RebelMouse's Proprietary Editorial SEO Tools Create Continuous Organic Growth

Finally experience a search strategy that delivers.

When websites and publishers first started strategizing around search results in the early days of search engines, there were a number of ways to slip your article onto page one of the search engine results page (SERP). Some publishers practiced methods such as keyword stuffing and writing for SEO specifically, which often resulted in robotic and stilted copy. But over the past 20+ years, Google has figured out how to better understand a user's search for solutions, and has catered results based on finding the right answer — not just the most optimized-for-search article page.


In recent years, search made a comeback after the explosion of social began to simmer. With Facebook's fake news fallout and coinciding controversial algorithm change at the beginning of 2018, Google seized upon the opening in Facebook's armor and inched ahead of the social platform for referral traffic. This reversal in leaders not only gives sites another chance at control over their content and pageviews, but it also illustrates that users are willing to diversify from the platforms as well.

Our unique SEO infrastructure and feature set is designed to secure a search win with every publish. One of these tools allows you to select highly relevant links to add as related content to the end of your articles. We call these Around the Web (ATW) links. Our tool allows you to pick the best links from your own site as well as from around the web, leading to truly amazing traffic boosts.

We've also done the math, and the data is clear: Adding ATW links to the end of your articles can increase traffic coming to your posts from Google by over 300%!

Methodology

Here's how we collected and analyzed the data. First, we selected five RebelMouse sites that range from being highly localized content, to environmental content, to political and general topic content. Our idea was to select the five sites based on both their usage of ATW links, and to have a large representative sample of different flavors of sites and content.

We then analyzed the data from a two-week period to compare content that fell into one of four categories:

  • Used internal and external ATW links (recirculation and link outs)
  • Used external ATW links only (link outs)
  • Used internal ATW links only (recirculation)
  • Used no ATW links (none)

We compared the number of users that came to articles from Google Search that fell into each of the above categories, and then divided the total number of users by the total number of articles that each site had with either of the four categories.

Results

By analyzing the percent increase of users to the articles, we can see just how dramatic these numbers are. Starting with average users per article as the baseline, we can see just how much of an increase having the ATW links actually confers. Articles with both ATW recirculation and link outs saw a 372% increase in users over the baseline, while using either recirculation or link outs conferred an approximate 100% increase.

Our analysis showed that using both recirculation and link outs ATW links increased the number of users coming to the sites from Google. Articles using both recirculation and link outs saw an increase in users from Google, compared to those using only link outs or recirculation links, and a dramatic, near five-fold increase compared to traffic with no ATW links.

These numbers clearly illustrate the power these links have on incoming user traffic from Google. It should be noted that since these are SEO-specific tools, we have analyzed the traffic coming to pages only from Google as a source. We did this to conclusively show that the benefits of these links and tools are clearly driving search traffic.

How to Add ATW Links

We have a very simple, straightforward setup in our Entry Editor to select these links. First you select your search phrase that you want to win for a particular post, and our API will bring back the highest ranking links from Google as well as the related articles from your own posts. From there, you simply select the links that are appropriate for your article and the system will add them to the post!

Once you select the posts you want to add, you'll see them marked at the bottom of the field in Entry Editor. You can also set your breadcrumb title and add your SEO metadata from this interface.

Lastly, once a post has been live for a few days and the data has come in, we're able to show you if you are successfully winning the search phrase that you optimized for. With our connection to Google Search Console, we are able to show you if you've had success with your selected phrase, as well as show you if you've won any other, related search phrases. From there, if you find you've been winning a different phrase, you can simply select that phrase and reoptimize the post to go after that phrase further instead.

You can see in this particular example that they are winning perfectly for the search phrase that they were going for: "vegan instant pot recipes." So in this case, there would be no need to reoptimize the post since we're already winning the phrase we're going for!

ATW Links in Action

This is an example of a post that is using the ATW links from both internal and external sources. You can see that we style these so that the internal recirculation links are more prominently displayed than the external links. By adding both links, you get the added benefit of an SEO boost from the external links, as well as creating a vast network of cross-linked posts on your site. In fact, each article that you add as a recirculation link will also add the original post as a related article on the recirculation post!

Styling Around the Web Links

While you can style these elements as you please, we have a few key elements to recommend for all sites. Remember that these apply to regular post pages and AMP styling as well, each needs to be considered!

  • Links from your own site should always come before the links from around the web in order on the page.
  • Links from your site should be larger than the links of related articles from around the web. This draws attention from readers to the links on the same site, while still providing the around the web links for reference and for SEO benefits.
  • Here's an example post from Brit&Co that shows how great this can look in your post! https://www.brit.co/how-to-really-wash-your-face/
How to turn these links on for post pages from the Layout and Design tools:
  • Navigate to the Layout and Design tools from the Hamburger Menu, and select Post page.
  • Select your main post page element, and scroll down on the right side of the interface until you see Show SEO articles from Around the Web:
  • Select the check box and save the page

Please note that you need to turn this on for your regular post pages as well as your AMP pages. The process is generally the same, with the exception that you will be selecting the AMP layout from the Layout and Design tools, and turning it on for those posts.

You may need to do some extra styling to make sure that your links look as great as possible. If you need any help, please contact your account manager or support@rebelmouse.com!

Learn more about our robust, proprietary search technology using the following links.

SEO on RebelMouse: The Basics

Google Search Console

Google Search Console is a free tool that helps you understand and optimize your site's performance on Google's search results. When Google visits your website for tracking purposes, it performs what's called crawling and indexing, a process of adding webpages into its search results.

The console will allow you to add or remove certain content from Google Search's results. The tool will also help you learn which keywords trigger your site to appear in Google's rankings, and which third-party sites are linking to yours. It also allows you to monitor your site's performance on search, including locating any errors on your pages.

  • Click here to set up your Google Search Console.
  • Click here to submit a site map to Google Search Console.
  • Click here to learn more about our SEO Keyword Win feature, which shows what keywords you've won in the search engines so you can adjust your URL slug and related articles to improve SEO even further.

Inside the World of Search

Start Ranking on Google Search's Page One

Not on RebelMouse yet? Start reading our strategy articles on search engine optimization, and request a proposal today if you want to start leveraging our proprietary technology to propel your SEO efforts ahead of your competition.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

Keep reading... Show less

Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

Keep reading... Show less

Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

Keep reading... Show less

Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

Keep reading... Show less

Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

Keep reading... Show less

Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Keep reading... Show less

Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

Keep reading... Show less

How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

Keep reading... Show less

Custom Events and Journey Tracking

Being able to track your users' behavior on your site can be very beneficial in understanding what's effective on a given page. Using Google Tag Manager (GTM) in conjunction with Google Analytics (GA) and RebelMouse's Layout & Design Tool (L&D) allows you to glean many insights into what's working and, just as importantly, what's not working on your site. Let's start with a common example.

Keep reading... Show less

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

Keep reading... Show less

Nordot + RebelMouse

RebelMouse and Nordot have joined together to provide publishers access to Nordot's massive content library directly from the RebelMouse CMS.

Keep reading... Show less

Facebook Instant Articles: Troubleshooting, Debugging, and Tokens

Facebook Instant Articles are a great Facebook feature, but sometimes there can be issues that need to be addressed. In this post, we'll be looking at a few of the most common, including:

  • Resolving Facebook Instant Articles errors
  • Resolving Facebook expired token notifications
  • Resolving any setup issue regarding Facebook Instant Articles
Keep reading... Show less
Subscribe to Our Newsletter