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COVID-19 marketing

How COVID-19 Has Changed Four Key Components of Marketing

As the second half of 2020 begins to pass us by, the COVID-19 pandemic continues to rage on throughout the global community. The longevity of the pandemic has left thousands of industries struggling to find an appropriate position in the marketplace that will allow them to sustain themselves alongside daily tragedy.

The pandemic is far from over, but publishers and marketers are beginning to sift through the aftershocks of what COVID-19 has done to the web. Here's a quick look at the decline in conversion growth during the first few weeks of the pandemic in the United States:


COVID-19 marketing Data from Neil Patel.

The negative impact on online industries left marketing teams scrambling to figure out how to do more with less. But with more people online than ever before, there are plenty of new opportunities for companies to figure out what exactly the new normal means for them.

The CMO Survey, a firm that tracks marketing insights, conducted a special COVID-19 survey that details current lessons learned from the pandemic from marketing leaders in the United States — and there's some good news. Most marketers agree that the new strategies they've adopted during the pandemic will continue to bring their companies opportunities long term.

There is one common theme to keep in mind as marketers navigate the rest of 2020 and beyond, and that's the unparalleled importance of building trust. That same COVID-19 CMO survey found that marketers identified trusted relationships as customers' highest priority over the next year. To meet this demand, marketers expect that customers will value a trusted relationship with a company even more than the lowest price.

With the concept of building trust as our pillar for post-pandemic marketing, let's look at how marketers and publishers can pivot their strategies to build trust and retain customers in four important areas: organic SEO, e-commerce, subscription services, and ad revenue.

COVID-19 marketing

Optimizing Organic SEO

While you may have experienced a dip in conversions or website traffic when the pandemic took over, search engine traffic has actually increased since the pandemic began. What's changed is what users are searching for. In the early months of 2020, it was no surprise that sites dedicated to health and wellness experienced an increase in search traffic of more than 300%.

According to Google Trends, people searching for the term "SEO," short for search engine optimization, spiked in January and February, and has continued to perform higher than usual throughout the year so far.

COVID-19 marketing Search traffic for the term "SEO" over the past year. From Google Trends.

Even if you haven't seen any increases in your search performance so far this year, there are several important reasons to start investing in a search strategy during this unprecedented time. Adopting a robust search engine strategy can be a low-cost investment that yields valuable rewards. Unlike campaigns that usually have a hard start and end date, strides in organic search growth in particular can last indefinitely.

Like every other strategy in the COVID-19 era, marketers should focus on an SEO strategy that builds trust and adds value to their readers. You have heard plenty of times by now that these are uncertain times, and when things are hard to predict, users end up looking for more answers. A study from Conductor found that consumers were 131% more likely to purchase from a brand after reading quality, educational content early on in the user journey.

Publishers who take the time to recognize this shift in user behavior, and meet this demand by providing audiences with educational and problem-solving content, could see swift improvement in their search visibility. When creating new, human-centric content, an easy strategy to keep in mind is the E-A-T method. E-A-T stands for expertise, authority, and trust, which are key pillars that Google's crawler will consider when indexing sites for organic search.

Keeping your readers top of mind when creating content in 2020 could increase your performance on search long after the pandemic is over. Articles with a well-performing track record can hold tightly to their spot in Google's top search rankings. According to data from Ahrefs blog, only 1% of pages in Google's top 10 positions were less than one year old.

COVIDe-19 marketing Chart from Ahrefs blog.

If organic SEO wasn't a priority before, take the unique circumstances of 2020 to build out meaningful evergreen content that could serve your readers for years to come.

COVID-19 marketing

Embracing E-commerce

With people living their lives almost entirely online in 2020, the explosive growth of e-commerce during the coronavirus outbreak has been no surprise. But the expansion has indeed been massive. The percentage of retail sales via digital channels typically goes up 1% each year. In 2020, it shot up to 28% after COVID-19 began to spread. According to NYU professor Scott Galloway, that's a decade worth of growth that occurred in an eight-week time frame.

