Rebel Insights

RebelMouse’s 2020 Page Speed Promise

RebelMouse’s 2020 Page Speed Promise

Score 90 or higher on Google's PageSpeed Insights tool

It has been more than a year since Google drastically changed how they measure page speed. Since then, it's been our top priority to optimize every site we power with unparalleled load times that are far ahead of industry leaders.

This means a promise of a score of 90 or higher on PageSpeed Insights. Full stop.


Page Speed Villains

To understand how we do this, let's first identify the biggest enemies of page speed. These are the pain points that huge publishers haven't been able to solve:

  • Rich Content: Long listicles and elaborate content experiences that aren't well executed often slow down load time.
  • Ads: As a user of the web, you know exactly how frustrating it can be to visit a website completely overloaded with ads. Both native and programmatic ads can bog down a site. Third-party ad services like Outbrain and Taboola can also reduce a PageSpeed score, including digital ad analytics software like Moat. Video ads like AnyClip and DistroScale can also overtake a site's user experience.
  • Content Embeds: All video embeds, including YouTube, JW Player, and Facebook, can impact your site's performance. Third-party content from Twitter and Instagram is also a page speed killer.

At RebelMouse, the sites in our network still use all of the aforementioned page speed offenders. The difference is that we've figured out a way to optimize load time so our sites still receive a 90+ score on PageSpeed Insights.

RebelMouse's Page Speed Performance Upgrades

  • Clutter-Free Code: Our core engineering team works tirelessly to optimize third-party APIs. This means our JavaScript app handles each site with minimal code and efficient thread management. We achieve the same functionality as major websites with a fraction of the code.

RebelMouse is dedicated to minimizing our code so our sites load with efficiency and speed.

  • Smarter Monetization: Many of the sites on the web will spend up to $10 million or more a year on a team of developers who support a heavy tech infrastructure. Usually, these expensive developers will say that they can't deliver a site with a PageSpeed score in the 90s that has ads or marketing/analytics APIs. By contrast, we're proudly delivering high PageSpeed scores for sites fully loaded with ads. We do this through smart, next-generation management of load sequencing.
  • Endless Improvements: Every time we make a breakthrough in page speed, the upgrade is applied to all of our clients. RebelMouse is a truly iterative platform where everyone receives the benefits of staying modern without installing new updates or plugins that can easily result in broken site functionality.
  • Optimized for Social: Our platform is optimized for Instagram and Twitter so their third-party APIs won't impact page speed. This is usually a top penalty for major publishers.

Check out some of our highest PageSpeed scores in 2020:

How We Create Lightning-Fast Sites

Let's take a look under the hood of how we've mastered site speed without sacrificing dynamic media or ad space. Here's a look at our page speed upgrades using RebelMouse-powered Brit + Co as an example.

Sticky programmatic ads with high visibility upon load:

In-content ads that load dynamically:

AnyClip video player usage:

Outbrain integration intact:

Plenty of media elements in every post:

See the Difference

You can easily see the impact that our page speed upgrades have on PageSpeed scores. Here's a comparison of two articles that both feature multiple YouTube videos.

This article from RebelMouse-powered It's a Southern Thing has a PageSpeed score of 97 on mobile and has been optimized for speed by our developers.

Some articles from TrueSelf also have YouTube videos, yet have not been optimized by our developers using our page speed upgrades, causing a mobile score of 20.

Optimize Your Site for Maximum Performance

Poor performance can dramatically hurt your search ranking, your ability to monetize, and your ability to retain loyal readers. In this decade, quality content is not enough to sustain growth — it has to be supported by modern technology as well.

If you want to take advantage of our 2020 page speed promise and start experiencing PageSpeed scores in the 90s or higher, request a proposal today and let's start working together.

What Is RebelMouse?
Request a Proposal

Where 
Websites Are Built

The Fastest Sites in the World Run on RebelMouse

Let’s Chat

new!

RebelMouse Performance Monitoring

Real-Time Core Web Vitals

Get Started
DISCOVER MORE

Our Core Features

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

animate
Layout and Design toolLayout and Design tool on mobile
animate

Why RebelMouse?

Unprecedented Scale

RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.

120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User

Today's Top Websites Use RebelMouse

Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.

upworthyindy100Vault12No Film SchoolRawStoryResponsible StatecraftPrideMNI Market NewsPremierGuitarPenskeINN Educate Brand ConnectThe FulcrumGZEROOkayafricaBrit+CoPaper MagazinePowerToFlyNarcityCommonDreamsAllBusiness

What Clients Say

We’re here to help you weigh and understand every tech and strategic decision that affects your digital presence. Spend less time managing everything yourself, and more time focused on creating the quality content your users deserve.

Case Studies

A Team Built Like No Other

RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.

Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.

Let's Chat