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Programmatic advertising is a method of selling digital ad space using automated technology. It leverages algorithms and real-time data to find the highest bid among ad networks and target specific audiences.

Having programmatic advertising on your website offers several benefits:

• Increased Revenue
• Real-Time Optimization: You can make real-time adjustments to your ad placements based on performance data, improving the effectiveness of your campaigns.
• Access to Premium Advertisers: Programmatic platforms connect you with high-quality advertisers, increasing the chances of displaying premium ads on your site.
• Transparency and Control: You get detailed insights and analytics on ad performance, allowing you to make informed decisions and maintain control over your ad inventory.
• Scalability: Easily scale your ad operations to meet the demands of your audience and advertisers, whether you have a small blog or a large media site.

A full programmatic stack encompasses various technologies and sources into one system that collects bids from all participants in the stack and finds the highest one. RebelMouse full stack programmatic setup includes Prebid, Amazon UAM and Google AdX. We also offer Video outstream player and Recommended articles widget.

Yes. Direct sold ads are set up on higher priority and needed ad inventory is reserved, while all the remnant ad inventory is allowed to be sold through programmatic channels.

Yes. Per default, all “sensitive” ad categories are blocked, i.e. Dating, Consumer Loans, Cosmetic Procedures, Downloadable Utilities, Drugs & Supplements, Get Rich Quick, References to Sex, Religion, Social Casino Games, Weight Loss and similar. Additionally, we are able to block other general categories of advertising in a very granular way. Also, we can block single advertisers per their URL, which is being used to remove competitors ads to display on your website.

Yes, we offer real-time reporting that clients can access. We are also able to adjust the report and graphics to the client's needs.

Google Ad manager is a comprehensive ad management platform by Google that provides publishers with all the tools they need to sell and manage their advertising inventory. It is free to use the Ad server.

With GAM, publishers can target their ads by location (Country/State/City), Device categories (Desktop/Mobile/Tablet), Operating system, Browser category. Ads can also be targeted to specific sections or articles of the websites. In GAM 360, ads can be targeted to 1st or 3rd party audiences.

Having a full programmatic ad setup provides:

• Higher ad revenue by adding more ad networks in dynamic bidding.
• More control over what ad sizes are displayed.
• Control over where ads are positioned.
• Control over blocking rules and pricing.
• More flexibility in bidding process.