The CTO’s Guide to RebelMouse

Give more to your company and teams by supporting them with technology that delivers reach and revenue.

Every Chief Technology Officer (CTO) we talk to that is working on a traditional or custom content management system (CMS) deals with the same problems: A dwindling budget, a huge backlog, and an ambitious roadmap that is vital to not just the company's success, but its very livelihood. Because of this, most CTOs burn both ends of the candle. They often give up their weekends and pressure teams for unrealistic results in an environment that rarely celebrates employee achievements — not to mention frequently piles on more demands, complaints, and requests. Most CTOs also find themselves frustrated with specs and scopes, and don't get included in the important strategic conversations that define these problems.


Up until 2018, this was what the publishing industry had grown to accept and tolerate. And 2019 didn't even reach February before word of massive layoffs began taking place at some of the most important new media companies. Every CTO knows that these kinds of events only mean more pressure. Pressure to do more with less.

At RebelMouse, we built our lean platform from the ground up to address and solve these problems. There's a fundamental design flaw in the world of traditional CMS platforms: Every instance, on every platform, has to be updated independently. It's similar to an era when CTOs had to manage their own Microsoft Exchange Server for email. As a CTO, there are hundreds of agenda items to build on top of your technical infrastructure, and you have to maintain moving parts that, frankly, are not in your job description. A fully functioning CTO should be able to focus on the creative layers that makes their company unique. CTOs should also be prioritizing the multivariate testing strategies that convert, keep, and amplify traffic.

RebelMouse has solved this problem in a way that combines a creative expression layer on top of an iterative, highly secure, and scalable platform that is developer friendly.

Our mission for CTOs is to be your secret superpower. Our editorial tools make editorial teams feel happy and supported. We prioritize writers, editors, audience development experts, and social teams. We give them a strategic advantage that lets them get ahead of SEO and social growth thanks to our proprietary technology that's been engineered to optimize content across platforms. Likewise, our analytics tools make your CEO, CMO, and strategy teams feel equally as happy and supported. We give them digestible data to understand and better optimize for strategies that drive meaningful traffic. Our design tools make product and revenue teams happy as well because of our next-level customization control and flexibility within site design and performance.

If you're a CTO, we want you to take credit for optimizing your teams for the hard work they do with the right technology. In turn, you'll have a better work-life balance and a roadmap that delivers. It's why RebelMouse is the best CMS platform you could choose to help move your company forward in 2019.

Cost Effective

We have a CFO's guide to RebelMouse that takes you through how we create substantial savings by eliminating overhead and technology that are no longer necessary once you're on our platform.

No Developer Operations (DevOps) or System Operations (SysOps) Required

  • We are massively scalable, redundant, and secure. We have multiple CDN contracts, and have every New Relic and monitoring scaling tool plugged in to ensure that your site experiences massive, scalable performance for far less than custom builds.
  • Our infrastructure is hosted on Amazon Web Services' (AWS) cloud. Our 24/7 support team can help you track any errors that occur to help provide as much visibility as possible into every potential issue.

Multivariate (A/B) Testing Tools With Dynamic, On-the-Fly Staging Environments

  • Each new product update and feature release is deployed to a small percentage of traffic, and then A/B tested for performance impact.
  • Our testing includes how each version affects page speed and user experience. We then take those results and see how they correlate with conversion to goals — such as new shares, subscriptions, and purchases.
  • It's extremely fast to make changes to staged layouts, and easy to compare their performance to your or your clients' key KPIs.
  • RebelMouse testing tools are not a JavaScript plugin that rewrites script from the server. Our solution is full-stack and extremely powerful.

RebelMouse Design Is Flexible and Performance Focused

If you're an agency or freelancer operating as your own agency, our content and design suites offer ample flexibility to create enterprise-level experiences for your clients.

  • You have full control over logos, fonts, and color palettes out of the box, and you can completely customize these aspects and more to your liking with advanced HTML/CSS tools and flexible control over JavaScript.

RebelMouse Is a Creative Platform

  • Use a premium editorial suite with intuitive, sleek content organization capabilities that require just a few clicks from content creators.
  • The limits are your imagination. Our team can build any custom features, or creators can leverage the premium suite already available, including contests, e-commerce options, collaborative networks, dynamic ads, and pixel-perfect placements. Between our design tools and APIs, there is virtually no limit to what content creators can do without special requests.

