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Bend Industry Norms With Developer-Free Designs

Bend Industry Norms With Developer-Free Designs

The explosion of social put web design, and even home pages in general, on life support. For the past several years, it seemed as if publishers and brands were going to live and die by the hands of the platforms. But as mounting algorithm changes have bogged down users and publishers alike, the concept of the website is coming back full force. There's been a shift from trying to rely on social ROI alone to once again creating a web experience that keeps readers on site.


Still, the oversaturation of content means that the race for organic loyalty and sustained reach is more competitive than ever. Brands, new media companies, and publishers don't have the time or money to invest in expensive developer teams to build out beautiful, design-heavy websites. The new home page not only needs to be aesthetically pleasing, but also fast, nimble, and built for quick consumption. It's got to be easy. And even more importantly, its experience must be driven by content creators.

We live in a universe full of creators. It only takes one person with an understanding of the social ecosystem to go viral and reach millions. But content creators and social curators don't have the luxury of time in today's industry. That's why it's important to put what was once under the jurisdiction of developer teams back into the hands of those who live and breathe the actual content.

Inside the Awesome Aesthetic of PAPER

We're proud to power PAPER, a legacy print magazine that now Breaks the Internet on a routine basis with their next-level lifestyle, fashion, and cultural content. Since PAPER's content doesn't fit into any one box, there's no one article template that could do every post justice. That's why PAPER's content creators use RebelMouse's game-changing Entry Editor to create dynamic content to cater to each post's needs. The creators are able to use their own vision for each story to create a quick, responsive, and beautiful design with every publish. Here are just some of the features that make PAPER's site a true web destination:

Full Width Images

Our full-screen functionality cleanly frames PAPER's cutting-edge photography, while simultaneously taking the reader far away from the routine social feeds they're used to.

Dynamic Layouts with the RebelMouse Particle Accelerator

RebelMouse's Entry Editor also has a feature called the Particle Accelerator. Think of it as a way to organize your content into shareable pieces. Within the Particle Accelerator is the ability to build out columns to organize content and provide extra richness to longer posts. The columns are also designated separately for social amplification, so they can be amplified individually on social as microposts that lead back to the original article.

Parallax UX

Perhaps the most breathtaking feature on PAPER is their usage of our parallax function. Beautiful images seem to travel with the reader as they scroll along.

Multiple Slideshows per Page

None of PAPER's photos are ever buried thanks to the RebelMouse slideshow function. Photos can be clicked through easily with clear preview thumbnails and zero load time. The ability to use more than one slideshow per page not only makes sure every photo is displayed, but also keeps the content interactive and fresh.

Let's Start Working Together

This type of website design is easy to implement on any site we power. RebelMouse is also a creative agency that can help you with your content strategy to make sure you're not only optimizing your on-site experience, but search and social as well. Request a proposal and let's start creating something amazing together.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing e-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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RebelMouse Q3 2021 Platform Performance Updates

For many publishers and brands, Q3 2021 was about recovering web traffic lost to Google's page experience signals update that was rolled out over the summer. For us, the quarter was about continuing our success of delivering excellent Core Web Vitals metrics across our site network with platform performance updates both big and small.

As a globally distributed team, it's important for us to remain transparent about how we're able to power some of the best-performing sites on the open web. And while we're already looking forward to closing out the year stronger than ever before, here's a detailed look back at our accomplishments in Q3 2021.

We invested 1,946 hours into our platform in Q3 2021 alone, and all of the sites on our platform benefited from the work in various ways. Here are the key areas that we focused on:

  • 184 hours were spent on delivering new features
  • 1,010 hours were spent on improving existing features
  • 752 hours were spent on performance and infrastructure updates
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RebelMouse Clients See Performance Improvement After AMP Optimization

Performance is a major pillar of our platform, which means we are always making changes — both big and small — to improve page speed. Our focus on fast websites isn't platform specific, either. We want to make sure that users have a top-notch experience however they view your content, and this includes our integration with Google's AMP format.

Our team of traffic-obsessed developers recently implemented some performance optimizations to enhance our platform's integration with AMP, and that has improved the average response time for our clients. This means that users are able to access your AMP pages more quickly, which, in turn, improves your site's traffic from Google.

Here's a breakdown of the changes we've made:

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Keep Search a Priority With SEO-Friendly Image Filenames

There are a lot of factors that go into a successful search engine optimization (SEO) strategy, including performance, structured data, and, of course, choosing the right keyword(s). Our proprietary search technology helps content creators prep every article for success on search. This all-encompassing approach includes the use of SEO-friendly image filenames.

On RebelMouse, if you assign an alt tag to an image in Entry Editor, that alt tag will also become the image's file name. Briefly, alt tags describe images for search engines, and also allow people using screen readers to know what the image is without actually being able to see it. Adding your desired search phase to every alt text field, and in turn every image file name, will reinforce its relevance to Google's crawler, bringing you one step closer to the top of search returns.

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