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The CTO’s Guide to RebelMouse

Give more to your company and teams by supporting them with technology that delivers reach and revenue.

Every Chief Technology Officer (CTO) we talk to that is working on a traditional or custom content management system (CMS) deals with the same problems: A dwindling budget, a huge backlog, and an ambitious roadmap that is vital to not just the company's success, but its very livelihood. Because of this, most CTOs burn both ends of the candle. They often give up their weekends and pressure teams for unrealistic results in an environment that rarely celebrates employee achievements — not to mention frequently piles on more demands, complaints, and requests. Most CTOs also find themselves frustrated with specs and scopes, and don't get included in the important strategic conversations that define these problems.


Up until 2018, this was what the publishing industry had grown to accept and tolerate. And 2019 didn't even reach February before word of massive layoffs began taking place at some of the most important new media companies. Every CTO knows that these kinds of events only mean more pressure. Pressure to do more with less.

At RebelMouse, we built our lean platform from the ground up to address and solve these problems. There's a fundamental design flaw in the world of traditional CMS platforms: Every instance, on every platform, has to be updated independently. It's similar to an era when CTOs had to manage their own Microsoft Exchange Server for email. As a CTO, there are hundreds of agenda items to build on top of your technical infrastructure, and you have to maintain moving parts that, frankly, are not in your job description. A fully functioning CTO should be able to focus on the creative layers that makes their company unique. CTOs should also be prioritizing the multivariate testing strategies that convert, keep, and amplify traffic.

RebelMouse has solved this problem in a way that combines a creative expression layer on top of an iterative, highly secure, and scalable platform that is developer friendly.

Our mission for CTOs is to be your secret superpower. Our editorial tools make editorial teams feel happy and supported. We prioritize writers, editors, audience development experts, and social teams. We give them a strategic advantage that lets them get ahead of SEO and social growth thanks to our proprietary technology that's been engineered to optimize content across platforms. Likewise, our analytics tools make your CEO, CMO, and strategy teams feel equally as happy and supported. We give them digestible data to understand and better optimize for strategies that drive meaningful traffic. Our design tools make product and revenue teams happy as well because of our next-level customization control and flexibility within site design and performance.

If you're a CTO, we want you to take credit for optimizing your teams for the hard work they do with the right technology. In turn, you'll have a better work-life balance and a roadmap that delivers. It's why RebelMouse is the best CMS platform you could choose to help move your company forward in 2019.

Cost Effective

We have a CFO's guide to RebelMouse that takes you through how we create substantial savings by eliminating overhead and technology that are no longer necessary once you're on our platform.

No Developer Operations (DevOps) or System Operations (SysOps) Required

  • We are massively scalable, redundant, and secure. We have multiple CDN contracts, and have every New Relic and monitoring scaling tool plugged in to ensure that your site experiences massive, scalable performance for far less than custom builds.
  • Our infrastructure is hosted on Amazon Web Services' (AWS) cloud. Our 24/7 support team can help you track any errors that occur to help provide as much visibility as possible into every potential issue.

Multivariate (A/B) Testing Tools With Dynamic, On-the-Fly Staging Environments

  • Each new product update and feature release is deployed to a small percentage of traffic, and then A/B tested for performance impact.
  • Our testing includes how each version affects page speed and user experience. We then take those results and see how they correlate with conversion to goals — such as new shares, subscriptions, and purchases.
  • It's extremely fast to make changes to staged layouts, and easy to compare their performance to your or your clients' key KPIs.
  • RebelMouse testing tools are not a JavaScript plugin that rewrites script from the server. Our solution is full-stack and extremely powerful.

RebelMouse Design Is Flexible and Performance Focused

If you're an agency or freelancer operating as your own agency, our content and design suites offer ample flexibility to create enterprise-level experiences for your clients.

  • You have full control over logos, fonts, and color palettes out of the box, and you can completely customize these aspects and more to your liking with advanced HTML/CSS tools and flexible control over JavaScript.

RebelMouse Is a Creative Platform

  • Use a premium editorial suite with intuitive, sleek content organization capabilities that require just a few clicks from content creators.
  • The limits are your imagination. Our team can build any custom features, or creators can leverage the premium suite already available, including contests, e-commerce options, collaborative networks, dynamic ads, and pixel-perfect placements. Between our design tools and APIs, there is virtually no limit to what content creators can do without special requests.

Proprietary Editorial Tools to Propel Your Content Ahead

Wouldn't you like to give your editorial team their dream tools?

  • Real-Time Insights: Adjust content strategy as needed with native stats like page views and time on site, visible right from within our Entry Editor.
  • Organic SEO: Leverage proprietary technology to see how an article's topic is already performing on Google's page one. Then, take that data and use it to set up every article for success in the search rankings.
  • Social: Make the most out of distribution through a proprietary, built-in influencer database that lets you define and reach out to your content's organic audience.

Call us. We're a unique company that has no salespeople. You'll get to meet the developers and strategists who will work directly with you and your teams. If you're a CTO that's reading this, please request a proposal today to see what it'll take to include our publishing platform in your portfolio of game-changing solutions.

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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how to make images seo friendly
Rebel Insights

Keep Search a Priority With SEO-Friendly Image Filenames

There are a lot of factors that go into a successful search engine optimization (SEO) strategy, including performance, structured data, and, of course, choosing the right keyword(s). Our proprietary search technology helps content creators prep every article for success on search. This all-encompassing approach includes the use of SEO-friendly image filenames.

On RebelMouse, if you assign an alt tag to an image in Entry Editor, that alt tag will also become the image's file name. Briefly, alt tags describe images for search engines, and also allow people using screen readers to know what the image is without actually being able to see it. Adding your desired search phase to every alt text field, and in turn every image file name, will reinforce its relevance to Google's crawler, bringing you one step closer to the top of search returns.

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what is google search console insights
Rebel Insights

Fuel a Data-Driven Content Strategy With Google Search Console Insights

At RebelMouse, we believe a data-driven content strategy is the key to success. Luckily, the era of "post and pray" is far behind us. Creators no longer need to create articles blindly and hope that they are successful. There are now tools that can help creators understand the kind of content that resonates with their desired audiences.

That's why we are excited to let you know about Google Search Console's Insights feature. According to Google, this new data view will help content creators and site owners answer the following questions:

  • What are your best performing pieces of content?
  • How are your new pieces of content performing?
  • How do people discover your content across the web?
  • What do people search for on Google Search before they visit your content?
  • Which article refers users to your website and content?
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