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RebelMouse’s 2020 Page Speed Promise

Score 90 or higher on Google's PageSpeed Insights tool

It has been more than a year since Google drastically changed how they measure page speed. Since then, it's been our top priority to optimize every site we power with unparalleled load times that are far ahead of industry leaders.

This means a promise of a score of 90 or higher on PageSpeed Insights. Full stop.


Page Speed Villains

To understand how we do this, let's first identify the biggest enemies of page speed. These are the pain points that huge publishers haven't been able to solve:

  • Rich Content: Long listicles and elaborate content experiences that aren't well executed often slow down load time.
  • Ads: As a user of the web, you know exactly how frustrating it can be to visit a website completely overloaded with ads. Both native and programmatic ads can bog down a site. Third-party ad services like Outbrain and Taboola can also reduce a PageSpeed score, including digital ad analytics software like Moat. Video ads like AnyClip and DistroScale can also overtake a site's user experience.
  • Content Embeds: All video embeds, including YouTube, JW Player, and Facebook, can impact your site's performance. Third-party content from Twitter and Instagram is also a page speed killer.

At RebelMouse, the sites in our network still use all of the aforementioned page speed offenders. The difference is that we've figured out a way to optimize load time so our sites still receive a 90+ score on PageSpeed Insights.

RebelMouse's Page Speed Performance Upgrades

  • Clutter-Free Code: Our core engineering team works tirelessly to optimize third-party APIs. This means our JavaScript app handles each site with minimal code and efficient thread management. We achieve the same functionality as major websites with a fraction of the code.

RebelMouse is dedicated to minimizing our code so our sites load with efficiency and speed.

  • Smarter Monetization: Many of the sites on the web will spend up to $10 million or more a year on a team of developers who support a heavy tech infrastructure. Usually, these expensive developers will say that they can't deliver a site with a PageSpeed score in the 90s that has ads or marketing/analytics APIs. By contrast, we're proudly delivering high PageSpeed scores for sites fully loaded with ads. We do this through smart, next-generation management of load sequencing.
  • Endless Improvements: Every time we make a breakthrough in page speed, the upgrade is applied to all of our clients. RebelMouse is a truly iterative platform where everyone receives the benefits of staying modern without installing new updates or plugins that can easily result in broken site functionality.
  • Optimized for Social: Our platform is optimized for Instagram and Twitter so their third-party APIs won't impact page speed. This is usually a top penalty for major publishers.

Check out some of our highest PageSpeed scores in 2020:

How We Create Lightning-Fast Sites

Let's take a look under the hood of how we've mastered site speed without sacrificing dynamic media or ad space. Here's a look at our page speed upgrades using RebelMouse-powered Brit + Co as an example.

Sticky programmatic ads with high visibility upon load:

In-content ads that load dynamically:

AnyClip video player usage:

Outbrain integration intact:

Plenty of media elements in every post:

See the Difference

You can easily see the impact that our page speed upgrades have on PageSpeed scores. Here's a comparison of two articles that both feature multiple YouTube videos.

This article from RebelMouse-powered It's a Southern Thing has a PageSpeed score of 97 on mobile and has been optimized for speed by our developers.

This article from TrueSelf also has YouTube videos, but it has not been optimized by our developers using our page speed upgrades yet. It has a mobile score of 20.

Optimize Your Site for Maximum Performance

Poor performance can dramatically hurt your search ranking, your ability to monetize, and your ability to retain loyal readers. In this decade, quality content is not enough to sustain growth — it has to be supported by modern technology as well.

If you want to take advantage of our 2020 page speed promise and start experiencing PageSpeed scores in the 90s or higher, request a proposal today and let's start working together.

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Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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Performance is a major pillar of our platform, which means we are always making changes — both big and small — to improve page speed. Our focus on fast websites isn't platform specific, either. We want to make sure that users have a top-notch experience however they view your content, and this includes our integration with Google's AMP format.

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On RebelMouse, if you assign an alt tag to an image in Entry Editor, that alt tag will also become the image's file name. Briefly, alt tags describe images for search engines, and also allow people using screen readers to know what the image is without actually being able to see it. Adding your desired search phase to every alt text field, and in turn every image file name, will reinforce its relevance to Google's crawler, bringing you one step closer to the top of search returns.

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