A Modern Story of Web Performance From RebelMouse Founder + CEO Andrea Breanna

In the first months of 2020, we've focused at RebelMouse on page speed and performance. We worked very hard and found ways to take 90% of the sites we power to 90+ performance scores via Google's PageSpeed Insights tool — even with sites that are loaded with ads, embeds, third-party analytics, and other typical slow-loading elements. You can read more about our victories here.

A few months after we started this process, COVID-19 hit the world very hard. Suddenly, every media company was faced with a huge problem: Advertising fell off a cliff in what seemed like seconds. The only way to survive this unprecedented downturn is to grow traffic and control costs at the same time. So we started to shave our code and made our websites faster. We dropped costs just as dramatically as we were increasing scores.

Here are some surprises we found when doing this: If you want truly exceptional performance, none of the JavaScript and CSS frameworks that developers love so much make the cut. We thought the React version of RebelMouse was going to be the huge page speed breakthrough, until we realized the only way to achieve this goal was to write the code carefully and refactor it endlessly until it was as short as possible. As any author will tell you, like editing a book or a blog post, the revision process is never really done. By stepping away from frameworks, and methodically shaving vanilla code, our customers continue to see major improvements in performance.

As we announced this to our site network and rolled it out publicly, many of our clients asked me personally, "How did you do it?" The answer is easy to understand regardless of how technical you may be. It's perfectly summarized in this wonderful quote attributed to Mark Twain:

"If I had more time, I would have written a shorter letter."
—Blaise Pascal, 1657 (and later, more famously Mark Twain)

The universe is sometimes very beautiful, and especially when you keep it simple. If you would like to start publishing on a site optimized for both speed and sustainability, request a proposal and let's start working together.

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Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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How We’re Making Sites Faster for 2021

A look into some of our latest performance upgrades

Content deliverability is what will define a successful publisher in 2021. After the tumultuous year that has been 2020, audiences will only tolerate quality content, and they will only consume it on a site that provides a next-level experience.

With users in mind, Google continued on its trajectory of prioritizing user experience in 2020. Six months after announcing Core Web Vitals in May, Google said its page experience signals will officially roll out and begin impacting search rankings in May 2021. The page experience signals include Google's Core Web Vitals and existing search signals. Together, these will determine a website's page experience and overall site performance. Click here to learn more.

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Introducing Paid Listings by RebelMouse

At RebelMouse, we're always looking for new ways to increase the value or your digital property. This is why we've introduced a new feature that lets you sell paid listings to your vertical(s) as a feature on your site. This is an opportunity to create direct and recurring credit card revenue through subscriptions from small-to-midsize companies that want to reach your audience.

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How to Monetize Your Site on RebelMouse

Leverage Our Platform to Sell Digital Ads That Overperform

For years now, digital publishers have experienced a collective push to diversify their revenue streams. As online readership becomes more complex, publishers cannot rely on a one-trick monetization method to secure success.

The COVID-19 crisis in 2020 was an even bigger wake-up call for publishers to create a dynamic revenue plan. The timing of the pandemic aligned with the new reality of a cookie-less world, which has completely reprioritized user experience and what it means to build audience loyalty. This means in 2021, publishers need a solid first-party data strategy and a modern revenue plan that can withstand more months of uncertainty to come.

Let's find the right revenue plan for your site. Here are just a handful of ways our next-generation publishing platform supports multiple monetization methods at once.

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How Site Performance Shifted in 2020: RebelMouse Page Speed Updates

Google updated how it measures page performance during the pandemic. Here's how our product changed, too.

2020 was a year that shook every industry to its core. As workforces and workflows everywhere shifted, the digital publishing space was left to pick up the pieces of what it means to create content in a pandemic-filled world.

At RebelMouse, we examined the impact of COVID-19 on marketing strategies. You can read more about our findings here. However, as we round out a turbulent year, some publishers think 2020 will be a positive turning point for the industry overall. More people at home and being online has increased the need for quality content more than ever. Audiences are paying attention to where and how they consume content, and advertisers are taking notice of this pattern change, too.

Because of this, content deliverability is what will define what makes a successful publisher in 2020 and beyond. Audiences will only tolerate quality content, and they will only consume it on a site that provides a next-level site experience.

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Google’s Page Experience Signals for Search Rankings Launches in May 2021

Your site's page performance will dictate its search viability

In May 2020, Google let the world know that its Core Web Vitals would become the new benchmarks for measuring a site's performance in its search results. Six months later, Google announced that its page experience signals will officially roll out and begin impacting search rankings in May 2021.

The page experience signals include Google's Core Web Vitals and existing search signals. Together, these will determine a website's page experience and overall site performance.

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Supreme Storytelling: indy100 Conversation's Top 20 Stories so Far

The Independent is prioritizing free thought and wants to amplify the voices that the mainstream media misses. That's why the U.K. media powerhouse launched indy100 Conversations. The new site, powered by RebelMouse, brings together creators from all around the globe to write about what's on their mind. From COVID-19 to racial injustice, the storytelling on indy100 Conversations has been anything but dry.

Here's indy100 Conversation's top 20 stories so far. Click here to join the conversation.

How to Test Content With Articles and Templates

At RebelMouse, we believe creative teams are successful when collaborative ideas can be easily tested and turned into strategic choices quickly. However, content creators are already pinched for time, and deploying a test on a new site approach or design can mean an entirely new set of tasks to contend with.

Our publishing platform streamlines this process by offering multivariate testing at scale, which includes content testing on articles and templates.

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How COVID-19 Has Changed Four Key Components of Marketing

Picking up the pieces and the importance of building trust in a pandemic

As the second half of 2020 begins to pass us by, the COVID-19 pandemic continues to rage on throughout the global community. The longevity of the pandemic has left thousands of industries struggling to find an appropriate position in the marketplace that will allow them to sustain themselves alongside daily tragedy.

The pandemic is far from over, but publishers and marketers are beginning to sift through the aftershocks of what COVID-19 has done to the web. Here's a quick look at the decline in conversion growth during the first few weeks of the pandemic in the United States:

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