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The Chief Product Officer's Guide to RebelMouse

RebelMouse is made up of designers, creators, developers, and analytics experts with an important and primary focus: Product. We are product people. It's why we're proud of what we deliver to product thinkers and fellow creatives on our platform.


Native Multivariate Testing

RebelMouse natively supports server-side rendering of multivariate layouts. Layout changes are easy to make, test, and implement, and it's even easier to determine the performance KPIs that matter to your bottom line. Optimizely, Google Chrome Experiments, and other testing outlets add page speed overhead by rewriting layouts in JavaScript that only work after a page has rendered, which often disrupts the user experience. We built RebelMouse from the ground up around doing this right.

Learn More: Multivariate Testing

On-the-Fly Sandboxes

Creating a copy of any layout, or even of an entire site, and then making changes to that environment is simple on RebelMouse. We unlock layouts using query parameters so you can test layouts against production data in safe ways. No longer do you need to rely on DevOps to maintain old sandbox environments. On our platform, creating a sandbox is a simple process of point, click, and go.

Powerful, Intuitive Design Tools

We're proud that our platform enables and fosters creativity. Most websites fail to grow because they're unable to keep up with the pace of ideas that naturally occur and end up with a massive backlog for simple changes. Features like newsletter promos, the cadence of promos, custom promos, content structure, custom layouts, and infinite scroll implementation are intuitive to creators, curators, and editors alike on our platform. Our Layout & Design tool makes the customization and styling of these features easy for a product person to implement. Knowledge of CSS and JavaScript gives you even more power to create whatever comes to mind. We empower you to safely iterate and then measure changes against data.

Learn More: Intuitive Design Tools

Editorial Tools Your Team Will Love

Most editors and creators hate their CMS. And after trying RebelMouse, they fall in love. We're mobile friendly, fast, and intuitive, and we provide the powerful data creators need to know about how their content is performing across all channels. You can expand these tools to create layouts that spark engagement right out of the box. Our platform makes it easy to deliver an experience that delights and creates love. Philosophically, our dashboard is built using Material Design principles, and is built to work seamlessly on mobile and desktop. We're also always iterating on our features so you and your team will be able to create new, cutting-edge content that's built and designed for distribution.

Learn More: Intuitive Editorial Tools

The Always-Modern Platform

Every week, we take new key features live to keep you up to date with what's happening in the industry. We are release partners with Google, Facebook, Snap, and Twitter. These relationships allow our clients to experience beta programs that often build buzz and brand awareness before others in the industry have access.

Learn More: Never Left Behind

Understand the Algorithms: Get Unique Insights From RebelMouse

Part of the benefit of being a RebelMouse client is gaining access to the valuable insights we can deliver thanks to the massive scale of our platform. We're able to immediately see and react to shifts in the algorithms at Facebook, Google, and other tech giants. We look for indicators of growth and decline, and then communicate the differences so you avoid getting clobbered by a big algorithm update. Instead, you can turn a sudden shift into massive growth since you're able to pivot and quickly take advantage of new opportunities. It's one of our biggest points of pride in how we work as partners with our clients.

Learn More: Unlock Meaningful Data

Win Awards and Fuel Growth With RebelMouse

Our full-stack tech solution is designed to optimize content for site, search, and social so your team's strategy is set up for success with every publish. Our clients are often nominated for big awards. A current example is Motherly, which is up for the "Lifestyle" category in The Webby Awards.

Propel your content to win with the right platform. We're a unique company that has no salespeople. You'll get to meet the developers and strategists who will work directly with you and your teams. If you're a CPO, please request a proposal today to see what it'll take to include our publishing platform in your portfolio of game-changing solutions.

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subscription model for publishers
Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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Rebel Insights

Sign Up for RebelMouse’s Free Website Health Check

Most publishers are bogged down with day-to-day content strategy and creation, which usually means their technology suffers. That translates into poor search rankings, traffic dips, and loss of revenue.

Even so, the idea of replatforming to a new CMS, migrating your data, and overhauling your site’s architecture can sometimes feel more daunting than simply fixing the issues your website currently faces. But the stumbling block here is that most publishers aren’t even sure what the exact problems are with their current site.

That’s why RebelMouse offers a free website health check. This comprehensive audit will help you make a data-backed decision on what the best and most cost-effective next steps are to brighten your site’s future. Here’s what our health check includes:

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The Subscription Model Is Taking off and Competition Has Never Been Steeper
Rebel Insights

The Subscription Model Is Taking off and Competition Has Never Been Steeper

The post-pandemic user landscape is still ripe for subscription revenue

You can get a subscription for everything these days. Whether it’s a cheese-of-the-month club or annual access to read your favorite content, the subscription-based model has continued to gain steam in recent years. In fact, the market for digital subscriptions is valued at $650 billion according to a new report from Lineup, a subscription management solution.

The power of the subscription model has been growing since even before the COVID-19 crisis began, and isn’t showing any signs of slowing as we enter a post-pandemic landscape. According to What’s New in Publishing, Gannett reported a 46% year-over-year increase in digital subscriptions in November 2021, putting them at 1.5M total subscribers. Hearst grew its digital subscriptions by 50% in 2021.

But subscriptions aren’t just for big name publishers. Users in 2022 are ready to pay up for legacy names and new media companies alike, as long as it’s for an experience that’s beneficial to them, reliable, and free of the clutter that can come from third-party platforms. Speaking of platforms, even TikTok and Instagram have started to gauge their audiences’ temperature on subscription experiences. So, the competition has never been steeper for publishers looking to build a subscriber base. Unfortunately, launching a simple paywall may not be enough.

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