The Chief Product Officer's Guide to RebelMouse

RebelMouse is made up of designers, creators, developers, and analytics experts with an important and primary focus: Product. We are product people. It's why we're proud of what we deliver to product thinkers and fellow creatives on our platform.


Native Multivariate Testing

RebelMouse natively supports server-side rendering of multivariate layouts. Layout changes are easy to make, test, and implement, and it's even easier to determine the performance KPIs that matter to your bottom line. Optimizely, Google Chrome Experiments, and other testing outlets add page speed overhead by rewriting layouts in JavaScript that only work after a page has rendered, which often disrupts the user experience. We built RebelMouse from the ground up around doing this right.

Learn More: Multivariate Testing

On-the-Fly Sandboxes

Creating a copy of any layout, or even of an entire site, and then making changes to that environment is simple on RebelMouse. We unlock layouts using query parameters so you can test layouts against production data in safe ways. No longer do you need to rely on DevOps to maintain old sandbox environments. On our platform, creating a sandbox is a simple process of point, click, and go.

Powerful, Intuitive Design Tools

We're proud that our platform enables and fosters creativity. Most websites fail to grow because they're unable to keep up with the pace of ideas that naturally occur and end up with a massive backlog for simple changes. Features like newsletter promos, the cadence of promos, custom promos, content structure, custom layouts, and infinite scroll implementation are intuitive to creators, curators, and editors alike on our platform. Our Layout & Design tool makes the customization and styling of these features easy for a product person to implement. Knowledge of CSS and JavaScript gives you even more power to create whatever comes to mind. We empower you to safely iterate and then measure changes against data.

Learn More: Intuitive Design Tools

Editorial Tools Your Team Will Love

Most editors and creators hate their CMS. And after trying RebelMouse, they fall in love. We're mobile friendly, fast, and intuitive, and we provide the powerful data creators need to know about how their content is performing across all channels. You can expand these tools to create layouts that spark engagement right out of the box. Our platform makes it easy to deliver an experience that delights and creates love. Philosophically, our dashboard is built using Material Design principles, and is built to work seamlessly on mobile and desktop. We're also always iterating on our features so you and your team will be able to create new, cutting-edge content that's built and designed for distribution.

Learn More: Intuitive Editorial Tools

The Always-Modern Platform

Every week, we take new key features live to keep you up to date with what's happening in the industry. We are release partners with Google, Facebook, Snap, and Twitter. These relationships allow our clients to experience beta programs that often build buzz and brand awareness before others in the industry have access.

Learn More: Never Left Behind

Understand the Algorithms: Get Unique Insights From RebelMouse

Part of the benefit of being a RebelMouse client is gaining access to the valuable insights we can deliver thanks to the massive scale of our platform. We're able to immediately see and react to shifts in the algorithms at Facebook, Google, and other tech giants. We look for indicators of growth and decline, and then communicate the differences so you avoid getting clobbered by a big algorithm update. Instead, you can turn a sudden shift into massive growth since you're able to pivot and quickly take advantage of new opportunities. It's one of our biggest points of pride in how we work as partners with our clients.

Learn More: Unlock Meaningful Data

Win Awards and Fuel Growth With RebelMouse

Our full-stack tech solution is designed to optimize content for site, search, and social so your team's strategy is set up for success with every publish. Our clients are often nominated for big awards. A current example is Motherly, which is up for the "Lifestyle" category in The Webby Awards.

Propel your content to win with the right platform. We're a unique company that has no salespeople. You'll get to meet the developers and strategists who will work directly with you and your teams. If you're a CPO, please request a proposal today to see what it'll take to include our publishing platform in your portfolio of game-changing solutions.

Read More:

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Read our deck here...

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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A Modern Story of Web Performance From RebelMouse Founder + CEO Andrea Breanna

If I had more time, this website would have loaded faster

In the first months of 2020, we've focused at RebelMouse on page speed and performance. We worked very hard and found ways to take 90% of the sites we power to 90+ performance scores via Google's PageSpeed Insights tool — even with sites that are loaded with ads, embeds, third-party analytics, and other typical slow-loading elements. You can read more about our victories here.

A few months after we started this process, COVID-19 hit the world very hard. Suddenly, every media company was faced with a huge problem: Advertising fell off a cliff in what seemed like seconds. The only way to survive this unprecedented downturn is to grow traffic and control costs at the same time. So we started to shave our code and made our websites faster. We dropped costs just as dramatically as we were increasing scores.

Here are some surprises we found when doing this: If you want truly exceptional performance, none of the JavaScript and CSS frameworks that developers love so much make the cut. We thought the React version of RebelMouse was going to be the huge page speed breakthrough, until we realized the only way to achieve this goal was to write the code carefully and refactor it endlessly until it was as short as possible. As any author will tell you, like editing a book or a blog post, the revision process is never really done. By stepping away from frameworks, and methodically shaving vanilla code, our customers continue to see major improvements in performance.

As we announced this to our site network and rolled it out publicly, many of our clients asked me personally, "How did you do it?" The answer is easy to understand regardless of how technical you may be. It's perfectly summarized in this wonderful quote attributed to Mark Twain:

"If I had more time, I would have written a shorter letter."
—Blaise Pascal, 1657 (and later, more famously Mark Twain)

The universe is sometimes very beautiful, and especially when you keep it simple. If you would like to start publishing on a site optimized for both speed and sustainability, request a proposal and let's start working together.

Google Launches Journalism Emergency Relief Fund for COVID-19 Publishers

Through the Google News Initiative, relief fund aids news outlets covering the virus

Small and medium-sized news organizations producing original content about the COVID-19 pandemic for their local communities could be eligible for money from Google.

The search engine announced a global Journalism Emergency Relief Fund through the Google News Initiative to support journalism during the crisis. Funds will range from the low thousands to tens of thousands depending on the size of the newsroom, according to Google.

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