It's also no surprise that major retailers like Walmart and Target, who sell stay-at-home essentials like workout equipment, benefited the most from this growth. To no one's surprise, Amazon reported a 40% increase in sales during the early stages of COVID-19.

Publishers previously have leveraged affiliate partnerships to get a piece of the e-commerce pie, but with readers looking for more online alternatives for their retail experiences, now is the time to dive even deeper. Readers are looking to sources they trust to make all of their choices, even if it's just what mascara to buy next.

For example, Hearst UK began offering product sampling for e-commerce campaigns in December. When the pandemic hit, those campaigns became hugely popular for beauty brands that could no longer appeal to their customers by storefront.

COVID-19 marketing Image from What's New in Publishing.

BuzzFeed says the native shopping experience is a long-term revenue solution that increases trust with their audience.

Major social platforms have also made the shift to in-app retail experiences. The summer of 2020 brought about the launch of Instagram Shop, a native shopping section of the platform that allows users to browse product recommendations based on the accounts they follow. Instagram Shop will of course offer Facebook Pay, the social giant and parent company's own payment solution.

For the majority of publishers who aren't mega sized like BuzzFeed, taking advantage of native social experiences like Instagram Shop is a good way to diversify e-commerce efforts and build new brand awareness that might not have been previously available before.

The acceleration of e-commerce in 2020 should entice publishers of all sizes to weigh the benefits of any e-commerce component, whether it be native buying, affiliate partnerships, or product reviews. It's a sure bet to increase revenue diversification and, when done effectively, build loyalty with your user base.

Sweetening Subscription-Based Models

Subscription-based models were in the midst of an uptick even before the global pandemic. Over the years, the tug of war between platforms and publishers reached its peak and has left users desperate for a modern user experience that's high performing, high quality, and clear of massive ad takeovers. Marketing in the COVID-19 world hasn't changed this. In fact, 50% of subscription model businesses have continued to grow just as fast in the pandemic world.

However, the COVID-19 climate has nudged publishers to be a bit more flexible with their subscription and premium offerings. Due to persisting financial constraints among most audiences, publishers who try to increase costs or decrease offerings could lose loyalty permanently. Expect readers to be quick to withdraw their alliances if they feel their money and time is being treated unfairly.

According to data from the Subscribed Institute, companies that made it easy for customers to make changes to their subscriptions were able to grow their customer base faster than their peers. Plus, companies that offer users an option to suspend their subscription have a 5% lower churn rate.

Providing a pleasant experience doesn't mean losing out on revenue, either. When journalist Ryan Nakashima of Bay Area News Group experimented with separating out an ad-free access option to one of their news sites for just $4 more a month, the results bore fruit.

COVID-19 marketing Subscription options for MercuryNews.com, from Poynter.

"About a fifth of new digital-only subscribers choose to pay more for ad-free, many with no discounted trial, and many have upgraded their existing plans. Email campaigns to existing subscribers are seeing strong uptake and we have thousands of ad-free subscribers now," Nakashima wrote in Poynter.

The users who chose the ad-free option also consumed 1.2 more pages per day than other subscribers, proving the point that if you put customers in control of their own experience, the payoff could be big.

COVID-19 marketing

Adjusting Ad Spend

When COVID-19 tightened its grip in early 2020, the digital ad world felt the effects immediately. According to an impact report from Influencer Marketing Hub, brands are expected to decrease ad spend by 69% in 2020, and 65% of brands noticed a decrease in revenue once the pandemic hit.

There is no way around it, COVID-19 is a devastating blow to monetization strategies for companies and publishers of all sizes. Now, as the web adjusts to life in the new normal, there are ways to adapt to the new ad-buying climate.

Digital marketing expert Neil Patel found that the dip in advertisers has made online ads less expensive. Small businesses and publishers who are able to maintain some ad spend could see a bigger return on investment than ever before.

