RebelMouse Talk to Us
Instagram Rolls Out New “Shop” Section

Users can browse personalized product recommendations with new in-app experience

Instagram has begun to roll out its new "Shop" section in the U.S., and will make the new e-commerce feature available globally in the coming weeks. Shop is an in-app shopping experience where users can discover products and brands across the platform.


The "Shop" tab will have carousels of highlighted products available for in-app browsing, including a "Suggested for You" section that will showcase personalized recommendations based on accounts the user already follows. If you see a double-arrow icon next to a specific product, this means that it can be purchased without ever leaving the app. Right now Shop can be found through the "Explore" tab, but Instagram says it will have a permanent spot in the navigation bar later this year.

Items purchased through Shop will be powered by Facebook Pay, which is Facebook's secure payment portal used across Facebook, WhatsApp, and Instagram. Facebook Pay offers purchase protection through biometric identifications like Face and Touch ID, as well as the option to create a PIN.

The launch of Instagram's Shop is another push in a continued effort to strengthen e-commerce efforts on both Instagram and Facebook. In May 2020, Instagram announced its launch of Shops — that's plural — which gives businesses the ability to create online storefronts. Instagram said they launched Shops to help businesses navigate disrupted commerce during the COVID-19 pandemic.

According to Instagram, businesses can be featured in Shop if they consistently tag their products in their content, and create collections of products in their own Shops on Instagram.

Related Articles

Build on a Better PlatformReady to See More?
Request a Proposal
People on a train station
Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal
An Important Note on Site Quality From Google’s Search Expert
Rebel Insights

An Important Note on Site Quality From Google’s Search Expert

Do you ever wonder if a few typos can impact your site’s search performance? According to Google’s Search Advocate John Mueller, it takes more than just a few grammatical missteps for Google’s crawler to determine your site’s quality.

During a New Year’s Eve Office Hours hangout, Mueller said that if certain portions of a website are deemed low quality, it can negatively impact the site’s search ranking overall. A good example of this is a site that has different language versions within the same domain. If the site has a French-language version that is made up of quality content, but the English translation isn’t up to the same standard, the ranking of the French version of the site could be negatively impacted.

Keep reading... Show less
what is google search console insights
Rebel Insights

Fuel a Data-Driven Content Strategy With Google Search Console Insights

At RebelMouse, we believe a data-driven content strategy is the key to success. Luckily, the era of "post and pray" is far behind us. Creators no longer need to create articles blindly and hope that they are successful. There are now tools that can help creators understand the kind of content that resonates with their desired audiences.

That's why we are excited to let you know about Google Search Console's Insights feature. According to Google, this new data view will help content creators and site owners answer the following questions:

  • What are your best performing pieces of content?
  • How are your new pieces of content performing?
  • How do people discover your content across the web?
  • What do people search for on Google Search before they visit your content?
  • Which article refers users to your website and content?
Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal