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The Editor in Chief’s Guide to RebelMouse

The Editor in Chief’s Guide to RebelMouse

Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We founded RebelMouse because we hated the quality of the tools that editors and writers were forced to use. That's why we've spent over eight years building, iterating, and refining our platform to make editorial life easier and, more importantly, to support your content successfully. Thousands of creators and hundreds of content teams use our platform every day. We're fast, stable, and intuitive, and we work on mobile, too.


We believe in empowering you and your teams with the data that helps you understand how your content is performing across all platforms. We give you the tools you need to win the search phrases that matter most. We want to help spread the ideas that are worth spreading.

Beautiful Creation and Curation Tools

RebelMouse's Entry Editor makes it simple to create gorgeous, dynamic articles that stand out without sacrificing user experience. We also make curation of social content simple. Your articles will publish easily across Facebook Instant Articles, Google AMP, Apple News, and, of course, on site. We offer advanced features that are easy to enable and encourage your more curious team members to get creative. Multidimensional page designs are easy to build with just a few clicks.

As Editor in Chief, you will never see a more gorgeous, efficient creation space for video, images, articles, products, and endless media integrations.

Learn More: Beautiful Curation Tools

Sophisticated Workflow and Permissions Support

RebelMouse makes it very easy to control who can publish and review articles, and every permission level can be modified to fit your workflow. We support internal annotations and comments. Our platform also supports notifications and Slack hooks so team members can be pinged when it's their turn to make edits or give approvals.

Learn More: The New Content Workflow

Fast Page Speed and a Beautiful Experience for Your Readers

RebelMouse gives your content an advantage right from the start. We believe your editorial team's vision of how content should be presented is vital. This is why we work hard to deliver the gorgeous product of your dreams to your readers and community. The page speeds we provide our clients return positive, revenue-producing results that foster growth.

Learn More: The Chief Product Officer's Guide to RebelMouse

Empowering SEO Tools That Teach Your Team

RebelMouse creates significant, continuous organic growth because the search optimization tools we built were designed to inform editors and writers on how to win search phrases based on the current state of the algorithms. Our platform gives data back to creators on which phrases were won, and which phrases should be targeted next. Every post should find the audience who would love to read it. This is our mission. We never want to change your content in order to get it to perform. Our goal is for your genuine content to reach the people it deserves.

Learn More: Inside RebelMouse's Proprietary SEO Technology

Proprietary Social Tools That Teach Your Team

RebelMouse has a deep understanding of how organic social traffic is built. The short story: big, on-topic social accounts sharing your content is vital. We have built-in tools to understand the organic relationship opportunities created with every post. When we built The Dodo, we realized how there are hundreds of on-topic social pages with big audiences ready to share content they love. Finding them and creating relationships in an efficient way is easy on RebelMouse. We also enable data-oriented traffic exchanges and outreach for brand sponsorships.

Learn More: A Modern Social Strategy

Set up Your Content for Success

Propel your content to win with the right platform. We believe now is the time to empower writers with the technology required to create sustainable growth and, more importantly, consistent revenue.

We're a unique company that has no salespeople. You'll get to meet the developers and strategists who will work directly with you and your teams. If you're an Editor in Chief, please request a proposal today to see what it'll take to include our publishing platform in your portfolio of game-changing solutions.

Read More:

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing e-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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RebelMouse Q3 2021 Platform Performance Updates

For many publishers and brands, Q3 2021 was about recovering web traffic lost to Google's page experience signals update that was rolled out over the summer. For us, the quarter was about continuing our success of delivering excellent Core Web Vitals metrics across our site network with platform performance updates both big and small.

As a globally distributed team, it's important for us to remain transparent about how we're able to power some of the best-performing sites on the open web. And while we're already looking forward to closing out the year stronger than ever before, here's a detailed look back at our accomplishments in Q3 2021.

We invested 1,946 hours into our platform in Q3 2021 alone, and all of the sites on our platform benefited from the work in various ways. Here are the key areas that we focused on:

  • 184 hours were spent on delivering new features
  • 1,010 hours were spent on improving existing features
  • 752 hours were spent on performance and infrastructure updates
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RebelMouse Clients See Performance Improvement After AMP Optimization

Performance is a major pillar of our platform, which means we are always making changes — both big and small — to improve page speed. Our focus on fast websites isn't platform specific, either. We want to make sure that users have a top-notch experience however they view your content, and this includes our integration with Google's AMP format.

Our team of traffic-obsessed developers recently implemented some performance optimizations to enhance our platform's integration with AMP, and that has improved the average response time for our clients. This means that users are able to access your AMP pages more quickly, which, in turn, improves your site's traffic from Google.

Here's a breakdown of the changes we've made:

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Keep Search a Priority With SEO-Friendly Image Filenames

There are a lot of factors that go into a successful search engine optimization (SEO) strategy, including performance, structured data, and, of course, choosing the right keyword(s). Our proprietary search technology helps content creators prep every article for success on search. This all-encompassing approach includes the use of SEO-friendly image filenames.

On RebelMouse, if you assign an alt tag to an image in Entry Editor, that alt tag will also become the image's file name. Briefly, alt tags describe images for search engines, and also allow people using screen readers to know what the image is without actually being able to see it. Adding your desired search phase to every alt text field, and in turn every image file name, will reinforce its relevance to Google's crawler, bringing you one step closer to the top of search returns.

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