COVID-19 marketing Chart from Neil Patel.

Unfortunately, most publishers won't be able to continue on with the exact same digital advertising plan that they had before 2020. Like every area of marketing during COVID-19, it's important to pivot and recognize industry shifts brought on by the pandemic.

For example, social media has undergone a bit of a reawakening during the pandemic. Social platforms experienced growth unlike they have in recent years as most of the world began to spend their lives almost entirely online. Facebook's digital ad revenues are expected to grow 4.9% to $31.4 billion, thanks to growth from Instagram. Facebook's share of the online ad market is also expected to increase from 22.7% in 2018 to 23.4% in 2020, according to the American Marketing Association (AMA).

The massive grip of the social ad revenue market isn't new, but the latest pandemic spike has marketers shifting to new digital and social expectations. The AMA also reports that marketers have increased their social budgets by 74% since February. Since the shift to social, for the first time ever, social media's contribution to company performance rose a startling 24% since February.

Keep in mind that the theme of building trust with your audience during uncertainty rings true even when considering your monetization strategy. According to data from IAB, 63% of advertisers are adjusting their messaging to mission-based and cause-based marketing. So however you do choose to rework your advertising strategy, continue to make your users' experience a top priority.

COVID-19 marketing

Publishing During a Pandemic

To build trust in the COVID-19 era, publishers must be agile and nimble enough to pivot quickly. This isn't always easy as companies deal with devastating economic blows, smaller teams, and new uncertainties each day. Taking on a new content strategy alone is a tall order, not to mention adjusting ad plans, considering new revenue streams, and increasing SEO efforts simultaneously.

At RebelMouse, we keep up with industry changes — including those incurred by massive world events like the coronavirus outbreak — so our publishers can focus on creating content that resonates with their readers no matter the climate.

Shortly before COVID-19 hit, we adjusted our approach to page speed to ensure we power the highest-performing sites on the web. Once the pandemic took hold, we created a live-blog solution so publishers in our site network could distribute updates to their audiences quickly and maintain visibility on search.

Our publishing platform and creative agency has a modern solution for every pandemic pain point. If you're struggling to make sense of what happened to your business during 2020, request a proposal today and let's start working together to improve your site performance, web traffic, SEO strategy, and any other area of your digital marketing that needs support.

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Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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How to Optimize Your Website for Search


The RebelMouse platform features a rich search engine optimization (SEO) toolset that guides writers and editors to think about the right search phrase behind every story. It also empowers users to focus on small but meaningful modifications designed to improve organic search performance.

Here's a checklist of how we ensure the sites in our network consistently surge on search.

RebelMouse’s High-Performing Search Strategy Checklist

Structured Data

  • What is structured data?
  • RebelMouse's out-of-the-box integration

Optimize Your Website for Search: A Successful SEO Strategy Starts With Speed

Core Web Vitals metrics with meters for good, needs improvement, and poor scores

From web.dev

How exactly Google determines search ranking largely remains a mystery for publishers, but what we do know is that the search engine continuously rolls out updates to its algorithm. And while sometimes these updates are small and nearly unnoticeable, other times they result in massive changes around the way Google crawls content, often disrupting the rankings of webpages all across the globe.

One of these massive disruptions came in June 2021 with Google's page experience update. Developers are now feeling the impact of how their publishing platforms stack up against the new standard.

The update means Core Web Vitals are now a major factor in Google Search's ranking methodology, and sites big and small that haven't been prioritizing performance have seen their organic traffic hit stumbling blocks as a result.

The update has solidified the do-or-die importance of page speed as a key ranking factor. All too often, sites with poor performance plummet off of Google Search's page one results.

RebelMouse\u2019s core web vitals outperform traditional CMS solutions

Core Web Vitals scores are critical to your search performance. RebelMouse outperforms traditional platforms on the metrics that matter most.

Optimize Your Website for Search: Prioritize Google's Core Web Vitals

Google has set a high bar for the open web on what top performance should look like, especially on mobile. The following is a brief description of Google's Core Web Vitals.

Largest Contentful Paint (LCP): A website's LCP is the time it takes to load the main content on a page. Google wants LCP to happen within 2.5 seconds of when a page first starts loading.

First Input Delay (FID): FID quantifies a user's experience when trying to interact with unresponsive pages. You want your FID score to be low to prove the usability of your site. According to Google, pages should haven an FID of less than 100 milliseconds.

Cumulative Layout Shift (CLS): CLS determines how often your users experience unexpected layout shifts or changes on a page. To ensure visual stability, you want your CLS score to be low. Google wants pages to maintain a CLS score of less than 0.1.

The RebelMouse Approach: We are able to outperform competitors on Core Web Vitals because site performance isn't just a goal, it's a company pillar that's woven into our culture. We use this focus on performance to help new media powerhouses and legacy brands alike make the most of the open web by growing traffic and building revenue without sacrificing user experience.

Through never-ending performance optimization, the sites powered by RebelMouse score higher on Google's Core Web Vitals over other CMS platforms, including WordPress.

traffic from Google and site behavior increases due to RebelMouse\u2019s SEO optimizations

RebelMouse's SEO optimizations result in big traffic improvements.

Click here to learn more about how to improve your Core Web Vitals scores.

Optimize Your Website for Search: Make the Most of AMP

Google's Accelerated Mobile Pages (AMP) is a fantastic tool to increase mobile performance. The hyper-fast mobile format delivers a longer time on site for each reader, which encourages better conversion.

AMP pages are built to be fast and load almost instantly when clicked from Google Search, increasing user engagement and dropping bounce rates.

AMP is a rich environment, but implementing it properly can be time-consuming. AMP pages, in order to be fast, are highly structured, and companies need efficient tools to take full advantage of the opportunities that AMP provides. When implemented correctly, the impact on search traffic is remarkable.

The RebelMouse Approach: Our platform is fully optimized for AMP, and sites in our network use it as an often game-changing way to improve search performance.

Content creators can publish to AMP on RebelMouse with one simple click:

toggle on AMP configuration

On RebelMouse, optimizing your content for AMP is a one-click process.

Plus, our team is constantly making little tweaks to improve AMP performance for our clients. For example, we automatically enabled a required large-image setting across our sites to optimize for Google Discover. While the update may seem small, it has resulted in a significant and positive impact on traffic when an article makes it into Discover's feed.

Check out the visible boost it gave one of our clients, as tracked by Google Search Console:

Google Discover traffic spike

Our behind-the-scenes optimizations on AMP drive boosts to readership.

Click here to learn more about RebelMouse's AMP optimization.

Optimize Your Website for Search: Leverage the Right SEO Editorial Tools

how to increase search traffic

RebelMouse's SEO tools increase search traffic.

Our SEO technology centers around best practices for search, including detailed metadata that helps Google's site crawler identify, index, and rank your content quickly.

Here's a look inside our proprietary technology that helps our clients experience quick search boosts that turn into long-term SEO wins.

How to Optimize Your Website for Search: Define Your Search Phrase

It can be tricky to nail down which search phrase you want to win. Within RebelMouse's SEO tab, you can brainstorm your ideas in real time. Through the creative usage of APIs, we ensure writers and editors are armed with the right information when optimizing content for SEO. In the example above, the drop-down list is suggesting search phrases that are already performing well on Google. The number next to each recommended phrase is its monthly search volume.

This helps you determine which phrases are easy to win, or perhaps too competitive to strategize for, on an article-by-article basis. Click here to learn more about this feature.

How to Optimize Your Website for Search: Match Your Slug to Your Search Phrase

submit url to search engines

Easily update your URL slug to match your desired search phrase on RebelMouse.