Proprietary Editorial Tools to Propel Your Content Ahead

Wouldn't you like to give your editorial team their dream tools?

  • Real-Time Insights: Adjust content strategy as needed with native stats like page views and time on site, visible right from within our Entry Editor.
  • Organic SEO: Leverage proprietary technology to see how an article's topic is already performing on Google's page one. Then, take that data and use it to set up every article for success in the search rankings.
  • Social: Make the most out of distribution through a proprietary, built-in influencer database that lets you define and reach out to your content's organic audience.

Call us. We're a unique company that has no salespeople. You'll get to meet the developers and strategists who will work directly with you and your teams. If you're a CTO that's reading this, please request a proposal today to see what it'll take to include our publishing platform in your portfolio of game-changing solutions.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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Google News Initiative Creates COVID-19 Vaccine Misinformation Fund

The Google News Initiative launched a new fund to battle misformation about the COVID-19 vaccine. The COVID-19 Vaccine Counter-Misinformation Fund is open to publishers all over the globe who reach audiences that are underserved by fact checking or targeted by misinformation.

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Google Opens up Its Question Hub to U.S. Publishers

There's no denying that the digital world suffers from an overwhelming amount of content, but there are still plenty of unanswered queries out there just waiting to be answered.

That's why Google created Question Hub. Previously only available in India, Indonesia, and Nigeria, the search engine recently opened up the hub to U.S.-based publishers. Question Hub collects unanswered questions from its search engine and makes the data available to content creators to help fill in the gaps.

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RebelMouse + Pushnami: Increase Audience Loyalty With Traffic-Building Push Notifications

In today's competitive digital environment, acquiring customers is half the battle. In a world full of options, customer retention and repeat engagement is worth its weight in gold. It's estimated that just a 2% increase in customer retention is the same to profits as cutting costs by 10%.

RebelMouse is an enterprise-grade CMS platform that's dedicated to empowering editorial teams to build an on-site experience that's designed to retain audiences. Building loyalty means taking control of the distribution of content, and this means reaching readers wherever they are — even if it's on another site!

That's why RebelMouse is proud to offer an intuitive out-of-the-box integration with Pushnami within the RebelMouse experience. Our partnership has made it easy for publishers to leverage Pushnami's modern push notifications to secure new audiences and create repeat engagement with established followers.

Why Do Push Notifications Matter?

Push notifications increase website traffic because users are able to opt in to your messaging with one click — no email address required. Once a user opts in to your site's push notifications, they will begin to receive push notifications whenever their browser is open, encouraging them to return to your site.

Studies show that push notifications can increase conversions up to 30% more than other marketing channels. That's because push notifications let you target users that have already expressed interest in your site, which beats using a blind audience list for a display or search campaign. Knowing who your target audience is also allows you to craft the right messaging to get their attention, which results in a precise approach that cultivates more web traffic, more conversions, and, ultimately, more revenue.

What Is Pushnami?

Pushnami is the second largest push notification platform in the world, and is used by more than 20,000 sites all over the globe to deliver over 20 billion notifications per month.

Sites can grow their owned marketable database, tap into new monetization channels like a curated ad feed and push ad network, and scale their results by utilizing built-in machine learning models and campaign automations.

In fact, some Pushnami users experience a 30% increase in conversion rates and a 24% increase in traffic overall.

How Do Pushnami and RebelMouse Work Together?

Users can send Pushnami push notifications from RebelMouse's editorial interface. It just takes one tick of a checkbox to set up a push notification for an article, and another tick to send a second notification. This makes it easy for creators to incorporate Pushnami into a publishing workflow without ever having to leave our Entry Editor.

Where Can I Learn More?

If you're not publishing on RebelMouse and want to learn more about our next-generation publishing platform, click here. We'll be sure to walk you through the details of our Pushnami integration and other ways to grow your audience. To learn more about Pushnami, click here.

Live Events on RebelMouse

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. The trend isn't expected to fizzle after COVID-19 is contained, either. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

On RebelMouse, users can create scheduled events for live streaming. GZERO Media, powered by RebelMouse, made the most of our supported distribution platforms to host their virtual town hall "Reasons for Hope."

Here's a look at how events can be created on RebelMouse.

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