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The Editor in Chief’s Guide to RebelMouse

Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We founded RebelMouse because we hated the quality of the tools that editors and writers were forced to use. That's why we've spent over eight years building, iterating, and refining our platform to make editorial life easier and, more importantly, to support your content successfully. Thousands of creators and hundreds of content teams use our platform every day. We're fast, stable, and intuitive, and we work on mobile, too.


We believe in empowering you and your teams with the data that helps you understand how your content is performing across all platforms. We give you the tools you need to win the search phrases that matter most. We want to help spread the ideas that are worth spreading.

Beautiful Creation and Curation Tools

RebelMouse's Entry Editor makes it simple to create gorgeous, dynamic articles that stand out without sacrificing user experience. We also make curation of social content simple. Your articles will publish easily across Facebook Instant Articles, Google AMP, Apple News, and, of course, on site. We offer advanced features that are easy to enable and encourage your more curious team members to get creative. Multidimensional page designs are easy to build with just a few clicks.

As Editor in Chief, you will never see a more gorgeous, efficient creation space for video, images, articles, products, and endless media integrations.

Learn More: Beautiful Curation Tools

Sophisticated Workflow and Permissions Support

RebelMouse makes it very easy to control who can publish and review articles, and every permission level can be modified to fit your workflow. We support internal annotations and comments. Our platform also supports notifications and Slack hooks so team members can be pinged when it's their turn to make edits or give approvals.

Learn More: The New Content Workflow

Fast Page Speed and a Beautiful Experience for Your Readers

RebelMouse gives your content an advantage right from the start. We believe your editorial team's vision of how content should be presented is vital. This is why we work hard to deliver the gorgeous product of your dreams to your readers and community. The page speeds we provide our clients return positive, revenue-producing results that foster growth.

Learn More: The Chief Product Officer's Guide to RebelMouse

Empowering SEO Tools That Teach Your Team

RebelMouse creates significant, continuous organic growth because the search optimization tools we built were designed to inform editors and writers on how to win search phrases based on the current state of the algorithms. Our platform gives data back to creators on which phrases were won, and which phrases should be targeted next. Every post should find the audience who would love to read it. This is our mission. We never want to change your content in order to get it to perform. Our goal is for your genuine content to reach the people it deserves.

Learn More: Inside RebelMouse's Proprietary SEO Technology

Proprietary Social Tools That Teach Your Team

RebelMouse has a deep understanding of how organic social traffic is built. The short story: big, on-topic social accounts sharing your content is vital. We have built-in tools to understand the organic relationship opportunities created with every post. When we built The Dodo, we realized how there are hundreds of on-topic social pages with big audiences ready to share content they love. Finding them and creating relationships in an efficient way is easy on RebelMouse. We also enable data-oriented traffic exchanges and outreach for brand sponsorships.

Learn More: A Modern Social Strategy

Set up Your Content for Success

Propel your content to win with the right platform. We believe now is the time to empower writers with the technology required to create sustainable growth and, more importantly, consistent revenue.

We're a unique company that has no salespeople. You'll get to meet the developers and strategists who will work directly with you and your teams. If you're an Editor in Chief, please request a proposal today to see what it'll take to include our publishing platform in your portfolio of game-changing solutions.

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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into 2022:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web Vitals From Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

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subscription model for publishers
Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

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Improve Your Site’s Load Time: Google Launches Signed Exchanges for Desktop
Rebel Insights

Improve Your Site’s Load Time: Google Launches Signed Exchanges for Desktop

There’s been an important launch from Google that can help improve your site’s load time — signed exchanges (SXG) are now available on desktop. According to Google, SXG is a delivery mechanism that can help improve your Largest Contentful Paint (LCP) score by enabling privacy-preserving, cross-origin prefetch.

What’s an LCP score? The LCP metric is one of Google’s Core Web Vitals that determines your site’s performance. A page’s LCP score is determined by how long it takes Google to load the "above the fold" content of your site. This includes all content in the first viewport of a page, such as images, fonts, ads, and embeds. Click here to learn more.

Since SXG uses a cache to prefetch content that has been cryptographically signed by the origin, it helps speed up cross-origin navigations from referrer sites while also ensuring that pages remain unaltered and properly attributed, according to Google. To put it more simply, in certain browsers, the referrer site (Google) and destination site (your page) share cached information which increases your site’s ability to load quickly.

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RebelMouse’s Technical SEO Influencer Program
Rebel Insights

RebelMouse’s Technical SEO Influencer Program

If you’re a search engine optimization (SEO) expert, we know you can do a stellar job of juggling a lot of tasks. That’s because there’s no magic key to unlocking a winning search strategy. High performance on search requires a deep understanding of how Google indexes and ranks content, as well as the flexibility to adapt to its frequent changes.

Today, SEO professionals aren’t just amazing content marketers. They double as savants when it comes to the technical aspects of SEO, which is often a piece of the puzzle that gets overlooked. If you are an SEO consultant, you know how frustrating it can be to make important suggestions to clients that never get implemented, and often, it’s the same problems over and over.

That’s why RebelMouse has decided to launch a Technical SEO Influencer Program to help SEO experts get access to the right technology that better showcases their talents. We know that you can do more for your clients on the right platform, and that’s where RebelMouse comes in.

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