The SEO tab in our Entry Editor is designed to repeat your desired search phrase throughout your content so that Google's crawler has every chance to index it correctly for search. With this methodology in mind, it's a best practice to have your article's URL slug match your desired search phrase. From the SEO tab, you can click the "Optimize Slug" button to automatically match your URL slug to the search phrase you want to win.

Click here to learn more about this feature.

How to Optimize Your Website for Search: Pick Smart Recirculation Links

seo outlinks

Access outlinks for your search phrase directly from RebelMouse's editing interface.

After you've defined your search phrase and optimized your URL slug accordingly, you can select highly relevant links to add as related content to the end of your article. We call these Around the Web (ATW) links. The SEO tab in our Entry Editor allows you to pick the best links from your own site, as well as from around the web, which leads to truly amazing traffic boosts. This is a proven SEO practice that's rewarded by Google. Since your article will link to pages already winning your search phrase, it can increase your own post's relevance score in the eyes of Google's crawler.

We automate the surfacing of both ATW and internal links for you, so it's as easy as ticking a handful of checkboxes to add them to your post. We've also done the math, and the data is clear: Adding ATW and internal links to the end of your articles can increase traffic coming to your posts from Google by over 300%!

Click here to learn more about this feature.

How to Optimize Your Website for Search: Craft Metadata Before Publish

what is seo metadata

Update your content's metadata easily on RebelMouse.

When it comes to Google's site crawler, providing clever metadata is one of the best ways to contextualize your content for search. From there, Google's search algorithm will rank your site for search queries that it determines are relevant to your content. Our SEO tab allows you to write your metadata right from within our Entry Editor. Plus, our character counter will help you make sure that your SEO headline and description match Google's best practices for metadata text length.

It's important to make sure your metadata is clearly written in a succinct way so that Google can quickly understand the nature of your content.

Click here to learn more about this feature.

How to Optimize Your Website for Search: Structure Your Content to Reinforce Your Search Phrase

RebelMouse's Particle Assembler is a content creation tool within our Entry Editor that makes it easy to transform your posts into media-rich micro pieces of content, which we call particles, that can both be shared individually and crawled separately on search. Our Assembler functionality gives your content more legs, which means more chances to generate more traffic.

Assembler is accessible via a couple of clicks in the formatting toolbar of our Entry Editor. From there, an organizational layout gets inserted into your article that guides you through the process of building out the particles that will shape your Assembler.

A look at how to add particles in RebelMouse's Assembler.

The best way to think of Assembler is by treating it as an enhanced list format. If your article is about vegan cooking trends, each particle can feature a new trend. But Assembler does not need to be a simple list. It can also cover the main points of your article and feature user-generated content or even related stories.

Assembler is a helpful SEO tool because it can generate a unique URL slug for each particle, maximizing your article's ability to get indexed by Google for more than one key search phrase.

Click here to learn more about this feature.

How to Optimize Your Website for Search: Make the Most of Google's "People Also Ask" Module

how to optimize for Google\u2019s people also ask

Strategize search phrases to win with Google's "People Also Ask" feature.

Particle headlines are a great way to make use of Google's "People Also Ask" module. This will help you identify search patterns of users who are interested in your search phrase. By tailoring your particles to those patterns, it's likely that your post will move up in Google's search rankings.

Click here to learn more about this strategy.

How to Optimize Your Website for Search: Use Alt Tags on Every Image

alt text for seo

Easily update alt text with your desired search phrase on RebelMouse.

Each particle is another opportunity to add relevant media to your post, and Assembler makes it easy to add alt text to every image you upload. Alt text is very important for accessibility, and can also have benefits for SEO. Briefly, alt text is text that is added to an image to describe it to search engines. It also allows people using screen readers to be able to know what the image is without actually being able to see it. You can easily add alt text to any image in RebelMouse from our Entry Editor. Adding your search phase into every alt text field will only bring you one step closer to the top of Google Search's first page.

