sites powered by RebelMouse are experiencing enormous success thanks to our subscription strategies, including the Italian newspaper La Verità. While publishers on other platforms typically see a decrease in audience when they implement a paywall, in their first year leveraging the RebelMouse paywall strategy, La Verità saw 800% audience growth with an average of 16 pages per visitor, far above the industry standard. Their continued, unprecedented growth makes them one of the highest-growth media properties in Italy, and they've experienced significant revenue growth thanks to our paywall tools.

Is a Subscription Model Right for You?

In the past, there was a stigma around paywalls that signaled they were only sustainable for large publishers with massive audiences already in place. But with today's users maturing, subscription models are more attainable for a variety of emerging media properties and legacy names alike.

It's important to strike the right balance between free content, subscriber revenue, and ad strategy. This is a lot to juggle for publishers who are already maxed out trying to create quality content worth reading.

At RebelMouse, we can help you determine if a subscription model will benefit you, and then build a custom, easy-to-use paywall system that works for your site. If you're not publishing on RebelMouse, we also operate as a world-class creative agency that can help you navigate the subscription business and any other content strategy you may be building toward. Either way, request a proposal today and let's start working together.

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Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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How to Categorize Your Post Order

Use the Order Property feature to set up your content's best flow

Creating content isn't just a simple process of writing, editing, and publishing. There's an important amount of strategy needed to ensure your articles get the visibility they deserve. Nailing down a solid plan for your content's structure and order is important to make sure every post has the opportunity to reach its maximum audience.

In Layout & Design Tool, there's an Order Property feature within a Posts element that allows you to order the posts on your page by several different categories, including title, recency, and primacy. Here's what the setup looks like:

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Introducing the Paywall Element

Customize which content your users see for free

The rise of the subscription model has continued to climb over the past few years, and it took an even larger upward turn after the start of 2020's COVID-19 crisis. For publishers, a smart paywall strategy will not only improve user experience, but build sustainable revenue for your business to thrive. Subscriptions can also be a golden ticket to strong user loyalty. It's estimated that 80–90% of the people who are paying for digital subscriptions now are at least somewhat likely to still be paying for access next year.

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You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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Cater to New Users With Silent Login

Bypass the sign in process for special events, contests, and more

Since RebelMouse supports creating online communities, we make it easy for users to sign up for sites on our network using their email address and social profiles. Now, there's a Silent Login element for when you would like one of your users to silently log in to add a post.

The Silent Login element gives new users the ability to sign up for your site without needing to complete the typical email sign-up process. This is ideal for sponsored posts, contests, events, and job postings. For example, if you're running a contest for the best Halloween costume photos, you can use a Silent Login element to create a workflow that allows users to submit their photos for review via Entry Editor without first having to create an account for your site. The experience for non-logged-in users is completely customizable.

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Inside RebelMouse’s Regression Testing

Even the smallest software update can change how entire systems function. Running tests after each update, called regression tests, ensures that every element of our platform is still working properly. RebelMouse runs regression tests continuously to increase efficiency as our functionalities expand and new features are introduced.

For each update of a production branch, we automatically begin regression tests. After tests are completed, we generate and review reports, and if there are any unexpected changes, we create tickets to revert changes and fix issues.

Here's a rundown of the different kinds of regression tests we perform:

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How to Add a Link to User Names

Use code to link users to their profiles

RebelMouse makes it easy for content creators to build dynamic and engaging communities. Each user can have their own username, permissions, and profile. A user's profile can also be linked to via their username anytime it appears on your site.

There are two ways to add this link:

1. Add the Username as a Link to an <a> Tag

HTML:

<a href="#" id="my_username">PROFILE</a>

JavaScript:

<script type="text/lazy-javascript" priority="10">
var user_data_for_use;
setTimeout(function(){
{{require}}(['settings'], function (settings) {
user_data_for_use=settings;
document.getElementById("my_username").setAttribute("href","/u/"+settings.user_site.name);
});},1000);
</script>

Upon page load, the code above will change the value of the href attribute to href="/u/username_of_user" for any element that uses id="my_username.".

2. Insert the Username as Text Inside a <span> Tag

HTML:

<span id="my_username"></span>

JavaScript:

<script type="text/lazy-javascript" priority="10">
var user_data_for_use;
setTimeout(function(){
{{require}}(['settings'], function (settings) {
user_data_for_use=settings;
document.getElementById("my_username").innerHTML=settings.user_site.name
});},1000);
</script>

Upon page load, the code above will insert the username inside a <span> tag as text by referencing id="my_username."

If you have any questions about this feature, please email support@rebelmouse.com.

How to Include Your Site in Google's Knowledge Graph

Tips to boost your site's visibility on Google's page one

Google's Knowledge Graph is a panel of additional information about a user's search query that's displayed to the right of traditional search results. This feature helps users find reliable information easily and quickly in a strategic location on the first page.

If you're a website owner that wants your site or company to be included in Google's Knowledge Graph, here are some steps you can take to improve your chances:

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