Rebel Insights

RebelMouse for News Publishers

RebelMouse logo with red headband pointing to RebelMouse for News Publishers title

RebelMouse is the leading CMS for news publishers, providing a modernized, high-performing, and customizable CMS built for speed and innovation. RebelMouse helps news publishers take control of their digital future with technology that solves critical business challenges and leapfrogs their competitors. For news publishers needing better functionality, security, and scalable approaches, get with RebelMouse to help you own your destiny and punch above your weight.

Trusted by News Publishers Globally

List of trusted RebelMouse clients and their company logos.

Technology That Keeps News Sites Modern and Cost-Effective

There’s no room for bad technical SEO, slow-loading pages, or bad Core Web Vitals. But the backlogs developers face under WordPress and Drupal paradigms are enormous. Keeping what seems to be a basic site modern can cost millions a year without RebelMouse.

The Platform and Playbook That Maximize Organic Reach to News Content

Producing fantastic content is key to marketing today. But trapping that content on a poorly built website is wasting precious resources and missing opportunities. We ensure the fastest, most stable, and most secure performance with perfect technical SEO. Our platform is strategic, guiding marketers to success across traffic and revenue.

A Powerful Editorial Experience: Strategic, Guided, and Efficient

  • Content creation and editing tools guide writers and editors to drive more traffic
  • Easy to publish beautiful long-form pieces
  • Works perfectly on mobile
  • Out-of-the-box workflow that is easy to further customize and configure
  • Empower editors with AI suggestions for metadata and headlines
  • Google Search Console data and stats are built into the editorial experience
  • Ongoing strategy support from the RebelMouse team for editorial success

Fully Capture All News Revenue Opportunities

  • Paywalls and memberships
  • Sign-up walls and email capture for newsletters, etc.
  • Self-serve ads for local or niche advertisers
  • Affiliate eCommerce integrations
  • Option for RebelMouse to handle all programmatic ads (or bring your own partner)
  • Native advertising integrated out of the box

The Best Platform for Technical SEO

RebelMouse is the only CMS that can guarantee green Core Web Vitals by contract. Our platform gives you the best SEO site health scores, and our strategy team trains teams to use the tools to create growth. AI is integrated natively to optimize structured data and taxonomies, as well as make editors efficient.

AI Natively Built Into the Platform

  • Readers get AI-powered content recommendations trained with stats data
  • Editors get insights and assists with metadata and optimizing content for distribution
  • Out-of-the-box personalized logged-in experiencing powered by AI

The CMS That Collects First-Party Data to Grow Your Business

  • IAB taxonomy support for content-related ads to boost programmatic revenue quickly
  • Progressive profiling for efficient creation of zero and first-party data
  • Support for any required integrations, such as Salesforce, SAP, HubSpot, etc.
  • Logged-in experiences for users to enhance the user experience and gather additional zero-party data for customizations

Optimized to Manage Many Domains With Smart Site Networks

  • Connect multiple sites across your portfolio for cross-network publishing and SEO boosts
  • Create once and publish X times to boost big cultural moments
  • Editorial workflow for smart and efficient content rewrites where needed
  • AI-powered content teasers across sites
  • Universal search across the entire site network
  • Frontend layout deployment can cross multiple sites at once

Leverage Our Distribution Channel Partners

  • Out-of-the-box technical integrations
  • A partner contact we can reach out to and get relationships started for you
  • Flipboard
  • Nordot
  • MSN
  • Yahoo
  • Apple News

Loved by News Publishers Who Have Grown on the Platform

Customize Editorial Experiences Extensively

  • Custom workflows and groups
  • Assign permissions depending on multiple factors
  • Customize content editors based on roles or content types
  • Share content between multiple sites
  • Tag content for smart rewrites or publish automatically across sites
  • Smart “Breaking News” banners

Manage Any Content Type

Native Access to AI-Powered Search

  • Natural language queries
  • Taxonomy opportunities
  • Search has been a pain point for websites for decades
  • Consumers expect Google-level experiences and are delivered less
  • AI solves this once and for all — it’s the leapfrog solution that makes website search a tremendous experience
  • Users can have typos in their queries or use the wrong words, and AI resolves it all to find what they were looking for anyway

Robust Digital Asset Management

  • Automatically convert images into modern formats automatically
  • Bulk upload of assets
  • Seamlessly integrated into content editors
  • Manage rights and permissions
  • Easy to delete images for fair use requests, etc.
  • Custom workflow support

Build and Deploy Multivariate Tests

  • Test layouts against each other
  • Integrated into GA4 for analysis
  • Server-side rendering for fast performance
  • Test (or automate with AI) multiple teaser headlines for articles
  • A/B tests for multiple frontend layouts or features
  • Manage split-traffic tests for data analysis
  • Use conditional layouts to isolate variables
    • This can be based on content or user variables

Built on a Modern and Elegant Infrastructure

  • AWS Elastic Kubernetes Service (EKS)
  • AWS-managed DBs
    • RDS, DocumentDB, ElastiCache
  • Vector database (AI Search Tools)
  • Istio (Routing System)
  • Letsencrypt (SSL)
  • RabbitMQ (Event Bus)
  • Continuous Integration and Delivery (CI/CD)
    • ArgoCD, GitHub Actions, TeamCity

Enterprise-Grade, Audited Site Security

  • SOC 2 Type 2 compliant
  • Penetration testing on demand
  • Highly secured CMS environment
  • The WordPress plugin ecosystem is a nest of security issues and stability problems that we’ve built a new approach to
  • DevOps/DevSec
    • SOPs (to encrypt secrets in GitHub repositories)
    • AWS GuardDuty
    • AWS WAF
    • GitHub Dependabot

RebelMouse Culture Matters

  • Global
  • Diverse
  • Empathetic
  • Talented
  • Kindness matters
  • Responsible
  • Very low employee churn rate
  • A positive culture to work at
  • A positive culture to work with

Join RebelMouse to Scale Your News Publishing

RebelMouse is the leading CMS for high-traffic news publishing. Our feature-rich platform provides you with the tools you need to streamline workflows, increase organic reach, unlock new revenue streams, implement AI personalization, and foster deeper audience engagement.

Ready to outperform your competitors and transform your digital presence? Schedule a demo today to see how RebelMouse can help your news organization reach new heights.

What Is RebelMouse?
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Where 
Websites Are Built

The Fastest Sites in the World Run on RebelMouse

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Our Core Features

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

animate
Layout and Design toolLayout and Design tool on mobile
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Why RebelMouse?

Unprecedented Scale

RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.

120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User

Today's Top Websites Use RebelMouse

Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.

upworthyindy100Vault12No Film SchoolRawStoryResponsible StatecraftPrideMNI Market NewsPremierGuitarPenskeINN Educate Brand ConnectThe FulcrumGZEROOkayafricaBrit+CoPaper MagazinePowerToFlyNarcityCommonDreamsAllBusiness

What Clients Say

We’re here to help you weigh and understand every tech and strategic decision that affects your digital presence. Spend less time managing everything yourself, and more time focused on creating the quality content your users deserve.

Case Studies

A Team Built Like No Other

RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.

Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.

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