How to Optimize Your Website for Search: Conquer Structured Data

Google\u2019s Rich Results Test tool will check your structured data

Google's Rich Results Test tool will make sure your structured data is entered properly.

Google's algorithm is now savvy about robotically written articles designed to win a specific set of keywords. As Google's search engine has gotten smarter, its web crawler software, known as "Googlebot," has also evolved in terms of how it indexes data.

But what if you could tell Googlebot the story of your website so that it doesn't have to make any assumptions? This is possible through the use of structured data, or as Google describes it, a set of "clues" provided to its crawler about what defines your content. Using schema, or a vocabulary you share with Google about every page on your site, you can tell Googlebot the story of your content in human language.

structured data populates information for Google snippets

Rank higher on search by populating structured data for Google's snippets on search returns.

By following these rules, you're giving the search engine explicit clues about the meaning of a page. Structured data is a standardized format for providing information about a page and classifying its content. For example, on a recipe page, these classifying components could be ingredients, cooking time, temperature, and nutritional information.

The better Google's crawler can understand your content, the more easily it can index it highly on search.

The RebelMouse Approach: If structured data sounds like a big undertaking, it doesn't have to be. Every RebelMouse site automatically populates key structured data so that Google can better understand your site. This, in turn, optimizes your pages to win in search results. Our out-of-the-box integration populates all the standard schema data with information about article content. This works on desktop and mobile web, and the data also gets populated for Google AMP.

out-of-the-box structured data integration

RebelMouse properly marks up structured data for content with our out-of-the-box integration.

Click here to learn more about our out-of-the-box structured data integration.

How to Optimize Your Website for Search: Be Mindful of H1 Tags

To put it simply, an H1 tag is a piece of HTML, or HyperText Markup Language, that marks the heading of your web page. Here's an example:

This Is the Title of My Content

For SEO purposes, H1 tags are designed to win a specific search phrase for your page. In fact, a recent study from Moz found that the HTML title tag is the second-most important ranking factor for SEO, behind only the actual content of the post.

This is because Google recognizes the H1 tag as the highest-level tag on your page. Think of it as your chance to summarize what your content is about clearly and succinctly for Google's web crawler. The more accurate and relevant you make your H1 content, the easier it is for Google to index it for search.

When writing HTML, there are six different heading tags available to you: H1, H2, H3, H4, H5, and H6. Each heading has a different font weight. You can use this scale to organize your content's headlines and subheadings accordingly.

various heading tags can improve seo

Example of headings from W3docs.

The RebelMouse Approach: You can easily choose your desired heading in RebelMouse's Entry Editor by using the formatting toolbar:

choose headings to improve SEO

Select which headings you want to use right from RebelMouse's editing interface.

Once you choose your heading, it's automatically reflected in your site's code:

heading tags in HTML provide structure to your content for search

RebelMouse's headings are automatically implemented correctly to your site's code for search.

Note: You may have noticed that the H1 tag is not an option you can select in the formatting toolbar's drop-down menu. That's because it's best practice to use only one H1 tag per page. On our platform, we reserve the H1 designation for your article's headline. This is inputted into your site's code automatically.

Click here to learn more about H1 tags.

How to Optimize Your Website for Search: Follow Google’s Image Guidelines

structured data on Google Images

An example of Google Images information populated by structured data. Image from Google.

Google Images is undoubtedly the leader in image search online, and they have many guidelines on how images should be handled. Here at RebelMouse, we make sure that your site is able to follow those guidelines right out of the box. Google's recommendations fall under a number of general topics:

  • A great user experience
  • Be descriptive
  • Structured data
  • Speed
  • Alt text
  • Make images discoverable

The RebelMouse Approach: Being certain that everything on your site is optimized both for performance and for following Google Search's guidelines is an exhausting task. Fortunately, RebelMouse takes that worry out of your hands by building our platform around the principles of page experience and the belief that all sites built on our platform should be flawless. We follow all best practices for Google Image's guidelines.

Click here to learn more.

How to Optimize Your Website for Search: Measure Success with Google Search Console

page experience report via Google Search Console

A look at page experience data from Google Search Console.

Google Search Console is a free tool that helps you to understand and optimize your site's performance on Google Search. When Google visits your website for tracking purposes, it performs what's called crawling and indexing, a process of adding web pages into its search results.

Search Console will allow you to add or remove certain content from Google Search's results. The tool will also help you learn which keywords trigger your site to appear in Google's search engine results page (SERP), as well as which third-party sites are linking to yours. It also allows you to monitor your site's performance on search, including locating any errors on your pages.

The RebelMouse Approach: We offer full support to help our clients connect their sites to Google Search Console. Our strategy services also help you understand which content and site layouts are working the best for your audience through our custom Google Data Studio dashboards.

Optimize Your Website for Search With RebelMouse

boost your search traffic with RebelMouse

Google owns most of the referral traffic on the internet, and your site should reflect this reality. That's why the sites on our network follow all of Google's webmaster guidelines.

RebelMouse's proprietary technology works for any kind of site, whether you're a brand, a new media company, or a legacy publisher. SEO doesn't have to be something that only developers and analysts can understand and augment. Our product is designed to put the power of search in the hands of content creators, editors, and social curators, too.

Start winning on search with every publish. Get in touch with us today and let's start working together.

RebelMouse Matches Google’s Best Practices for Images

Being certain that everything on your site is optimized both for performance and for following Google Search's guidelines is an exhausting task. Fortunately, RebelMouse takes that worry out of your hands by building our platform around the principles of page experience and the belief that all sites built on our platform should be flawless.

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A Guide to RebelMouse’s Search Logic

RebelMouse has its own proprietary algorithm for on-site search across the properties that we power. Here's a breakdown of how our search logic works.

Searching on Site

Our search results are based on the relevancy of your search phrase. This is usually pretty straightforward, but sometimes you can customize your search page depending on your content. In the example below, RebelMouse-powered HealthDay implemented filters to categorize their search results on site:

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How to Fix Missing Meta Descriptions in France

There's a copyright law in France that now impacts the visibility of meta descriptions on search results, commonly called snippets. The regulation is the first implementation of the European Copyright Directive, which aims to improve online copyright rules in Europe. The law requires publishers to opt in to meta descriptions. Previously, they were enabled by default. Click here to read more about this change from Google.

The law caused meta descriptions to disappear in France for European news publisher and RebelMouse client Worldcrunch.

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RebelMouse Q3 2021 Platform Performance Updates

For many publishers and brands, Q3 2021 was about recovering web traffic lost to Google's page experience signals update that was rolled out over the summer. For us, the quarter was about continuing our success of delivering excellent Core Web Vitals metrics across our site network with platform performance updates both big and small.

As a globally distributed team, it's important for us to remain transparent about how we're able to power some of the best-performing sites on the open web. And while we're already looking forward to closing out the year stronger than ever before, here's a detailed look back at our accomplishments in Q3 2021.

We invested 1,946 hours into our platform in Q3 2021 alone, and all of the sites on our platform benefited from the work in various ways. Here are the key areas that we focused on:

  • 184 hours were spent on delivering new features
  • 1,010 hours were spent on improving existing features
  • 752 hours were spent on performance and infrastructure updates
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RebelMouse Clients See Performance Improvement After AMP Optimization

Performance is a major pillar of our platform, which means we are always making changes — both big and small — to improve page speed. Our focus on fast websites isn't platform specific, either. We want to make sure that users have a top-notch experience however they view your content, and this includes our integration with Google's AMP format.

Our team of traffic-obsessed developers recently implemented some performance optimizations to enhance our platform's integration with AMP, and that has improved the average response time for our clients. This means that users are able to access your AMP pages more quickly, which, in turn, improves your site's traffic from Google.

Here's a breakdown of the changes we've made:

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