Close

Copyright © RebelMouse 2020

Follow Us:

Google’s Danny Sullivan Publishes a Tweetstorm About Google’s Future

It's the 20th Anniversary of Google. Here's What We Can Expect for the Next 20.

Google's "search liaison" Danny Sullivan released a series of tweets on September 24, 2018 to showcase the future of the search engine. In light of growing platform fatigue from publishers across the digital space, Google has experienced a resurgence in 2018.



The tweetstorm was designed to both celebrate Google's 20th anniversary and announce their plans for the next two decades. In the official announcement, Google reaffirmed a commitment to user experience. Many of this year's Google algorithm updates have shifted toward streamlining users' experience during search, with a deliberate focus on delivering relevant, quality results to queries. This same sentiment was confirmed during Sullivan's flurry of tweets, along with the announcement of some other useful updates to the search engine. Here's a look at what we learned.

Understanding Synonyms

When websites and publishers first started strategizing around search results in the early days of search engines, there were a number of ways to slip your article onto page one of the SERP. Some publishers practiced methods such as keyword stuffing and writing for SEO specifically, which often resulted in robotic and stilted copy. But over the past 20 years, Google has figured out how to better understand a user's search for solutions, and has catered results based on finding the right answer — not just the most optimized-for-search article page. As you can see in the first tweet of Danny's storm, users can use the word "change" in a search query for many different scenarios. The algorithm has now advanced enough to recognize the difference.

Using AI to Help Connect Words to Concepts

Sullivan said that the search engine is leveraging artificial intelligence to help better understand synonyms. Google has launched several AI-powered updates and campaigns this year to optimize users' paths to correct answers. Using what's called "neural matching," the algorithm is able to match words to concepts that may have been mismatched or lost before.

Search Is a Journey

The idea that search is a journey and it doesn't have one solid end has been a concept Google has explored all year. Sullivan announced several updates in his tweetstorm that aim to explore this journey further, announcing a save-for-later feature for users who may lose track of their original search queries.

Collections Coming Later This Year

Sullivan announced that content users save for later will eventually be grouped into Collections that searchers can continue to reference. This is particularly interesting as Google continues its tug-of-war with other platforms. There are similar features to this on Instagram and Pinterest.

Introducing Topic Layers

Another part of understanding a searcher's journey is enabling them to easily explore a topic. The Topic Layer will leverage what the algorithm already knows about a user's search history in addition to how a subject naturally relates to other search topics.

Google Feed Becomes Google Discover

The Google Feed has been rebranded as Google Discover. Users will be able to explore a specific topic via Google Search using cards and additional native information available throughout its pages, rather than just the top results. This is an effort to not only continue to enhance a user's journey, but another way to compete with platforms such as Instagram and Snapchat that have pages similar to Discover.

Visual Search Comes Alive with Google Images Updates

Using the power of artificial intelligence again, Google announced many changes to the Google Image experience, including better captions and breakdowns of related information. Sullivan said they will make the entire search journey more visually immersive with moving images and high-quality photos on the first page of search results.

Check out the AI-powered stories in the tweet embedded below. The search engine is on its own journey to become a social platform of its own.

Introducing Google Lens

Visual search has arrived with the announcement of Google Lens. Users will now be able to search by image instead of keyword(s) on mobile. Google has updated its algorithm so that Google Image results are not just organized by best photo, but rather by best photo and accompanying content. This will be particularly useful for products, e-commerce, and any other sort of tangible, project-based searches.

Keeping up with the New Age of Search

Google also released a new beta test for SOS Alerts and changes to its job search forums in its large round of 20th anniversary updates. Google's changes usher in the continued return of SEO, which is good news for publishers. The search engine's advancements provide more opportunities for all publishers — both brands and media companies — to diversify their content and revenue streams. After Facebook's "friends and family" update in January 2018, publishers have been experimenting with varying strategies to prioritize content across multiple platforms, including on site.

Search is a wonderful way to not only publish your content in several places — such as Google News and Accelerated Mobile Pages (AMP) — but it's also a tool that incentivizes more clicks to your site. Publishers can now strategize around appropriate and relevant quality content that answers search queries to see their rankings improve, rather than trying to manipulate articles to trick a finicky algorithm.

We can help you keep up with all of the algorithm updates to ensure your SEO strategy is set up to win. Request a proposal today and let's start working together.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

Keep reading...

Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

Keep reading...

Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

Keep reading...

Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

Keep reading...

Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

Keep reading...

Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Read our deck here...

Keep reading...

Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

Keep reading...

How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

Keep reading...

No More Website Updates: Publish Like It’s the 2020s

These are the next-gen updates you need to stay ahead of the competition

Content creation is still the most powerful engine that propels every publisher forward. But in 2020 and beyond, quality content won't sustain a site on its own. The modern content lifecycle hinges on a number of things working together in unison — including page speed, intelligent SEO, and effective distribution, just to name a few.

However, there's one thing that can throw a wrench in the entire system, and that's platform updates. Whether you're publishing on a common CMS solution like WordPress, using a custom in-house CMS, have access to a dedicated team of developers, or any option in between, platform updates can be both costly and frustrating.

Keep reading...

RebelMouse CEO: Reimagining Diversity “Starts in the Office”

Why women, minorities, and the LGBTQ+ community will restructure workplace norms

Entering a new decade means a new opportunity to change how we approach diversity. In a joint interview alongside Leanne Pittsford of Lesbians Who Tech, RebelMouse founder and CEO Andrea Breanna said that the only way to fight patriarchal dominance is to encourage and nurture more women, minorities, and members of the LGBTQ+ community in the workplace, particularly in tech.

Over half of RebelMouse's employees are women or identify as LGBTQ. Read our full diversity and inclusion report here.

Check out the full video below.

Related Articles

Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

Keep reading...

How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

Keep reading...
Subscribe to Our Newsletter